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Instagram

Instagram, Inc. · Photo & Video · Brazil store
#4 TOP GROSSING#2 GROSSING · PHOTO & VIDEO#40 TOP FREE
View on App Store ↗ Google Play version →

Revenue

Estimated from today's grossing charts in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / MONTH · WORLDWIDE · BOTH STORES
$158.4M
Range $85.8M to $262.1M
EST. REVENUE / YEAR · WORLDWIDE
$1.9B
App Store $118.6M + Google Play $39.8M a month
EST. LIFETIME DOWNLOADS
398.3M to 1.1B
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • United States #7 overall (iOS), #35 apps (Play)$48.2M · 30%
  • Japan #24 overall (iOS), #60 apps (Play)$17.2M · 11%
  • South Korea #6 overall (iOS), #32 apps (Play)$15.2M · 10%
  • United Kingdom #6 overall (iOS), #26 apps (Play)$7.8M · 5%
  • Germany #9 overall (iOS), #39 apps (Play)$5.9M · 4%
  • India #2 overall (iOS), #4 apps (Play)$4.8M · 3%
  • Italy #3 overall (iOS), #13 apps (Play)$4.5M · 3%
  • Australia #5 overall (iOS), #29 apps (Play)$4.5M · 3%
46 more countries
  • Canada #6 overall (iOS), #29 apps (Play)$4.1M · 3%
  • Brazil #4 overall (iOS), #9 apps (Play)$3.9M · 2%
  • Spain #3 overall (iOS), #16 apps (Play)$3.6M · 2%
  • France #9 overall (iOS), #45 apps (Play)$3.4M · 2%
  • Turkey #4 overall (iOS), #4 apps (Play)$3M · 2%
  • Mexico #4 overall (iOS), #14 apps (Play)$2.8M · 2%
  • Indonesia #4 overall (iOS), #10 apps (Play)$2.2M · 1%
  • UAE #3 overall (iOS), #7 apps (Play)$2M · 1%
  • Hong Kong #6 overall (iOS), #18 apps (Play)$2M · 1%
  • Taiwan #16 overall (iOS), #28 apps (Play)$1.9M · 1%
  • China #17 Photo & Video (iOS)$1.8M · 1%
  • Netherlands #6 overall (iOS), #30 apps (Play)$1.6M · 1%
  • Saudi Arabia #14 overall (iOS), #23 apps (Play)$1.4M · 1%
  • Switzerland #7 overall (iOS), #24 apps (Play)$1.2M · 1%
  • Argentina #2 overall (iOS), #4 apps (Play)$962.6K · 1%
  • Singapore #8 overall (iOS), #14 apps (Play)$947.6K · 1%
  • Thailand #11 overall (iOS), #23 apps (Play)$838.1K · 1%
  • Poland #4 overall (iOS), #30 apps (Play)$828.9K · 1%
  • Sweden #12 overall (iOS), #29 apps (Play)$699.4K · 0%
  • Malaysia #6 overall (iOS), #18 apps (Play)$675.5K · 0%
  • Chile #3 overall (iOS), #11 apps (Play)$656.4K · 0%
  • Philippines #9 overall (iOS), #22 apps (Play)$641.3K · 0%
  • Belgium #6 overall (iOS), #34 apps (Play)$631.5K · 0%
  • Portugal #3 overall (iOS), #10 apps (Play)$589.4K · 0%
  • Israel #4 overall (iOS), #18 apps (Play)$582.6K · 0%
  • Austria #7 overall (iOS), #35 apps (Play)$578K · 0%
  • New Zealand #7 overall (iOS), #32 apps (Play)$567.9K · 0%
  • Kuwait #6 overall (iOS), #5 apps (Play)$567.1K · 0%
  • Colombia #3 overall (iOS), #10 apps (Play)$529.1K · 0%
  • Qatar #4 overall (iOS), #7 apps (Play)$477K · 0%
  • Pakistan #3 overall (iOS), #7 apps (Play)$419.1K · 0%
  • South Africa #4 overall (iOS), #29 apps (Play)$418.8K · 0%
  • Greece #3 overall (iOS), #8 apps (Play)$397.3K · 0%
  • Czechia #4 overall (iOS), #21 apps (Play)$395.3K · 0%
  • Denmark #14 overall (iOS), #44 apps (Play)$375.4K · 0%
  • Finland #8 overall (iOS), #27 apps (Play)$368.8K · 0%
  • Egypt #4 overall (iOS), #8 apps (Play)$365.6K · 0%
  • Norway #23 overall (iOS), #39 apps (Play)$364.3K · 0%
  • Ireland #9 overall (iOS), #25 apps (Play)$332.2K · 0%
  • Kazakhstan #3 overall (iOS), #13 apps (Play)$323.2K · 0%
  • Romania #7 overall (iOS), #21 apps (Play)$264.6K · 0%
  • Peru #5 overall (iOS), #19 apps (Play)$239K · 0%
  • Nigeria #3 overall (iOS), #15 apps (Play)$192.2K · 0%
  • Ukraine #8 overall (iOS), #47 apps (Play)$172.4K · 0%
  • Vietnam #98 overall (iOS), #30 Social (Play)$69.4K · 0%
  • Bangladesh #10 apps (Play)$65.4K · 0%
HOW SURE ARE WE
Calibrated range: for apps in the top 50, our estimates were within about 30% of published figures for 9 of 12 apps tested. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
11.4M
AVG RATING
4.81
PRICE
Grátis
AGE
16.1y
LAST UPDATE
2d ago
VERSION
452.0.0
SIZE
630 MB
AGE RATING
+12

