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Phase 10: Casual Card Game icon
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Phase 10: Casual Card Game

Mattel Game Studios HK Limited · Games · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$4.9M
Likely $1.7M to $13.5M
▼ 17.9% in 11 days
New ratings
Tracking
Daily counts start building from today
Rating
4.8 of 5
612.4K ratings in this store
Countries it ranks in
43
was 39 on Oct 16, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$58.8M
App Store $1.3M + Google Play $3.6M a month
EST. LIFETIME DOWNLOADS
21.4M to 61.2M
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • United States #24 Games: Card (iOS), #7 Games: Card (Play)$1.9M · 40%
  • Saudi Arabia #87 Games: Card (iOS), #8 Games: Card (Play)$840.7K · 17%
  • Germany #19 Games: Card (iOS), #8 Games: Card (Play)$408.2K · 8%
  • Japan #45 Games: Card (Play)$131.3K · 3%
  • United Kingdom #41 Games: Card (iOS), #18 Games: Card (Play)$130.5K · 3%
  • Canada #32 Games: Card (iOS), #8 Games: Card (Play)$111.7K · 2%
  • Australia #40 Games: Card (iOS), #12 Games: Card (Play)$108.4K · 2%
  • Hong Kong #12 Games: Card (Play)$108.3K · 2%
39 more countries
  • Kuwait #38 Games: Card (iOS), #12 Games: Card (Play)$95.7K · 2%
  • Qatar #87 Games: Card (iOS), #7 Games: Card (Play)$94.8K · 2%
  • France #67 Games: Card (iOS), #31 Games: Card (Play)$88.3K · 2%
  • UAE #58 Games: Card (iOS), #8 Games: Card (Play)$83.3K · 2%
  • Israel #12 Games: Card (Play)$71.1K · 1%
  • Italy #72 Games: Card (iOS), #39 Games: Card (Play)$69.4K · 1%
  • Ukraine #64 Games: Card (iOS), #12 Games: Card (Play)$63.1K · 1%
  • Kazakhstan #63 Games: Card (iOS), #12 Games: Card (Play)$50.8K · 1%
  • Netherlands #47 Games: Card (iOS), #13 Games: Card (Play)$41.2K · 1%
  • Spain #59 Games: Card (iOS), #29 Games: Card (Play)$38.8K · 1%
  • Austria #23 Games: Card (iOS), #8 Games: Card (Play)$28.3K · 1%
  • Czechia #12 Games: Card (Play)$28.1K · 1%
  • Nigeria #24 Games: Card (iOS), #12 Games: Card (Play)$26.9K · 1%
  • Switzerland #30 Games: Card (iOS), #12 Games: Card (Play)$26.5K · 1%
  • Mexico #49 Games: Card (iOS), #29 Games: Card (Play)$24K · 0%
  • Pakistan #96 Games: Card (iOS), #12 Games: Card (Play)$23K · 0%
  • Belgium #61 Games: Card (iOS), #10 Games: Card (Play)$22.4K · 0%
  • India #20 Games: Card (iOS)$18.9K · 0%
  • Romania #67 Games: Card (iOS), #12 Games: Card (Play)$18.2K · 0%
  • Singapore #69 Games: Card (iOS), #11 Games: Card (Play)$17.2K · 0%
  • Colombia #12 Games: Card (Play)$16.7K · 0%
  • Denmark #29 Games: Card (iOS), #12 Games: Card (Play)$16.4K · 0%
  • Chile #43 Games: Card (iOS), #12 Games: Card (Play)$16.4K · 0%
  • New Zealand #34 Games: Card (iOS), #11 Games: Card (Play)$15.2K · 0%
  • Argentina #50 Games: Card (iOS), #12 Games: Card (Play)$13.9K · 0%
  • Norway #64 Games: Card (iOS), #12 Games: Card (Play)$13.8K · 0%
  • Portugal #59 Games: Card (iOS), #12 Games: Card (Play)$12.5K · 0%
  • Egypt #24 Games: Card (iOS), #12 Games: Card (Play)$12.2K · 0%
  • Turkey #66 Games: Card (iOS)$11.1K · 0%
  • Greece #79 Games: Card (iOS), #12 Games: Card (Play)$11K · 0%
  • Finland #37 Games: Card (iOS), #12 Games: Card (Play)$8.8K · 0%
  • Ireland #61 Games: Card (iOS), #11 Games: Card (Play)$7K · 0%
  • Peru #57 Games: Card (iOS), #12 Games: Card (Play)$6.4K · 0%
  • Sweden #48 Games: Card (iOS)$5.9K · 0%
  • Brazil #70 Games: Card (iOS)$4.2K · 0%
  • Indonesia #97 Games: Card (iOS)$4.1K · 0%
  • Philippines #58 Games: Card (iOS)$3.7K · 0%
  • South Africa #53 Games: Card (iOS), #12 Games: Card (Play)$3.2K · 0%
  • Malaysia #88 Games: Card (iOS)$3.2K · 0%
HOW SURE ARE WE
Calibrated range: for apps in the top 50, our estimates were within about 30% of published figures for 9 of 12 apps tested. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
612.4K
AVG RATING
4.83
PRICE
Free
AGE
7.0y
LAST UPDATE
1d ago
VERSION
1.0.95
SIZE
491 MB
AGE RATING
4+

