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APP STORE

Upward Dating: Meet Singles

Affinity Apps, LLC · Social Networking · United States store
#44 GROSSING · SOCIAL NETWORKING
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$397.1K
Likely $132.4K to $1.2M
▲ 59.3% in 15 days
New ratings
+47
in 3 days, 168.8K in total
Rating
4.3 of 5
162.7K ratings in this store
Countries it ranks in
3
was 3 on Oct 18, 2026

Revenue

Estimated from the grossing charts of Oct 25, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$4.8M
Both stores combined. Small app estimate, so no split per store
EST. LIFETIME DOWNLOADS
5.7M to 16.3M
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • United States #42 Social Networking (iOS), #13 Dating (Play)$283.8K · 71%
  • Canada #38 Social Networking (iOS), #27 Dating (Play)$15.2K · 4%
  • Netherlands #21 Dating (Play)$8K · 2%
  • Mexico #20 Dating (Play)$7.2K · 2%
  • Poland #20 Dating (Play)$6.4K · 2%
  • Philippines #17 Dating (Play)$6.1K · 2%
  • Saudi Arabia #13 Dating (Play)$6.1K · 2%
  • Israel #18 Dating (Play)$5.4K · 1%
30 more countries
  • Thailand #17 Dating (Play)$4.6K · 1%
  • Indonesia #17 Dating (Play)$3.7K · 1%
  • UAE #15 Dating (Play)$3.6K · 1%
  • Switzerland #25 Dating (Play)$3.3K · 1%
  • Hong Kong #17 Dating (Play)$3K · 1%
  • Argentina #20 Dating (Play)$2.8K · 1%
  • Austria #23 Dating (Play)$2.5K · 1%
  • Singapore #20 Dating (Play)$2.2K · 1%
  • Chile #19 Dating (Play)$2.2K · 1%
  • Romania #16 Dating (Play)$2.1K · 1%
  • Czechia #20 Dating (Play)$2.1K · 1%
  • New Zealand #21 Dating (Play)$2K · 0%
  • Egypt #11 Dating (Play)$1.9K · 0%
  • Kazakhstan #13 Dating (Play)$1.9K · 0%
  • Belgium #23 Dating (Play)$1.9K · 0%
  • Vietnam #14 Dating (Play)$1.8K · 0%
  • Colombia #19 Dating (Play)$1.7K · 0%
  • Ireland #53 Social Networking (iOS), #22 Dating (Play)$1.7K · 0%
  • Denmark #20 Dating (Play)$1.6K · 0%
  • Norway #19 Dating (Play)$1.6K · 0%
  • Pakistan #12 Dating (Play)$1.5K · 0%
  • Malaysia #14 Dating (Play)$1.5K · 0%
  • Portugal #22 Dating (Play)$1.3K · 0%
  • Greece #20 Dating (Play)$1.2K · 0%
  • Qatar #12 Dating (Play)$1.1K · 0%
  • Peru #19 Dating (Play)$1.1K · 0%
  • Finland #20 Dating (Play)$965 · 0%
  • South Africa #20 Dating (Play)$720 · 0%
  • Bangladesh #10 Dating (Play)$713 · 0%
  • Kuwait #12 Dating (Play)$653 · 0%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (2116 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
162.7K
AVG RATING
4.34
PRICE
Free
AGE
6.6y
LAST UPDATE
3d ago
VERSION
12.18.1
SIZE
262 MB
AGE RATING
17+

Last 30 days

From our daily snapshots of every grossing chart and daily ratings counts.

DAYS IN A GROSSING CHART
30 / 30
COUNTRIES NOW
3 (was 2)
NEW RATINGS, LAST 3 DAYS
+47
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 26, 2026$239.5K a month
Sep 27, 2026$244.3K a month
Sep 28, 2026$244.3K a month
Sep 29, 2026$250.6K a month
Sep 30, 2026$250.5K a month
Oct 1, 2026$250.5K a month
Oct 2, 2026$250.4K a month
Oct 3, 2026$250.4K a month
Oct 4, 2026$246.6K a month
Oct 5, 2026$250.3K a month
Oct 6, 2026$247.2K a month
Oct 7, 2026$249.4K a month
Oct 8, 2026$249.3K a month
Oct 9, 2026$249.3K a month
Oct 10, 2026$249.3K a month
Oct 11, 2026$249.2K a month
Oct 12, 2026$249.2K a month
Oct 13, 2026$1.6M a month
Oct 14, 2026$1.2M a month
Oct 15, 2026$1.3M a month
Oct 16, 2026$1.3M a month
Oct 17, 2026$1.3M a month
Oct 18, 2026$1.2M a month
Oct 19, 2026$1.3M a month
Oct 20, 2026$1.3M a month
Oct 21, 2026$1.2M a month
Oct 22, 2026not in a grossing chart
Oct 23, 2026$232.3K a month
Oct 24, 2026$399K a month
Oct 25, 2026$397.1K a month
The same estimate as the headline, saved every day. Best rank Sep 26, 2026: #41 Social Networking · US. Now: #38 Social Networking · CA.
RATINGS IN THE CORE COUNTRIES, DAILY
Show daily values
Oct 22, 2026168.8K ratings
Oct 23, 2026168.8K ratings
Oct 24, 2026168.8K ratings
Oct 25, 2026168.8K ratings
168.8K on Oct 22, 2026, 168.8K on Oct 25, 2026. New ratings track new downloads, even outside the charts.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
10 purchases listed
  • Elite 1 Week$19.99
  • 1 month Elite membership$29.99
  • 1 week Elite membership$17.99
  • 1 month Elite membership$19.99
  • 1 Week Elite$21.99
  • Super Like - 5 Pack$4.99
  • Upward Elite Membership$29.99
  • 3 months Elite membership$44.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
22 reviews / week
  • Trendsteady
  • Recent reviews average1.7 stars
  • Recent 1 and 2 star share81%
From the latest 500 written reviews, covering 160 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
10 updates in 90 days
  • Typical gap between releases8 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
162.7K ratings
5★72%
4★10%
3★7%
2★3%
1★8%