Last 28 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
28 / 28
COUNTRIES NOW
53 (was 20)
EST. REVENUE FROM CHARTS, DAILY · APP STORE ONLY EST
Show daily values
Sep 24, 2026$97.7M · 20 countries
Sep 25, 2026$97.9M · 20 countries
Sep 26, 2026$96.6M · 20 countries
Sep 27, 2026$90.1M · 20 countries
Sep 28, 2026$90.9M · 20 countries
Sep 29, 2026$98.4M · 20 countries
Sep 30, 2026$98.9M · 20 countries
Oct 1, 2026$94.1M · 20 countries
Oct 2, 2026$91.1M · 20 countries
Oct 3, 2026$93.6M · 20 countries
Oct 4, 2026$97.6M · 20 countries
Oct 5, 2026$89.6M · 20 countries
Oct 6, 2026$96.2M · 20 countries
Oct 7, 2026$105.2M · 20 countries
Oct 8, 2026$106.3M · 20 countries
Oct 9, 2026$101.5M · 20 countries
Oct 10, 2026$115.3M · 52 countries
Oct 11, 2026$111M · 52 countries
Oct 12, 2026$107.5M · 53 countries
Oct 13, 2026$117M · 53 countries
Oct 14, 2026$115.4M · 53 countries
Oct 15, 2026$119.5M · 53 countries
Oct 16, 2026$119.3M · 53 countries
Oct 17, 2026$120M · 53 countries
Oct 18, 2026$108.3M · 53 countries
Oct 19, 2026$103.9M · 53 countries
Oct 20, 2026$111.6M · 53 countries
Oct 21, 2026$118.6M · 53 countries
Best rank Sep 24, 2026: #2 overall · IN. Now: #2 overall · IN. Days at zero are days outside every grossing chart.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
No in-app purchases
Earns from its upfront price, ads or payments outside the store.
REVIEW MOMENTUM
514 reviews / week
  • Recent reviews average1.9 stars
  • Recent 1 and 2 star share78%
From the latest 500 written reviews, covering 7 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
15 updates in 90 days
  • Typical gap between releases7 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
11.4M ratings
5★91%
4★4%
3★2%
2★1%
1★2%

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

Apple's ad repository couldn't be reached right now. Try again later.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

seus6instagram6que5seus interesses5compartilhe4est fazendo3fazendo curtindo3sua vida3momentos3amigos3seu3est3interesses3sua3descubra3grandes2meta2fazendo2curtindo2vida2eventos2deos2dos2conte2

What's new in 452.0.0

A versão mais recente contém correções de erros e melhorias no desempenho.

Released Oct 6, 2010. Current version shipped Oct 19, 2026.

Store description

Pequenos momentos levam a grandes amizades. Compartilhe os seus no Instagram. — Da Meta Conecte-se com amigos, encontre outros fãs e veja o que as pessoas ao seu redor estão fazendo e curtindo. Explore seus interesses e publique o que está acontecendo na sua vida, desde momentos diários a grandes eventos. Compartilhe o que você está fazendo e curtindo. - Mantenha contato com amigos em qualquer lugar com o Stories e as Notas que desaparecem após 24 horas. - Inicie bate-papos em grupo e compartilhe momentos sem filtro com seus Amigos Próximos. - Compartilhe lembranças de eventos recentes ou viagens no Feed. - Transforme sua vida em um filme e descubra vídeos curtos e envolventes no Instagram com o Reels. - Personalize suas publicações com modelos exclusivos, música, figurinhas e filtros. Aprofunde-se nos seus interesses. - Assista a vídeo dos seus criadores de conteúdo favoritos e descubra novos conteúdos personalizados de acordo com seus interesses. - Inspire-se com fotos e vídeos de novas contas no Explorar. - Descubra marcas e pequenas empresas e compre produtos que são relevantes para seu estilo pessoal. Alguns recursos do Instagram podem não estar disponíveis no seu país ou na sua região. Termos e Políticas - https://help.instagram.com/581066165581870 Saiba como estamos trabalhando para ajudar a manter nossas comunidades seguras por meio das tecnologias da Meta na Central de Segurança do Instagram: https://about.instagram.com/safety

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

United StatesUnited KingdomGermanyJapanIndia