← Back to charts
Instagram icon
APP STORE

Instagram

Instagram, Inc. · Photo & Video · Germany store
#7 TOP GROSSING#3 GROSSING · PHOTO & VIDEO#38 TOP FREE
View on App Store ↗ Google Play version →

Revenue

Estimated from today's grossing charts in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / MONTH · WORLDWIDE · BOTH STORES
$158.4M
Range $85.8M to $262.1M
EST. REVENUE / YEAR · WORLDWIDE
$1.9B
App Store $118.6M + Google Play $39.8M a month
EST. LIFETIME DOWNLOADS
87.4M to 249.7M
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • United States #7 overall (iOS), #35 apps (Play)$48.2M · 30%
  • Japan #24 overall (iOS), #60 apps (Play)$17.2M · 11%
  • South Korea #6 overall (iOS), #32 apps (Play)$15.2M · 10%
  • United Kingdom #6 overall (iOS), #26 apps (Play)$7.8M · 5%
  • Germany #9 overall (iOS), #39 apps (Play)$5.9M · 4%
  • India #2 overall (iOS), #4 apps (Play)$4.8M · 3%
  • Italy #3 overall (iOS), #13 apps (Play)$4.5M · 3%
  • Australia #5 overall (iOS), #29 apps (Play)$4.5M · 3%
46 more countries
  • Canada #6 overall (iOS), #29 apps (Play)$4.1M · 3%
  • Brazil #4 overall (iOS), #9 apps (Play)$3.9M · 2%
  • Spain #3 overall (iOS), #16 apps (Play)$3.6M · 2%
  • France #9 overall (iOS), #45 apps (Play)$3.4M · 2%
  • Turkey #4 overall (iOS), #4 apps (Play)$3M · 2%
  • Mexico #4 overall (iOS), #14 apps (Play)$2.8M · 2%
  • Indonesia #4 overall (iOS), #10 apps (Play)$2.2M · 1%
  • UAE #3 overall (iOS), #7 apps (Play)$2M · 1%
  • Hong Kong #6 overall (iOS), #18 apps (Play)$2M · 1%
  • Taiwan #16 overall (iOS), #28 apps (Play)$1.9M · 1%
  • China #17 Photo & Video (iOS)$1.8M · 1%
  • Netherlands #6 overall (iOS), #30 apps (Play)$1.6M · 1%
  • Saudi Arabia #14 overall (iOS), #23 apps (Play)$1.4M · 1%
  • Switzerland #7 overall (iOS), #24 apps (Play)$1.2M · 1%
  • Argentina #2 overall (iOS), #4 apps (Play)$962.6K · 1%
  • Singapore #8 overall (iOS), #14 apps (Play)$947.6K · 1%
  • Thailand #11 overall (iOS), #23 apps (Play)$838.1K · 1%
  • Poland #4 overall (iOS), #30 apps (Play)$828.9K · 1%
  • Sweden #12 overall (iOS), #29 apps (Play)$699.4K · 0%
  • Malaysia #6 overall (iOS), #18 apps (Play)$675.5K · 0%
  • Chile #3 overall (iOS), #11 apps (Play)$656.4K · 0%
  • Philippines #9 overall (iOS), #22 apps (Play)$641.3K · 0%
  • Belgium #6 overall (iOS), #34 apps (Play)$631.5K · 0%
  • Portugal #3 overall (iOS), #10 apps (Play)$589.4K · 0%
  • Israel #4 overall (iOS), #18 apps (Play)$582.6K · 0%
  • Austria #7 overall (iOS), #35 apps (Play)$578K · 0%
  • New Zealand #7 overall (iOS), #32 apps (Play)$567.9K · 0%
  • Kuwait #6 overall (iOS), #5 apps (Play)$567.1K · 0%
  • Colombia #3 overall (iOS), #10 apps (Play)$529.1K · 0%
  • Qatar #4 overall (iOS), #7 apps (Play)$477K · 0%
  • Pakistan #3 overall (iOS), #7 apps (Play)$419.1K · 0%
  • South Africa #4 overall (iOS), #29 apps (Play)$418.8K · 0%
  • Greece #3 overall (iOS), #8 apps (Play)$397.3K · 0%
  • Czechia #4 overall (iOS), #21 apps (Play)$395.3K · 0%
  • Denmark #14 overall (iOS), #44 apps (Play)$375.4K · 0%
  • Finland #8 overall (iOS), #27 apps (Play)$368.8K · 0%
  • Egypt #4 overall (iOS), #8 apps (Play)$365.6K · 0%
  • Norway #23 overall (iOS), #39 apps (Play)$364.3K · 0%
  • Ireland #9 overall (iOS), #25 apps (Play)$332.2K · 0%
  • Kazakhstan #3 overall (iOS), #13 apps (Play)$323.2K · 0%
  • Romania #7 overall (iOS), #21 apps (Play)$264.6K · 0%
  • Peru #5 overall (iOS), #19 apps (Play)$239K · 0%
  • Nigeria #3 overall (iOS), #15 apps (Play)$192.2K · 0%
  • Ukraine #8 overall (iOS), #47 apps (Play)$172.4K · 0%
  • Vietnam #98 overall (iOS), #30 Social (Play)$69.4K · 0%
  • Bangladesh #10 apps (Play)$65.4K · 0%
HOW SURE ARE WE
Calibrated range: for apps in the top 50, our estimates were within about 30% of published figures for 9 of 12 apps tested. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
2.5M
AVG RATING
4.59
PRICE
Gratis
AGE
16.1y
LAST UPDATE
2d ago
VERSION
452.0.0
SIZE
630 MB
AGE RATING
12+

