← Back to charts
101 before one icon
APP STORE

101 before one

101 before one LLC · Food & Drink · United States store
#92 GROSSING · FOOD & DRINK
View on App Store ↗ Instagram card
Revenue a month, worldwide EST
$1.1K
Likely $352 to $3.2K
▼ 66.1% in 13 days
New ratings
+0
in 12 days, 107 in total
Rating
4.5 of 5
95 ratings in this store
Countries it ranks in
18
was 18 on Oct 17, 2026

Revenue

Estimated from the grossing charts of Oct 23, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$12.7K
No Google Play version found
EST. LIFETIME DOWNLOADS
3.3K to 9.5K
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • Portugal #60 Food & Drink$1.1K · 100%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (3.3 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
95
AVG RATING
4.55
PRICE
Free
AGE
2.7y
LAST UPDATE
2d ago
VERSION
8.288.104
SIZE
132 MB
AGE RATING
9+

Last 30 days

From our daily snapshots of every grossing chart and daily ratings counts.

DAYS IN A GROSSING CHART
30 / 30
COUNTRIES NOW
18 (was 8)
NEW RATINGS, LAST 7 DAYS
+0
EST. REVENUE A MONTH, DAILY · APP STORE EST
Show daily values
Sep 25, 2026not in a grossing chart
Sep 26, 2026not in a grossing chart
Sep 27, 2026$3.1K a month
Sep 28, 2026$3.1K a month
Sep 29, 2026$2.5K a month
Sep 30, 2026$3.1K a month
Oct 1, 2026$2.5K a month
Oct 2, 2026$2.4K a month
Oct 3, 2026$2.4K a month
Oct 4, 2026$3.1K a month
Oct 5, 2026$3.1K a month
Oct 6, 2026$3.1K a month
Oct 7, 2026$3.1K a month
Oct 8, 2026not in a grossing chart
Oct 9, 2026not in a grossing chart
Oct 10, 2026$3.1K a month
Oct 11, 2026$3.1K a month
Oct 12, 2026$3.1K a month
Oct 13, 2026not in a grossing chart
Oct 14, 2026not in a grossing chart
Oct 15, 2026not in a grossing chart
Oct 16, 2026$3.3K a month
Oct 17, 2026$3.3K a month
Oct 18, 2026$2.1K a month
Oct 19, 2026$1.5K a month
Oct 20, 2026$1.2K a month
Oct 21, 2026not in a grossing chart
Oct 22, 2026not in a grossing chart
Oct 23, 2026$1.1K a month
Oct 24, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 25, 2026: #15 Food & Drink · CA. Now: #2 Food & Drink · CL.
RATINGS IN THE CORE COUNTRIES, DAILY
Show daily values
Oct 12, 2026107 ratings
Oct 13, 2026107 ratings
Oct 14, 2026107 ratings
Oct 15, 2026107 ratings
Oct 16, 2026107 ratings
Oct 17, 2026107 ratings
Oct 18, 2026107 ratings
Oct 19, 2026107 ratings
Oct 20, 2026107 ratings
Oct 21, 2026107 ratings
Oct 22, 2026107 ratings
Oct 23, 2026107 ratings
Oct 24, 2026107 ratings
107 on Oct 12, 2026, 107 on Oct 24, 2026. New ratings track new downloads, even outside the charts.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
8 purchases listed
  • Annual Plan$59.99
  • One Time Purchase Plan$89.99
  • One Time Purchase Plan$79.99
  • One Time Purchase Plan$49.99
  • Annual Plan$49.99
  • One Time Purchase Plan$99.99
  • One Time Purchase Plan$59.99
  • One Time Purchase Plan$40.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
0.5 reviews / week
  • Trendfalling
  • Recent reviews average4.6 stars
  • Recent 1 and 2 star share8%
From the latest 65 written reviews, covering 983 days.
RELEASE CADENCE
11 updates in 90 days
  • Typical gap between releases7 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
95 ratings
5★85%
4★3%
3★2%
2★0%
1★9%

What users want

From the latest 65 reviews on the United States App Store, Feb 14, 2024 to Aug 3, 2026: 8% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription40%

2 of the 1 and 2 star reviews.

