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Password Manager: Safe icon
GOOGLE PLAY

Password Manager: Safe

SafeInCloud SAS - Password Security · Productivity · Japan store
NOT IN TOP 100 HERE
View on Google Play ↗ Instagram card
Revenue a month, worldwide EST
$180K
Likely $60K to $539.9K
▲ 18.5% in 11 days
New ratings
+12
in 1 days, 52.3K in total
New installs
+6
in 1 days, exact count from Google
Countries it ranks in
1
was 0 on Oct 16, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track.

EST. REVENUE / YEAR · WORLDWIDE
$2.2M
No App Store version found
LIFETIME INSTALLS (GOOGLE)
5.6M
About 38.6K per month on average since launch
WHERE IT EARNS · EST. / MONTH
  • Germany #58 Productivity$180K · 100%
HOW SURE ARE WE
Lower confidence: this app ranks below the overall top 50 everywhere, where single estimates can be off 2 to 4 times. The range is wide on purpose. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
52.3K
AVG RATING
4.21
PRICE
Free
IN APP PURCHASES
¥100 - ¥27,800 per item
CONTAINS ADS
No
LAST UPDATE
2d ago
RELEASED
Oct 8, 2014
CONTENT RATING
Rated for 3+

Last 30 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
22 / 30
COUNTRIES NOW
1 (was 1)
EST. REVENUE A MONTH, DAILY · GOOGLE PLAY EST
Show daily values
Sep 24, 2026$166.4K a month
Sep 25, 2026$152.3K a month
Sep 26, 2026$165.4K a month
Sep 27, 2026$165.4K a month
Sep 28, 2026$137.7K a month
Sep 29, 2026$163.1K a month
Sep 30, 2026$1.1M a month
Oct 1, 2026$1.1M a month
Oct 2, 2026$847.3K a month
Oct 3, 2026$855.4K a month
Oct 4, 2026$997.1K a month
Oct 5, 2026$1M a month
Oct 6, 2026$173.4K a month
Oct 7, 2026$169.4K a month
Oct 8, 2026$140.7K a month
Oct 9, 2026$149.1K a month
Oct 10, 2026$151.9K a month
Oct 11, 2026$135.4K a month
Oct 12, 2026not in a grossing chart
Oct 13, 2026not in a grossing chart
Oct 14, 2026not in a grossing chart
Oct 15, 2026not in a grossing chart
Oct 16, 2026not in a grossing chart
Oct 17, 2026not in a grossing chart
Oct 18, 2026not in a grossing chart
Oct 19, 2026not in a grossing chart
Oct 20, 2026$174K a month
Oct 21, 2026$180K a month
Oct 22, 2026not in a grossing chart
Oct 23, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #54 Productivity · DE. Now: #58 Productivity · DE.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
¥100 - ¥27,800 per item
Google Play only shows the price range per item.
REVIEW MOMENTUM
5.8 reviews / week
  • Trendfalling
  • Recent reviews average4.1 stars
  • Recent 1 and 2 star share18%
From the latest 500 written reviews, covering 605 days. The store only returns this many, so this is the most recent slice.
RATING BREAKDOWN
52.2K ratings
5★62%
4★18%
3★8%
2★3%
1★9%

What users want

From the latest 500 reviews on the Japan Google Play, Feb 25, 2025 to Oct 20, 2026: 18% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription35%

32 of the 1 and 2 star reviews.

★★★★★ 14 day free trial is what you get and misleading description of subscriptions, 99p?
★★★★★ Now it barely works because it keeps asking me for money even though I've purchased it in the past.
★★★★★ Now anytime I try to get a password, a screen stops me trying to get me to pay more money.
Login and account problems13%

12 of the 1 and 2 star reviews.

★★★★★ Instead of giving me the password, it takes me to the pay more money screen and won't let me get past that.
★★★★★ Now anytime I try to get a password, a screen stops me trying to get me to pay more money.
★★★★★ The ONLY reason I used old version was because I did not need an account and I could use a third party cloud/sync service, so the app did not control my database and the cloud did not have my password.
Lost data, sync, backup12%

11 of the 1 and 2 star reviews.