Last 28 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
28 / 28
COUNTRIES NOW
53 (was 20)
EST. REVENUE FROM CHARTS, DAILY · APP STORE ONLY EST
Show daily values
Sep 24, 2026$97.7M · 20 countries
Sep 25, 2026$97.9M · 20 countries
Sep 26, 2026$96.6M · 20 countries
Sep 27, 2026$90.1M · 20 countries
Sep 28, 2026$90.9M · 20 countries
Sep 29, 2026$98.4M · 20 countries
Sep 30, 2026$98.9M · 20 countries
Oct 1, 2026$94.1M · 20 countries
Oct 2, 2026$91.1M · 20 countries
Oct 3, 2026$93.6M · 20 countries
Oct 4, 2026$97.6M · 20 countries
Oct 5, 2026$89.6M · 20 countries
Oct 6, 2026$96.2M · 20 countries
Oct 7, 2026$105.2M · 20 countries
Oct 8, 2026$106.3M · 20 countries
Oct 9, 2026$101.5M · 20 countries
Oct 10, 2026$115.3M · 52 countries
Oct 11, 2026$111M · 52 countries
Oct 12, 2026$107.5M · 53 countries
Oct 13, 2026$117M · 53 countries
Oct 14, 2026$115.4M · 53 countries
Oct 15, 2026$119.5M · 53 countries
Oct 16, 2026$119.3M · 53 countries
Oct 17, 2026$120M · 53 countries
Oct 18, 2026$108.3M · 53 countries
Oct 19, 2026$103.9M · 53 countries
Oct 20, 2026$111.6M · 53 countries
Oct 21, 2026$118.6M · 53 countries
Best rank Sep 24, 2026: #2 overall · IN. Now: #2 overall · IN. Days at zero are days outside every grossing chart.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
No in-app purchases
Earns from its upfront price, ads or payments outside the store.
REVIEW MOMENTUM
51 reviews / week
  • Trendsteady
  • Recent reviews average2.2 stars
  • Recent 1 and 2 star share68%
From the latest 500 written reviews, covering 69 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
15 updates in 90 days
  • Typical gap between releases7 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
2.5M ratings
5★80%
4★11%
3★4%
2★1%
1★5%

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

Apple's ad repository couldn't be reached right now. Try again later.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

und11deine5mit5die5freund innen5teile4auf4instagram4innen4auf instagram3mit deinen3deine interessen3und entdecke3von3deinen3freund3deinem3oder3dich3sind3entdecke3finde2erkunde2interessen2

What's new in 452.0.0

Die neueste Version umfasst Fehlerbehebungen und verbesserte Performance.

Released Oct 6, 2010. Current version shipped Oct 19, 2026.

Store description

Aus kleinen Momenten werden große Freundschaften. Teile deine auf Instagram. – Von Meta Bleib mit deinen Freund*innen in Kontakt, finde andere Fans und finde heraus, was die Menschen in deinem Umfeld so treiben. Erkunde deine Interessen und poste, was gerade bei dir los ist – ob Alltagsmomente oder besondere Highlights in deinem Leben. Teile, was dich gerade bewegt. - Halte deine Freund*innen mit Stories und Notizen, die für 24 Stunden sichtbar sind, auf dem Laufenden. - Starte Gruppenchats und teile spontane Momente mit deinen engen Freund*innen. - Teile Erinnerungen von aktuellen Veranstaltungen oder Reisen im Feed. - Verwandle dein Leben in einen Film und entdecke mit Reels auf Instagram unterhaltsame Kurzvideos. - Personalisiere deine Beiträge mit exklusiven Vorlagen, Musik, Stickern und Filtern. Erkunde Themen, die dich interessieren. - Sieh dir Videos deiner Lieblings-Creator*innen an und entdecke neue Inhalte, die auf deine Interessen zugeschnitten sind. - Lass dich im „Explore“-Tab von den Fotos und Videos neuer Konten inspirieren. - Entdecke Marken und Kleinunternehmen und shoppe Produkte, die deinen Stil unterstreichen. Manche Instagram-Features sind in deinem Land oder deiner Region möglicherweise nicht verfügbar. Nutzungsbedingungen und Richtlinien: https://help.instagram.com/581066165581870

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

United StatesUnited KingdomJapanBrazilIndia