★★★★★ Would not let me go forward without paying a subscription
★★★★★ I bought the book and checklist but apparently that $100 I spent doesn't buy you app access as well… What the heck? I was excited to use but can't justify $100 for book/checklist and then ANOTHER $100 for the app.…
WHAT THEY ASK FOR
  • I wish there was a way for me to print out recipes that are only on the app because it's cumbersome to find them when I'm trying to cook and have a six month old I have to entertain. 3★, Mar 4, 2026
  • Love how I can look up any recipe I want and it is tailored to his nutritional needs. 5★, Sep 11, 2024
  • I wish I knew about this when I was first starting solids with him, but now I'm prepared for any future babies! 5★, Feb 14, 2024
WORDS THAT KEEP COMING UP IN BAD REVIEWS

Nothing stands out.

WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Easy to use39%

23 of the 4 and 5 star reviews.

★★★★★ This app and program is organized and easy to use!
★★★★★ This app gets five stars because it's so comprehensive and the app is so easy to navigate and I'm able to easily look up recipes at the grocery store and ask questions on the recipes that get answered right away!
★★★★★ I absolutely hate cooking, because I find it time consuming and overwhelming. It's not just the actual cooking, but the mental load that comes with it. But I knew that I had to do it, so that I can provide my baby with…
Useful, it helps36%

21 of the 4 and 5 star reviews.

★★★★★ Honestly so helpful to understand what I should be introducing to my baby, how to introduce a food, and then how to adjust how the food is served as my baby grows.
★★★★★ I love that 101 Before One includes recipes that I would eat - this makes it a game changer for baby-led feeding to have meal plan ideas that both us and our baby can eat while offering our baby lots of different foods.
★★★★★ The amount of resources and information you get with 101 before one is so helpful.
Fast14%

8 of the 4 and 5 star reviews.

★★★★★ Fast forward to now, he is 11 months and doing so well with solids.
★★★★★ My husband and I both work full time, so I was worried the meal plans would take too long to prepare (we've had that problem with other meal plans), but they're pretty quick.
★★★★★ Lots of great information, recipes and quick customer support.
Fun, addictive10%

6 of the 4 and 5 star reviews.

★★★★★ I am a registered dietitian myself and it is so nice to take the mental load off from thinking of what foods to introduce and different recipe ideas to do so in a safe fun way!
★★★★★ I'm also a first time mom with an 8 month old, and the recipes have been such a wonderful resource for my husband and I for offering new foods that the entire family can enjoy.
★★★★★ We love the 101 before one concept of meals that the whole family can enjoy.
Worth the money7%

4 of the 4 and 5 star reviews.

★★★★★ This app is worth every penny.
★★★★★ As a first time mom I knew I wanted to try and do baby led weaning with my little one but I didn't know where to start. The amount of resources and information you get with 101 before one is so helpful. The recipes…
★★★★★ We started to use this app to help keep track of what our child is introduced to. He's now older than one and we still use the recipes and meal plans to help not just our child eat but us as adults also. Yes, this app…

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Aug 3, 2026
Love This Program

I’ve used this program for years with two babies we eat almost all of our meals from this app. Healthy, yummy, and realistic meals. The only really frustrating thing with this app is when you search it comes with everybody’s names that also uses it, No one wants to contact somebody through the app, but when I want to search for something like “fish”, I have to scroll through everyone with the last name Fisher. Also I don’t want random people to contact me from my blw app. I don’t see anyway to turn that off. It’s odd.

★★★★★Mar 14, 2026
$60 a year??

You must pay $60 a year to use the app. That’s absolutely insane. No thanks lol.

★★★★★Mar 4, 2026
App isn’t very user friendly

I love the concept of this and love the information. However, the app feels clunky and is hard to navigate. It’s hard to find exactly what you’re looking for at times. I wish there was a way for me to print out recipes that are only on the app because it’s cumbersome to find them when I’m trying to cook and have a six month old I have to entertain. Many of the other BLW apps have friendlier interfaces.

