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APP STORE

MacroFactor - Macro Tracker

Stronger By Science Technologies LLC · Health & Fitness · United Kingdom store
#15 GROSSING · HEALTH & FITNESS
View on App Store ↗ Google Play version →
Revenue a month, worldwide EST
$7.2M
Likely $2.4M to $21.2M
▲ 91.2% in 27 days
New ratings
Tracking
Daily counts start building from today
Rating
4.8 of 5
2K ratings in this store
Countries it ranks in
51
was 49 on Oct 15, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / MONTH · WORLDWIDE · BOTH STORES
$7.2M
Range $2.4M to $21.2M
EST. REVENUE / YEAR · WORLDWIDE
$85.8M
App Store $4M + Google Play $3.2M a month
EST. LIFETIME DOWNLOADS
69.6K to 198.9K
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • United States #11 Health & Fitness (iOS), #8 Health & Fitness (Play)$3.5M · 48%
  • United Kingdom #15 Health & Fitness (iOS), #11 Health & Fitness (Play)$651.2K · 9%
  • Australia #8 Health & Fitness (iOS), #95 apps (Play)$507.4K · 7%
  • Canada #10 Health & Fitness (iOS), #89 apps (Play)$489.7K · 7%
  • Germany #34 Health & Fitness (iOS), #21 Health & Fitness (Play)$309.1K · 4%
  • Japan #13 Health & Fitness (Play)$288K · 4%
  • Ukraine #63 Health & Fitness (iOS), #12 Health & Fitness (Play)$146.2K · 2%
  • Netherlands #18 Health & Fitness (iOS), #16 Health & Fitness (Play)$99.7K · 1%
36 more countries
  • New Zealand #8 Health & Fitness (iOS), #90 apps (Play)$87.1K · 1%
  • Peru #63 Health & Fitness (iOS), #12 Health & Fitness (Play)$73K · 1%
  • Switzerland #26 Health & Fitness (iOS), #13 Health & Fitness (Play)$72.9K · 1%
  • France #89 Health & Fitness (iOS), #36 Health & Fitness (Play)$68.3K · 1%
  • Denmark #17 Health & Fitness (iOS), #81 apps (Play)$64.2K · 1%
  • Mexico #16 Health & Fitness (iOS), #30 Health & Fitness (Play)$57.5K · 1%
  • Finland #10 Health & Fitness (iOS), #96 apps (Play)$53.2K · 1%
  • Chile #47 Health & Fitness (iOS), #13 Health & Fitness (Play)$52.8K · 1%
  • Austria #20 Health & Fitness (iOS), #13 Health & Fitness (Play)$52.3K · 1%
  • Czechia #26 Health & Fitness (iOS), #12 Health & Fitness (Play)$50.6K · 1%
  • Ireland #10 Health & Fitness (iOS), #13 Health & Fitness (Play)$50.1K · 1%
  • Norway #17 Health & Fitness (iOS), #13 Health & Fitness (Play)$49.7K · 1%
  • Sweden #23 Health & Fitness (iOS), #9 Health & Fitness (Play)$49.7K · 1%
  • Argentina #60 Health & Fitness (iOS), #12 Health & Fitness (Play)$43.6K · 1%
  • Indonesia #24 Health & Fitness (iOS), #12 Health & Fitness (Play)$40.8K · 1%
  • Colombia #62 Health & Fitness (iOS), #12 Health & Fitness (Play)$39.7K · 1%
  • Spain #41 Health & Fitness (iOS), #26 Health & Fitness (Play)$37.6K · 1%
  • Philippines #19 Health & Fitness (iOS), #12 Health & Fitness (Play)$33K · 0%
  • Belgium #33 Health & Fitness (iOS), #13 Health & Fitness (Play)$31.9K · 0%
  • Thailand #14 Health & Fitness (iOS), #12 Health & Fitness (Play)$30.7K · 0%
  • Singapore #9 Health & Fitness (iOS), #13 Health & Fitness (Play)$26.1K · 0%
  • South Africa #12 Health & Fitness (iOS), #13 Health & Fitness (Play)$23.1K · 0%
  • Greece #10 Health & Fitness (iOS), #12 Health & Fitness (Play)$17K · 0%
  • Portugal #16 Health & Fitness (iOS), #13 Health & Fitness (Play)$16.9K · 0%
  • Malaysia #7 Health & Fitness (iOS), #13 Health & Fitness (Play)$15.4K · 0%
  • Romania #18 Health & Fitness (iOS), #12 Health & Fitness (Play)$9.8K · 0%
  • Italy #92 Health & Fitness (iOS)$9.5K · 0%
  • India #18 Health & Fitness (iOS)$7.8K · 0%
  • Brazil #86 Health & Fitness (iOS)$7.6K · 0%
  • UAE #17 Health & Fitness (iOS)$7.6K · 0%
  • Qatar #7 Health & Fitness (iOS)$5.9K · 0%
  • Vietnam #12 Health & Fitness (Play)$5.5K · 0%
  • Saudi Arabia #49 Health & Fitness (iOS)$3.6K · 0%
  • Kazakhstan #20 Health & Fitness (iOS), #12 Health & Fitness (Play)$3.2K · 0%
  • Poland #80 Health & Fitness (iOS)$3K · 0%
  • Nigeria #71 Health & Fitness (iOS)$277 · 0%
HOW SURE ARE WE
Calibrated range: for apps in the top 50, our estimates were within about 30% of published figures for 9 of 12 apps tested. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
2K
AVG RATING
4.75
PRICE
Free
AGE
5.1y
LAST UPDATE
27d ago
VERSION
5.8.9
SIZE
238 MB
AGE RATING
9+

