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GOOGLE PLAY

MacroFactor - Macro Tracker

Stronger By Science Technologies LLC · Health & Fitness · United States store
#8 GROSSING · HEALTH & FITNESS
View on Google Play ↗ Instagram card App Store version →
Revenue a month, worldwide EST
$7.2M
Likely $2.4M to $21.2M
▼ 11.3% in 11 days
New ratings
Tracking
Daily counts start building from today
Rating
4.8 of 5
17.4K ratings in this store
Countries it ranks in
46
was 42 on Oct 15, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track.

EST. REVENUE / YEAR · WORLDWIDE
$85.8M
Google Play $3.2M + App Store $4M a month
LIFETIME INSTALLS (GOOGLE)
1.6M
About 25.4K per month on average since launch
WHERE IT EARNS · EST. / MONTH
  • United States #8 Health & Fitness (Play), #11 Health & Fitness (iOS)$3.5M · 48%
  • United Kingdom #11 Health & Fitness (Play), #15 Health & Fitness (iOS)$651.2K · 9%
  • Australia #95 apps (Play), #8 Health & Fitness (iOS)$507.4K · 7%
  • Canada #89 apps (Play), #10 Health & Fitness (iOS)$489.7K · 7%
  • Germany #21 Health & Fitness (Play), #34 Health & Fitness (iOS)$309.1K · 4%
  • Japan #13 Health & Fitness (Play)$288K · 4%
  • Ukraine #12 Health & Fitness (Play), #63 Health & Fitness (iOS)$146.2K · 2%
  • Netherlands #16 Health & Fitness (Play), #18 Health & Fitness (iOS)$99.7K · 1%
36 more countries
  • New Zealand #90 apps (Play), #8 Health & Fitness (iOS)$87.1K · 1%
  • Peru #12 Health & Fitness (Play), #63 Health & Fitness (iOS)$73K · 1%
  • Switzerland #13 Health & Fitness (Play), #26 Health & Fitness (iOS)$72.9K · 1%
  • France #36 Health & Fitness (Play), #89 Health & Fitness (iOS)$68.3K · 1%
  • Denmark #81 apps (Play), #17 Health & Fitness (iOS)$64.2K · 1%
  • Mexico #30 Health & Fitness (Play), #16 Health & Fitness (iOS)$57.5K · 1%
  • Finland #96 apps (Play), #10 Health & Fitness (iOS)$53.2K · 1%
  • Chile #13 Health & Fitness (Play), #47 Health & Fitness (iOS)$52.8K · 1%
  • Austria #13 Health & Fitness (Play), #20 Health & Fitness (iOS)$52.3K · 1%
  • Czechia #12 Health & Fitness (Play), #26 Health & Fitness (iOS)$50.6K · 1%
  • Ireland #13 Health & Fitness (Play), #10 Health & Fitness (iOS)$50.1K · 1%
  • Norway #13 Health & Fitness (Play), #17 Health & Fitness (iOS)$49.7K · 1%
  • Sweden #9 Health & Fitness (Play), #23 Health & Fitness (iOS)$49.7K · 1%
  • Argentina #12 Health & Fitness (Play), #60 Health & Fitness (iOS)$43.6K · 1%
  • Indonesia #12 Health & Fitness (Play), #24 Health & Fitness (iOS)$40.8K · 1%
  • Colombia #12 Health & Fitness (Play), #62 Health & Fitness (iOS)$39.7K · 1%
  • Spain #26 Health & Fitness (Play), #41 Health & Fitness (iOS)$37.6K · 1%
  • Philippines #12 Health & Fitness (Play), #19 Health & Fitness (iOS)$33K · 0%
  • Belgium #13 Health & Fitness (Play), #33 Health & Fitness (iOS)$31.9K · 0%
  • Thailand #12 Health & Fitness (Play), #14 Health & Fitness (iOS)$30.7K · 0%
  • Singapore #13 Health & Fitness (Play), #9 Health & Fitness (iOS)$26.1K · 0%
  • South Africa #13 Health & Fitness (Play), #12 Health & Fitness (iOS)$23.1K · 0%
  • Greece #12 Health & Fitness (Play), #10 Health & Fitness (iOS)$17K · 0%
  • Portugal #13 Health & Fitness (Play), #16 Health & Fitness (iOS)$16.9K · 0%
  • Malaysia #13 Health & Fitness (Play), #7 Health & Fitness (iOS)$15.4K · 0%
  • Romania #12 Health & Fitness (Play), #18 Health & Fitness (iOS)$9.8K · 0%
  • Italy #92 Health & Fitness (iOS)$9.5K · 0%
  • India #18 Health & Fitness (iOS)$7.8K · 0%
  • Brazil #86 Health & Fitness (iOS)$7.6K · 0%
  • UAE #17 Health & Fitness (iOS)$7.6K · 0%
  • Qatar #7 Health & Fitness (iOS)$5.9K · 0%
  • Vietnam #12 Health & Fitness (Play)$5.5K · 0%
  • Saudi Arabia #49 Health & Fitness (iOS)$3.6K · 0%
  • Kazakhstan #12 Health & Fitness (Play), #20 Health & Fitness (iOS)$3.2K · 0%
  • Poland #80 Health & Fitness (iOS)$3K · 0%
  • Nigeria #71 Health & Fitness (iOS)$277 · 0%
HOW SURE ARE WE
Calibrated range: for apps in the top 50, our estimates were within about 30% of published figures for 9 of 12 apps tested. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
17.4K
AVG RATING
4.76
PRICE
Free
IN APP PURCHASES
$9.99 - $89.99 per item
CONTAINS ADS
No
LAST UPDATE
30d ago
RELEASED
Sep 14, 2021
CONTENT RATING
Everyone 10+

