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Happy Color® – Coloring Games icon
APP STORE

Happy Color® – Coloring Games

X-Flow · Games · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$928.4K
Likely $309.5K to $2.8M
▼ 80.3% in 11 days
New ratings
Tracking
Daily counts start building from today
Rating
4.8 of 5
3.4M ratings in this store
Countries it ranks in
25
was 27 on Oct 15, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$11.1M
Both stores combined. Small app estimate, so no split per store
EST. LIFETIME DOWNLOADS
120.1M to 343.2M
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • United States #45 Games: Board (Play)$237.8K · 26%
  • Saudi Arabia #53 Games: Board (Play)$124.3K · 13%
  • South Korea #70 Games: Board (iOS)$53.3K · 6%
  • United Kingdom #36 Games: Board (Play)$50.9K · 5%
  • India #49 Games: Board (iOS), #62 Games: Board (Play)$50.6K · 5%
  • Germany #45 Games: Board (Play)$50.4K · 5%
  • Canada #91 Games: Board (iOS), #33 Games: Board (Play)$50.2K · 5%
  • UAE #53 Games: Board (Play)$46.1K · 5%
38 more countries
  • Colombia #64 Games: Board (Play)$37.8K · 4%
  • Pakistan #65 Games: Board (Play)$24.7K · 3%
  • Taiwan #72 Games: Board (iOS)$21.2K · 2%
  • Italy #64 Games: Board (iOS)$18K · 2%
  • Kuwait #46 Games: Board (iOS), #64 Games: Board (Play)$17.6K · 2%
  • Qatar #80 Games: Board (iOS), #40 Games: Board (Play)$12.8K · 1%
  • Mexico #86 Games: Board (iOS), #62 Games: Board (Play)$12.6K · 1%
  • Poland #47 Games: Board (iOS), #62 Games: Board (Play)$9.7K · 1%
  • Bangladesh #63 Games: Board (Play)$9.2K · 1%
  • Netherlands #100 Games: Board (iOS)$8.9K · 1%
  • Switzerland #85 Games: Board (iOS), #64 Games: Board (Play)$7.1K · 1%
  • Sweden #79 Games: Board (iOS)$6.9K · 1%
  • Philippines #62 Games: Board (Play)$6.7K · 1%
  • Austria #85 Games: Board (iOS), #64 Games: Board (Play)$5.9K · 1%
  • Denmark #57 Games: Board (iOS), #64 Games: Board (Play)$5.6K · 1%
  • Indonesia #63 Games: Board (Play)$5.3K · 1%
  • Israel #80 Games: Board (iOS), #65 Games: Board (Play)$3.9K · 0%
  • Egypt #62 Games: Board (Play)$3.9K · 0%
  • Brazil #59 Games: Board (iOS)$3.6K · 0%
  • Ireland #50 Games: Board (iOS), #63 Games: Board (Play)$3.3K · 0%
  • Greece #39 Games: Board (iOS), #63 Games: Board (Play)$3.2K · 0%
  • Argentina #64 Games: Board (Play)$3.1K · 0%
  • Kazakhstan #30 Games: Board (iOS), #64 Games: Board (Play)$3K · 0%
  • Belgium #64 Games: Board (Play)$3K · 0%
  • Singapore #63 Games: Board (Play)$2.9K · 0%
  • Malaysia #64 Games: Board (Play)$2.8K · 0%
  • Norway #63 Games: Board (Play)$2.8K · 0%
  • New Zealand #65 Games: Board (Play)$2.7K · 0%
  • Romania #91 Games: Board (iOS), #63 Games: Board (Play)$2.3K · 0%
  • Chile #64 Games: Board (Play)$2.3K · 0%
  • South Africa #74 Games: Board (iOS), #64 Games: Board (Play)$2.2K · 0%
  • Nigeria #60 Games: Board (Play)$1.8K · 0%
  • Peru #64 Games: Board (Play)$1.8K · 0%
  • Portugal #63 Games: Board (Play)$1.7K · 0%
  • Czechia #63 Games: Board (Play)$1.6K · 0%
  • Hong Kong #62 Games: Board (Play)$1.6K · 0%
  • Finland #63 Games: Board (Play)$1.1K · 0%
  • Ukraine #67 Games: Board (iOS)$387 · 0%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (60260 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
3.4M
AVG RATING
4.80
PRICE
Free
AGE
8.2y
LAST UPDATE
0d ago
VERSION
1.21.0
SIZE
199 MB
AGE RATING
17+