Last 30 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
14 / 30
COUNTRIES NOW
40 (was 0)
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026$2.9M a month
Sep 25, 2026$2.9M a month
Sep 26, 2026$3M a month
Sep 27, 2026$2.9M a month
Sep 28, 2026$2.9M a month
Sep 29, 2026$3M a month
Sep 30, 2026$2.9M a month
Oct 1, 2026$3.1M a month
Oct 2, 2026$3.3M a month
Oct 3, 2026$3.3M a month
Oct 4, 2026$3.2M a month
Oct 5, 2026$3.3M a month
Oct 6, 2026$3.2M a month
Oct 7, 2026$3.2M a month
Oct 8, 2026$3.2M a month
Oct 9, 2026$3.2M a month
Oct 10, 2026$6M a month
Oct 11, 2026$4.9M a month
Oct 12, 2026$5.2M a month
Oct 13, 2026$4.9M a month
Oct 14, 2026$5M a month
Oct 15, 2026$1.4M a month
Oct 16, 2026$1.3M a month
Oct 17, 2026$1.2M a month
Oct 18, 2026$1.4M a month
Oct 19, 2026$1.3M a month
Oct 20, 2026$1.2M a month
Oct 21, 2026$4.9M a month
Oct 22, 2026not in a grossing chart
Oct 23, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: not ranked. Now: #19 Games: Card · DE.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
10 purchases listed
  • 200 GEMS$1.99
  • Limited Time Package A$4.99
  • Limited Time Package A0$1.99
  • 1000 GEMS$9.99
  • 500 GEMS$4.99
  • Advanced Bundle$13.99
  • Gift Package$2.99
  • Primer Bundle$6.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
39 reviews / week
  • Trendsteady
  • Recent reviews average2.9 stars
  • Recent 1 and 2 star share50%
From the latest 500 written reviews, covering 89 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
6 updates in 90 days
  • Typical gap between releases15 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
612.5K ratings
5★92%
4★4%
3★1%
2★1%
1★2%

What users want

From the latest 500 reviews on the United States App Store, Jul 26, 2026 to Oct 21, 2026: 50% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Too many ads24%

60 of the 1 and 2 star reviews.

★★★★★ Game has endless ads that last more than 3 minutes per ad, makes you watch an ad for wild cards and if you don't you will never get the cards you need, if you know how many cards are in a deck this game doesn't will do…
★★★★★ You can't win energy, you can't watch ads to get energy (which there's already a lot of but you get nothing for it), you can only pay money for more energy, and you spend energy in 5 but you earn they back over time as…
★★★★★ When you first start, rounds are easy with 0 ads popping up and then once you hit level 15+ is when not only do the ads pop up non stop but the opponent will have a winning hand immediately without even having to…
Price and subscription23%

58 of the 1 and 2 star reviews.

★★★★★ This game is fun right up until they stack the computer to the point they get all needed cards on the first turn and have 3 wilds in their hand so if you're not paying money to buy the wilds and skips you're at a…
★★★★★ After spending a lot of money and time over the years, now that I've discovered the people in charge don't care, it's time to move on.
★★★★★ It's just a money grab game.
Lost data, sync, backup21%

52 of the 1 and 2 star reviews.

