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pliability: Stretch & Mobility

pliability, LLC · Health & Fitness · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$18.7K
Likely $6.2K to $56K
▼ 12.9% in 11 days
New ratings
Tracking
Daily counts start building from today
Rating
4.8 of 5
10.1K ratings in this store
Countries it ranks in
0
was 1 on Oct 16, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$223.9K
Both stores combined. Small app estimate, so no split per store
EST. LIFETIME DOWNLOADS
354.2K to 1M
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • United Kingdom #93 Health & Fitness (Play)$11.5K · 62%
  • Australia #43 Health & Fitness (Play)$7.2K · 38%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (167 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
10.1K
AVG RATING
4.81
PRICE
Free
AGE
8.2y
LAST UPDATE
8d ago
VERSION
3.44.1
SIZE
263 MB
AGE RATING
12+

Last 30 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
2 / 30
COUNTRIES NOW
1 (was 0)
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026$30K a month
Sep 25, 2026$29.6K a month
Sep 26, 2026$32K a month
Sep 27, 2026$31.7K a month
Sep 28, 2026$49K a month
Sep 29, 2026$47.7K a month
Sep 30, 2026$50.9K a month
Oct 1, 2026$47.3K a month
Oct 2, 2026$49.1K a month
Oct 3, 2026$48.9K a month
Oct 4, 2026$49.5K a month
Oct 5, 2026$49.8K a month
Oct 6, 2026$53.4K a month
Oct 7, 2026$52.8K a month
Oct 8, 2026$52.2K a month
Oct 9, 2026$54.7K a month
Oct 10, 2026$54.6K a month
Oct 11, 2026$54.5K a month
Oct 12, 2026$57.5K a month
Oct 13, 2026$57.1K a month
Oct 14, 2026$54.1K a month
Oct 15, 2026not in a grossing chart
Oct 16, 2026$688 a month
Oct 17, 2026not in a grossing chart
Oct 18, 2026not in a grossing chart
Oct 19, 2026not in a grossing chart
Oct 20, 2026not in a grossing chart
Oct 21, 2026$47.5K a month
Oct 22, 2026not in a grossing chart
Oct 23, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: not ranked. Now: #75 Health & Fitness · KW.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
2 purchases listed
  • Athlete Monthly Subscription$19.99
  • Athlete Annual Subscription$179.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
1.1 reviews / week
  • Trendrising
  • Recent reviews average2.9 stars
  • Recent 1 and 2 star share48%
From the latest 480 written reviews, covering 2993 days.
RELEASE CADENCE
8 updates in 90 days
  • Typical gap between releases6 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
10.1K ratings
5★91%
4★5%
3★1%
2★1%
1★3%

What users want

From the latest 480 reviews on the United States App Store, Aug 13, 2018 to Oct 11, 2026: 48% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription54%

123 of the 1 and 2 star reviews.

★★★★★ I signed up for a free trial and later discovered I'd been charged $25.19 every month for five months — $125.95 total.
★★★★★ Pliability nevertheless refused to refund any of the duplicate payments, citing its no-refund policy and characterizing what I was requesting as a “goodwill refund.”
★★★★★ It's a pretty expensive subscription and most of the videos are not working.
Login and account problems28%

63 of the 1 and 2 star reviews.

★★★★★ Yes, the recurring charge was disclosed in the signup process.
★★★★★ I was using a different email address by then and could not access my old account with my previous credentials, so I created a new Pliability account.
★★★★★ They are specific failures in Pliability's communications and handling of my account that their response does not address.—— “Hi there, The plan, the price, the renewal date and the auto-renew terms are all shown at…
No customer support25%

58 of the 1 and 2 star reviews.

★★★★★ I contacted Pliability support, and to their credit they investigated it.
★★★★★ Support seems to say it's on my end…of course.
★★★★★ I shared those emails with customer support and pointed out that they did not appear to match the company's own stated policy regarding clear notice.
Bugs, things not working18%

41 of the 1 and 2 star reviews.

★★★★★ It's a pretty expensive subscription and most of the videos are not working.
★★★★★ Riddled with bugs and screams was written using AI without knowledge of what the actual user flow Should look like.
★★★★★ I signed into the app for the first time. It took me through the 'personalization' quiz that sets up the training for you. At the end of the quiz, it wanted me to log in again. But because I already logged in, I…
Worse after an update14%

31 of the 1 and 2 star reviews.

