ASO keywords
Most repeated terms in the listing. Highlighted ones also appear in the title.
shopping4way3shop3latest3products3tab3browse2discover2already2exclusive2save2available2support2find2information2easily2activity2status2videos2options2help2data2
What's new in 6.9
- Various improvements and performance enhancements.
Released May 24, 2011. Current version shipped Jul 22, 2026.
Store description
The Apple Store app is the best and most seamless way to browse, learn about and shop the latest Apple products, no matter where you are.
DISCOVER WHAT’S NEW IN THE PRODUCTS TAB
Shop for accessories that are compatible with products you already own.
Browse the latest iPhone, iPad, Mac, Apple Watch and more. Discover the latest seasonal offerings and exclusive ways to save — available only at Apple.
Get shopping support via phone or over text.
FIND YOUR MOST RELEVANT INFORMATION IN THE FOR YOU TAB
Save and organise your favourites, and easily continue shopping where you left off with Recent Activity.
Conveniently track your order status every step of the way, and be ready when it arrives.
MAKE THE MOST OF THE DEVICES YOU ALREADY OWN IN THE GO FURTHER TAB
Get creative tips from our team with videos, sessions and more.
Easily connect with us to find the right support options for any technical or account issues.
A BETTER WAY TO SHOP
Manage your account information including stored payments, shipping address, AppleCare status as well as your Account Balance.
Add a personal touch with free custom engraving. And even use your Memoji — an Apple Store app exclusive feature.
Get answers to common questions with videos that can help walk you through your options during your purchase.
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The app may ask permission to use the TrueDepth camera to help with Apple Vision Pro fit.
Note that the Apple Store app and certain features are available only in selected countries.
How your data is used:
To create a personalised shopping experience, we’ll collect and use data about your device, Apple account, Apple Store shopping activity and Apple subscriptions. To change or modify any of these settings, go to Account > Settings
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Prices, ranks and reviews are per country. Revenue above is already worldwide.
