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MacroFactor - Macro Tracker

Stronger By Science Technologies LLC · Health & Fitness · United States store
#12 GROSSING · HEALTH & FITNESS
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$7.2M
Likely $2.4M to $21.2M
▼ 11.3% in 11 days
New ratings
+63
in 1 days, 33.7K in total
Rating
4.8 of 5
23.5K ratings in this store
Countries it ranks in
51
was 50 on Oct 16, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$85.8M
App Store $4M + Google Play $3.2M a month
EST. LIFETIME DOWNLOADS
821.1K to 2.3M
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • United States #11 Health & Fitness (iOS), #8 Health & Fitness (Play)$3.5M · 48%
  • United Kingdom #15 Health & Fitness (iOS), #11 Health & Fitness (Play)$651.2K · 9%
  • Australia #8 Health & Fitness (iOS), #95 apps (Play)$507.4K · 7%
  • Canada #10 Health & Fitness (iOS), #89 apps (Play)$489.7K · 7%
  • Germany #34 Health & Fitness (iOS), #21 Health & Fitness (Play)$309.1K · 4%
  • Japan #13 Health & Fitness (Play)$288K · 4%
  • Ukraine #63 Health & Fitness (iOS), #12 Health & Fitness (Play)$146.2K · 2%
  • Netherlands #18 Health & Fitness (iOS), #16 Health & Fitness (Play)$99.7K · 1%
36 more countries
  • New Zealand #8 Health & Fitness (iOS), #90 apps (Play)$87.1K · 1%
  • Peru #63 Health & Fitness (iOS), #12 Health & Fitness (Play)$73K · 1%
  • Switzerland #26 Health & Fitness (iOS), #13 Health & Fitness (Play)$72.9K · 1%
  • France #89 Health & Fitness (iOS), #36 Health & Fitness (Play)$68.3K · 1%
  • Denmark #17 Health & Fitness (iOS), #81 apps (Play)$64.2K · 1%
  • Mexico #16 Health & Fitness (iOS), #30 Health & Fitness (Play)$57.5K · 1%
  • Finland #10 Health & Fitness (iOS), #96 apps (Play)$53.2K · 1%
  • Chile #47 Health & Fitness (iOS), #13 Health & Fitness (Play)$52.8K · 1%
  • Austria #20 Health & Fitness (iOS), #13 Health & Fitness (Play)$52.3K · 1%
  • Czechia #26 Health & Fitness (iOS), #12 Health & Fitness (Play)$50.6K · 1%
  • Ireland #10 Health & Fitness (iOS), #13 Health & Fitness (Play)$50.1K · 1%
  • Norway #17 Health & Fitness (iOS), #13 Health & Fitness (Play)$49.7K · 1%
  • Sweden #23 Health & Fitness (iOS), #9 Health & Fitness (Play)$49.7K · 1%
  • Argentina #60 Health & Fitness (iOS), #12 Health & Fitness (Play)$43.6K · 1%
  • Indonesia #24 Health & Fitness (iOS), #12 Health & Fitness (Play)$40.8K · 1%
  • Colombia #62 Health & Fitness (iOS), #12 Health & Fitness (Play)$39.7K · 1%
  • Spain #41 Health & Fitness (iOS), #26 Health & Fitness (Play)$37.6K · 1%
  • Philippines #19 Health & Fitness (iOS), #12 Health & Fitness (Play)$33K · 0%
  • Belgium #33 Health & Fitness (iOS), #13 Health & Fitness (Play)$31.9K · 0%
  • Thailand #14 Health & Fitness (iOS), #12 Health & Fitness (Play)$30.7K · 0%
  • Singapore #9 Health & Fitness (iOS), #13 Health & Fitness (Play)$26.1K · 0%
  • South Africa #12 Health & Fitness (iOS), #13 Health & Fitness (Play)$23.1K · 0%
  • Greece #10 Health & Fitness (iOS), #12 Health & Fitness (Play)$17K · 0%
  • Portugal #16 Health & Fitness (iOS), #13 Health & Fitness (Play)$16.9K · 0%
  • Malaysia #7 Health & Fitness (iOS), #13 Health & Fitness (Play)$15.4K · 0%
  • Romania #18 Health & Fitness (iOS), #12 Health & Fitness (Play)$9.8K · 0%
  • Italy #92 Health & Fitness (iOS)$9.5K · 0%
  • India #18 Health & Fitness (iOS)$7.8K · 0%
  • Brazil #86 Health & Fitness (iOS)$7.6K · 0%
  • UAE #17 Health & Fitness (iOS)$7.6K · 0%
  • Qatar #7 Health & Fitness (iOS)$5.9K · 0%
  • Vietnam #12 Health & Fitness (Play)$5.5K · 0%
  • Saudi Arabia #49 Health & Fitness (iOS)$3.6K · 0%
  • Kazakhstan #20 Health & Fitness (iOS), #12 Health & Fitness (Play)$3.2K · 0%
  • Poland #80 Health & Fitness (iOS)$3K · 0%
  • Nigeria #71 Health & Fitness (iOS)$277 · 0%
HOW SURE ARE WE
Calibrated range: for apps in the top 50, our estimates were within about 30% of published figures for 9 of 12 apps tested. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
23.5K
AVG RATING
4.84
PRICE
Free
AGE
5.1y
LAST UPDATE
29d ago
VERSION
5.8.9
SIZE
238 MB
AGE RATING
9+

