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The Morning Call

Tribune Publishing Company, LLC · News · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card
Revenue a month, worldwide EST
$1K
Likely $343 to $3.1K
New ratings
Tracking
Daily counts start building from today
Rating
4.4 of 5
3.1K ratings in this store
Countries it ranks in
0
was 0 on Oct 15, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$12.3K
18 new ratings a month on average since launch
EST. LIFETIME DOWNLOADS
110.2K to 314.9K
Estimated from ratings count
WHERE ITS USERS ARE · SHARE OF RATINGS
  • United States 3.1K ratings100%
  • Canada 3 ratings0%
  • Mexico 2 ratings0%
  • India 1 ratings0%
  • Saudi Arabia 1 ratings0%
HOW SURE ARE WE
Not in any grossing chart, so this comes from ratings growth (18 new ratings a month on average since launch): revenue grows with new ratings, more slowly for apps that collect ratings fast. Tested on 418 apps with verified revenue: typically off by about 2 times, and big earners tend to come out low. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
3.1K
AVG RATING
4.43
PRICE
Free
AGE
14.6y
LAST UPDATE
1d ago
VERSION
10.0.64
SIZE
193 MB
AGE RATING
12+

Last 29 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
0 / 29
COUNTRIES NOW
0 (was 0)
EST. REVENUE FROM CHARTS, DAILY · APP STORE ONLY EST
Show daily values
Sep 24, 2026not in a grossing chart
Sep 25, 2026not in a grossing chart
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Sep 30, 2026not in a grossing chart
Oct 1, 2026not in a grossing chart
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Oct 4, 2026not in a grossing chart
Oct 5, 2026not in a grossing chart
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Oct 11, 2026not in a grossing chart
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Oct 18, 2026not in a grossing chart
Oct 19, 2026not in a grossing chart
Oct 20, 2026not in a grossing chart
Oct 21, 2026not in a grossing chart
Oct 22, 2026not in a grossing chart
Best rank Sep 24, 2026: not ranked. Now: not ranked. Days at zero are days outside every grossing chart.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
6 purchases listed
  • Unlimited Digital Access$19.99
  • News App Only$19.99
  • Morning Call Monthly Subscription$19.99
  • Annual - Morning Call$199.99
  • Premium Story Credits$0.99
  • Morning Call Yearly Subscription$198.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
0.2 reviews / week
  • Trendsteady
  • Recent reviews average2.0 stars
  • Recent 1 and 2 star share73%
From the latest 124 written reviews, covering 5278 days.
RELEASE CADENCE
3 updates in 90 days
  • Typical gap between releases28 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
3.1K ratings
5★74%
4★12%
3★5%
2★2%
1★7%

What users want

From the latest 124 reviews on the United States App Store, May 10, 2012 to Oct 2, 2026: 73% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription29%

26 of the 1 and 2 star reviews.

★★★★★ Since becoming a digital-only subscriber, I have experienced difficulty accessing my subscription.
★★★★★ I have unlimited subscription but your alerts all state that I have reached the limit of my free articles and therefore prevent me from reading new alert articles
★★★★★ I pay a monthly subscription for the Morning Call, but yet when I go to their app and attempt to read the Morning Call, I am directed to a page that indicates that I am not a subscriber and directs me to another page…
Limits, credits, locked features12%

11 of the 1 and 2 star reviews.

★★★★★ I have unlimited subscription but your alerts all state that I have reached the limit of my free articles and therefore prevent me from reading new alert articles
★★★★★ So even with everything going on you can't read articles that have to do with coronavirus, you have to pay for a subscription.
★★★★★ App tries to make you pay for "premium" stories that are available for free on MC website
Worse after an update11%

10 of the 1 and 2 star reviews.

★★★★★ When you updated the digital app a few months ago you made it very hard and frustrating to read the newspaper.
★★★★★ The latest update removed this for some reason that makes it much harder for my mom to use.
★★★★★ It's also worth noting that the widget hasn't updated any stores for about two months.
Bugs, things not working10%

9 of the 1 and 2 star reviews.

