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Essembl: Outfit Planner

Essembl SA · Lifestyle · Japan store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$61.8K
Likely $20.6K to $185.3K
▲ 41.7% in 11 days
New ratings
+147
in 9 days, 9.1K in total
Rating
4.6 of 5
30 ratings in this store
Countries it ranks in
16
was 16 on Oct 16, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$741K
Both stores combined. Small app estimate, so no split per store
EST. LIFETIME DOWNLOADS
1.1K to 3K
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • Germany #23 Lifestyle (iOS), #36 Lifestyle (Play)$36K · 58%
  • Austria #13 Lifestyle (iOS)$6.7K · 11%
  • Switzerland #19 Lifestyle (iOS)$5.6K · 9%
  • Spain #77 Lifestyle (iOS)$3.1K · 5%
  • Denmark #18 Lifestyle (iOS)$2.7K · 4%
  • UAE #32 Lifestyle (iOS)$2.1K · 3%
  • Israel #25 Lifestyle (iOS)$1.7K · 3%
  • Finland #40 Lifestyle (iOS)$969 · 2%
8 more countries
  • New Zealand #95 Lifestyle (iOS)$676 · 1%
  • Pakistan #25 Lifestyle (iOS)$470 · 1%
  • Portugal #63 Lifestyle (iOS)$424 · 1%
  • Ireland #97 Lifestyle (iOS)$389 · 1%
  • Egypt #31 Lifestyle (iOS)$352 · 1%
  • Greece #91 Lifestyle (iOS)$208 · 0%
  • Kazakhstan #74 Lifestyle (iOS)$159 · 0%
  • Romania #84 Lifestyle (iOS)$151 · 0%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (314 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
30
AVG RATING
4.57
PRICE
無料
AGE
2.4y
LAST UPDATE
2d ago
VERSION
1.0.1
SIZE
131 MB
AGE RATING
4+

Last 30 days

From our daily snapshots of every grossing chart and daily ratings counts.

DAYS IN A GROSSING CHART
30 / 30
COUNTRIES NOW
12 (was 4)
NEW RATINGS, LAST 7 DAYS
+112
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026$21.4K a month
Sep 25, 2026$21.4K a month
Sep 26, 2026$21.2K a month
Sep 27, 2026$21.4K a month
Sep 28, 2026$21.3K a month
Sep 29, 2026$30K a month
Sep 30, 2026$29.9K a month
Oct 1, 2026$29.9K a month
Oct 2, 2026$29.9K a month
Oct 3, 2026$31.3K a month
Oct 4, 2026$31.3K a month
Oct 5, 2026$32.8K a month
Oct 6, 2026$32.8K a month
Oct 7, 2026$34.6K a month
Oct 8, 2026$36.8K a month
Oct 9, 2026$36.9K a month
Oct 10, 2026$37K a month
Oct 11, 2026$36.9K a month
Oct 12, 2026$37.5K a month
Oct 13, 2026$316.9K a month
Oct 14, 2026$47.5K a month
Oct 15, 2026$43.6K a month
Oct 16, 2026$45.1K a month
Oct 17, 2026$48.9K a month
Oct 18, 2026$49.3K a month
Oct 19, 2026$50.2K a month
Oct 20, 2026$51.9K a month
Oct 21, 2026$52.4K a month
Oct 22, 2026not in a grossing chart
Oct 23, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #48 Lifestyle · AE. Now: #19 Lifestyle · DK.
RATINGS IN THE CORE COUNTRIES, DAILY
Show daily values
Oct 13, 20269K ratings
Oct 14, 20269K ratings
Oct 15, 20269K ratings
Oct 16, 20269K ratings
Oct 17, 20269K ratings
Oct 18, 20269.1K ratings
Oct 19, 20269.1K ratings
Oct 20, 20269.1K ratings
Oct 21, 20269.1K ratings
Oct 22, 20269.1K ratings
9K on Oct 13, 2026, 9.1K on Oct 22, 2026. New ratings track new downloads, even outside the charts.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
No in-app purchases
Earns from its upfront price, ads or payments outside the store.
REVIEW MOMENTUM
0.5 reviews / week
  • Trendrising
  • Recent reviews average2.0 stars
  • Recent 1 and 2 star share69%
From the latest 51 written reviews, covering 714 days.
RELEASE CADENCE
8 updates in 90 days
  • Typical gap between releases9 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
30 ratings
5★73%
4★10%
3★17%
2★0%
1★0%

What users want

From the latest 51 reviews on the Japan App Store, Nov 7, 2024 to Oct 20, 2026: 69% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription80%

28 of the 1 and 2 star reviews.

