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Edits: Video Editor

Instagram, Inc. · Photo & Video · United States store
#67 TOP FREE
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide
Too small to estimate
Not enough chart or ratings data
New ratings
+15.5K
in 9 days, 429.4K in total
Rating
4.8 of 5
96.5K ratings in this store
Countries it ranks in
0
was 0 on Oct 16, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / MONTH · WORLDWIDE
Unranked
Not in any grossing chart, and it sells nothing in the store (no in-app purchases, free download). Any revenue comes from ads or payments outside the store, which we can't see.
EST. LIFETIME DOWNLOADS
3.4M to 9.6M
Estimated from ratings count
RATINGS
96.5K
AVG RATING
4.79
PRICE
Free
AGE
1.5y
LAST UPDATE
1d ago
VERSION
452.1
SIZE
325 MB
AGE RATING
4+

Last 30 days

From our daily snapshots of every grossing chart and daily ratings counts.

DAYS IN A GROSSING CHART
0 / 30
COUNTRIES NOW
0 (was 0)
NEW RATINGS, LAST 7 DAYS
+12.1K
EST. REVENUE FROM CHARTS, DAILY · BOTH STORES ONLY EST
Show daily values
Sep 24, 2026not in a grossing chart
Sep 25, 2026not in a grossing chart
Sep 26, 2026not in a grossing chart
Sep 27, 2026not in a grossing chart
Sep 28, 2026not in a grossing chart
Sep 29, 2026not in a grossing chart
Sep 30, 2026not in a grossing chart
Oct 1, 2026not in a grossing chart
Oct 2, 2026not in a grossing chart
Oct 3, 2026not in a grossing chart
Oct 4, 2026not in a grossing chart
Oct 5, 2026not in a grossing chart
Oct 6, 2026not in a grossing chart
Oct 7, 2026not in a grossing chart
Oct 8, 2026not in a grossing chart
Oct 9, 2026not in a grossing chart
Oct 10, 2026not in a grossing chart
Oct 11, 2026not in a grossing chart
Oct 12, 2026not in a grossing chart
Oct 13, 2026not in a grossing chart
Oct 14, 2026not in a grossing chart
Oct 15, 2026not in a grossing chart
Oct 16, 2026not in a grossing chart
Oct 17, 2026not in a grossing chart
Oct 18, 2026not in a grossing chart
Oct 19, 2026not in a grossing chart
Oct 20, 2026not in a grossing chart
Oct 21, 2026not in a grossing chart
Oct 22, 2026not in a grossing chart
Oct 23, 2026not in a grossing chart
Best rank Sep 24, 2026: not ranked. Now: not ranked. Days at zero are days outside every grossing chart.
RATINGS IN THE CORE COUNTRIES, DAILY
Show daily values
Oct 13, 2026413.9K ratings
Oct 14, 2026415.3K ratings
Oct 15, 2026417.3K ratings
Oct 16, 2026417.8K ratings
Oct 17, 2026420.4K ratings
Oct 18, 2026422.1K ratings
Oct 19, 2026424.1K ratings
Oct 20, 2026425.4K ratings
Oct 21, 2026427.4K ratings
Oct 22, 2026429.4K ratings
413.9K on Oct 13, 2026, 429.4K on Oct 22, 2026. New ratings track new downloads, even outside the charts.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
No in-app purchases
Earns from its upfront price, ads or payments outside the store.
REVIEW MOMENTUM
6.4 reviews / week
  • Trendrising
  • Recent reviews average3.6 stars
  • Recent 1 and 2 star share32%
From the latest 500 written reviews, covering 548 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
17 updates in 90 days
  • Typical gap between releases6 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
96.6K ratings
5★91%
4★4%
3★2%
2★1%
1★3%

What users want

From the latest 500 reviews on the United States App Store, Apr 22, 2025 to Oct 21, 2026: 32% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Bugs, things not working28%

44 of the 1 and 2 star reviews.

★★★★★ Everyday there's some new glitch or stupid big that hinders me in my process.
★★★★★ This app contains major bugs.
★★★★★ This one has unbelievable bugs and glitches that the never fit
Lost data, sync, backup9%

14 of the 1 and 2 star reviews.