Last 29 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
29 / 29
COUNTRIES NOW
27 (was 19)
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026$3.7M a month
Sep 25, 2026$3.4M a month
Sep 26, 2026$3.2M a month
Sep 27, 2026$2.9M a month
Sep 28, 2026$2.9M a month
Sep 29, 2026$3.7M a month
Sep 30, 2026$3.9M a month
Oct 1, 2026$4M a month
Oct 2, 2026$3.3M a month
Oct 3, 2026$2.8M a month
Oct 4, 2026$2.8M a month
Oct 5, 2026$3.2M a month
Oct 6, 2026$3.6M a month
Oct 7, 2026$3.8M a month
Oct 8, 2026$3.8M a month
Oct 9, 2026$3.1M a month
Oct 10, 2026$3.9M a month
Oct 11, 2026$3M a month
Oct 12, 2026$3.4M a month
Oct 13, 2026$4.3M a month
Oct 14, 2026$4.4M a month
Oct 15, 2026$4M a month
Oct 16, 2026$3.7M a month
Oct 17, 2026$3.4M a month
Oct 18, 2026$3.2M a month
Oct 19, 2026$3.4M a month
Oct 20, 2026$4M a month
Oct 21, 2026$7.2M a month
Oct 22, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #9 Health & Fitness · PK. Now: #7 Health & Fitness · FI.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
6 purchases listed
  • Monthly Subscription£10.99
  • Monthly Subscription£10.49
  • Annual Subscription£62.99
  • Semiannual Subscription£41.99
  • Annual Subscription Bundle£89.99
  • Monthly Subscription£8.49
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
0.6 reviews / week
  • Trendrising
  • Recent reviews average3.8 stars
  • Recent 1 and 2 star share22%
From the latest 167 written reviews, covering 1851 days.
RELEASE CADENCE
4 updates in 90 days
  • Typical gap between releases8 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
2K ratings
5★88%
4★6%
3★2%
2★1%
1★3%

What users say

Latest reviews, United Kingdom App Store.

★★★★★Oct 13, 2026
Great accuracy for UK users, although the AI feature could be more flexible.

Having switched from CalAI a few days ago, I’m already seeing the benefits of this app, primarily down to its impressive accuracy. As a UK user, I was pleasantly surprised that every single barcode I’ve scanned so far has returned the correct item. It is also very straightforward to adjust food weights to track exactly what you are consuming. The only downside compared to CalAI is the AI photo feature; it doesn't allow you to easily adjust or edit the logged items from a picture. If you want fast results without weighing your food, CalAI might suit you better. However, accurate data is far more important for long-term progress, and this app delivers that—you just have to be willing to weigh your meals.

★★★★★Oct 9, 2026
Cooking

I cook a lot from scratch using fresh ingredients and until you build up recipes in the database it takes effort . Far easier if you standardise meals for tracking

★★★★★Sep 29, 2026
It’s so good

I’ve tried other calorie/macro tracking apps and none of them have stuck; they usually have a pretty bad UX! MacroFactor is the only one I’ve found that feels really well-designed, it’s a pleasure to use. The people behind it have a clear vision and they’ve executed it well. Highly recommended!