★★★★★ The ONLY reason I used old version was because I did not need an account and I could use a third party cloud/sync service, so the app did not control my database and the cloud did not have my password.
★★★★★ I cannot restore my database from Dropbox.
★★★★★ It seems like the setting to enable that feature is also gone.
Worse after an update12%

11 of the 1 and 2 star reviews.

★★★★★ Recent update looks promising.
★★★★★ I had paid the safeincloud which was supposed to be "for life" and hasn't been updated for a over a year and now you are asking me to pay again?
★★★★★ and now, after the last update, there is also no option to disable caching of icons anymore, so the app constantly loads icons from web.
Limits, credits, locked features9%

8 of the 1 and 2 star reviews.

★★★★★ Constant, annoying ads for limited-time sales of the premium version with fake timers (reset when reinstalled).
★★★★★ Need to pay apparently, if you don't, they have made it look like you need to pay.
★★★★★ Had been using the unpaid version for years within it's restrictions, then my "trial period" ended and was locked out entirely.
Bugs, things not working8%

7 of the 1 and 2 star reviews.

★★★★★ I've tried logging out of Dropbox, reinstalling Passwords & Passkeys, logging back into Dropbox then restoring database which keeps on giving me Error- failed to restore database 😠
★★★★★ Doesn't work, very hard to cancel during free trial.
★★★★★ Also, I get a sync error every time I open the app now.
No customer support7%

6 of the 1 and 2 star reviews.

★★★★★ Support reply doesn't make sense, since Hong Kong is Tax free, zero!
★★★★★ Help and support is almost nonexistent.
★★★★★ Their v2 update offers minimal improvements (mainly passkey support) but serves primarily to push a costly new subscription model—raising the lifetime subscription price by 120%.
Missing features3%

3 of the 1 and 2 star reviews.

★★★★★ and now, after the last update, there is also no option to disable caching of icons anymore, so the app constantly loads icons from web.
★★★★★ I've been using this app for well over 5 years and logged in today to find there's no way to generate a random password.
★★★★★ Can't even change my passwords without paying now, so this is trash.
WHAT THEY ASK FOR
  • It would be great if the Chrome extension would work properly with the new Googlebooks. 5★, Oct 6, 2026
  • Please make the changes. 4★, Jul 23, 2026
  • The ONLY reason I used old version was because I did not need an account and I could use a third party cloud/sync service, so the app did not control my database and the cloud did not have my password. 1★, Jul 5, 2026
  • One suggestion for improvement, would love to see Yubikey integration with this app, for an additional layer of security. 5★, Jun 1, 2026
  • Would love to see folders support on Android Wear, E. 5★, Apr 27, 2026
  • Also it would be great if when I enter details into a new website it would be nice if Safe popped up and asked if I want to save the details. 5★, Mar 10, 2026
  • expired label- please add features like "expired cards" . 4★, Mar 1, 2026
  • Please make this app better not worse! 2★, Feb 2, 2026
WORDS THAT KEEP COMING UP IN BAD REVIEWS
old version4safe in cloud6free version3
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Easy to use8%

30 of the 4 and 5 star reviews.

★★★★★ I have short term memory loss and this app is perfect for keeping my passwords safe and easy to retrieve whenever I need it.
★★★★★ very cool the top shelf,top tier, all around the best informative uncomplicated simple so a caveman could use understand all of it is easy as ABC's 123.
★★★★★ SafeInCloud is simple and powerful with a Firefox and Windows application that complete the experience.
Great support3%

13 of the 4 and 5 star reviews.

★★★★★ Customer service is brilliant as well.
★★★★★ Great customer service, had lost access to my database when transferring to a new device.
★★★★★ Support went above and beyond when they updated the app to get me going again!
Looks great2%

6 of the 4 and 5 star reviews.