Last 29 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
29 / 29
COUNTRIES NOW
44 (was 14)
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026$299.8K a month
Sep 25, 2026$299.7K a month
Sep 26, 2026$291.4K a month
Sep 27, 2026$291.3K a month
Sep 28, 2026$285.1K a month
Sep 29, 2026$291.1K a month
Sep 30, 2026$291.1K a month
Oct 1, 2026$297.8K a month
Oct 2, 2026$290.2K a month
Oct 3, 2026$290.1K a month
Oct 4, 2026$286.9K a month
Oct 5, 2026$286.8K a month
Oct 6, 2026$286.7K a month
Oct 7, 2026$290.3K a month
Oct 8, 2026$290.1K a month
Oct 9, 2026$286.9K a month
Oct 10, 2026$8.1M a month
Oct 11, 2026$6.5M a month
Oct 12, 2026$6.7M a month
Oct 13, 2026$7.8M a month
Oct 14, 2026$7.9M a month
Oct 15, 2026$3.6M a month
Oct 16, 2026$3.3M a month
Oct 17, 2026$3.1M a month
Oct 18, 2026$3.4M a month
Oct 19, 2026$3.3M a month
Oct 20, 2026$3.1M a month
Oct 21, 2026$7.2M a month
Oct 22, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #92 apps · CA. Now: #84 apps · DK.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
$9.99 - $89.99 per item
Google Play only shows the price range per item.
REVIEW MOMENTUM
15 reviews / week
  • Trendsteady
  • Recent reviews average3.7 stars
  • Recent 1 and 2 star share27%
From the latest 500 written reviews, covering 228 days. The store only returns this many, so this is the most recent slice.
RATING BREAKDOWN
17.4K ratings
5★88%
4★7%
3★1%
2★1%
1★3%

What users want

From the latest 500 reviews on the United States Google Play, Mar 8, 2026 to Oct 21, 2026: 27% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription40%

53 of the 1 and 2 star reviews.

★★★★★ It's just a subscription disguised an app.
★★★★★ Auto charged me the minute the 7 day trail ran out, not the day after.
★★★★★ Bit expensive considering other apps out there.
Login and account problems16%

21 of the 1 and 2 star reviews.

★★★★★ Took me forever to set up my account and right at the end BOOM!
★★★★★ took my money and then promptly locked me out of my account
★★★★★ makes you go through sign up before prompting you to pay
Limits, credits, locked features9%

12 of the 1 and 2 star reviews.

★★★★★ have to pay for absolute nonsense
★★★★★ doesn't say that you need to pay for it before downloading.
★★★★★ took my money and then promptly locked me out of my account
Wrong or poor results8%

11 of the 1 and 2 star reviews.

★★★★★ the ai feature is not accurate
★★★★★ If the app doesn't recognise the barcode, it insists on scanning the label with AI to generate it for you, which takes ages, and is usually wrong.
★★★★★ For a while i had the app dialed in and working really well towards my goals, but after not tracking over christmas, having a mindset shift at the beginning of this year, and finally returning this past month, it…
Crashes and freezes6%

8 of the 1 and 2 star reviews.

★★★★★ App always gets stuck on non-Wi-Fi network while all other apps on my phone works as usual.
★★★★★ Freezes and does not respond.
★★★★★ force closed the app, uninstalled/re-installed the app).
Bugs, things not working6%

8 of the 1 and 2 star reviews.

