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Mila: Home Workout & Fitness

Mila App · Health & Fitness · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$23.5K
Likely $7.8K to $70.5K
▲ 7.9% in 11 days
New ratings
+29
in 11 days, 7.3K in total
Rating
4.9 of 5
3.5K ratings in this store
Countries it ranks in
3
was 5 on Oct 16, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$282K
Both stores combined. Small app estimate, so no split per store
EST. LIFETIME DOWNLOADS
121K to 345.7K
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • Germany #82 Health & Fitness (Play)$13.5K · 57%
  • Norway #30 Health & Fitness (iOS)$5.2K · 22%
  • Finland #29 Health & Fitness (iOS)$3.2K · 14%
  • Denmark #95 Health & Fitness (iOS)$1.6K · 7%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (234 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
3.5K
AVG RATING
4.94
PRICE
Free
AGE
2.6y
LAST UPDATE
4d ago
VERSION
1.0.49
SIZE
105 MB
AGE RATING
4+

Last 30 days

From our daily snapshots of every grossing chart and daily ratings counts.

DAYS IN A GROSSING CHART
18 / 30
COUNTRIES NOW
4 (was 0)
NEW RATINGS, LAST 7 DAYS
+22
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026$20.7K a month
Sep 25, 2026$20.6K a month
Sep 26, 2026not in a grossing chart
Sep 27, 2026not in a grossing chart
Sep 28, 2026$20.4K a month
Sep 29, 2026$22.6K a month
Sep 30, 2026$22.3K a month
Oct 1, 2026$22.3K a month
Oct 2, 2026$22.2K a month
Oct 3, 2026$22.2K a month
Oct 4, 2026$22.1K a month
Oct 5, 2026$22.1K a month
Oct 6, 2026$21.9K a month
Oct 7, 2026$21.9K a month
Oct 8, 2026$22K a month
Oct 9, 2026$21.8K a month
Oct 10, 2026$21.8K a month
Oct 11, 2026$23.6K a month
Oct 12, 2026$23.5K a month
Oct 13, 2026$23.5K a month
Oct 14, 2026$23.4K a month
Oct 15, 2026$19.6K a month
Oct 16, 2026$19.6K a month
Oct 17, 2026$19.6K a month
Oct 18, 2026$19.6K a month
Oct 19, 2026$19.5K a month
Oct 20, 2026$19.5K a month
Oct 21, 2026$23.5K a month
Oct 22, 2026not in a grossing chart
Oct 23, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: not ranked. Now: #31 Health & Fitness · NO.
RATINGS IN THE CORE COUNTRIES, DAILY
Show daily values
Oct 12, 20267.3K ratings
Oct 13, 20267.3K ratings
Oct 14, 20267.3K ratings
Oct 15, 20267.3K ratings
Oct 16, 20267.3K ratings
Oct 17, 20267.3K ratings
Oct 18, 20267.3K ratings
Oct 19, 20267.3K ratings
Oct 20, 20267.3K ratings
Oct 21, 20267.3K ratings
Oct 22, 20267.3K ratings
Oct 23, 20267.3K ratings
7.3K on Oct 12, 2026, 7.3K on Oct 23, 2026. New ratings track new downloads, even outside the charts.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
2 purchases listed
  • Monthly subscription$10.99
  • Yearly subscription$109.00
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
1.0 reviews / week
  • Trendsteady
  • Recent reviews average4.6 stars
  • Recent 1 and 2 star share7%
From the latest 140 written reviews, covering 949 days.
RELEASE CADENCE
4 updates in 90 days
  • Typical gap between releases24 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
3.5K ratings
5★97%
4★1%
3★0%
2★0%
1★1%

What users want

From the latest 140 reviews on the United States App Store, Mar 18, 2024 to Oct 20, 2026: 7% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription50%

5 of the 1 and 2 star reviews.

★★★★★ The app is incredible expensive for what little content there actually is.
★★★★★ I tried the week trial FOR FREE because i wanted to see if i would enjoy the app.
★★★★★ I had no issue with the price point and was happy to pay for knowledgeable instruction without ads, but I honestly think that YouTube has higher quality videos with a better infrastructure to cast for free.
Limits, credits, locked features20%

2 of the 1 and 2 star reviews.