★★★★★ Instead it only displays an error: “We are currently unable to load this content, try content on another section.”
★★★★★ I'm not sure why you updated and made it more difficult to read the newspaper, it wasn't broken, no fix was needed.
★★★★★ Couldn't 2 weeks ago, thought it was a glitch, was on vacation for 10 days, came home yesterday.
Lost data, sync, backup10%

9 of the 1 and 2 star reviews.

★★★★★ App deleted and wondering why I need paper copy.
★★★★★ Can't believe they are willing to lose customers
★★★★★ Morning Call just lost me as a reader.
Too many ads8%

7 of the 1 and 2 star reviews.

★★★★★ Editor or whenever makes decisions they should be fired
★★★★★ The number of pop-up ads on a single page often makes it difficult if not impossible to read a story.
★★★★★ You pay for the service then are loaded with ads that are difficult to remove.
Login and account problems7%

6 of the 1 and 2 star reviews.

★★★★★ When I tried to sign in to my account they claim I don't have one.
★★★★★ Tired of constantly having to log in and being told it's a subscribers only article.
★★★★★ App is constantly asking me to sign in again and again.
Crashes and freezes4%

4 of the 1 and 2 star reviews.

★★★★★ The app often fails to load an article and will just freeze up.
★★★★★ App is also unstable and often crashes when loading articles.
★★★★★ This app crashes frequently and you have to watch a stupid ad when it opens which you didn't have to do in the older version.
WHAT THEY ASK FOR
  • Please bring back that landscape view that all tablet apps use. 1★, Mar 9, 2024
  • With the new login feature, when I tap one newspaper, it now asks me if I want a free trial subscription when I've been paying for a subscription for years. 3★, Oct 18, 2023
  • I've been a paper subscriber for over 20 years and the app still one that me not let me read online, telling me I need a subscription. 4★, Aug 23, 2023
  • But add the scrolling issue to that and you have a 0-star app. 1★, Oct 27, 2022
  • Please make it stop doing that. 1★, Sep 15, 2020
  • Would love it if the Trib Co would hire back all of the local reporters to bolster an important foundation of our Democracy! 4★, Jun 25, 2017
  • Can't read stories because you need to have an account, obviously these guys don't care about news 1★, Oct 23, 2013
  • Plenty of other apps that give me the news I want and avoid giving me the bias of the Morning Call 1★, Aug 30, 2013
WORDS THAT KEEP COMING UP IN BAD REVIEWS
lehigh valley6
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Easy to use12%

3 of the 4 and 5 star reviews.

★★★★★ Managing subscriptions is not as easy as it really ought to be.
★★★★★ New design is simple and elegant.
Looks great8%

2 of the 4 and 5 star reviews.

★★★★★ These features include a very nice, clean layout of the news in The Morning Call app, without ads.
★★★★★ New design is simple and elegant.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 2, 2026
Very inconsistent UX

Some stories open in the app, others in the browser

★★★★★Jul 30, 2026
New premium subscriber

As a new premium digital subscriber, I have been very happy overall with all the features afforded to me. These features include a very nice, clean layout of the news in The Morning Call app, without ads. I also get the electronic version of the actual paper edition. The one big feature that I don’t think people realize this subscription gets them, is that it includes a whole bunch of newspapers nationwide with the same features as The Morning Call premium digital subscription. You use the same login information with the other newspapers that are included. With all this in mind, it really does provide value for the money spent. Here are the newspapers you get access to: West Marin Independent Journal East Bay Times The Mercury News Times-Standard The Orange County Register The Chico Enterprise-Record Lake County Record-Bee San Gabriel Valley Tribune Santa Cruz Sentinel Inland Valley Daily Bulletin Oroville Mercury-Register Pasadena Star-News Red Bluff Daily News Redlands Daily Facts The Press-Enterprise San Bernardino Sun Daily Breeze The Ukiah Daily Journal The Reporter Weekly Review Times-Herald Whittier Daily News Woodland Daily Democrat Los Angeles Daily News The Daily Camera Carson City Daily Record The Denver Post The Fort Morgan Times Greeley Tribune Times-Call Reporter-Herald Journal-Advocate Northeast Boston Herald Fitchburg Sentinel & Enterprise Lowell Sun The Trentonian The Daily Freeman The Saratogian The Troy Record Lansdale Reporter The Times Herald The Mercury Daily Times Daily Local News The Hartford Courant Daily Press The Virginian-Pilot Morning Call Oneida Daily Dispatch Nashoba Valley Voice Midwest The Macomb Daily Morning Sun Chicago Tribune Oakland Press TwinCities Pioneer Press The Morning Journal The News-Herald Southeast South Florida Sun Sentinel Orlando Sentinel

