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Essembl: Outfit Planner

Essembl SA · Lifestyle · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$65.2K
Likely $21.7K to $195.5K
▲ 76.4% in 13 days
New ratings
+158
in 10 days, 9.1K in total
Rating
4.5 of 5
4.8K ratings in this store
Countries it ranks in
12
was 16 on Oct 16, 2026

Revenue

Estimated from the grossing charts of Oct 23, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$782.1K
Both stores combined. Small app estimate, so no split per store
EST. LIFETIME DOWNLOADS
166.6K to 476K
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • Germany #26 Lifestyle (iOS), #35 Lifestyle (Play)$45.2K · 69%
  • Switzerland #37 Lifestyle (iOS)$4.2K · 6%
  • Austria #21 Lifestyle (iOS)$3.3K · 5%
  • Italy #90 Lifestyle (iOS)$3.3K · 5%
  • Denmark #19 Lifestyle (iOS)$2.9K · 4%
  • Israel #31 Lifestyle (iOS)$2.1K · 3%
  • UAE #54 Lifestyle (iOS)$1.8K · 3%
  • Ireland #47 Lifestyle (iOS)$971 · 1%
4 more countries
  • Qatar #42 Lifestyle (iOS)$507 · 1%
  • Greece #53 Lifestyle (iOS)$446 · 1%
  • Egypt #42 Lifestyle (iOS)$316 · 0%
  • Pakistan #81 Lifestyle (iOS)$188 · 0%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (315 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
4.8K
AVG RATING
4.54
PRICE
Free
AGE
2.4y
LAST UPDATE
3d ago
VERSION
1.0.1
SIZE
131 MB
AGE RATING
4+

Last 30 days

From our daily snapshots of every grossing chart and daily ratings counts.

DAYS IN A GROSSING CHART
30 / 30
COUNTRIES NOW
12 (was 4)
NEW RATINGS, LAST 7 DAYS
+118
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026$21.4K a month
Sep 25, 2026$21.4K a month
Sep 26, 2026$21.2K a month
Sep 27, 2026$21.4K a month
Sep 28, 2026$21.3K a month
Sep 29, 2026$30K a month
Sep 30, 2026$29.9K a month
Oct 1, 2026$29.9K a month
Oct 2, 2026$29.9K a month
Oct 3, 2026$31.3K a month
Oct 4, 2026$31.3K a month
Oct 5, 2026$32.8K a month
Oct 6, 2026$32.8K a month
Oct 7, 2026$34.6K a month
Oct 8, 2026$36.8K a month
Oct 9, 2026$36.9K a month
Oct 10, 2026$37K a month
Oct 11, 2026$36.9K a month
Oct 12, 2026$37.5K a month
Oct 13, 2026$316.9K a month
Oct 14, 2026$47.5K a month
Oct 15, 2026$47.6K a month
Oct 16, 2026$49.4K a month
Oct 17, 2026$54.4K a month
Oct 18, 2026$54.9K a month
Oct 19, 2026$56.1K a month
Oct 20, 2026$58.3K a month
Oct 21, 2026$61.8K a month
Oct 22, 2026not in a grossing chart
Oct 23, 2026$65.2K a month
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #48 Lifestyle · AE. Now: #19 Lifestyle · DK.
RATINGS IN THE CORE COUNTRIES, DAILY
Show daily values
Oct 13, 20269K ratings
Oct 14, 20269K ratings
Oct 15, 20269K ratings
Oct 16, 20269K ratings
Oct 17, 20269K ratings
Oct 18, 20269.1K ratings
Oct 19, 20269.1K ratings
Oct 20, 20269.1K ratings
Oct 21, 20269.1K ratings
Oct 22, 20269.1K ratings
Oct 23, 20269.1K ratings
9K on Oct 13, 2026, 9.1K on Oct 23, 2026. New ratings track new downloads, even outside the charts.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
8 purchases listed
  • Essembl Premium (Yearly)$39.99
  • Essembl Premium (Yearly)$29.99
  • Essembl Premium AI (Weekly)$9.99
  • Essembl Premium AI Full Access$19.99
  • Essembl Premium AI Full Access$9.99
  • Essembl Premium AI Full Access$59.99
  • Essembl MAX Access$19.99
  • Essembl MAX Access$39.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
1.8 reviews / week
  • Trendrising
  • Recent reviews average2.3 stars
  • Recent 1 and 2 star share63%
From the latest 224 written reviews, covering 879 days.
RELEASE CADENCE
8 updates in 90 days
  • Typical gap between releases9 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
4.8K ratings
5★76%
4★13%
3★5%
2★2%
1★5%