★★★★★ Would love to try but I don't want to register outside of the app store
★★★★★ I don't like how you can't access the app at all without a subscription (that you have to sign up for externally in your browser) I understand the app being a paid product, I wouldn't offer it for free either, but I…
WHAT THEY ASK FOR
  • I can show up however I want and get movement into my body that is meaningful and productive. 5★, Jul 19, 2026
  • I wish this app was made years ago. 5★, May 28, 2025
  • Not a great user experience so far but maybe it would be better if I could actually watch a video. 1★, Mar 7, 2025
  • I wish I found this sooner. 5★, Mar 4, 2025
  • I love the design and the different workouts.the only thing I wish for work an app for the iPad. 4★, Apr 20, 2024
  • I really enjoy the app, I just wish there was a little more to it. 5★, Apr 18, 2024
  • It would be awesome if there was a calendar or something that you could log which videos you watched on which days. 5★, Apr 18, 2024
  • I would love to have strength sessions for the back! 4★, Mar 30, 2024
WORDS THAT KEEP COMING UP IN BAD REVIEWS

Nothing stands out.

WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Fun, addictive16%

20 of the 4 and 5 star reviews.

★★★★★ She's so supportive and makes it actually fun??
★★★★★ I often go on guided walks and enjoy Camilla's calming voice that is somehow always helping to bring me back to myself.
★★★★★ Makes working out so accessible and enjoyable.
Useful, it helps13%

16 of the 4 and 5 star reviews.

★★★★★ The educational videos are super handy and helpful, it really made me reevaluate how and why I want to get back into shape which is for my sons and to feel good.
★★★★★ I'm 13 months post partum and this is the first physical movement I've done since birth that didn't feel like I was doing it because I hate myself but instead because I love the body that created life. They say you cry…
★★★★★ I've struggled to go to the gym and figuring out know what to do, Camilla does a wonderful job of explaining not only the movements but how to position yourself, and as a neurodivergent and hypermobile person that's so…
Easy to use8%

10 of the 4 and 5 star reviews.

★★★★★ I have multiple chronic illnesses and workouts are not easy for me but cam is so inspiring and she has workouts for both my bad medium and good days.
★★★★★ I've struggled with consistent movement for my entire adult life. I've tried a few apps and online things but none have ever stuck. The way Mila breaks it up into small different workouts and only a few moves/reps each…
★★★★★ Love this app so easy to use and beginner friendly!
Looks great7%

9 of the 4 and 5 star reviews.

★★★★★ It's beautiful and will be used often.
★★★★★ The interface at first was a wee bit confusing but after just spending time and clicking around I figured out the flow of the app and I've been recommending it to everyone I know who wants to get back into working out…
★★★★★ Camilla is so encouraging and this has given me beautiful guidance and prompting in beginning to start moving my body with “lower commitment.” Happy as can be!
Worth the money2%

3 of the 4 and 5 star reviews.

★★★★★ Falling in love with movement in a new way 🤍 worth every penny, excited to watch this community grow!
★★★★★ Cut calories to lose weight, workout every single day, but do at least 30 minutes because otherwise it's not worth it.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 20, 2026
Changed my life

I never used to work out EVER. This app made it so accessible and now I work out almost every day and am stronger, more flexible, and more confident.

★★★★★Oct 18, 2026
I love Mila❤️

Mila is my favorite app ever created. It makes me feel like I have a friend that is my biggest supporter in my corner. I’m trying to reframe how my body feels and sees movement. I’m trying to heal the voice in my head that is hard on me. It’s beautiful and will be used often.

★★★★★Oct 2, 2026
5 Stars 🌟

Absolutely love the app!! It keeps me accountable & moving my body everyday! Would highly recommend to everyone!

★★★★★Sep 29, 2026
5 stars

Excellent app and creator. The messaging is very positive and kind. Plenty of videos available for all and very accessible and inclusive. Guided walks and runs, yoga, Pilates, cardio, etc. no bugs to report.