★★★★★ Make the cool features and the ones that use AI behind a pay wall.
★★★★★ I've done everything possible and can't get my money back.
★★★★★ I spent the money to get a year subscription since I deal with outfit fatigue and I need help with professional work outfits.
Limits, credits, locked features20%

7 of the 1 and 2 star reviews.

★★★★★ Never new I had to pay and when I watched multiple adds it never says I have to pay to create my outfits
★★★★★ now that im through the beginning process, i find out that im actually very limited in what i can do.
★★★★★ Would be cool if there was a free version where you could upload wardrobe and the AI portion was locked behind a subscription
Login and account problems20%

7 of the 1 and 2 star reviews.

★★★★★ I just wish It was free So then I'm almost never late and my mom wouldn't have to yell for me to hurry up super loud, so please if you could just have me not sign up and just use it for free without even sharing a…
★★★★★ I love this app and how it can generate outfits and like generate outfits, dedicated to your skin tone and just make really awesome outfits, but It's making me sign in like it's making me pay to do the app or it's…
★★★★★ I spent $30 and spent 2 hours uploading pictures of my wardrobe, only for the app to suggest me to sign up for their MAX plan at every corner and spend $100 more.
Bugs, things not working9%

3 of the 1 and 2 star reviews.

★★★★★ This is such a buggy, unusable app.
★★★★★ I wanted to love this app, but it does not work.
★★★★★ Can't even try out the app, it straight up doesn't work unless you pay.
Too many ads9%

3 of the 1 and 2 star reviews.

★★★★★ I thought the app will be free
★★★★★ I though this was a app that helps you build outfit but no it was a pay tu use app nothing like the adds that they make it was a scammed like why why am I forced to pay for and app that idk who it works like doesn't…
★★★★★ It doesn't let you and it takes you right back so that you have purchase something on the app there is a free version like where you just watched ads or something that would be nice but yeah, I imagine that the app is…
Wrong or poor results9%

3 of the 1 and 2 star reviews.

★★★★★ I though this was a app that helps you build outfit but no it was a pay tu use app nothing like the adds that they make it was a scammed like why why am I forced to pay for and app that idk who it works like doesn't…
★★★★★ This app needs you to purchase the subscription which is $20 a year cause it gives you all these fake deals to make you seem like you're getting a really good deal but it charges you money and if you try to just close…
★★★★★ I have premium (pro) and the app wants me to update to pro MAX if I want accuracy.
Missing features6%

2 of the 1 and 2 star reviews.

★★★★★ Like if I scan a tank top and it thinks it's a romper or if it's a midi skirt and it thinks it's a dress, there's no way to correct that besides paying more.
★★★★★ Not even the layout of it, there's no way to bypass it and explore the app.
WHAT THEY ASK FOR
  • I though this was a app that helps you build outfit but no it was a pay tu use app nothing like the adds that they make it was a scammed like why why am I forced to pay for and app that idk who it works like doesn't… 1★, Oct 2, 2026
  • My parents say nothing that needs a subscription but I really want this app so I tried it and I needed a subscription even though it was 0.00 dollars as a gift from the app they said later they will charge you later in… 1★, Sep 27, 2026
  • I just wish It was free So then I'm almost never late and my mom wouldn't have to yell for me to hurry up super loud, so please if you could just have me not sign up and just use it for free without even sharing a… 1★, Sep 27, 2026
  • I wear suits to work, so it would be nice if the outfit generator always matched the correct pants and coat together. 4★, Sep 23, 2026
  • It doesn't let you and it takes you right back so that you have purchase something on the app there is a free version like where you just watched ads or something that would be nice but yeah, I imagine that the app is… 2★, Sep 20, 2026
  • I wish I could get a refund. 1★, Sep 15, 2026
  • Needs a lot of improvements to be worth the money. 1★, Sep 7, 2026
  • I have premium (pro) and the app wants me to update to pro MAX if I want accuracy. 2★, Aug 30, 2026
WORDS THAT KEEP COMING UP IN BAD REVIEWS

Nothing stands out.

WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Useful, it helps33%

3 of the 4 and 5 star reviews.

★★★★★ I'm not sure where to provide feedback, but if there's any way we could favorite or add how many times we've worn an outfit, that would be so helpful!
★★★★★ super helpful for getting ready for work or school.
★★★★★ The AI doesn't seem to be learning my style but still it's helpful I can assemble outfits manually
Easy to use22%

2 of the 4 and 5 star reviews.