What users want

From the latest 224 reviews on the United States App Store, May 27, 2024 to Oct 22, 2026: 63% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription59%

84 of the 1 and 2 star reviews.

★★★★★ Make the cool features and the ones that use AI behind a pay wall.
★★★★★ I've done everything possible and can't get my money back.
★★★★★ I spent the money to get a year subscription since I deal with outfit fatigue and I need help with professional work outfits.
Limits, credits, locked features20%

28 of the 1 and 2 star reviews.

★★★★★ Never new I had to pay and when I watched multiple adds it never says I have to pay to create my outfits
★★★★★ now that im through the beginning process, i find out that im actually very limited in what i can do.
★★★★★ Would be cool if there was a free version where you could upload wardrobe and the AI portion was locked behind a subscription
Bugs, things not working13%

19 of the 1 and 2 star reviews.

★★★★★ This is such a buggy, unusable app.
★★★★★ I wanted to love this app, but it does not work.
★★★★★ Can't even try out the app, it straight up doesn't work unless you pay.
Login and account problems8%

12 of the 1 and 2 star reviews.

★★★★★ I just wish It was free So then I'm almost never late and my mom wouldn't have to yell for me to hurry up super loud, so please if you could just have me not sign up and just use it for free without even sharing a…
★★★★★ I love this app and how it can generate outfits and like generate outfits, dedicated to your skin tone and just make really awesome outfits, but It's making me sign in like it's making me pay to do the app or it's…
★★★★★ I spent $30 and spent 2 hours uploading pictures of my wardrobe, only for the app to suggest me to sign up for their MAX plan at every corner and spend $100 more.
Wrong or poor results6%

9 of the 1 and 2 star reviews.

★★★★★ I though this was a app that helps you build outfit but no it was a pay tu use app nothing like the adds that they make it was a scammed like why why am I forced to pay for and app that idk who it works like doesn't…
★★★★★ This app needs you to purchase the subscription which is $20 a year cause it gives you all these fake deals to make you seem like you're getting a really good deal but it charges you money and if you try to just close…
★★★★★ I have premium (pro) and the app wants me to update to pro MAX if I want accuracy.
Slow, laggy, battery6%

8 of the 1 and 2 star reviews.

★★★★★ i downloaded the app, put in some small data, and as soon as its loading it's all behind a paywall.
★★★★★ Honestly disappointed in myself for even using this AI slop…the app itself it laggy and slow and the outfits it put together for me just did not make sense it felt more like a random algorithm.
★★★★★ Half the UI was broken (Buttons that did nothing, pages loading states messing up, delete photo not working, etc), and the AI chatbot is dumb :/
Too many ads4%

6 of the 1 and 2 star reviews.

★★★★★ I thought the app will be free
★★★★★ I though this was a app that helps you build outfit but no it was a pay tu use app nothing like the adds that they make it was a scammed like why why am I forced to pay for and app that idk who it works like doesn't…
★★★★★ It doesn't let you and it takes you right back so that you have purchase something on the app there is a free version like where you just watched ads or something that would be nice but yeah, I imagine that the app is…
Lost data, sync, backup4%

5 of the 1 and 2 star reviews.