★★★★★ UPDATE: After everything described above, I made one final request to Pliability to reconsider its decision based on the unusual circumstances and the fact that they themselves confirmed I had been paying for two…
★★★★★ UPDATE after Pliability responded to this review with a stock reply:
★★★★★ Some of the programs need to be updated as you can tell they were recorded prior to program being more polished.
Limits, credits, locked features8%

18 of the 1 and 2 star reviews.

★★★★★ During those five months, I never received or saw a single email from Pliability alerting me that my trial was ending or that my credit card was being charged month after month.
★★★★★ I contacted Pliability support, and to their credit they investigated it.
★★★★★ Had to file a claim with my credit card for them to give me my money back.
Crashes and freezes5%

12 of the 1 and 2 star reviews.

★★★★★ I tried 3x's and every time I get to the mobility test the app freezes No time for that
★★★★★ Crashes as soon as I try to open
★★★★★ Keeps crashing, you hear the instructions but no music, plays for a few minutes then randomly stop.
Missing features5%

12 of the 1 and 2 star reviews.

★★★★★ The lack of flexibility or understanding from their support team was frustrating and disappointing.
★★★★★ Between the aggressive “are you sure?” prompts, the discount offers, the unclear cancellation options, and a product that lacks depth, the whole experience comes across as more focused on retaining subscriptions than…
★★★★★ Their lack of renewal notice and rigid no-refund policy feels deceptive and not customer-friendly.
WHAT THEY ASK FOR
  • Finally, it would be nice if there was a better mix of movements in each workout / more “full body” workouts. 4★, Sep 25, 2026
  • Following this experience, I found other mobility apps that better fit my needs at a fraction of the annual cost. 1★, Sep 17, 2026
  • The company needs a refund policy, not refunding someone the same day the were charged is crazy!!. 1★, May 23, 2026
  • I Pay for app to show me something and here I am searching on a free app YouTube how to do it because I need a better video than what I'm paying for. 2★, Jul 8, 2025
  • Need a “too difficult” reasons for not liking a daily activity. 4★, Apr 6, 2025
  • My suggestion - add a path for seniors. 3★, Feb 25, 2025
  • It would be great if there was a control to remove or reduce the narration (but not the music and sound to change poses). 4★, Jan 20, 2025
  • I contacted support and they told me they do not send out reminder emails and that I should have known the charge date. 1★, Aug 6, 2024
WORDS THAT KEEP COMING UP IN BAD REVIEWS
customer service28free trial19credit card13customer support10refund policy7same day7trial period6tried to cancel6refused to refund5auto renew5annual subscription5business practice5
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Easy to use10%

20 of the 4 and 5 star reviews.

★★★★★ I'm finding it easy to fit in my day and I love the pace and the explanations.
★★★★★ It's so simple to open and do the stretch of the day and not have to think.
★★★★★ It was an easy transition into postpartum.
Useful, it helps9%

17 of the 4 and 5 star reviews.

★★★★★ I do the programming during my lunch breaks. I sit all day at work so my back and hamstrings get super tight. These sessions help so much to loosen me up and injury free.
★★★★★ Everything about this app is exactly what I needed + could ask for.
★★★★★ Wow, this app has been so helpful.
Fun, addictive8%

15 of the 4 and 5 star reviews.

★★★★★ I am really enjoying the 23 min stretch routine daily.
★★★★★ Enjoying the benefits especially as I age
★★★★★ This app is fantastic for targeted flexibility and mobility practice. I love having a daily structure to follow. But my favorite part is the REBOUND! Who knew I needed 3 minutes after a stretching session to rest and…
Worth the money5%

9 of the 4 and 5 star reviews.

★★★★★ These sessions help so much to loosen me up and injury free.
★★★★★ I've used Pliability for about 6 years and remained injury free during my CrossFit and running events.
★★★★★ I've been using this app for years, since it was originally ROM WOD. I absolutely love the routines, love the soothing voice and the music. This app not only helps with my flexibility, but it helps to calm my mind as…
Accurate, great results4%

7 of the 4 and 5 star reviews.

★★★★★ After just two weeks my body feels so much better and my sleep quality is significantly improved as I'm not waking up with an aching shoulder or hip and needing to turn over.
★★★★★ I do the programs regularly and they help me with recovery and my sleep quality.
★★★★★ Quality products have a price.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 11, 2026
Commentator

Commentator for today’s session (Sunday Oct 11th) talks way too much which is annoying and a distraction from my goal.

★★★★★Sep 30, 2026
Beware of Pliability’s “free” trial!