Last 30 days

From our daily snapshots of every grossing chart and daily ratings counts.

DAYS IN A GROSSING CHART
30 / 30
COUNTRIES NOW
48 (was 19)
NEW RATINGS, LAST 1 DAYS
+63
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026$299.8K a month
Sep 25, 2026$299.7K a month
Sep 26, 2026$291.4K a month
Sep 27, 2026$291.3K a month
Sep 28, 2026$285.1K a month
Sep 29, 2026$291.1K a month
Sep 30, 2026$291.1K a month
Oct 1, 2026$297.8K a month
Oct 2, 2026$290.2K a month
Oct 3, 2026$290.1K a month
Oct 4, 2026$286.9K a month
Oct 5, 2026$286.8K a month
Oct 6, 2026$286.7K a month
Oct 7, 2026$290.3K a month
Oct 8, 2026$290.1K a month
Oct 9, 2026$286.9K a month
Oct 10, 2026$8.1M a month
Oct 11, 2026$6.5M a month
Oct 12, 2026$6.7M a month
Oct 13, 2026$7.8M a month
Oct 14, 2026$7.9M a month
Oct 15, 2026$4M a month
Oct 16, 2026$3.7M a month
Oct 17, 2026$3.4M a month
Oct 18, 2026$3.2M a month
Oct 19, 2026$3.4M a month
Oct 20, 2026$4M a month
Oct 21, 2026$7.2M a month
Oct 22, 2026not in a grossing chart
Oct 23, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #9 Health & Fitness · PK. Now: #9 Health & Fitness · AU.
RATINGS IN THE CORE COUNTRIES, DAILY
Show daily values
Oct 22, 202633.7K ratings
Oct 23, 202633.7K ratings
33.7K on Oct 22, 2026, 33.7K on Oct 23, 2026. New ratings track new downloads, even outside the charts.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
6 purchases listed
  • Monthly Subscription$11.99
  • Annual Subscription$71.99
  • Semiannual Subscription$47.99
  • Monthly Subscription$9.99
  • Annual Subscription$59.99
  • Annual Subscription Bundle$89.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
2.8 reviews / week
  • Trendrising
  • Recent reviews average3.9 stars
  • Recent 1 and 2 star share22%
From the latest 500 written reviews, covering 1270 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
4 updates in 90 days
  • Typical gap between releases8 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
23.5K ratings
5★92%
4★4%
3★1%
2★1%
1★2%

What users want

From the latest 500 reviews on the United States App Store, May 2, 2023 to Oct 21, 2026: 22% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription45%

50 of the 1 and 2 star reviews.