★★★★★ Recently I lost access to the side journey mini games.
★★★★★ If your not putting money in game gonna make you lose lots of games not worth it everybody you go against got perfect cards
★★★★★ Another game designed for you to lose and rage-buy packs to advance.
Crashes and freezes6%

15 of the 1 and 2 star reviews.

★★★★★ You will be stuck on phase 1 while computer is 4 phase ahead of you because they get 3-4 wild cards every hand while you get none.
★★★★★ Ads are horrible. They consistently won't allow you to close them so the offered bonus isn't honored. Terrible waste of time.
★★★★★ I have been stuck on a level for so long.
Limits, credits, locked features4%

10 of the 1 and 2 star reviews.

★★★★★ it takes your energy tokens and then gives an ad you can't exit out of resulting in having to clear the app and losing energy every single time it happens and it happens multiple times in a 5 minute setting of playing!
★★★★★ Why do I have to pay money to play a game with ads?
★★★★★ Not to mention that you might use 25 energy just to be beaten by the computer on the last phase which is really annoying because now you have to pay another 25 energy to try again.
Slow, laggy, battery4%

10 of the 1 and 2 star reviews.

★★★★★ To many side games slow down the fun of the actual game we want to play.
★★★★★ i am very annoyed at the fact that in order to play, you have to use energy, instead of just playing as much as you want (like skipbo does) it takes forever to fill up and there is not enough opportunities to get free…
★★★★★ The game itself is fun but getting energy takes forever, maybe it was just me but I was constantly losing because I never got decent cards and almost always came in last, making it harder to get stars for other items.
Missing features3%

8 of the 1 and 2 star reviews.

★★★★★ Ad supported and no way to pay to remove.
★★★★★ This app is trying to cash in on the “addictive gameplay, but continued play costs money” business format, but they're missing a crucial piece: addictive gameplay.
★★★★★ WORST OF ALL THERES absolutely NO option to skip this .
Worse after an update2%

4 of the 1 and 2 star reviews.

★★★★★ I have played this game for 4 + years. Today I couldn't find the multi player section but i finally saw it was moved. Then i noticed the 200 coins we get every 6 hours for watching an ad is gone. Come on guys. That…
★★★★★ The new update makes it impossible to get passed a board.
★★★★★ Update: Lowered my review from 4 stars to 2.
WHAT THEY ASK FOR
  • Which needs more coins! 1★, Oct 19, 2026
  • Add the fact you have to use 5 energy to even start a single round in a level that can take 4 round so thats 20 energy just for a level. 1★, Oct 18, 2026
  • However, I would love to have an ad free version that I'd be willing to pay an upfront fee for. 3★, Oct 16, 2026
  • Please make a bypass so a player can choose the new events to play or just play the original game. 5★, Oct 11, 2026
  • You really should have an option for the casual player. 1★, Oct 10, 2026
  • Please bring back this game mode for all players who want to play with it. 2★, Oct 9, 2026
  • 😂 I wish the game was a little more realistic. 4★, Oct 4, 2026
  • It's cool just wish it wasn't so many ads and I'm not paying to have no ads but other than that I'm cool with the game 5★, Sep 25, 2026
WORDS THAT KEEP COMING UP IN BAD REVIEWS
spend money17play the game11want to play13mini games13pay to win9wild cards11special cards10first turn7money grab7pay to play7makes the game7unless you pay7
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Fun, addictive47%

93 of the 4 and 5 star reviews.

★★★★★ The game is fun but it's hard to tell what chapter you're on.
★★★★★ Be careful it's so much fun.
★★★★★ Very fun game it's very exciting and can also earn money cause me and my girls are poor and now we are getting out of our struggle because of this game
Easy to use8%

15 of the 4 and 5 star reviews.

★★★★★ Veryyyy easy an fun earning money is very easy too I love this I'm not a bot btw I'm a real girl
★★★★★ I play this game every night before bed. Very fun and relaxing!
★★★★★ I didn't know how to play the card version of this game, so I downloaded this. I understand it now! Phase 10 is so much easier for me.
Useful, it helps2%

4 of the 4 and 5 star reviews.