I signed up for a free trial and later discovered I’d been charged $25.19 every month for five months — $125.95 total. During those five months, I never received or saw a single email from Pliability alerting me that my trial was ending or that my credit card was being charged month after month. I searched my Gmail thoroughly—nothing. Pliability claims their system shows emails were sent. When I asked them to provide copies, they said they couldn’t produce them or even show me what those emails said. I canceled immediately when I discovered the charges and asked for a refund or even a partial goodwill refund. They refused every request. Yes, the recurring charge was disclosed in the signup process. I missed it. But a company converting a “free” trial into an ongoing paid subscription should make darn sure customers know they’re being charged—not quietly collect $25.19 month after month. My $125.95 lesson: Be very careful with Pliability’s free trial and watch your credit-card statement.

★★★★★Sep 25, 2026
New Improvements

UPDATE: I previously wrote a review complaining about struggles I had with the app after an updated platform that actually made the app harder to use (see below). Today I received an email about a new feature that directly addressed one of my issues. The app now has a session generator that allows you to tailor a session to your needs. Thus far the feature looks promising, though with some limitations. I was able to generate a couple of sessions that met my needs perfectly. However, when I ended up with sessions that were not what I was looking for, I had to start all over. Once a session was generated, I couldn’t remove a specific exercise that I didn’t want to do or replace it with one I wanted (I was given specific replacement options, none of which I wanted). Still it’s a pretty cool feature that I think I’ll make good use of. OLD REVIEW: I’ve had the app for a couple of years. Really liked it at first, but lately it’s been buggy (e.g., I currently can’t access any of my favorite workouts because the app shuts down as soon as I select the workout); the search engine is completely worthless (seriously, if I search for an exact title, that should be the FIRST workout that appears, not a random workout that happens to contain one of the search words somewhere in the description - often, if the title is generic enough, I’ll get 50 results and none of them are the workout I’m looking for); and the workouts are redundant (literally, some of the older “named” workouts are EXACTLY duplicated in some of the newer workouts, where the title started with a date). Finally, it would be nice if there was a better mix of movements in each workout / more “full body” workouts. Having 5 “leg day” - oriented workouts in a single week is ridiculous. Upper body needs way more attention. Overall, for the subscription price, I expect better.

★★★★★Sep 25, 2026
41 Months Duplicate Payments- REFUND REFUSED

I used this service years ago when it was ROMWOD. I eventually stopped using it and believed that old membership was inactive. Later, after ROMWOD became Pliability, I wanted to use the service again. I was using a different email address by then and could not access my old account with my previous credentials, so I created a new Pliability account. I recently discovered that the old account had apparently remained active and was continuing to bill me. I contacted Pliability support, and to their credit they investigated it. Their own records confirmed that BOTH of my individual accounts were being billed simultaneously from December 2022 until May 2026 — 41 billing months. I explained that I obviously had no reason to knowingly purchase two memberships for myself to the same service. The older account originated around the ROMWOD/Pliability transition, used my old email address, and was an account I had been unable to access. That was precisely why I created the newer account. Pliability nevertheless refused to refund any of the duplicate payments, citing its no-refund policy and characterizing what I was requesting as a “goodwill refund.” What makes that response particularly disappointing is the resolution they offered instead: 41 months of free future Pliability access — exactly the number of months they confirmed I had paid for two memberships simultaneously. I had already cancelled Pliability because I no longer wanted the service. Giving me another 41 months of something I chose to cancel doesn’t reimburse the money I spent paying for two memberships at the same time. I understand a no-refund policy when someone forgets to cancel a subscription or simply doesn’t use what they purchased. That’s not what happened here. Pliability itself confirmed that the same customer paid for two individual memberships simultaneously for 41 months. I actually liked the product, which makes this experience even more disappointing. Companies are ultimately judged not only by their product but by how they handle unusual situations when something goes wrong. After 41 months of duplicate membership payments, I expected Pliability to recognize that this situation deserved more than simply pointing to a blanket no-refund policy. I hope Pliability reconsiders. UPDATE: After everything described above, I made one final request to Pliability to reconsider its decision based on the unusual circumstances and the fact that they themselves confirmed I had been paying for two memberships simultaneously for 41 months. Their entire response was: “Hi Jack, this is our final decision.” Unfortunately, that confirms that Pliability considers 41 months of future access an adequate resolution for 41 months during which they confirmed I was simultaneously paying for two memberships. I liked the product, but this experience completely changed my opinion of the company behind it. When a company confirms that one customer paid twice for the same individual service for 41 months, refuses to return any of those duplicate payments, and hides behind a blanket no-refund policy, it certainly gives the impression that keeping the money matters more than doing what is fair for the customer. Their final response to my request for reconsideration — “Hi Jack, this is our final decision.” — only reinforced that impression.