What users want

From the latest 500 reviews on the United States App Store, May 18, 2026 to Oct 23, 2026: 81% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription33%

132 of the 1 and 2 star reviews.

★★★★★ So don't waste your time, it's not changing and it's owned by the same group that owns all the others so do not spend money on it either.
★★★★★ Don't even waste your time for this scam app.
★★★★★ It's all a complete waste of time and money.
Login and account problems23%

93 of the 1 and 2 star reviews.

★★★★★ Day 2 and not able to sign in.
★★★★★ Didn't even get through the initial setup before my account was randomly “banned”.
★★★★★ 43 year old, did face verification and never was able to get verified (pending for months) which restricts features I paid for.
No customer support18%

72 of the 1 and 2 star reviews.

★★★★★ Emailed customer support for it to email back the same FAQ sheet.
★★★★★ I sent two customer complaints asking for a refund, and no response.
★★★★★ Customer service was beyond useless, make you jump through hoops to accomplish nothing.
Wrong or poor results14%

55 of the 1 and 2 star reviews.

★★★★★ Customer service was beyond useless, make you jump through hoops to accomplish nothing.
★★★★★ First, I have used this dating app to little to no success, second, the search features don't work, and third, the premium subscription gives you neither access to the people who like you or the search bar, rendering…
★★★★★ Too many men say they're from Italy, been single for 3 years and have moved to US in the last 9-15 years; they have fake profiles.
Bugs, things not working12%

47 of the 1 and 2 star reviews.

★★★★★ This app does not work at all.
★★★★★ Other people in my city say I appear to be over 1000 miles away. There's no place in the app to set my zip code, and I've been back and forth with support several times over 3 weeks and no relevant responses or…
★★★★★ First, I have used this dating app to little to no success, second, the search features don't work, and third, the premium subscription gives you neither access to the people who like you or the search bar, rendering…
Limits, credits, locked features6%

25 of the 1 and 2 star reviews.

★★★★★ You basically have to pay for there subscription to see who liked you to see if you want to match.
★★★★★ Then you have to pay for enhanced notice, then you have to pay for this or that.
★★★★★ Why do we have to pay to see who we match with.
Lost data, sync, backup6%

24 of the 1 and 2 star reviews.

★★★★★ This app is a lost cause…..
★★★★★ I deleted my account the next day and requested a refund.
★★★★★ I had turned off the dating and friends feature and deleted the app.
Too many ads4%

15 of the 1 and 2 star reviews.

★★★★★ Edit: advertisements for alcohol now.
★★★★★ App has so many commercials of other dating app that after a while you get a sense that I need to leave this app to go somewhere else!
★★★★★ I was excited to give this app a try because the advertisement I saw presented it as “find someone with your values” so I thought great, I can filter through my values and not just have a bunch of noise on here like…
WHAT THEY ASK FOR
  • Worst app ever and if you need assistance they don't respond !!!😡😡😡 1★, Sep 16, 2026
  • I wish I read the bad reviews. 1★, Sep 14, 2026
  • Needs a lot of work and even more integrity. 1★, Sep 12, 2026
  • I have asked repeatedly for them to specify which of these I ALLEGEDLY violated because I wish to avoid the making the same mistake in the future and they refuse to do so. 1★, Aug 6, 2026
  • Wish it'll show who likes you like Hinge. 1★, Aug 2, 2026
  • Should have more access to the app without have to pay so much for it, should be able to see the likes, send and receive messages, as well as other things on the app!! 1★, Jul 26, 2026
  • I wish I had never downloaded this app 1★, Jul 16, 2026
  • Please Bring back the friend option back 5★, Jun 18, 2026
WORDS THAT KEEP COMING UP IN BAD REVIEWS
customer service33customer support14fake profiles14unless you pay12
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Worth the money8%

5 of the 4 and 5 star reviews.