★★★★★ I liked it, but it fails to calculate when you take certain medication that can cause weight gain so it is kind of worthless when it tells you based on all the data and medication makes it where you put on anything you…
★★★★★ It's a massive headache everytime I wanna enter food or wanna workout it doesn't work, and always have to restart my phone.
★★★★★ it's a paid app, it doesn't work
Lost data, sync, backup5%

6 of the 1 and 2 star reviews.

★★★★★ but as someone doing the min max program 5 days a week at 6 foot 4 215lbs it had me eating 1800 calories a day and my lifts now at week 5 have gone down.
★★★★★ immediately deleted and using something else
★★★★★ The Application does not adjust the end date when choosing lose weight..says goal completed regardless of pregress.
No customer support5%

6 of the 1 and 2 star reviews.

★★★★★ While Macrofactor customer service responded, the exchange was not satisfactory.
★★★★★ Terrible and mediocre customer service/support.
★★★★★ I couldn't use my affiliate link I also tried to contact the help center and was not responded to 👎🏽
WHAT THEY ASK FOR
  • The UX is the best I've seen in a calorie counting app and I like the feature where I can pre- schedule my plan, however, for the price, there are features I wish were built in such as reminders to log, easier water… 4★, Oct 19, 2026
  • Please add API or MCP support, would like to use within GrokBot and ChatGPT. 4★, Oct 14, 2026
  • Would be great to let them create recipes via chat 4★, Oct 14, 2026
  • I only wish it let me *edit* the ingredients of a plate from a day, but I'm getting used to it by now. 5★, Oct 10, 2026
  • It would be nice if there was an ad-suported free or cheaper version, but I'm glad I switched! 5★, Oct 3, 2026
  • The only slight moan is the food log only being between 0700-2300 being a shift worker having to eat through the night, it would be amazing for this to be amended or a function of adapting the times to suit the user… 5★, Sep 29, 2026
  • It's easy to input what I eat and keep track of everything, but I just wish it would go more in depth with what foods to eat. 4★, Sep 21, 2026
  • I want AI to work like gemini so that I can say what I have and it do the calculation compared to having a preset list of things to choose from. 3★, Aug 31, 2026
WORDS THAT KEEP COMING UP IN BAD REVIEWS
free trial9go through4credit card3google play3free version3
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Easy to use27%

89 of the 4 and 5 star reviews.

★★★★★ these all exist but require a series of steps/not as intuitive and given these are key actions to my tracking, it wasn't worth it for me.
★★★★★ I definitely took a few days to get used to navigating the app but I have found it to be very user friendly and the layout is super helpful.
★★★★★ its very user friendly and the learning curve wasnt bad at all.
Useful, it helps10%

33 of the 4 and 5 star reviews.

★★★★★ Useful app for macro counting.
★★★★★ I definitely took a few days to get used to navigating the app but I have found it to be very user friendly and the layout is super helpful.
★★★★★ Amazing app, really helpful for keeping track of what you eat, and amazing at providing a rundown of all your macros, vitamins and everything you wish to see about nutrition.
Accurate, great results9%

29 of the 4 and 5 star reviews.

★★★★★ The AI photo meal entry option is a game changer for compliance with a busy lifestyle and is incredibly accurate.
★★★★★ The app works great, the Ai feature is spotty of course.
★★★★★ The logging works well, unfortunately over half the time I scan items from Superstore and Costco it's in French.
Looks great5%

15 of the 4 and 5 star reviews.

★★★★★ easy to use, nice app, good interface.
★★★★★ The aesthetics and UX/UI are top notch!
★★★★★ Nice interface with a lot of helpful features that make logging faster and easier.
Fast4%

14 of the 4 and 5 star reviews.

★★★★★ excellent app love it and use it daily would be helpful if search also queried the quick food add entries since that captures text data when adding meals.
★★★★★ The app has super fast barcode search which is quite handy.
★★★★★ The food library and quick barcode scanning rarely fail me and when that doesn't work, scanning the label to add a new food takes seconds.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States Google Play.

★★★★★Oct 21, 2026

Can't be used on a rooted phone, for some reason.

★★★★★Oct 21, 2026

The easiest way to log food I've ever experienced by far.

★★★★★Oct 21, 2026

Excellent for tracking calories

★★★★★Oct 20, 2026

Useful app for macro counting. I've lost 20 lbs.

★★★★★Oct 19, 2026

The UX is the best I've seen in a calorie counting app and I like the feature where I can pre- schedule my plan, however, for the price, there are features I wish were built in such as reminders to log, easier water tracking and an intermittent fasting tracker. these all exist but require a series of steps/not as intuitive and given these are key actions to my tracking, it wasn't worth it for me.