★★★★★ You didn't lose a customer because the price was too high.
★★★★★ It worked great at first and then it's gone down hill.
★★★★★ I really thought that this cool app was for free and don't get me wrong it was an amazing 5 minutes of questions butvthen the try free for now sign popped up and there went my hopes and dreams, with the app, Gone!
WHAT THEY ASK FOR
  • Hi :) The app is overall good but it would be great if there would also be jackets & coats section and different accessories sections: jewelries, hats / hair accessories, bags, belts etc in the wardrobe. 3★, Oct 21, 2026
  • also an option to reorder items in wardrobe would be great. 3★, Oct 21, 2026
  • I though this was a app that helps you build outfit but no it was a pay tu use app nothing like the adds that they make it was a scammed like why why am I forced to pay for and app that idk who it works like doesn't… 1★, Oct 2, 2026
  • My parents say nothing that needs a subscription but I really want this app so I tried it and I needed a subscription even though it was 0.00 dollars as a gift from the app they said later they will charge you later in… 1★, Sep 27, 2026
  • I just wish It was free So then I'm almost never late and my mom wouldn't have to yell for me to hurry up super loud, so please if you could just have me not sign up and just use it for free without even sharing a… 1★, Sep 27, 2026
  • I wear suits to work, so it would be nice if the outfit generator always matched the correct pants and coat together. 4★, Sep 23, 2026
  • It doesn't let you and it takes you right back so that you have purchase something on the app there is a free version like where you just watched ads or something that would be nice but yeah, I imagine that the app is… 2★, Sep 20, 2026
  • I wish I could get a refund. 1★, Sep 15, 2026
WORDS THAT KEEP COMING UP IN BAD REVIEWS
without paying11free trial9free version7won't let5put together5
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Useful, it helps14%

7 of the 4 and 5 star reviews.

★★★★★ I've been using this app for several months now and it's been so FUN and HELPFUL!
★★★★★ I'm not sure where to provide feedback, but if there's any way we could favorite or add how many times we've worn an outfit, that would be so helpful!
★★★★★ super helpful for getting ready for work or school.
Worth the money14%

7 of the 4 and 5 star reviews.

★★★★★ I do pay for the upgraded version, but if you love fashion and getting the most use out of your closet, ITS WORTH EVERY PENNY!
★★★★★ THIS APP IS NOT FREEE YOU MUST Pay and they sell it on the interface
★★★★★ For being free, this app is amazing and actually has a lot of features without needing to pay.
Easy to use8%

4 of the 4 and 5 star reviews.

★★★★★ It's EASY to add items from my closet and build / save outfit ideas, which saves so much time and stress each morning!
★★★★★ It's very user friendly and visually appealing.
★★★★★ It's incredibly easy to use, and I love that the outfit suggestions seem to get better and more personalized the more clothing I add.
Fun, addictive8%

4 of the 4 and 5 star reviews.

★★★★★ I've been using this app for several months now and it's been so FUN and HELPFUL!
★★★★★ 😊 You need to tweak some item descriptions to get details right but just so fun to have this app!
★★★★★ Overall, I'm really enjoying it.
Accurate, great results4%

2 of the 4 and 5 star reviews.

★★★★★ My biggest suggestion would be to create a separate category for outerwear and dresses - right now they all go under 'top pieces' which doesn't let you get a really accurate wardrobe breakdown.
★★★★★ The app is really good but I would try to make the camera quality better cause whenever I take pictures it takes some of the things out like the shoe laces but overall it's a good app

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 22, 2026
CANNOT RECOMMEND THIS APP ENOUGH!!

I’ve been using this app for several months now and it’s been so FUN and HELPFUL! It’s EASY to add items from my closet and build / save outfit ideas, which saves so much time and stress each morning! I do pay for the upgraded version, but if you love fashion and getting the most use out of your closet, ITS WORTH EVERY PENNY! The recommended outfits improve as it learns your style / taste, so now I feel like I’m getting Pinterest inspo but with items I already own! It even takes into account the weather for that day or details for the occasion you’re planning for to build the perfect outfit. Every update has had great improvements to an already well-functioning app. Most recently, I love being able to swap pieces of the outfit and see how it improves the overall style rating. The Essembl team is super responsive and open to feedback / ideas. I know there may still be bugs and features to work through, but the improvement of the app in even the few months I’ve been a user has been phenomenal! This has been game-changing to getting the most out of my closet, and feeling confident in my outfit choices for any occasion! Thank you Essembl!!

