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Happy Color®: Color by Number icon
GOOGLE PLAY

Happy Color®: Color by Number

X-FLOW · Board · United States store
#45 GROSSING · BOARD#69 TOP FREE GAMES
View on Google Play ↗ Instagram card App Store version →
Revenue a month, worldwide EST
$972.5K
Likely $324.2K to $2.9M
▲ 11.0% in 13 days
New ratings
+359
in 2 days, 3.9M in total
New installs
+204.9K
in 2 days, exact count from Google
Countries it ranks in
42
was 40 on Oct 17, 2026

Revenue

Estimated from the grossing charts of Oct 23, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$11.7M
Both stores combined. Small app estimate, so no split per store
LIFETIME INSTALLS (GOOGLE)
348.3M
About 3.3M per month on average since launch
WHERE IT EARNS · EST. / MONTH
  • United States #45 Games: Board (Play)$230.9K · 24%
  • Saudi Arabia #52 Games: Board (Play)$123.3K · 13%
  • United Kingdom #37 Games: Board (Play), #98 Games: Board (iOS)$93.2K · 10%
  • Germany #45 Games: Board (Play), #96 Games: Board (iOS)$92.6K · 10%
  • UAE #52 Games: Board (Play)$51.1K · 5%
  • Canada #34 Games: Board (Play), #82 Games: Board (iOS)$47.2K · 5%
  • India #61 Games: Board (Play)$47K · 5%
  • Colombia #63 Games: Board (Play)$36.9K · 4%
38 more countries
  • South Korea #83 Games: Board (iOS)$36.3K · 4%
  • Pakistan #64 Games: Board (Play)$24.4K · 3%
  • France #95 Games: Board (iOS)$20.1K · 2%
  • Kuwait #63 Games: Board (Play), #64 Games: Board (iOS)$14.7K · 2%
  • Mexico #61 Games: Board (Play), #63 Games: Board (iOS)$13K · 1%
  • Italy #99 Games: Board (iOS)$11.7K · 1%
  • Hong Kong #61 Games: Board (Play), #79 Games: Board (iOS)$11.5K · 1%
  • Qatar #40 Games: Board (Play), #96 Games: Board (iOS)$11.5K · 1%
  • Australia #94 Games: Board (iOS)$11.4K · 1%
  • Sweden #54 Games: Board (iOS)$9.6K · 1%
  • Singapore #62 Games: Board (Play), #66 Games: Board (iOS)$7.3K · 1%
  • Belgium #63 Games: Board (Play), #97 Games: Board (iOS)$6.7K · 1%
  • Poland #61 Games: Board (Play), #99 Games: Board (iOS)$6.6K · 1%
  • Malaysia #63 Games: Board (Play), #46 Games: Board (iOS)$5.7K · 1%
  • Norway #62 Games: Board (Play), #70 Games: Board (iOS)$5.6K · 1%
  • Indonesia #62 Games: Board (Play)$5.2K · 1%
  • Egypt #61 Games: Board (Play)$4.2K · 0%
  • Denmark #63 Games: Board (Play), #97 Games: Board (iOS)$4.1K · 0%
  • Brazil #66 Games: Board (iOS)$3.6K · 0%
  • Ireland #62 Games: Board (Play), #57 Games: Board (iOS)$3.5K · 0%
  • Romania #62 Games: Board (Play), #42 Games: Board (iOS)$3.3K · 0%
  • Argentina #63 Games: Board (Play)$3.2K · 0%
  • New Zealand #64 Games: Board (Play)$2.7K · 0%
  • Switzerland #63 Games: Board (Play)$2.7K · 0%
  • Chile #63 Games: Board (Play)$2.2K · 0%
  • Peru #63 Games: Board (Play), #63 Games: Board (iOS)$2.1K · 0%
  • Kazakhstan #63 Games: Board (Play), #87 Games: Board (iOS)$2K · 0%
  • Greece #62 Games: Board (Play), #88 Games: Board (iOS)$1.9K · 0%
  • Nigeria #59 Games: Board (Play)$1.8K · 0%
  • Austria #63 Games: Board (Play)$1.8K · 0%
  • Portugal #62 Games: Board (Play)$1.6K · 0%
  • Czechia #62 Games: Board (Play)$1.6K · 0%
  • Philippines #61 Games: Board (Play)$1.4K · 0%
  • Israel #64 Games: Board (Play)$1.4K · 0%
  • South Africa #63 Games: Board (Play)$1.4K · 0%
  • Finland #62 Games: Board (Play)$1.1K · 0%
  • Thailand #96 Games: Board (iOS)$977 · 0%
  • Bangladesh #62 Games: Board (Play)$583 · 0%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (62809 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
3.9M
AVG RATING
4.56
PRICE
Free
IN APP PURCHASES
$1.99 - $7.99 per item
CONTAINS ADS
Yes
LAST UPDATE
1d ago
RELEASED
Jan 24, 2018
CONTENT RATING
Everyone