Last 29 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
13 / 29
COUNTRIES NOW
27 (was 0)
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026not in a grossing chart
Sep 25, 2026not in a grossing chart
Sep 26, 2026not in a grossing chart
Sep 27, 2026not in a grossing chart
Sep 28, 2026not in a grossing chart
Sep 29, 2026not in a grossing chart
Sep 30, 2026not in a grossing chart
Oct 1, 2026not in a grossing chart
Oct 2, 2026not in a grossing chart
Oct 3, 2026not in a grossing chart
Oct 4, 2026not in a grossing chart
Oct 5, 2026not in a grossing chart
Oct 6, 2026not in a grossing chart
Oct 7, 2026not in a grossing chart
Oct 8, 2026not in a grossing chart
Oct 9, 2026not in a grossing chart
Oct 10, 2026$977.2K a month
Oct 11, 2026$976.8K a month
Oct 12, 2026$976.5K a month
Oct 13, 2026$245.5K a month
Oct 14, 2026$263.6K a month
Oct 15, 2026$289.9K a month
Oct 16, 2026$63.2K a month
Oct 17, 2026$227.5K a month
Oct 18, 2026$1.7M a month
Oct 19, 2026$418.4K a month
Oct 20, 2026$1.2M a month
Oct 21, 2026$192.5K a month
Oct 22, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: not ranked. Now: #31 Games: Board · AR.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
5 purchases listed
  • Remove ads (hint ads stay)$7.99
  • Remove ads$7.99
  • Randy the Raccoon pack$1.99
  • Color by Number Premium Month$9.99
  • Color by Number Premium Year$49.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
78 reviews / week
  • Trendsteady
  • Recent reviews average3.4 stars
  • Recent 1 and 2 star share30%
From the latest 450 written reviews, covering 40 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
4 updates in 90 days
  • Typical gap between releases22 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
3.4M ratings
5★87%
4★9%
3★3%
2★1%
1★1%

What users want

From the latest 450 reviews on the United States App Store, Sep 12, 2026 to Oct 21, 2026: 30% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Too many ads53%

72 of the 1 and 2 star reviews.

★★★★★ I used to love this app to unwind, but now there are just so many ads it's ridiculous!
★★★★★ Happy Color needs less commercials and less little points it's so frustrating.
★★★★★ They have put ads before you color, after you color, and during you color.
Lost data, sync, backup12%

17 of the 1 and 2 star reviews.

★★★★★ If this is to force me to subscribe then you lost me as a faithful player since September 2021.
★★★★★ I loved this app the first few pictures I colored. But then the ads!!! Too many ads. I can get past the ad when first opening the app, but now the ads in the middle of coloring. I understand the whole point of the app…
★★★★★ And it's really calm and soothing I deleted the games
Bugs, things not working4%

6 of the 1 and 2 star reviews.

★★★★★ the game was fun at first but it started getting a glitch that wouldn't let me do anything on the screen and i would have to refresh the app like every 3 minutes.
★★★★★ This is my favorite app ever! HOWEVER! When I play it, it suddenly opens certain apps and the App Store without my permission, without asking or warning me that an ad is coming. If this is to force me to subscribe then…
★★★★★ Once you opening it doesn't let you play. Only adds pop up so frustrating I only could played it once. And it's really calm and soothing I deleted the games
Crashes and freezes4%

5 of the 1 and 2 star reviews.

★★★★★ ,y screen freezes and it also impacts ,y internet searches.
★★★★★ New version constantly freezes Requiring constant removal and redownloading!
★★★★★ Now it's frozen again and nothing seems to help.
Price and subscription3%

4 of the 1 and 2 star reviews.

★★★★★ If this is to force me to subscribe then you lost me as a faithful player since September 2021.
★★★★★ The app creator got my money once and now wants it again for the same thing using that as an excuse.
★★★★★ This is a scam to show ads and nothing more!!!!
Worse after an update2%

3 of the 1 and 2 star reviews.

★★★★★ Why aren't you updating the game? Mine shows the 5th and today is the 11th. What's going on? Please help!
★★★★★ New version constantly freezes Requiring constant removal and redownloading!
★★★★★ This is so dumb because I can't even update this app
No customer support1%

2 of the 1 and 2 star reviews.