★★★★★Sep 28, 2026
Who knew?

I’m a person who is pretty anti-cardio and specifically anti-running. Howeveerrrr my wife and all of my friends are runners, so they’ve peer pressured me into it. Having Camilla in my ears for the first day of 5K training actually had me SMILING??? I couldn’t ask for a better motivator and kinder internal monologue. She’s so supportive and makes it actually fun?? She makes running feel so much more accessible and I’m actually looking forward to my next session.

★★★★★Sep 22, 2026
Just do it!!

I’m someone who has a very hard time staying disciplined with working out and this app has made it easier and more convenient than anything else I’ve ever tried. The small sessions target a specific area (and yes you feel it) and fit right into my super busy schedule. Feels very accessible too!

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Same category, earning about as much.

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

No App Store ads in the EU
None in the last 90 days.

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

mila8workouts8movement6yoga5guided5days5strength yoga5yoga pilates5guided walks5pelvic floor5home4strength4energy4pressure4sessions4floor4pregnancy4pilates dance3dance guided3walks guided3guided runs3runs mindfulness3movement meets3fully seated3

What's new in 1.0.49

Bug fixes & performance improvements

Released Mar 13, 2024. Current version shipped Oct 19, 2026.

Store description

Find joy in movement and build habits that last. Mila is designed for real life - not your ideal life. Mila is a home workout app built for beginners, busy parents, pregnant people, and anyone who has ever felt like fitness wasn't made for them. Strength, yoga, pilates, dance, guided walks, guided runs and mindfulness - all from home, no gym required. MOVEMENT THAT MEETS YOU WHERE YOU ARE Some days you feel strong and full of energy. Other days, showing up from your couch is enough - and that counts too. With Mila's energy picker, you choose how you feel (low, medium, or high energy) and get workouts that match your day. This removes pressure and helps you stay consistent, even on the hardest days. You'll find: - Fully seated workouts - complete sessions done entirely from a chair or couch - Gentle home workouts with no equipment needed - Guided walks and guided runs with audio coaching - Strength, yoga, pilates, mobility and dance - Mindfulness and supportive podcast episodes - 20+ pelvic floor and kegel sessions - dedicated workouts for your pelvic floor health Even 4 minutes counts. Consistency matters more than intensity. PRENATAL & ANTENATAL WORKOUTS Whether you call it prenatal, antenatal or pregnancy fitness - Mila has you covered through every trimester. You'll find: - Pregnancy-safe workouts for the first, second and third trimester - Antenatal yoga and gentle movement - Low-impact options for tired, overwhelmed or nauseous days - Clear guidance and modifications as your body changes - Movement you can trust - created by a certified prenatal trainer All workouts are created by Camilla Lorentzen - certified personal trainer, yoga instructor, and pre- and postnatal trainer - so you can move with confidence and care throughout your pregnancy. WHAT'S INSIDE MILA - 500+ workouts and sessions - 20+ workout and podcast series - Sessions from 4 minutes to 30+ - Strength, yoga, pilates, dance, guided walks and runs, mindfulness and mobility - Fully seated options - no floor, no equipment required - Designed for home - minimal equipment needed Join more than 20,000 members worldwide - across the US, UK, Australia, Canada and Europe - building a kinder, more sustainable relationship with movement. FITNESS WITHOUT PRESSURE Mila is not about weight loss, punishment, or perfection. No all-or-nothing rules. No pressure to perform. Mila is for you if you've ever thought: - "I don't have the energy." - "I'm too busy." - "Strength training feels too hard." - "Running isn't for me." - "I've tried before and failed." - "I just need something gentler." - "I don't know what's safe during pregnancy." - "My body has limitations and most apps don't get that." - "I need help with my pelvic floor but don't know where to start." You belong here. START WITH A FREE TRIAL Try Mila free for 14 days. No commitment, no pressure - just movement that meets you where you are. You can do hard things. By downloading this app, you agree to Apple's Standard End User License Agreement (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

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Prices, ranks and reviews are per country. Revenue above is already worldwide.