★★★★★Oct 22, 2026
Willing to adjust this later

I just downloaded the app, so I’m willing to give it some time as I explore its features. However, my initial experience has been disappointing, particularly with the accuracy of item recognition and the quality of the styling recommendations. Nearly every shoe and clothing item I’ve uploaded has been identified incorrectly, often returning results that look nothing like the original. This is a significant issue for an app designed to help organize and style a wardrobe. I shouldn’t have to rely on a separate image search feature to compensate for consistently inaccurate results. The outfit recommendations also need substantial improvement. So far, the suggested combinations have been outdated, tacky, poorly coordinated, and lacking any real sense of style. Rather than offering fresh, fashionable, and cohesive looks, the recommendations feel random and disconnected from what someone would realistically want to wear. I understand that no app is perfect, especially when first learning how to use it, but accurate clothing recognition and quality styling recommendations should be core strengths of a wardrobe app, not its biggest weaknesses. The concept has potential, but these are fundamental issues that need to be addressed for the app to deliver on what it promises.

★★★★★Oct 21, 2026
Overall good. A little slow and some missing features

Hi :) The app is overall good but it would be great if there would also be jackets & coats section and different accessories sections: jewelries, hats / hair accessories, bags, belts etc in the wardrobe. also an option to reorder items in wardrobe would be great.

★★★★★Oct 20, 2026
Why Pay to use

This looks like it could have major potential but greed holds it back. It should be free to put your clothes and organize it yourself. Make the cool features and the ones that use AI behind a pay wall. Be smarter and do better.

★★★★★Oct 13, 2026
Great idea, but definitely has room for improvement

Would love to be able to give feedback on why I don’t like an outfit so it’ll stop suggesting similar outfits based on that specific feedback. Or possibly even having occasion tags on the clothing so it’ll only suggesting outfits with certain clothing based on those tags. For example it’ll suggest certain tops or skirts under the business meeting occasion which are not office appropriate. I just wish I could give specific feedback to that or be able to tag my work clothes or shoes to only be pulled when I select the business meeting occasion.

★★★★★Oct 13, 2026
Good app but needs so many fixes

So I really like the idea of this app but for starters it has been SO SLOWWWW… like half the time I go on it I end up giving up because it won’t load. On top of that I went to sue the outfit checker on a club outfit not a work outfit and it gave me a zero and told me it wasn’t appropriate but I wasn’t going to work(needs to be a way to switch the occasion). The color analysis has never loaded for me. So many issues that needs to be fixed it’s a shame I paid

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Store screenshots

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App Store ads

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Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

essembl4data4turned off3sharing data3purchased content3refund requests3content3renewal3sharing3requests3turned2off2user2consent2consumption2regarding2purchased2refund2

What's new in 1.0.1

Meet the new Essembl! A brand-new design, built around four tabs: • Today: daily outfits for the weather and your plans, at the time you choose • Studio: build outfits on a canvas, get ideas and a Rate me score • Rate my look: snap a selfie, get tips, add what you're wearing to your wardrobe • Shop: find what your wardrobe is missing, and style it with your own clothes Plus outfit folders, a new widget, sharing to WhatsApp, and lots of fixes.

Released May 24, 2024. Current version shipped Oct 20, 2026.

Store description

Meet Essembl, the future of personal styling! With Essembl, fashion meets technology, simplifying how you choose, wear, and buy clothes. Whether you’re dressing for the weather, an occasion, or just your mood, Essembl is your go-to style assistant. Essembl offers a subscription plan that gives you an unlimited access to all features and content • Payment will be charged to iTunes Account at confirmation of purchase • Subscription automatically renews unless auto-renew is turned off at least 24 hours before the end of the current period • Account will be charged for renewal within 24 hours prior to the end of the current period, and identify the cost of the renewal • Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user's Account Settings after purchase Apple Standard Terms of Use apply, read more here : https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Consent to Share Consumption Data with Apple: By using our app and making in-app purchases, you consent to our sharing of data regarding your usage and consumption of purchased content with Apple, as part of our efforts to resolve refund requests. This information may include details about how you have accessed and interacted with the purchased content. The purpose of sharing this data is to help Apple make an informed decision regarding refund requests. We ensure that such data sharing is done in compliance with Apple's policies and only as necessary to process your requests.

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.