★★★★★ UI without circle border for Icons was better, I was using custom icons.
★★★★★ However, the design feels a bit outdated.
★★★★★ I love the new UI of the today's version!
Useful, it helps1%

5 of the 4 and 5 star reviews.

★★★★★ Had a sync issue but Ilia was really helpful and sorted it really quickly.
★★★★★ light, easy, and very useful
★★★★★ very nice app and very helpful
Fast1%

5 of the 4 and 5 star reviews.

★★★★★ The support I received was quick, clear and sorted the issue straight away.
★★★★★ specifically I want to revise or control what goes into the quick access tabs.
★★★★★ its very smooth never face any issue, not even with multiple devices .

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, Japan Google Play.

★★★★★Oct 20, 2026

😁

★★★★★Oct 17, 2026

ok

★★★★★Oct 15, 2026

♥️♥️♥️♥️♥️♥️♥️🥰🥰🥰

★★★★★Oct 11, 2026

nice and easy

★★★★★Oct 6, 2026

Really good password manager. It would be great if the Chrome extension would work properly with the new Googlebooks. Currently it gives an error that it cannot connect to the safe app. It looks like it is not capable of launching the Android version.

★★★★★Oct 3, 2026

🚐

Apps like this

Same category, earning about as much.

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title or short description.

password20password manager18manager11safe password10safe9passwords8encrypted6passkeys6storage4data4security4password managers3phone tablet3tablet mac3zero knowledge3passkeys passwordless3passwordless login3authenticator generate3password security3password storage3storage safe3manager uses3passkey password3accessibility api3

What's new in VARY

Fixed a sync issue with Microsoft OneDrive.

Store description

Safe is a password manager that puts you in control. Unlike many password managers, Safe stores your encrypted passwords and passkeys in your own storage—Google Drive, Dropbox, OneDrive, or WebDAV—never on our servers. This password manager gives you full ownership of your data. For 1M+ users worldwide, Safe has been a trusted password manager since 2012—ready on any device: phone, tablet, Mac, or PC. WHY CHOOSE SAFE PASSWORD MANAGER? ✓ Zero-Knowledge Security – Only you can access the encrypted data stored in this password manager ✓ Private Storage – Your encrypted vault stays in your own cloud account, not on our servers ✓ Passkey Support – Store and manage passkeys for passwordless login ✓ Built-in 2FA Authenticator – Generate one-time codes without a separate app ✓ Password Autofill – Fill credentials instantly across apps and browsers ✓ Cross-Platform Sync – Phone, tablet, Mac or PC—all in sync ✓ Strong Password Generator – Create unique, unguessable passwords ✓ Password Security Analysis – Find weak, reused, or compromised passwords ✓ Wear OS Support – Access passwords from your smartwatch SECURE PASSWORD STORAGE Safe password manager uses AES-256 encryption—the same standard trusted by governments and banks. Your passwords are encrypted on your device before syncing and remain encrypted at rest. Zero-knowledge architecture means only you can decrypt your vault. PASSKEYS & PASSWORDLESS LOGIN Safe password manager fully supports passkeys—the future of secure authentication. Store passkeys alongside traditional passwords and sync passkeys across all your devices. BUILT-IN AUTHENTICATOR Generate TOTP verification codes for two-factor authentication directly in Safe. No need for a separate 2FA app—manage passwords and security codes in one password manager. EASY MIGRATION Switching password managers? Import your data from LastPass, Bitwarden, Dashlane, Proton Pass, Keepass, Chrome, Firefox, and more. Migration takes just minutes. MULTIPLE PASSWORD VAULTS Safe password manager allows you to create separate vaults for personal, family, and work. Each database is independently encrypted—perfect for organized passkey and password storage. Download Safe password manager and take control of your passkey and password security. Accessibility API Disclosure: This password manager uses the Accessibility API to autofill passwords on web pages in Google Chrome without collecting or sharing any personal data.

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Prices, ranks and reviews are per country. Revenue above is already worldwide.