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Zalando – online fashion store icon
GOOGLE PLAY

Zalando – online fashion store

Zalando SE · Shopping · United States store
NOT IN TOP 100 HERE
View on Google Play ↗ Instagram card App Store version →
Revenue a month, worldwide
Too small to estimate
Not enough chart or ratings data
New ratings
Tracking
Daily counts start building from today
Rating
4.7 of 5
1.4M ratings in this store
Countries it ranks in
0
was 0 on Oct 15, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / MONTH · WORLDWIDE
Unranked
Not in any grossing chart, and it sells nothing in the store (no in-app purchases, free download). Any revenue comes from ads or payments outside the store, which we can't see.
LIFETIME INSTALLS (GOOGLE)
104.1M
About 2M per month on average since launch
RATINGS
1.4M
AVG RATING
4.70
PRICE
Free
IN APP PURCHASES
No
CONTAINS ADS
No
LAST UPDATE
3d ago
RELEASED
May 31, 2022
CONTENT RATING
Everyone

Last 29 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
0 / 29
COUNTRIES NOW
0 (was 0)
EST. REVENUE FROM CHARTS, DAILY · BOTH STORES ONLY EST
Show daily values
Sep 24, 2026not in a grossing chart
Sep 25, 2026not in a grossing chart
Sep 26, 2026not in a grossing chart
Sep 27, 2026not in a grossing chart
Sep 28, 2026not in a grossing chart
Sep 29, 2026not in a grossing chart
Sep 30, 2026not in a grossing chart
Oct 1, 2026not in a grossing chart
Oct 2, 2026not in a grossing chart
Oct 3, 2026not in a grossing chart
Oct 4, 2026not in a grossing chart
Oct 5, 2026not in a grossing chart
Oct 6, 2026not in a grossing chart
Oct 7, 2026not in a grossing chart
Oct 8, 2026not in a grossing chart
Oct 9, 2026not in a grossing chart
Oct 10, 2026not in a grossing chart
Oct 11, 2026not in a grossing chart
Oct 12, 2026not in a grossing chart
Oct 13, 2026not in a grossing chart
Oct 14, 2026not in a grossing chart
Oct 15, 2026not in a grossing chart
Oct 16, 2026not in a grossing chart
Oct 17, 2026not in a grossing chart
Oct 18, 2026not in a grossing chart
Oct 19, 2026not in a grossing chart
Oct 20, 2026not in a grossing chart
Oct 21, 2026not in a grossing chart
Oct 22, 2026not in a grossing chart
Best rank Sep 24, 2026: not ranked. Now: not ranked. Days at zero are days outside every grossing chart.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
No in-app purchases
Earns from its upfront price, ads or payments outside the store.
REVIEW MOMENTUM
8.7 reviews / week
  • Trendsteady
  • Recent reviews average3.0 stars
  • Recent 1 and 2 star share46%
From the latest 500 written reviews, covering 402 days. The store only returns this many, so this is the most recent slice.
RATING BREAKDOWN
1.4M ratings
5★86%
4★7%
3★2%
2★0%
1★4%

What users want

From the latest 500 reviews on the United States Google Play, Sep 16, 2025 to Oct 21, 2026: 46% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
No customer support11%

26 of the 1 and 2 star reviews.

★★★★★ I ordered shoes for myself and delivery guy delivered it to neighbor name Emperor , their is no neighbor name emperor in my whole building as asked for help in support they raised complaint that i received wrong item…
★★★★★ no English language support in Czech Republic
★★★★★ 2) support service fully disappeared from the app, the only thing left is ai chat that has no clue whatsoever PS terrible service for an organisation this size
Price and subscription10%

24 of the 1 and 2 star reviews.

★★★★★ one of the many app with pretentious for being something more than just an overpriced place with bad management, that treats it's client exactly the way they are: monkeys with wallets, dressed with the more expensive…
★★★★★ the app is good , but I got really disappointed when I realized I cannot buy non clothing items with my gift card money , it's really terrible.
★★★★★ You can not see in advance which company will be delivering your package, you cant select an alternative dropoff point which I need, instead they want you to pay them money before knowing any of this.
Login and account problems7%

17 of the 1 and 2 star reviews.