★★★★★ Do not support an app that generates slop, replacing amazing human artists with AI and then lying about it.
★★★★★ Used to love this game, but they use AI on at least some of their images and I can't support fake, stolen artwork :/
Missing features1%

2 of the 1 and 2 star reviews.

★★★★★ I get the ad has to run for a certain period of time but, after the ad runs, it won't close and there's no way to close it.
★★★★★ I open the app, get an ad with no way to leave it so I never got to do a painting.
WHAT THEY ASK FOR
  • One thing I would love to see, though: 5★, Oct 20, 2026
  • So add the tips as often as possible. 4★, Oct 20, 2026
  • Should add more series collections like what if because I think what if should've deserved more episodes and they had to be some like useless what if which weren't part of the main series but otherwise it's cool and… 4★, Oct 17, 2026
  • Now I can't complete a picture without the AD 💡button stalking you all over the board before you inadvertently hit it, even though you didn't need a hint, and have to sit through a 5 min Royal Kingdom or Quince ad… 3★, Oct 15, 2026
  • Please add a Harry Potter collection 4★, Oct 15, 2026
  • I love your game but it needs more harder levels and some forrest Frank levels but other than that 5 stars 3★, Oct 13, 2026
  • Please make this an option in the settings. 2★, Oct 12, 2026
  • I wish that it could give you more color options on the highlight thing(it shows you were to color) because the colors can be hard to find when it's such a pale color on white and also I wish the animation would go… 5★, Oct 12, 2026
WORDS THAT KEEP COMING UP IN BAD REVIEWS
middle of coloring6ads i'm3i'm uninstalling3i'm deleting3ads won't3won't close3go back3coloring page3ad breaks4
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Fun, addictive36%

87 of the 4 and 5 star reviews.

★★★★★ I've been playing this game every day for about 7 years now. Every update makes it better even when I think it can't get any better. Well worth a download if you're into coloring and pictures
★★★★★ Happy Color is my “go to” place for relaxation and enjoyment.
★★★★★ this game is very fun and relaxing!
Worth the money4%

11 of the 4 and 5 star reviews.

★★★★★ there are a couple ads here and there (mostly if you're using the ad to get a reward) and it's wi-fi free!
★★★★★ Should add more series collections like what if because I think what if should've deserved more episodes and they had to be some like useless what if which weren't part of the main series but otherwise it's cool and…
★★★★★ It's cozy and comforting and stress free!
Useful, it helps3%

8 of the 4 and 5 star reviews.

★★★★★ It really HELPS I use your app everyday now.
★★★★★ It helps me get calm after a long day and and it's so easy
★★★★★ I play this in the evening when I sip my tea and it helps me get to bed feeling relaxed.
Looks great3%

8 of the 4 and 5 star reviews.

★★★★★ Very pleased with the pictures. The only thing I would add is make it so you can see the picture before you open them. I like darker colors.
★★★★★ The amazing variety is beyond description, and the color combinations are absolutely beautiful!
★★★★★ I love your app you have so many beautiful pictures to color but can you put it on there the option to watch a video to take the water mark off?
Easy to use2%

4 of the 4 and 5 star reviews.

★★★★★ This is a place I can come for peace honestly do an easy or hard puzzle I work on for a couple of days over all would recommend this game to everyone!!!!
★★★★★ Great pictures, easy to use, very fun.
★★★★★ It helps me get calm after a long day and and it's so easy

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 21, 2026
Love all the pictures to color,

I find such a great verity and style to choose from! Color every day , thanks! I am 78 yrs old! Love my day coloring!

★★★★★Oct 20, 2026
I❤️ space!

I LOVE THIS SO MUCH

★★★★★Oct 20, 2026
This is fun

This is a fun game. May I suggest putting pictures of Lupin the Third, Sailor Moon, The Legend of Zelda, and Sonic next to color, please?

★★★★★Oct 20, 2026
Beautiful pictures

Very pleased with the pictures. The only thing I would add is make it so you can see the picture before you open them. I like darker colors.

★★★★★Oct 20, 2026
Happy color

Too many adds. Bust in on the app

★★★★★Oct 20, 2026
Great, fun game you can play for years

I’ve been playing this game every day for about 7 years now. Every update makes it better even when I think it can’t get any better. Well worth a download if you’re into coloring and pictures

Apps like this

Same category, earning about as much.

Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

Apple's ad repository couldn't be reached right now. Try again later.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

color14pictures11art10coloring9happy color6disney5happy4marvel4color number3digital coloring3coloring book3marvel disney3star wars3studio personal3organize pictures3pictures albums3ways color3visual puzzles3pixel art3optical illusions3brighten life3xflowgames html3world3discover3

What's new in 1.21.0

• From My Feed to My Studio: My Feed is now My Studio – a personal space where you can organize your pictures into albums and track your coloring journey. • The Marvel Universe joins Happy Color with exciting pictures inspired by legendary heroes and stories. • The Godzilla collection captures the King of the Monsters at its most epic – colossal, unstoppable, and larger than life. • Breathtaking visions of space meet real scientific insight in the Infinite Cosmos collection by renowned artist Don Dixon. • Set off on a journey with Miles & Memories, a collection of intricate collages by Lewis T. Johnson.

Released Jul 29, 2018. Current version shipped Oct 22, 2026.

Store description

Happy Color® is the world’s most popular color-by-number game, with over 50,000 FREE high-quality pictures to discover. This digital coloring book is made for all kinds of moments – from a relaxing zen coloring session to a fun creative break, or simply the joy of bringing beautiful art to life. Featuring diverse categories, unique art styles, and pictures ranging from quick and simple to highly detailed, Happy Color makes it easy to find something that matches your interests. Create your own coloring space with My Studio, where you can organize your favorite pictures into custom albums and choose color themes to suit your mood. With so much to discover, there’s always something new to enjoy. KEY FEATURES AT A GLANCE: • Official IP content: Authentic art featuring Marvel, Disney, and Star Wars™ characters. • 50,000+ free pictures: All standard pictures are completely free. Zero hidden fees or subscriptions. • My Studio: A personal space to organize pictures into albums and track progress with statistics. • Different ways to color: Classic coloring, visual puzzles, pixel art, optical illusions, and more. UNIQUE MARVEL, DISNEY & POP CULTURE CONTENT We partner directly with world-renowned studios to bring cultural icons to your screen. Explore dedicated collections featuring Disney classics (The Lion King, Toy Story, Beauty and the Beast), iconic Marvel Super Heroes (Spider-Man, Avengers), Star Wars™, and Godzilla. Our art team carefully preserves the authentic look, dramatic scale, and energy of the original art. We translate that epic feeling into a digital format, ensuring fans receive a premium, respectful adaptation of their favorite universes and can enjoy them in a brand-new way. ART CRAFTED BY PROFESSIONAL ARTISTS We rely on genuine human creativity. Over 100 talented artists from around the world create hand-drawn pictures exclusively for Happy Color®. With their different styles and creative approaches, they make our art diverse, original, and always exciting to color. FREE & ACCESSIBLE FOR EVERYONE All 50,000+ pictures are FREE to color. We want everyone to have access to an easy and enjoyable way to relax, get creative, and brighten up their life with color. MY STUDIO: YOUR PERSONAL ART SPACE Keep your pictures, achievements, and stats all in one place, with plenty of ways to personalize your digital coloring book: • Organize your pictures into albums to keep your favorites at your fingertips. • Save progress across devices: Seamlessly back up your progress and personal settings so you can color anywhere. • Track your coloring journey: Find out how long you’ve been coloring, how many pictures you’ve completed, and what achievements you’ve earned. NEW WAYS TO COLOR We constantly expand the experience with fresh takes on the classic color-by-number gameplay. Try visual puzzles, discover pixel art, and enjoy optical illusions that reveal unexpected surprises as you color. There’s always more to explore – we keep experimenting with new ideas and adding fresh experiences to make coloring for adults even more varied and engaging. Give yourself a moment to relax and brighten up your life with Happy Color®. Join a safe, welcoming global community of coloring enthusiasts where joy and creativity can be shared. We’re constantly working to improve. Share your feedback at: support@happycolorapp.com Join our community and share your creations: Facebook: https://mobile.facebook.com/happycolorbynumber/ Instagram: https://instagram.com/happycolor_official Terms of Use: https://xflowgames.com/terms-of-use.html Privacy Policy: https://xflowgames.com/privacy-policy.html © Disney © Disney/Pixar © & ™ Lucasfilm Ltd © 2026 MARVEL TM & © TOHO CO., LTD

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