Last 30 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
30 / 30
COUNTRIES NOW
42 (was 11)
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 25, 2026$752.6K a month
Sep 26, 2026$712.9K a month
Sep 27, 2026$743.5K a month
Sep 28, 2026$687.4K a month
Sep 29, 2026$729.7K a month
Sep 30, 2026$696.2K a month
Oct 1, 2026$720.6K a month
Oct 2, 2026$766.7K a month
Oct 3, 2026$753K a month
Oct 4, 2026$1M a month
Oct 5, 2026$756.5K a month
Oct 6, 2026$739.2K a month
Oct 7, 2026$747.6K a month
Oct 8, 2026$725.3K a month
Oct 9, 2026$707.4K a month
Oct 10, 2026$875.7K a month
Oct 11, 2026$998.4K a month
Oct 12, 2026$1M a month
Oct 13, 2026$1.1M a month
Oct 14, 2026$773.3K a month
Oct 15, 2026$1.1M a month
Oct 16, 2026$787.7K a month
Oct 17, 2026$1M a month
Oct 18, 2026$2.5M a month
Oct 19, 2026$1.3M a month
Oct 20, 2026$2M a month
Oct 21, 2026$1M a month
Oct 22, 2026not in a grossing chart
Oct 23, 2026$972.5K a month
Oct 24, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 25, 2026: #26 Games: Board · AU. Now: #35 Games: Board · CA.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
$1.99 - $7.99 per item
Google Play only shows the price range per item.
REVIEW MOMENTUM
266 reviews / week
  • Recent reviews average3.8 stars
  • Recent 1 and 2 star share24%
From the latest 500 written reviews, covering 13 days. The store only returns this many, so this is the most recent slice.
RATING BREAKDOWN
3.9M ratings
5★76%
4★13%
3★5%
2★2%
1★4%

What users want

From the latest 500 reviews on the United States Google Play, Oct 11, 2026 to Oct 23, 2026: 24% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Too many ads49%

59 of the 1 and 2 star reviews.

★★★★★ the low rating is because when I watch an ad to get a hint, they are the most aggressive, intrusive ads that deceive by downloading when I try to close the ad by tapping the X.
★★★★★ ads make this unplayable....
★★★★★ I was happy with just having ads between pictures or for hints.
Worse after an update8%

10 of the 1 and 2 star reviews.

★★★★★ Update: While they say that the coloring pages are created by artists or licensed, they do not outright deny the AI claim.
★★★★★ Updated review~ the ads are worse now than before.
★★★★★ updated 18/10/26 unfortunately I'm on the cusp of deleting this app.
Bugs, things not working5%

6 of the 1 and 2 star reviews.

★★★★★ Tapping to claim completed achievements fails with errors, and browsing new art triggers fake "check your internet connection" popups if ad trackers can't load.
★★★★★ Ad Removal Doesn't Work after paid upgrade.
★★★★★ Constantly glitching, freezing, or shutting down.
Crashes and freezes2%

3 of the 1 and 2 star reviews.

★★★★★ Constantly glitching, freezing, or shutting down.
★★★★★ It freezes all the time, sometimes several times while coloring a single picture.
★★★★★ Now they added an ad in the middle of colouring which pops up, often opens my external browser, then plays an ad and regularly the page freezes afterwards.
Price and subscription2%

3 of the 1 and 2 star reviews.

★★★★★ I bought this app for a very reasonable price and was enjoying it.
★★★★★ charge me my card without subscription..
Lost data, sync, backup2%

3 of the 1 and 2 star reviews.

★★★★★ congratulations you finally lost me October 19 daily was totally ridiculous.
★★★★★ it used to be fun, but has gone downhill in quality with each new supposed upgrade.
★★★★★ garbage Pinterest ad popped up lost all progress, stress from relaxing
Wrong or poor results2%

3 of the 1 and 2 star reviews.