★★★★★ It's very user friendly and visually appealing.
★★★★★ It's incredibly easy to use, and I love that the outfit suggestions seem to get better and more personalized the more clothing I add.
Fun, addictive22%

2 of the 4 and 5 star reviews.

★★★★★ 😊 You need to tweak some item descriptions to get details right but just so fun to have this app!
★★★★★ Overall, I'm really enjoying it.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, Japan App Store.

★★★★★Oct 20, 2026
Why Pay to use

This looks like it could have major potential but greed holds it back. It should be free to put your clothes and organize it yourself. Make the cool features and the ones that use AI behind a pay wall. Be smarter and do better.

★★★★★Oct 13, 2026
Great idea, but definitely has room for improvement

Would love to be able to give feedback on why I don’t like an outfit so it’ll stop suggesting similar outfits based on that specific feedback. Or possibly even having occasion tags on the clothing so it’ll only suggesting outfits with certain clothing based on those tags. For example it’ll suggest certain tops or skirts under the business meeting occasion which are not office appropriate. I just wish I could give specific feedback to that or be able to tag my work clothes or shoes to only be pulled when I select the business meeting occasion.

★★★★★Oct 13, 2026
Good app but needs so many fixes

So I really like the idea of this app but for starters it has been SO SLOWWWW… like half the time I go on it I end up giving up because it won’t load. On top of that I went to sue the outfit checker on a club outfit not a work outfit and it gave me a zero and told me it wasn’t appropriate but I wasn’t going to work(needs to be a way to switch the occasion). The color analysis has never loaded for me. So many issues that needs to be fixed it’s a shame I paid

★★★★★Oct 9, 2026
Cant cancel!

I’ve done everything possible and can’t get my money back. I had the app for 5 mins and realize it’s way to complicated

★★★★★Oct 4, 2026
False advertisement

I thought the app will be free

★★★★★Oct 2, 2026
Fake advertisement

I though this was a app that helps you build outfit but no it was a pay tu use app nothing like the adds that they make it was a scammed like why why am I forced to pay for and app that idk who it works like doesn’t make sense I wish this was a free app nat a scammed app I was so exited to see what outfits I could use so sad that is a pay to use app hope you guys change that and make it better

Apps like this

Same category, earning about as much.

Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

STATUS
Stopped
FIRST SEEN
Jul 14, 2026
AD VARIATIONS
40
EU COUNTRIES
5
WHERE
Search results in AT, DE, DK, IE, LU. Formats: Icon + Asset Ad, Icon Ad. Last impression Oct 1, 2026.
AD TEXT
  • Dein täglicher Style Maker
  • Daily Style Maker
Ad creativeAd creativeAd creativeAd creativeAd creativeAd creative

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

essembl4data4turned off3sharing data3purchased content3refund requests3content3renewal3sharing3requests3turned2off2user2consent2consumption2regarding2purchased2refund2

What's new in 1.0.1

Meet the new Essembl! A brand-new design, built around four tabs: • Today: daily outfits for the weather and your plans, at the time you choose • Studio: build outfits on a canvas, get ideas and a Rate me score • Rate my look: snap a selfie, get tips, add what you're wearing to your wardrobe • Shop: find what your wardrobe is missing, and style it with your own clothes Plus outfit folders, a new widget, sharing to WhatsApp, and lots of fixes.

Released May 24, 2024. Current version shipped Oct 20, 2026.

Store description

Meet Essembl, the future of personal styling! With Essembl, fashion meets technology, simplifying how you choose, wear, and buy clothes. Whether you’re dressing for the weather, an occasion, or just your mood, Essembl is your go-to style assistant. Essembl offers a subscription plan that gives you an unlimited access to all features and content • Payment will be charged to iTunes Account at confirmation of purchase • Subscription automatically renews unless auto-renew is turned off at least 24 hours before the end of the current period • Account will be charged for renewal within 24 hours prior to the end of the current period, and identify the cost of the renewal • Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user's Account Settings after purchase Apple Standard Terms of Use apply, read more here : https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Consent to Share Consumption Data with Apple: By using our app and making in-app purchases, you consent to our sharing of data regarding your usage and consumption of purchased content with Apple, as part of our efforts to resolve refund requests. This information may include details about how you have accessed and interacted with the purchased content. The purpose of sharing this data is to help Apple make an informed decision regarding refund requests. We ensure that such data sharing is done in compliance with Apple's policies and only as necessary to process your requests.

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.