★★★★★ I have had deliveries delayed followed by messages from southern europe asking me to log in to various dodgy links in order to continue the delivery.
★★★★★ when you want to change your email address the app instead creates a new account and deletes your previous one irreversibly.
★★★★★ JAREN KLANT VAN ZALANDO uit het niets mijn account geblokkerd omdat ze niks aan mijn data hebben.
Lost data, sync, backup7%

17 of the 1 and 2 star reviews.

★★★★★ all my previous likes disappeared, it's hard to see the right products.The app is a bit confusing, doesn't suggest what you look for.Idk what changed, but can't even see my previous orders.Points lost forever as the…
★★★★★ 2) support service fully disappeared from the app, the only thing left is ai chat that has no clue whatsoever PS terrible service for an organisation this size
★★★★★ if Evri still taking a delivery score can't be different - Evri already lost my 4 orders - love Zalando but can't stand Evri
Wrong or poor results6%

15 of the 1 and 2 star reviews.

★★★★★ I ordered shoes for myself and delivery guy delivered it to neighbor name Emperor , their is no neighbor name emperor in my whole building as asked for help in support they raised complaint that i received wrong item…
★★★★★ Instead I'm met with a halfway app that doesn't fit into its shiny new identity, yet has sacrificed its original functionality for a useless face lift.
★★★★★ I don't need useless AI, you'd better fix the search.
Missing features5%

12 of the 1 and 2 star reviews.

★★★★★ On the app it seems to load all 1694 items, but the app is missing a grid view!
★★★★★ Managing saved items is a chore—there is no option to bulk-delete, select all, or filter out sold-out products.
★★★★★ Can't change language to English if my country is Norway
Bugs, things not working5%

11 of the 1 and 2 star reviews.

★★★★★ buggy, slow, confusing and bad at filtering
★★★★★ Recently got buggy - wishlists not loading, getting responses "you can't remove all items from a wishlist", did you start vibecoding it?
★★★★★ the website is not working on the last version of Firefox it says that it is not supported and to update to the last version so very funny, this is probably to make us use the app ;)..
Worse after an update5%

11 of the 1 and 2 star reviews.

★★★★★ I will really advise Zalando to update their payment plan, like add Klarna to your payment options, it helps and encourage people to shop more,.
★★★★★ This recent update is an uninspired copy of Pinterest and idk which marketing exec came up with it but it's redundant and a cluttered nightmare to use.
★★★★★ Update : une appli de plus en plus CATASTROPHIQUE.
WHAT THEY ASK FOR
  • Why did you Add Ai to the App do we really need more Ai in our lives ??????????? 1★, Sep 27, 2026
  • App easy to use, it'd like the dev to add a vegan filter please for example vegan leather for shoes, or add other environmentally friendly filters and info on products like product carbon footprint. 3★, Sep 19, 2026
  • Please add bulk-delete for wishlists and easier navigation. 1★, Aug 23, 2026
  • I wish they gave more sports items but still I love it. 5★, Aug 16, 2026
  • Please add the setting to turn off the dark mode. 2★, Aug 15, 2026
  • I don't want that or need it so please make an option so I don't have to see that or to be unwillingly pushed towards it every time I open the app 3★, Aug 8, 2026
  • I can't search bags by size or brand, they dont have subdivisions for the clothes (if I want a cropped I have to go through the whole blouse section, can you imagine?), even when you type exactly what you want the… 3★, Aug 2, 2026
  • Good but add a dark mode please 4★, May 16, 2026
WORDS THAT KEEP COMING UP IN BAD REVIEWS
customer service12english language5change the language5customer support5user friendly3czech republic3first order3language to english3find anything3social media3scroll through3new layout3
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Accurate, great results6%

13 of the 4 and 5 star reviews.