★★★★★ This game was so fun and relaxing and refreshing for hard days like yesterday I love that it was here I hope this review helps you
★★★★★ Love this app, helps keep my brain sharp!
★★★★★ When u first join the game it helps u understand how to play.
Fast2%

4 of the 4 and 5 star reviews.

★★★★★ Phase 10 a quick game of cards to make one forget about time.
★★★★★ Also the energy always drain fast so you really cant play that long.
Worth the money1%

2 of the 4 and 5 star reviews.

★★★★★ so far it is mostly free .
★★★★★ I like how even though theres in app purchases you can still play for free.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 21, 2026
Fun

The game is fun but it’s hard to tell what chapter you’re on.

★★★★★Oct 21, 2026
Addiction

Be careful it’s so much fun. It’s hard to put it away.

★★★★★Oct 21, 2026
Unbeatable without paying

This game is fun right up until they stack the computer to the point they get all needed cards on the first turn and have 3 wilds in their hand so if you’re not paying money to buy the wilds and skips you’re at a severe disadvantage. Save your time and find a game that’s not so predatory

★★★★★Oct 21, 2026
Fun

Fun game.

★★★★★Oct 21, 2026
Joke of a game

Game has endless ads that last more than 3 minutes per ad, makes you watch an ad for wild cards and if you don’t you will never get the cards you need, if you know how many cards are in a deck this game doesn’t will do whatever it takes to make you buy things or watch ads, would leave less than 1 star if it would allow, this game sucks

★★★★★Oct 20, 2026
Review

Very fun game it’s very exciting and can also earn money cause me and my girls are poor and now we are getting out of our struggle because of this game

Apps like this

Same category, earning about as much.

Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

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Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

phase13card6card game5enjoy4game4challenges4cards4around world3rummy inspired3inspired card3complete phase3spook vendor3halloween3players3world3complete3round3discover3explore3around2rummy2inspired2moves2little2

What's new in 1.0.95

A brand new update is out! - Explore the new Journey map! - As always, we fixed a bunch of bugs so the game will run smoother than ever.

Released Oct 12, 2019. Current version shipped Oct 22, 2026.

Store description

Get into the Halloween spirit with Phase 10! Start playing for FREE TODAY and enjoy the classic mobile card game loved by millions of players around the world. Phase 10 is a rummy-inspired card game from the creators of UNO! For over 40 years, Phase 10 has brought friends and families together. Plan your moves, complete each Phase, and enjoy a little friendly competition. Take 10 minutes for yourself and enjoy a quick round of Phase 10 anytime! It's always a good time to play Phase 10! HOW TO PLAY PHASE 10? Race to complete each Phase and stay ahead. Each Phase challenges you to collect a specific combination of cards, such as sets, runs, or cards of the same color. Once you have the required cards, lay them down for everyone to see. The round ends when one player gets rid of all the cards in their hand. Everyone who completes the Phase moves on to the next challenge. Players who haven't completed their Phase try again in the next round. DAILY CHALLENGES Put your card game strategy to the test with new puzzles on every level. Watch carefully for patterns and outwit the game. Discover new rules, tackle new challenges, and become a Phase 10 master! PLAY OFFLINE Take your dream vacation and travel around the world in Journey mode! Play offline and relax with solitaire-style challenges. Use Power-Ups to get an edge and win rewards! Phase 10 is a blast! COMPETE WITH THE COMMUNITY Compete with other players in online card games to win coins and join an international community. Skip the airport and explore faraway places! Explore everything from a Pacific paradise to towering, ice-capped mountains! See if you can stand atop the world! MONTHLY EVENTS Keep things fresh with a new themed event every month! This Halloween, discover spooky surprises in Spook Vendor. Earn mystery merchandise boxes through card play, then open them to discover the goods inside. Place boxes in the sorting area and watch the goods sort automatically. Once a box is full of the same item, pack it up! Fulfill monster customers' orders and complete level goals to earn rewards and collectibles. There's always something new to explore! Ready for a little spooky fun? DOWNLOAD NOW to enjoy a rummy-inspired card adventure and join the Halloween fun in Spook Vendor!

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

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