★★★★★Sep 29, 2026
Best macro/calorie counting app I have used

I have always found calorie counting difficult to maintain and have never got on with apps as I find them confusing and time consuming. This app is so user friendly making it easy to track calories, whether you know the amount or you can take a snap for an estimate. I particularly love the timeline feature where it logs what you have eaten at that time and shows you the total calories protein fats and carbs. The widget for your home screen is also a game changer!

★★★★★Sep 8, 2026
Changed my life

I’ve genuinely never felt better about myself than now and it’s all thanks to this app. I’m at my goal, and I still use it to maintain. And the app just keeps getting better! They’re improving it constantly

★★★★★Aug 31, 2026
Exceptional app

This is one of the best designed apps I’ve ever seen. Just needs to expand its British foods and it would be perfect.

Apps like this

Same category, earning about as much.

Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

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Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

macro16tracker12nutrition coach11macro tracker10macrofactor8nutrition8coach7food7calorie macro6macro targets6goals6targets6calorie5changes metabolism5macro plan5keep track5custom foods5changes4weekly4custom4foods4empowering sustainable3plan keep3best class3

What's new in 5.8.9

* Bug fixes and performance improvements

Released Sep 15, 2021. Current version shipped Sep 24, 2026.

Store description

MacroFactor combines innovative coaching algorithms with proven nutrition and behavioral science to help you reach your diet goals and achieve empowering, sustainable results. MacroFactor uses a dynamic algorithm to adapt to changes in your metabolism and personalize your macro plan to keep you on track. Download to start your 7-day trial of this premium, ad-free macro tracker app. DIET SMARTER Using a best-in-class expenditure estimate, MacroFactor’s nutrition coach algorithm adapts to changes in your metabolism so you never plateau. • The unique energy expenditure calculation detects changes in your metabolism • Smart algorithms personalize your calorie and macro intake targets, just like a nutrition coach would • Weekly check-ins keep you on track toward your goals The result? You better understand your body’s needs and can successfully reach and sustain your goals without stress. THE BEST MACRO TRACKER TOOLS • The fastest macro tracker on the market with tools like barcode scan and custom foods • Verified food database, so you can trust the accuracy of the foods you log • Custom macro programs and weekly check-ins based on your goals and preferences • Detailed breakdowns of micronutrients, macros, and more • Period tracker, habit tracker, unique data insights and visualization, integrations, dark mode, and more AN EMPOWERING, SUSTAINABLE APPROACH MacroFactor’s robust nutrition coach algorithm will make appropriate adjustments to your calorie and macro targets based on what you log, regardless of how close you came to hitting your targets from the previous week. The algorithms don’t function any worse if you deviate from your macro targets. This means that unlike other nutrition coach apps, you don’t have to eat like a robot or perfectly adhere to your macro targets in order to get your weekly coaching check-in and an appropriate calorie adjustment. You’ll never see warnings, red numbers, or shaming when you go over your calorie or macro targets, unlike in other macro tracker apps. Instead, MacroFactor’s macro tracker and nutrition coach aim to empower you with the guidance and tools you need to reach your goals without stress or rigidity. A CLOSER LOOK AT FEATURES & BENEFITS Nutrition coach • Get a science-backed macro plan designed for your goals and preferences • Set a goal to lose, maintain, or gain weight • Smart nutrition coach AI makes weekly changes to your macro plan to keep you on track Macro tracker • Large verified food database, so you can trust that calorie and macro information is accurate • Barcode scanner • Food tracker for both macros and micronutrients • Features like copy/paste, custom foods, and smart history make food tracking quick and easy • Timeline-style food log doesn’t lock you in to a certain number of meals • Metric and imperial options • Custom foods and recipes Health insights tracker • Best-in-class expenditure estimate • Unique Weight Trend insight that cuts through the noise of daily fluctuations • Habit tracker • Period tracker NOTICES Contains information from Open Food Facts, which is made available here under the Open Database License (ODbL). Open Food Facts: https://openfoodfacts.org/ ODbL: https://opendatacommons.org/licenses/odbl/1-0/ SUBSCRIPTION PRICING & TERMS MacroFactor is a premium app that offers three auto-renewing subscription options: $11.99 / month $47.99 / half year $71.99 / year (equal to $5.99 a month) MacroFactor has a free trial, but does not offer a free subscription tier. These prices are for US customers. Pricing in other countries may vary. Payment will be charged to your Apple account at confirmation of purchase. Your subscription to MacroFactor will automatically renew, unless you cancel at least 24 hours before the current period ends. You can cancel or manage your subscription from your Apple account settings. Terms & Conditions: https://terms.macrofactorapp.com/ Privacy Policy: https://privacy.macrofactorapp.com/

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

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