★★★★★ super quality cloths at a nice price
★★★★★ am so happy good quality 👍😍😍😍
★★★★★ doing business with Zalando is very reliable and materials are quality
Easy to use5%

12 of the 4 and 5 star reviews.

★★★★★ App is easy to use for certain things but the search functionality is terrible.
★★★★★ easy an affordable to have all what you needed for in you fashion
★★★★★ specialised for its large selection, easy returns, and fast delivery.
Fast5%

10 of the 4 and 5 star reviews.

★★★★★ best very fast delivery 👌 app
★★★★★ clothes are beautiful and very quick delivery.
★★★★★ and it came super fast took just 4 days
Great support2%

4 of the 4 and 5 star reviews.

★★★★★ The shipping is usually fast, and the customer service is great.
★★★★★ their customer service is really good Everything is very easy to return and return.
★★★★★ smooth UX, latest fashion trends, reliable customer service 👌
Worth the money1%

3 of the 4 and 5 star reviews.

★★★★★ Home of Best affordable goods
★★★★★ easy an affordable to have all what you needed for in you fashion
★★★★★ Great app, so many brands to choose from, orders and returns are free and they make it so easy.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States Google Play.

★★★★★Oct 21, 2026

I like zalando very much but the problem I have with zalando the payment is too short 🤣🥰👍👍for me

★★★★★Oct 20, 2026

very slow

★★★★★Oct 18, 2026

add feature that allows me uncheck a brand

★★★★★Oct 16, 2026

expensive...

★★★★★Oct 13, 2026

One of the best online apps

★★★★★Oct 10, 2026

bestest

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

Apple's ad repository couldn't be reached right now. Try again later.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title or short description.

brands5fashion4never miss3price drop3brands love3outfit3inspiration3giving3follow3see3items3clothing3love3shop3zalando2beauty2shopping2inspo2including2exclusive2collections2outfits2videos2explore2

What's new in 26.20.0

Discover a better shopping experience! We regularly fine-tune our app for smoother performance, bug fixes, and exciting improvements. Enjoy seamless shopping with us! 🛍️📲

Store description

The Zalando app is your new go-to for quality fashion and lifestyle brands (over 6,000!), outfit and beauty inspiration at your fingertips, and a shopping experience that’s all smooth and no stress. IT'S GIVING INSPIRATION • Follow your favourite creators for outfit and styling inspo • Follow brands you like to see more from them first, including new releases and exclusive collections • Curate and follow boards of the outfits, videos, and products that inspire you, and start inspiring others • Explore what’s trending across Europe with Trend Spotter and see what everyone’s wearing in Berlin, Paris, and Milan right now • Tune into our Live videos to get tips from the experts, product how-tos, and inspo you can add directly to your bag • Tap into Stories to get your style and culture guide with features like “What do I wear?” plus the latest on major brand collabs • Save your faves to your wishlist and never miss a size update or price drop IT'S GIVING CHOICE • Browse over 11,000 items from a wide range of brands, including all-time fashion favourites • Dive into our different assortments: clothing, shoes, accessories, sports, beauty and skincare, preloved gems, and kidswear • Get updates on the things you care about - from news and trends to sales and discount codes • Hear about new collections and product launches from the brands you love • Never miss a price drop or restock by opting in to notifications on items in your wishlist • Give preloved clothing a new life when you shop our extensive selection of pre-owned (but just like new!) clothing, accessories, and boots Pick your preferred way to pay and enjoy delivery directly to your own doorstep IT'S GIVING PERSONAL • Benefit from spot-on recommendations that show you the items you’ll love, without you needing to go looking for them • Rate how the fashion you’ve ordered fits and get personalised sizing advice as you shop • Get measured with our measurements tool to find what fits, fast • Try on outfits in our virtual fitting room to see how they’ll fit before ordering • Get instant style and outfit advice from the Zalando Assistant, a tailor-made AI-powered fashion assistant to help you on your shopping journey So, ready to explore the app? Shop the brands you love, unlock exclusive deals, and get inspiration and recommendations that feel like they were made just for you.

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

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