★★★★★ I worked for hours, and then I clicked off the app and it said it saved then when i went back on it the whole thing I just worked on was deleted!!
★★★★★ What's even the point of having separate edits accounts if the moment you change phone you will loose all the work. My phone got stolen a few days ago. I was able to recover all my information. Everything but all the…
★★★★★ You'll lose all your drafts don't save anything in the app there is no backup or cloud backup so if you get a new phone it's all gone
Slow, laggy, battery8%

12 of the 1 and 2 star reviews.

★★★★★ When using the app it causes my phone to heat up hot.
★★★★★ If I'm editing a short video it works fine but anything over 30 seconds where the video involves talking, the sound will start lagging too much from the video and it just doesn't line up at all.
★★★★★ Even loading directly from edits to Instagram doesn't prevent it.
Worse after an update7%

11 of the 1 and 2 star reviews.

★★★★★ Unfortunately with the update of IOS 27.01 landscape no longer works in Edits which remains in portrait view even if the iPad is in landscape mode.
★★★★★ I use it daily and the latest update makes it impossible to use.
★★★★★ Make sure your phone, facebook, ig and Edits are all updated before you start to build your content.
Crashes and freezes4%

7 of the 1 and 2 star reviews.

★★★★★ Why does this app wait until I have everything chopped up, affects, and stickers on it, then when I do the last thing, the voice over or leave and come back, it won't load for me to do the voice over, or edit, it'll…
★★★★★ Multiple times am I having to go back and redo the video all over again because the clips don't save or just freezes completely
★★★★★ After most recent update, it is nearly impossible to use as it keeps freezing up and then closing out.
Missing features4%

7 of the 1 and 2 star reviews.

★★★★★ If you don't, the content you make will be missing audio, text, a transition or something that you wanted in it.
★★★★★ Can't even export my reels anymore.
★★★★★ I put a lot of effort into editing and legit tells me only after all that hard work that I can't export.
Wrong or poor results4%

6 of the 1 and 2 star reviews.

★★★★★ This pisses me off I will be editing a video for hours I accidentally put the wrong sound or something so I press the arrow button to undo it and then deletes EVERYTHING I did and so I try to press the back arrow and…
★★★★★ Smh dumb useless feature they're trying to push on us.
★★★★★ Only good is search songs insta but all are trash like effects are trash and couldn't add one more effect like capcut + more options are useless
Login and account problems3%

4 of the 1 and 2 star reviews.

★★★★★ Wont let me sign in and delete
★★★★★ I had to waste a lot of time shifting around graphics to account for this
★★★★★ As a paid verified account it's disappointing as it is detrimental to our business and the way that we market on your platform.
WHAT THEY ASK FOR
  • it would also be super helpful if we can increase the sound of the clips above 100% the way cap cut lets you do it, because sometimes the volume from the mic is too low and it would be nice to increase the volume even… 1★, Oct 17, 2026
  • This App is something that Every creator should have. 5★, Oct 14, 2026
  • I don't see why we need another app to edit out videos on. 2★, Oct 6, 2026
  • If there a way to recover them please let me know. 2★, Oct 5, 2026
  • As an example, I could make a video that has audio, and I add a song to try to be like background noise, but it just keeps matching the song to be exactly as loud as the video. 4★, Sep 18, 2026
  • My only complaint is that I wish there was a way to organize audios into folders. 4★, Sep 14, 2026
  • Please make available on the pc! 4★, Sep 2, 2026
  • You can add the ability to add your favorite font to the app… 5★, Aug 30, 2026
WORDS THAT KEEP COMING UP IN BAD REVIEWS
please fix10i've tried3original audio3editing video3come back3other editing3hours editing3
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Easy to use20%

61 of the 4 and 5 star reviews.

★★★★★ It handles 3 to five minutes videos well and a very intuitive design for users.
★★★★★ Able to edit so fast and easy on the go with so many song and titles to choose from.
★★★★★ A good app for us as content creator, very easy to uses .
Fun, addictive4%

13 of the 4 and 5 star reviews.