★★★★★ Tapping to claim completed achievements fails with errors, and browsing new art triggers fake "check your internet connection" popups if ad trackers can't load.
★★★★★ The frequency of the ads make this unplayable, especially dealing with temu ads that have fake x buttons and you can't get out of it easily.
★★★★★ it's horrible the game is so low quality i hate it 😠
WHAT THEY ASK FOR
  • The only thing I would love to see improved is adding the option to long press to switch colors instead of having to just follow the numbers consistently. 5★, Oct 22, 2026
  • need more marvel still this game had a lot before I swear 4★, Oct 21, 2026
  • would love to see my cat's face in a picture 🙃 5★, Oct 21, 2026
  • seriously, you choose something to colour, watch an ad, you finished coloring, watch an add, you need a hint to find that last miniscule bit to colour, watch an ad. 1★, Oct 21, 2026
  • It would be amazing to see exactly how close we are to completing a specific category. 5★, Oct 21, 2026
  • The only thing they don't have that I wish they did is Spiritual ones. 5★, Oct 20, 2026
  • LOVE this app Can you make a 101 dalmatians collection? 5★, Oct 20, 2026
  • Pretty good, just wish you could upload your own photos. 4★, Oct 17, 2026
WORDS THAT KEEP COMING UP IN BAD REVIEWS
ad breaks7coloring picture4ai art3forcing ads3ai slop3watch an ad3middle of coloring3coloring game3
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Fun, addictive36%

115 of the 4 and 5 star reviews.

★★★★★ This always puts me in a good mood & relaxes me with all these beautiful & fun pictures.
★★★★★ Fun 2026, I love ❤️ them.
★★★★★ a lot of fun, many different choices of art to choose from.
Easy to use4%

12 of the 4 and 5 star reviews.

★★★★★ it is a good timepass and focuses my mind on one thing so I feel calm ..yeah easy game to cure boredom.But yeah a lil too many ads ngl!
★★★★★ it is a good timepass and focuses my mind on one thing so I feel calm ..yeah easy game to cure boredom.But yeah a lil too many ads ngl!
★★★★★ even through night feeds to keep me awake 😂 yes it's got adds, BUT not constantly annoying, or they don't come through the actual colouring the only thing I'd love for this app to have is more simple pages 💕
Looks great4%

12 of the 4 and 5 star reviews.

★★★★★ This always puts me in a good mood & relaxes me with all these beautiful & fun pictures.
★★★★★ very relaxing, beautiful pictures and absolutely gorgeous colors
★★★★★ Beautiful Fun game, only reason I didnt give 5⭐️ is the amount of ads ruin it.
Useful, it helps2%

5 of the 4 and 5 star reviews.

★★★★★ The Game is useful for highly working Persons infront of the Computers.
★★★★★ I love this colouring it helps ease my mind when I'm bored or frustrated and it distracts me
★★★★★ This app is amazing and is truly helpful to calm down and relax after a busy day.
Fast1%

3 of the 4 and 5 star reviews.

★★★★★ Edit: thanks to devs responding so fast and changing the update that imo messed up enjoying the game.
★★★★★ suchhhh a good relaxing game, love the smooth flowy graphics and gestures too

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States Google Play.

★★★★★Oct 23, 2026

TOO MANY commercials!

★★★★★Oct 23, 2026

it is a good timepass and focuses my mind on one thing so I feel calm ..yeah easy game to cure boredom.But yeah a lil too many ads ngl! I know ads are important..I am allowed to complain about ads that pop up every 5 mins !!

★★★★★Oct 23, 2026

Genuinely my favorite coloring app out of the many I've tried. It's been crashing a lot more lately unfortunately and it doesn't save progress to a cloud which does make me upset. It also doesn't have a hold to select a color feature either. It still receives updates and that's pretty neat too

★★★★★Oct 23, 2026

I've been on this since 2018. Since then, I've colored daily, bonus, good cause, bonus, etc...& can't wait every day to return to Happy Color to see what's next that is awaiting for me. This always puts me in a good mood & relaxes me with all these beautiful & fun pictures. ;-) Thank You very much Happy Color! 🎨🖌😍

★★★★★Oct 23, 2026

Fun 2026, I love ❤️ them.

★★★★★Oct 23, 2026

a lot of fun, many different choices of art to choose from. I love it!

Apps like this

Same category, earning about as much.