★★★★★ I dumped it before the free trial ended.
★★★★★ Has you enter a mountain of into only to tell you you can use the app without paying $11 a month to hell with this.
★★★★★ I used this during a free two week trial.
Bugs, things not working14%

16 of the 1 and 2 star reviews.

★★★★★ The MF app does not work.
★★★★★ Searching for a food using text fails to get a result (or the correct result if any).
★★★★★ The app uses a very broken nutrition database and as result logs incorrect nutrition information which undermines the whole idea.
Wrong or poor results13%

15 of the 1 and 2 star reviews.

★★★★★ Food macros and data is often not accurate and there is highly limited ability to customize portions.
★★★★★ Editing wrong barcoded values isn't allowable
★★★★★ The support team is unresponsive and useless
Login and account problems11%

12 of the 1 and 2 star reviews.

★★★★★ Nearly 3 days later and still no response to a simple account related question in order to use my account.
★★★★★ I refuse to sign up for even a month without being able to use the app, even if only for a day.
★★★★★ I paid for two months of this app but it would not even let me log in.
No customer support9%

10 of the 1 and 2 star reviews.

★★★★★ Have been having lots of problems using the app on an iPad. Couldn't enter numerical data with the keyboard. Have not been able to get any response from the developers. Ended up stopping the subscription and deleting…
★★★★★ The support team is unresponsive and useless
★★★★★ Customer service dismissed the problems with excuses about limited manufacturer data and suggested manual custom entries instead of fixing it.
Limits, credits, locked features8%

9 of the 1 and 2 star reviews.

★★★★★ Food macros and data is often not accurate and there is highly limited ability to customize portions.
★★★★★ I downloaded this app and got a free trial but it ended and now i can't use it without having a subscription which i think is stupid that i can't even use the app without one, all my data is stored in the app and i…
★★★★★ Customer service dismissed the problems with excuses about limited manufacturer data and suggested manual custom entries instead of fixing it.
Lost data, sync, backup7%

8 of the 1 and 2 star reviews.

★★★★★ If the app had syncing capabilities the coach could give some extra calories the next day.
★★★★★ I deleted the data for workout app then my nutrition data was also wiped out
★★★★★ I deleted as soon as I downloaded it.
Missing features7%

8 of the 1 and 2 star reviews.

★★★★★ While I enjoy some of the features it offers over other calorie counting databases like being able to stack your calories differently across the week, the lack of a searchable food database is very hindering when…
★★★★★ Logging food is difficult as the database lacks a lot of items.
★★★★★ Can't edit the name after putting in the entry.
WHAT THEY ASK FOR
  • I don't necessarily need all of the features (such as the AI or coaching) since I calculate using common caloric formulas, these should honestly be premium features. 3★, Oct 7, 2026
  • If you are tracking your weight regularly you can pretty easily tell if you need to cut or add more calories to your daily diet. 2★, Oct 4, 2026
  • They genuinely take feedback and feature requests seriously, and do their best to improve the app in a way that makes users fall in love with it even more. 5★, Oct 1, 2026
  • Please add MacroFactor menus like let's say I want chic fil a and then I open the menu tab for chic fil a and I can just search foods from chic fil a. 5★, Sep 26, 2026
  • This app idea is great in theory… needs a lot of work to realistically be viable. 2★, Sep 24, 2026
  • The only thing I wish is when you check in and it updates your program and adds or takes away calories, I wish it would give you a reasoning. 4★, Sep 8, 2026
  • We pay the same fee, should have a functioning UI as well. 2★, Aug 27, 2026
  • I wish there was a way for me to set my calories to what I want and fill my macros after as the coached program still wants me to eat 1400 calories. 4★, Aug 26, 2026
WORDS THAT KEEP COMING UP IN BAD REVIEWS
free trial8without paying4customer service3pay wall3better options3nutrition data3day trial3week free3bar code3barcode scanner3free option3log food3
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Easy to use38%

134 of the 4 and 5 star reviews.