★★★★★ The end result of upward was 100% worth it to me.
★★★★★ I don't know if the profiles here are real. it shows you people that are 100 or 300 miles away from you. 😢.
★★★★★ I met my wife on this app
Easy to use6%

4 of the 4 and 5 star reviews.

★★★★★ It's a good app cookie cutter like most others the only issue i found with it are there are a bunch of single mothers who aren't Christian that have come here looking for an easy out wouldn't but is easily fixed by…
★★★★★ thank you so much Fth for creating a actually free and simple app!
★★★★★ Wasn't easy but I met my husband on this app.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 23, 2026
No filters

This app does not work at all. Filters do not change anything. Tried all combos. Reset app. Deleted app. Reset purchases. Everything. Emailed customer support for it to email back the same FAQ sheet. So don’t waste your time, it’s not changing and it’s owned by the same group that owns all the others so do not spend money on it either.

★★★★★Oct 22, 2026
Preferences and dealbreakers don’t matter; don’t recommend if you want to stay local

This app will show you way too many profiles outside of your preferences. For example, I started using the app with a 20-mile dealbreaker, and I was shown profiles 60+ miles away. Furthermore, some of the preferences like age are too broad. I’m 21 and I set my preference on other apps to 19-21, but this app forces you to have a 5-year preference, so I was forced to have an age preference for 18-24. Until they fix how the preferences work, I would not recommend this app unless you’re willing to travel and date a wide variety of ages younger/older than you.

★★★★★Oct 22, 2026
It wants you to import your tinder profile.

It’s a Christian dating app and they want Tinder on there I just think it’s ridiculous that they’re trying to import Tinder profile for a Christian dating app.

★★★★★Oct 22, 2026
Terrible

Waste of time and money. Full of fakes/scammers/AI profiles, whatever you want to call them. I sent two customer complaints asking for a refund, and no response. I had hope for this app, but it disappointed.

★★★★★Oct 22, 2026
This is a good dating app

I’m a Christian myself it’s meant for Christians, but I just don’t wanna pay for it. I understand and it’s not matching with so many people.

★★★★★Oct 21, 2026
Not able to sign in

Day 2 and not able to sign in. This is horrible. Now my profile is out there w/no way of deleting or getting on the site

Apps like this

Same category, earning about as much.

Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

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Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

values8upward7dating5clear5lead5singles5marriage4people4someone4modern courtship3lead marriage3kind future3courtship3relationship3build3matters3meet3future3share3day3matches3life3find3built2

What's new in 12.18.1

Bug fixes and performance improvements.

Released Mar 4, 2020. Current version shipped Oct 22, 2026.

Store description

Upward. The dating app built for modern courtship, where shared values, clear intentions, and real effort can lead to marriage. Join a values-first community of singles who know what they want and aren’t afraid to say it. If you’re over casual dating and ready for a relationship with real direction, you belong here. Upward brings together values-driven singles who are ready to build something lasting. Our mission is simple: Bring back courtship and conviction. A way of dating where people lead with their values, show genuine interest, and follow through. Because love is worth courting. Whether you lead with faith, family, loyalty, integrity, or simply a clear sense of what matters most, Upward helps you meet someone who wants the same kind of future. Modern courtship, made clear. Create your dating profile and share what matters most to you from day one. Choose your Core Values so potential matches can see what shapes your life, your relationships, and the future you want to build. Add your Marriage Timeline to be clear about your goals and meet people moving toward the same kind of future. Turn on Chivalry Mode for a more intentional way to connect. Men take the lead by making the first move. Women choose what happens next. Both show up with clear intention. Meet singles who are dating with intention and looking for a lasting relationship that can lead to marriage. Swipe right to like someone or left to pass. Make a mutual connection and chat with like-minded singles near you for FREE! Marriage is the goal. Find someone who shares your values, matches your effort, and wants to build a life together. Download Upward today and find the one who’s Wanted for Life. Go Premium and you can also: • Send 5 Super Likes per week to stand out from the crowd and let people know that you're really interested • Rewind on people to give them a second chance • Boost your profile each month to be one of the top profiles in your area for 30 minutes • Send unlimited likes to other singles who share your values and relationship goals • Enjoy an uninterrupted experience with no ads! Become Elite and you can: • Get all of the Premium benefits PLUS • Remove the mystery and See Who's Liked You for instant matches! Check us out every day — we're growing fast and there's someone new to connect with every day, making it easier to find values-based relationships built on what truly matters. Here we grow! Share Upward with your family and friends. Privacy Policy: https://www.upward-app.com/en/privacy-policy Terms & Conditions: https://www.upward-app.com/en/terms-of-use All photos are of models and used for illustrative purposes only.

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