ASO keywords
Most repeated terms in the listing. Highlighted ones also appear in the title.
products4shopping4today session3personalized3way3shop3latest3tab3browse2discover2accessories2already2exclusive2save2available2support2specialist2visit2find2information2easily2activity2status2videos2
What's new in 6.9
- Various improvements and performance enhancements.
Released Jun 15, 2010. Current version shipped Jul 22, 2026.
Store description
The Apple Store app is the most personalized and seamless way to browse, learn about, and shop the latest Apple products, no matter where you are.
DISCOVER WHAT’S NEW IN THE PRODUCTS TAB
Explore product recommendations that are tailored to you, and even shop for accessories that are compatible with products you already own.
Browse the latest iPhone, iPad, Mac, Apple Watch, and more. Discover the latest seasonal offerings, and exclusive ways to save — available only at Apple.
Get shopping support from a Specialist via phone, over text, or locate your nearest store and visit us in-person.
FIND YOUR MOST RELEVANT INFORMATION IN THE FOR YOU TAB
Save and organize your favorites, and easily continue shopping where you left off with Recent Activity.
Conveniently track your order status every step of the way, and be ready when it arrives.
Get personalized notifications and be the first to know about new announcements and offers.
MAKE THE MOST OF THE DEVICES YOU ALREADY OWN IN THE GO FURTHER TAB
Get creative tips from our team with videos, sessions, and more.
Sign up and reserve your spot in a Today at Apple session at your local Apple Store.
Easily connect with us to find the right support options for any technical or account issues.
A BETTER WAY TO SHOP
Manage your account information including stored payments, shipping address, AppleCare status, as well as your Account Balance.
Add a personal touch with free custom engraving. And even use your Memoji — an Apple Store app exclusive feature.
Get answers to common questions with Specialist-led videos that can help walk you through your options during your purchase.
Utilize AR to see how our products will look in your space.
When you visit an Apple Store, quickly scan and pay for accessories with Self-Checkout, or hop into in an upcoming Today at Apple session.
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The app may ask permission to use the TrueDepth camera to help with Apple Vision Pro fit.
Note that the Apple Store app and certain features are available only in select countries.
How your data is used:
To create a personalized shopping experience, we’ll collect and use data about your device, Apple account, Apple Store shopping activity, and Apple subscriptions. To change or modify any of these settings, go to Account > Settings
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