★★★★★ Using edits has made our business experience fun and engaging for our team and the audience.
★★★★★ I've enjoyed using this and making videos.
★★★★★ It's a good app I made a lot of stuff with it and I'm really happy about what I made and it's really fun to use.
Useful, it helps3%

9 of the 4 and 5 star reviews.

★★★★★ It helps me to be able to make an amazing post adding voice and captions.
★★★★★ This is the best app best editing tool ever it ain't as complex as final com pro but gives you the same results as Final Cut Pro this app is a game changer
★★★★★ Super helpful & user friendly
Looks great2%

7 of the 4 and 5 star reviews.

★★★★★ It handles 3 to five minutes videos well and a very intuitive design for users.
★★★★★ User interface is super easy and has all the features you need to make videos effectively.
★★★★★ Luv 💕 the interface & transitions
Worth the money2%

7 of the 4 and 5 star reviews.

★★★★★ I haven't seen an editing app like this no ads totally free and easy to use
★★★★★ Hey, this has some great features and it's free!
★★★★★ This one is free and can do most things besides make long videos over 10 minutes.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 21, 2026
Grok

Grok

★★★★★Oct 21, 2026
Do not use for captions

This app is almost really great! Unfortunately my main need is captioning and it is terrible at it. Around 1/4 of the videos get captioned with mostly correct words, but everything is squished together at the front of the video. Having to take so much time to move the captions, then resize them, only to have the caption scroll not work is such a bummer. I’ve submitted feedback several times a week for months and have not seen improvement on this. Looking for a decent alternative now.

★★★★★Oct 21, 2026
Successful video

Yeah it was told that you need to make a successful video

★★★★★Oct 20, 2026
Edits on IPad

I really love the app, I switched from CapCut to Edits but I love to use it on the iPad and it ‘s not that good, there are a few bugs

★★★★★Oct 20, 2026
For shorts and stitching

It handles 3 to five minutes videos well and a very intuitive design for users.

★★★★★Oct 20, 2026
Foodie blogs

The best app ever

Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

Apple's ad repository couldn't be reached right now. Try again later.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

videos5video5edits video3keep track3high quality3share3instagram3track3reels3edits2creation2ideas2right2tools2process2place2creative2keep2high2quality2create2edit2frame2background2

What's new in 452.1

A new canvas for photos. Plus 50+ new effects. • Carousels. Mix photos and videos on a multi-slide canvas, add text and layouts. • 50+ new video effects, including in and out animations. • Kits. Save your colors, text styles, caption styles and audio as one set, then reuse it. • Popular topics. See what your followers are into. For accounts with over 10k followers. • Audio links. Link viewers to the track behind your reel.

Released Apr 22, 2025. Current version shipped Oct 21, 2026.

Store description

Make videos you’re proud to share with Edits, the new video creation app from Instagram. Edits is a free video editor that makes it easy for creators to turn their ideas into videos, right on their phone. It has all the tools you need to support your creation process, all in one place. Simplify your creative process • Export your videos in 4K with no watermark and share to any platform. • Keep track of all your drafts and videos in one place. • Capture high-quality clips up to 10 minutes long and start editing right away. • Easily share to Instagram with high-quality playback. Create and edit with powerful tools • Edit videos with single-frame precision. • Get the look you want with camera settings for resolution, frame rate and dynamic range, plus upgraded flash and zoom controls. • Bring images to life with AI animation. • Change up your background with green screen, cutout or add a video overlay. • Choose from a variety of fonts, sound and voice effects, video filters and effects, stickers and more. • Enhance audio to make voices clearer and remove background noise. • Generate captions automatically and customize how they appear in your video. Inform your next creative decisions • Get inspired by browsing reels with trending audio. • Keep track of ideas and content you're excited by until you're ready to create. • Track how your reels are performing with a live insights dashboard. • Understand what affects your reels engagement. Meta Terms: https://www.facebook.com/terms.php Meta Privacy Policy: https://privacycenter.instagram.com/policy

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

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