★★★★★Sep 14, 2025
Subscription

Would not let me go forward without paying a subscription

★★★★★Mar 23, 2025
Love it

Fantastic (essential, really) resource for infant feeding starting at 6 months and on. Also love the recipe book that goes with it— feeling excited, ready, and informed to start our kiddo on solids!

★★★★★Mar 2, 2025
Changed our solids journey for the better!

This app is worth every penny. It truly changed our solids journey for the better. As a first time mom with a baby about to start solids, it was terrifying and I had no clue where to begin. This app has endless baby safe recipes and tells you how to safely serve for each age. And they give you balanced family dinner ideas so you’re not cooking separately for baby and family. I don’t think she would have tried nearly as many foods are be as good of an eater as she is now at 10 months without this app! Highly recommend especially for new parents.

Apps like this

Same category, earning about as much.

Det Barnemad$1K a month ESTMealPreper・Weekly Meal Planner$1.1K a month ESTMealieSwift$1K a month ESTMenyu - Il menu sempre con te$1K a month ESTYumYums: Recipe Manager$1K a month ESTAir Fryer Recipes - AirFryMeal$1K a month ESTCOOK OBSESSION CALCULATOR$1.1K a month ESTGetYourMacros: Dieta y Ahorro$1K a month EST

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

No App Store ads in the EU
None in the last 90 days.

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

baby9family5meals5pediatric4meal4love4baby led3led weaning3family style3style meals3team pediatric3pediatric experts3foods baby3solids journey3certified lactation3lactation counselor3ccc slp3introduce3foods3solids3start3certified3paid2membership2

What's new in 8.288.104

Bug fixes and performance enhancements.

Released Feb 13, 2024. Current version shipped Oct 21, 2026.

Store description

Paid Membership to 101 before one required to use our app. Introduce 101 foods through baby-led weaning & family-style meals. Welcome to 101 before one! We are a team of pediatric experts here to help parents introduce solids to their baby through our signature Family Meals from the Start® program, loved by over 25,000+ families since 2021. With your paid 101 before one lifetime membership, you will: -Gain the confidence you need to start and follow baby-led weaning from 6-12 months -Explore 101 foods with your baby before they turn one -Cook & serve family-style meals and choose from over 300+ recipes and meal ideas -Introduce the Top 9 allergens to your baby both early and often with real food -Get organized with our Weekly Meal Plans & Shopping Lists -Start out on the right foot with our First 4-Week Meal Plan -Feel supported with our resources, FAQs, and chat messages -Join a community of thousands of like-minded parents who are also following BLW “We love the 101 before one program because the recipes are so good to feed everybody in the family! It's helped me make delicious food that is appropriate for baby. Plus I love keeping track of the different foods that baby has tried!” “I love how easy it is to follow and that it's not overwhelming. I've learned so much in just the two weeks I've been using it, and it makes me excited about our solids journey. Our baby is loving meal time!” “I absolutely love having started my baby's solids journey with 101beforeone. She has had such a variety of meals since she was 6 months old and even into her toddler hood, she is enjoying the meals we eat together as a family.” Meet our team of pediatric experts: ⁠ Cinthia Scott, RD, CLC⁠ Registered Dietitian and Certified Lactation Counselor⁠ ⁠ Krupa Playforth, MD⁠ Board-Certified General Pediatrician⁠ ⁠ Manisha Relan, MD⁠ Pediatric allergist / Clinical immunologist⁠ ⁠ Courtney Nassau, CCC-SLP⁠ Infant Feeding Specialist, Licensed Speech Pathologist⁠ ⁠ Catherine Callahan, MS, CCC-SLP, CLC⁠ Speech-language Pathologist, Pediatric Feeding Therapist, and Certified Lactation Counselor⁠ Julie Laux, Founder & Head Chef⁠ -- Terms of Use: mn.co/terms-of-use

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

United KingdomGermanyJapanBrazilIndia