★★★★★Sep 25, 2026
Doesn’t work properly and support is useless

It’s a pretty expensive subscription and most of the videos are not working. It keeps playing the ending which is pretty much laying down and do nothing. Support seems to say it’s on my end…of course. Been a while and it just only plays endings. So you pay a subscription with really just 5-6 videos…as far as I’m concerned. Definitely not worth it. And if it’s just a bug, it’s not worth it for their customer support anyway.

★★★★★Sep 21, 2026
Ridiculous refund policy

What kind of respectable company won’t refund a subscription the day that it renews? I had thought my subscription was canceled because I didn’t see it active in my apple subscriptions. Turns out the sub was directly through the app, not through apple, and I asked them to refund me LITERALLY MINUTES after my subscription renewed for a whole year. They refused to refund me. Kind of mind blowing in today’s world that a company would refuse this request. Shows they don’t have any respect for their customers. MAKE SURE YOU DONT SET UP AUTO-RENEW.

Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

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Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

stretching8mobility8pliability7move5recovery5sessions5stretching mobility5hyrox4athletes4routines4build4move better3better pliability3official stretching3stretching partner3partner hyrox3daily stretching3range motion3recovery training3mobility yoga3sessions built3hyrox crossfit3service pliability3flexibility3

What's new in 3.44.1

pliability® is the No. 1 mobility app built for active people who want to keep doing what they love - for life. Official stretching partner of HYROX. Featured by Runner's World, Well+Good, Inc. Magazine, and many more. Our guided routines help you move better, recover faster, and maintain your body's natural range of motion. The latest release includes UI/UX updates, bug fixes, and improvements to performance and functionality.

Released Aug 12, 2018. Current version shipped Oct 14, 2026.

Store description

Improve flexibility, recover faster, and move better with pliability - the Official Stretching Partner of HYROX and the mobility app trusted by elite athletes. pliability is your daily stretching, mobility, and flexibility coach. Guided routines help you loosen tight hips, relieve back pain, increase range of motion, and build consistent recovery into your training - for athletes, weekend warriors, and anyone who sits too much. ■ WHY ATHLETES CHOOSE PLIABILITY + Trusted by Tia-Clair Toomey, Laura Horvath, Jake Dearden and thousands of gyms worldwide + Official Stretching Partner of HYROX + Featured by Runner's World, Men's Health, Well+Good, and Inc. Magazine + 1,700+ guided stretching and mobility routines + Programs built by world-class coaches and physical therapists ■ WHAT YOU GET + Daily stretching routines, 12–20 minutes each + Targeted sessions for hips, back, shoulders, hamstrings, and neck + Recovery flows to reduce muscle soreness after workouts + Deep flexibility programs - splits, backbends, overhead mobility + Yoga-inspired mobility flows for every level + No equipment required - start instantly ■ PERSONALIZED TO YOU + Recommended sessions built around the areas you care about, refreshed every week + Set your session length before you start: short, medium, or long + Ask in your own words: "15 minute hip opener before a run" + Save favorites and build your own sessions ■ BUILT FOR EVERY ATHLETE + HYROX, CrossFit & functional fitness + Running, cycling & endurance sports + Weightlifting & strength training + Golf, swimming & combat sports + Yoga, Pilates & general wellness ■ MEASURE YOUR PROGRESS (iPhone + iPad) Our Mobility Test uses advanced on-device technology to measure your active range of motion. + Personalized 3-minute assessment + Detailed report with custom stretching recommendations + Track improvement over weeks and months ■ TRAIN ANYWHERE + Stream on iPhone, iPad, Apple TV, or AirPlay + Download any routine for offline sessions + Short sessions fit any schedule ■ CONNECTS TO YOUR DATA + Syncs with WHOOP, Garmin, and Apple Health + See how mobility work affects your recovery scores + Build smarter recovery into your training load ■ MIND-BODY FOCUS + Breathwork and mindfulness cues in every session + Calm your nervous system while you move + Build a stretching habit that actually sticks Ready to move better? Download pliability and start your 7-day free trial. Get the full library of stretching, mobility, yoga, and recovery routines - trusted by HYROX, CrossFit champions, and athletes who train for performance. Stretch. Move. Recover. pliability move more human.™ Terms of Service: https://pliability.com/terms-of-service Privacy Policy: https://pliability.com/privacy-policy/

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