★★★★★ Im pretty skeptical of calorie counting apps but this one generally seems to be good and it easy to use however when you scan something the calories are off a bit sometimes and it makes you put in a weird number for a…
★★★★★ The UI is sleek, the user experience is nice, and it's so easy to add recipes, new foods, copy meals over and love them around, and see basically any metric you want about the result of all your efforts in one place.
★★★★★ An easy to use, effective yet still robust user experience.
Useful, it helps17%

61 of the 4 and 5 star reviews.

★★★★★ Super responsive and helpful support, both the chatbot and human representatives.
★★★★★ Super helpful for tracking carbs, protein, calories, fats, and everything else, making sure you stay on track.
★★★★★ Food logging is incredibly easy, and I love how much useful data the app gives you without making it feel overwhelming.
Looks great12%

41 of the 4 and 5 star reviews.

★★★★★ The UI is sleek, the user experience is nice, and it's so easy to add recipes, new foods, copy meals over and love them around, and see basically any metric you want about the result of all your efforts in one place.
★★★★★ It is by far the best I've used.E Easy to figure out, quickly navigable, well formatted, clean easy to reference dashboard and good log and fantastic for making, storing and referencing recipes or meals.
★★★★★ I have no bugs with the app and it is really intuitive to use for myself so I commend the developers/designers for the UI/UX form factor of the app.
Accurate, great results12%

41 of the 4 and 5 star reviews.

★★★★★ Im putting everything on the app and being as honest and accurate as I can be while weighting myself multiple times a week.
★★★★★ As a software engineer myself, I always appreciate well-designed apps in terms of quality and user experience.
★★★★★ gonna have to give this app a 5 star because of how accurate it is and the ease of use.
Worth the money11%

40 of the 4 and 5 star reviews.

★★★★★ The price that you can get this at is well worth it since so much can be stored here and is so simple to find.
★★★★★ Prefer to pay for a quality app rather than pay for a “free” version filled with ads, etc.
★★★★★ It's the best in the business and well worth it!

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 21, 2026
Annoying Subscription Reminders

The app is great at calculating macros for you and works well in general. The most annoying thing is that almost 3!out of 5 times I open it to log throughout the day, it’ll prompt me to subscribe even though I’m already subscribed. So, I have to make a selection all over again and then it lets me in after it confirms I’m already subscribed in the way I selected. This makes me wonder if they’re hoping you’ll change your mind and subscribe to an annual or other payment option when prompted or hope you forget. Doesn’t make sense and is just a nuisance. I’ve never had this happen on any other app.

★★★★★Oct 18, 2026
I really love this

I’ve used my fitness pal so many times, but this is just so much easier. A few days in and I don’t hate it. The AI feature is JUST enough to help but the barcode features are top notch. 10/10 recommend. Happy to use this on this journey

★★★★★Oct 18, 2026
Would 100% recommend

Very convenient app to use to track daily intake.

★★★★★Oct 17, 2026
Fiber Forward Please

Fantastic app! Highly recommend. Only problem is that carbs are prioritized on the main top screen. I would much rather see my remaining fiber than carbs. I know I can scroll down and see it, but since fiber is enormously important, and we should all be making sure we are getting enough, wouldn’t it be better to put it in the the primary spot? At least let us choose which we want on the dashboard - carbs or fiber.

★★★★★Oct 14, 2026
Image capture/upload feature does not work

The MF app does not work. The image capture/upload feature to create recipes always fails the upload. This is a significant feature that doesn’t work and leaves the user forced to type in every single ingredient. What a bummer

★★★★★Oct 14, 2026
Beneficial

I’ve used several apps and believe this is the best one I’ve ever used

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Same category, earning about as much.

Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

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Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

macro16tracker12nutrition coach11macro tracker10macrofactor8nutrition8coach7food7calorie macro6macro targets6goals6targets6calorie5changes metabolism5macro plan5keep track5custom foods5changes4weekly4custom4foods4empowering sustainable3plan keep3best class3

What's new in 5.8.9

* Bug fixes and performance improvements

Released Sep 15, 2021. Current version shipped Sep 24, 2026.

Store description

MacroFactor combines innovative coaching algorithms with proven nutrition and behavioral science to help you reach your diet goals and achieve empowering, sustainable results. MacroFactor uses a dynamic algorithm to adapt to changes in your metabolism and personalize your macro plan to keep you on track. Download to start your 7-day trial of this premium, ad-free macro tracker app. DIET SMARTER Using a best-in-class expenditure estimate, MacroFactor’s nutrition coach algorithm adapts to changes in your metabolism so you never plateau. • The unique energy expenditure calculation detects changes in your metabolism • Smart algorithms personalize your calorie and macro intake targets, just like a nutrition coach would • Weekly check-ins keep you on track toward your goals The result? You better understand your body’s needs and can successfully reach and sustain your goals without stress. THE BEST MACRO TRACKER TOOLS • The fastest macro tracker on the market with tools like barcode scan and custom foods • Verified food database, so you can trust the accuracy of the foods you log • Custom macro programs and weekly check-ins based on your goals and preferences • Detailed breakdowns of micronutrients, macros, and more • Period tracker, habit tracker, unique data insights and visualization, integrations, dark mode, and more AN EMPOWERING, SUSTAINABLE APPROACH MacroFactor’s robust nutrition coach algorithm will make appropriate adjustments to your calorie and macro targets based on what you log, regardless of how close you came to hitting your targets from the previous week. The algorithms don’t function any worse if you deviate from your macro targets. This means that unlike other nutrition coach apps, you don’t have to eat like a robot or perfectly adhere to your macro targets in order to get your weekly coaching check-in and an appropriate calorie adjustment. You’ll never see warnings, red numbers, or shaming when you go over your calorie or macro targets, unlike in other macro tracker apps. Instead, MacroFactor’s macro tracker and nutrition coach aim to empower you with the guidance and tools you need to reach your goals without stress or rigidity. A CLOSER LOOK AT FEATURES & BENEFITS Nutrition coach • Get a science-backed macro plan designed for your goals and preferences • Set a goal to lose, maintain, or gain weight • Smart nutrition coach AI makes weekly changes to your macro plan to keep you on track Macro tracker • Large verified food database, so you can trust that calorie and macro information is accurate • Barcode scanner • Food tracker for both macros and micronutrients • Features like copy/paste, custom foods, and smart history make food tracking quick and easy • Timeline-style food log doesn’t lock you in to a certain number of meals • Metric and imperial options • Custom foods and recipes Health insights tracker • Best-in-class expenditure estimate • Unique Weight Trend insight that cuts through the noise of daily fluctuations • Habit tracker • Period tracker NOTICES Contains information from Open Food Facts, which is made available here under the Open Database License (ODbL). Open Food Facts: https://openfoodfacts.org/ ODbL: https://opendatacommons.org/licenses/odbl/1-0/ SUBSCRIPTION PRICING & TERMS MacroFactor is a premium app that offers three auto-renewing subscription options: $11.99 / month $47.99 / half year $71.99 / year (equal to $5.99 a month) MacroFactor has a free trial, but does not offer a free subscription tier. These prices are for US customers. Pricing in other countries may vary. Payment will be charged to your Apple account at confirmation of purchase. Your subscription to MacroFactor will automatically renew, unless you cancel at least 24 hours before the current period ends. You can cancel or manage your subscription from your Apple account settings. Terms & Conditions: https://terms.macrofactorapp.com/ Privacy Policy: https://privacy.macrofactorapp.com/

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Prices, ranks and reviews are per country. Revenue above is already worldwide.