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

STATUS
Running now
FIRST SEEN
Jun 20, 2026
AD VARIATIONS
312
EU COUNTRIES
25
WHERE
Search results, APPSTORE_PRODUCT_PAGE in AT, BE, BG, CY, CZ, DE, DK, EE, ES, FI, FR, GR, HR, HU, IE, IT, LU, LV, NL, PL, PT, RO, SE, SI, SK. Formats: Icon + Asset Ad, Icon Ad. Last impression Oct 19, 2026.
AD TEXT
  • Сolour by numbers for adults
  • Art Malbuch für Erwachsene
  • Paint art book Colouring games
  • Malbuch,Ausmalen & Zeichnen
  • Livre de dessin pour adultes
  • Jeux de dessin par numéros
Ad creativeAd creativeAd creativeAd creativeAd creativeAd creative

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here. Shown for the App Store version (Happy Color® – Coloring Games).

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title or short description.

color14coloring10happy color10pictures7art7happy6coloring book5number4disney4color number3high quality3digital coloring3paint number3number experience3brighten life3xflowgames html3world3book3creative3life3experience3keep3marvel3high2

What's new in 2.24.0

• From My Feed to My Studio: My Feed is now My Studio – a personal space where you can organize your pictures into albums and track your coloring journey. • The Marvel Universe joins Happy Color with exciting pictures inspired by legendary heroes and stories. • The Godzilla collection captures the King of the Monsters at its most epic – colossal, unstoppable, and larger than life. • Set off on a journey with Miles & Memories, a collection of intricate collages by Lewis T. Johnson.

Store description

Happy Color® is the world’s most popular color-by-number game, with over 50,000 FREE high-quality pictures to discover. This digital coloring book is made for all kinds of moments – from a relaxing zen coloring session to a fun creative break, or simply the joy of bringing beautiful art to life. Whether you turn to coloring for mindfulness, stress relief, or pure enjoyment, Happy Color offers a paint-by-number experience to suit your preferences. Diverse categories, unique art styles, and pictures ranging from quick and simple to highly detailed make it easy to find something that speaks to your interests. CREATE YOUR PERSONAL COLORING SPACE WITH MY STUDIO Keep your pictures, achievements, and stats all in one place, with plenty of ways to personalize your digital coloring book: • Organize your pictures into albums: Keep your favorites at your fingertips. • Save progress across devices: Seamlessly back up your progress and personal settings so you can color anywhere. • Track your coloring journey: Find out how long you’ve been coloring, how many pictures you’ve completed, and what achievements you’ve earned. Reasons to download Happy Color®: UNIQUE MARVEL, DISNEY & POP CULTURE CONTENT Our mission is to bring fans the stories, characters, and cultural icons they love. Dive into a massive collection featuring Disney classics (The Lion King, Toy Story, Beauty and the Beast), iconic Marvel Super Heroes (Spider-Man, Iron Man, Avengers), and franchises like Star Wars™ and Godzilla. Our art team works closely with world-renowned studios. We treat every composition with immense care, preserving the authentic look, dramatic scale, and energy of the original art. We translate that feeling into an immersive paint-by-number experience, giving fans a high-quality adaptation and a new way to interact with their beloved characters in our adult coloring book. ART CRAFTED BY PROFESSIONAL ARTISTS Over 100 talented artists from around the world create hand-drawn pictures exclusively for Happy Color®. With their different styles and creative approaches, they make our art diverse, original, and always exciting to color. FREE FOR EVERYONE All 50,000+ pictures are FREE to color. We want everyone to have access to an easy and enjoyable way to relax, get creative, and brighten up their life with color. NEW WAYS TO COLOR We constantly expand the experience with fresh takes on the classic color-by-number gameplay. Try visual puzzles, discover pixel art, and enjoy optical illusions that reveal unexpected surprises as you color. There’s always more to explore – we keep experimenting with new ideas and adding fresh experiences to make coloring for adults even more varied and engaging. Give yourself a moment to relax and brighten up your life with Happy Color®. With Happy Color®, you can be part of a global community of coloring enthusiasts, in a safe space where joy and creativity can be shared. We’re constantly working to improve. Share your feedback at: support@happycolorapp.com Join our community and share your creations: Facebook: https://mobile.facebook.com/happycolorbynumber/ Instagram: https://instagram.com/happycolor_official Terms of Use: https://xflowgames.com/terms-of-use.html Privacy Policy: https://xflowgames.com/privacy-policy.html © Disney © Disney/Pixar © & ™ Lucasfilm Ltd © 2026 MARVEL TM & © TOHO CO., LTD

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