★★★★★Oct 18, 2026

needs open API so my AI agent can access it for my logs. Other than that its a great app

Apps like this

Same category, earning about as much.

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

STATUS
Running now
FIRST SEEN
Jul 12, 2026
AD VARIATIONS
28
EU COUNTRIES
3
WHERE
Search results in DE, DK, IE. Formats: Icon + Asset Ad, Icon Ad. Last impression Oct 17, 2026.
AD TEXT
  • Calorie Counter & Food Log
Ad creativeAd creativeAd creativeAd creativeAd creativeAd creative

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here. Shown for the App Store version (MacroFactor - Macro Tracker).

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title or short description.

calorie11food11macro9tracker9weight9nutrition7nutrition coach6calorie macro6macrofactor5coach5targets5log5set5macro tracker5log food5weight trend5meal4macros4different4macrofactor macro3calorie counter3lose weight3macro intake3weekly check3

What's new in 5.8.9

* Bug fixes and performance improvements

Store description

MacroFactor is a macro tracker, calorie counter, and nutrition coach app that helps you reach your diet goals to lose weight, gain muscle, or maintain with empowering, sustainable results, by combining innovative coaching algorithms with proven nutrition and behavioral science. KEY CAPABILITIES • Adaptive nutrition coach: smart algorithms personalize your calorie and macro intake targets, just like a nutrition coach would, and weekly check-ins keep you on track • Best-in-class expenditure estimate (TDEE): calculates how many calories you actually burn from your own logs and weight data, so your plan fits your body instead of a generic formula • Fastest macro tracker on the market: log food by AI photo, meal description, speech-to-text, barcode scanner, or nutrition label scanner, so logging takes seconds • Verified food database: more than 1.36 million entries, so you can trust the calorie and macro information of the food you log • Food and meal tracker: covers macros and micronutrients with detailed breakdowns for every meal and day, so you see exactly what you eat • Weight Trend: cuts through the noise of daily weight fluctuations, so you see your real progress • Flexible plans: choose Coached, Collaborative, or Manual mode with balanced, low-carb, keto, or carb-focused diets and different macros on different days, so your plan fits your health and fitness goal • Extra tools in one app: period tracker, habit tracker, data insights and visualization, integrations, and dark mode. HOW IT WORKS 1. Set your goal (lose, maintain, or gain) and choose your rate of weight change to set your calorie deficit or surplus. 2. Log your meals in the food log and weigh in with the weight tracker as usual. 3. Each week, MacroFactor compares your calorie and macro intake with your weight trend to calculate your true energy expenditure (TDEE) and detect changes in your metabolism. 4. It then adjusts your calorie, protein, and macro targets for the week ahead, so your diet plan keeps working and you avoid a plateau. FAQ • How does MacroFactor set my calorie target? It estimates your energy expenditure from your food logs and weight trend, then adjusts your targets at each weekly check-in. • What if I go over my targets or skip logging? Nothing breaks. The algorithm is adherence neutral, so your check-in and calorie adjustment still work, with no warnings or red numbers. • Can I set my own macros instead of following the coach? Yes. Choose Manual mode, and set different macros for different days. • How can I log food quickly? Snap a photo with AI food logging, describe your meal, speak it, or scan a barcode or nutrition label. NOTICES Contains information from Open Food Facts, which is made available here under the Open Database License (ODbL). Open Food Facts: https://openfoodfacts.org/ ODbL: https://opendatacommons.org/licenses/odbl/1-0/ SUBSCRIPTION PRICING & TERMS MacroFactor is a premium app that offers three auto-renewing subscription options: $11.99 / month $47.99 / half year $71.99 / year (equal to $5.99 a month) You get a 7 day free trial of the full calorie counter and macro tracker. After that, a subscription is required, as there is no free tier. These prices are for US customers. Pricing in other countries may vary. Payment will be charged to your Google Play account at confirmation of purchase. Your subscription will automatically renew, unless you cancel at least 24 hours before the current period ends. You can cancel your subscription from your Google Play account settings. Terms & Conditions: https://terms.macrofactorapp.com/ Privacy Policy: https://privacy.macrofactorapp.com/ MacroFactor is a macro counter, calorie tracker, and AI food tracker with a nutrition coach that adapts your calorie and macro targets every week, helping you lose weight, maintain, or build muscle without stress.

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Prices, ranks and reviews are per country. Revenue above is already worldwide.