★★★★★Jun 19, 2026
Content Refuses to Load

Recently, no articles will load on the app. Instead it only displays an error: “We are currently unable to load this content, try content on another section.”

★★★★★Apr 14, 2026
A newspaper?

The obvious decline in editorial content and staff journalist is disheartening. Except for scanning the Obits and “Peanuts” all of the other reporting can be found elsewhere. There is no genuine editorial content exploring local issues. Restaurant and retail openings/closings dominate copy content. Sad demise of a once great local news source.

★★★★★Mar 30, 2026
Limited

I love that I can read the Call on my tablet now. Sadly I can't play the games on my iPad or iPhone.

★★★★★Mar 12, 2026
Worthless news except for obituaries

The app has finally stabilized after a number of years of Beta performance. It is really sad to see an historic quality local paper devolve into wireline regurgitation. No attempt to ever provide a balanced perspective. Just call it The Blue Dogma.

Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

Apple's ad repository couldn't be reached right now. Try again later.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

news5morning call5stories4read4month4access4news sports3sports business3business entertainment3news newsroom3access morning3call website3website enewspaper3morning3call3enjoy3website3user3service3sports2business2entertainment2notifications2latest2

What's new in 10.0.64

Added support for Liquid Glass Added support for iPhone Duo Bug fixes and maintenance

Released Mar 27, 2012. Current version shipped Oct 21, 2026.

Store description

Now there's a simple, elegant and customizable way to get essential Morning Call news, sports, business and entertainment coverage on your iPhone or iPad. FEATURES: • Stay informed with Allentown's best source of news, sports, business and entertainment • Sign up for push notifications to get the latest news from our newsroom as soon as stories break • Enjoy exclusive videos and photo galleries • Save must-read stories, photos and videos for when you have the time to enjoy them • Turn your device sideways for an entirely different visual view of the news (iPad only) • Get the latest breaking news from our newsroom in your notifications • Share stories easily with Twitter, Facebook, or email • Offline reading: Download and read content offline SUBSCRIPTION DETAILS: • Download the app to enjoy a sampling of free stories each month. For full access, try a free month of Unlimited Digital Access to the app, the Morning Call website, and our eNewspaper; then it's only $19.99 a month. Make sure to create a registration while in the app so you'll be able to log in to the website and eNewspaper when you visit them in web browsers. • Any unused portion of a free trial period, if offered, will be forfeited when the user purchases a subscription to that publication, where applicable. • Your subscription automatically renews each month unless auto-renew is turned off within your Account Settings at least 24-hours before the end of the current period. • Your iTunes account will be charged $19.99 for renewal within 24-hours prior to the end of the current period. • No cancellation of the current subscription is allowed during active subscription period. • Subscriptions may be managed by the user by going to the user's Account Settings after purchase. • You can read our Privacy Policy here: http://www.tribpub.com/privacy-policy/ • You can read our Terms of Service here: http://www.tribpub.com/central-terms-of-service/ • Questions about your subscription, including adding or removing Web access to the Morning Call website from your app access, can be directed to Customer Service: 610-440-3679. https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

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Prices, ranks and reviews are per country. Revenue above is already worldwide.

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