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Phase 10: Casual Card Game icon
GOOGLE PLAY

Phase 10: Casual Card Game

Mattel Game Studios HK Limited · Card · United States store
#8 GROSSING · CARD
View on Google Play ↗ App Store version →
Revenue a month, worldwide EST
$4.9M
Likely $1.7M to $13.5M
▲ 67.9% in 27 days
New ratings
Tracking
Daily counts start building from today
Rating
4.7 of 5
635.5K ratings in this store
Countries it ranks in
42
was 42 on Oct 14, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track.

EST. REVENUE / MONTH · WORLDWIDE · BOTH STORES
$4.9M
Range $1.7M to $13.5M
EST. REVENUE / YEAR · WORLDWIDE
$58.8M
Google Play $3.6M + App Store $1.3M a month
LIFETIME INSTALLS (GOOGLE)
16.9M
About 200.5K per month on average since launch
WHERE IT EARNS · EST. / MONTH
  • United States #7 Games: Card (Play), #24 Games: Card (iOS)$1.9M · 40%
  • Saudi Arabia #8 Games: Card (Play), #87 Games: Card (iOS)$840.7K · 17%
  • Germany #8 Games: Card (Play), #19 Games: Card (iOS)$408.2K · 8%
  • Japan #45 Games: Card (Play)$131.3K · 3%
  • United Kingdom #18 Games: Card (Play), #41 Games: Card (iOS)$130.5K · 3%
  • Canada #8 Games: Card (Play), #32 Games: Card (iOS)$111.7K · 2%
  • Australia #12 Games: Card (Play), #40 Games: Card (iOS)$108.4K · 2%
  • Hong Kong #12 Games: Card (Play)$108.3K · 2%
39 more countries
  • Kuwait #12 Games: Card (Play), #38 Games: Card (iOS)$95.7K · 2%
  • Qatar #7 Games: Card (Play), #87 Games: Card (iOS)$94.8K · 2%
  • France #31 Games: Card (Play), #67 Games: Card (iOS)$88.3K · 2%
  • UAE #8 Games: Card (Play), #58 Games: Card (iOS)$83.3K · 2%
  • Israel #12 Games: Card (Play)$71.1K · 1%
  • Italy #39 Games: Card (Play), #72 Games: Card (iOS)$69.4K · 1%
  • Ukraine #12 Games: Card (Play), #64 Games: Card (iOS)$63.1K · 1%
  • Kazakhstan #12 Games: Card (Play), #63 Games: Card (iOS)$50.8K · 1%
  • Netherlands #13 Games: Card (Play), #47 Games: Card (iOS)$41.2K · 1%
  • Spain #29 Games: Card (Play), #59 Games: Card (iOS)$38.8K · 1%
  • Austria #8 Games: Card (Play), #23 Games: Card (iOS)$28.3K · 1%
  • Czechia #12 Games: Card (Play)$28.1K · 1%
  • Nigeria #12 Games: Card (Play), #24 Games: Card (iOS)$26.9K · 1%
  • Switzerland #12 Games: Card (Play), #30 Games: Card (iOS)$26.5K · 1%
  • Mexico #29 Games: Card (Play), #49 Games: Card (iOS)$24K · 0%
  • Pakistan #12 Games: Card (Play), #96 Games: Card (iOS)$23K · 0%
  • Belgium #10 Games: Card (Play), #61 Games: Card (iOS)$22.4K · 0%
  • India #20 Games: Card (iOS)$18.9K · 0%
  • Romania #12 Games: Card (Play), #67 Games: Card (iOS)$18.2K · 0%
  • Singapore #11 Games: Card (Play), #69 Games: Card (iOS)$17.2K · 0%
  • Colombia #12 Games: Card (Play)$16.7K · 0%
  • Denmark #12 Games: Card (Play), #29 Games: Card (iOS)$16.4K · 0%
  • Chile #12 Games: Card (Play), #43 Games: Card (iOS)$16.4K · 0%
  • New Zealand #11 Games: Card (Play), #34 Games: Card (iOS)$15.2K · 0%
  • Argentina #12 Games: Card (Play), #50 Games: Card (iOS)$13.9K · 0%
  • Norway #12 Games: Card (Play), #64 Games: Card (iOS)$13.8K · 0%
  • Portugal #12 Games: Card (Play), #59 Games: Card (iOS)$12.5K · 0%
  • Egypt #12 Games: Card (Play), #24 Games: Card (iOS)$12.2K · 0%
  • Turkey #66 Games: Card (iOS)$11.1K · 0%
  • Greece #12 Games: Card (Play), #79 Games: Card (iOS)$11K · 0%
  • Finland #12 Games: Card (Play), #37 Games: Card (iOS)$8.8K · 0%
  • Ireland #11 Games: Card (Play), #61 Games: Card (iOS)$7K · 0%
  • Peru #12 Games: Card (Play), #57 Games: Card (iOS)$6.4K · 0%
  • Sweden #48 Games: Card (iOS)$5.9K · 0%
  • Brazil #70 Games: Card (iOS)$4.2K · 0%
  • Indonesia #97 Games: Card (iOS)$4.1K · 0%
  • Philippines #58 Games: Card (iOS)$3.7K · 0%
  • South Africa #12 Games: Card (Play), #53 Games: Card (iOS)$3.2K · 0%
  • Malaysia #88 Games: Card (iOS)$3.2K · 0%
HOW SURE ARE WE
Calibrated range: for apps in the top 50, our estimates were within about 30% of published figures for 9 of 12 apps tested. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
635.5K
AVG RATING
4.74
PRICE
Free
IN APP PURCHASES
$0.99 - $399.99 per item
CONTAINS ADS
Yes
LAST UPDATE
14d ago
RELEASED
Oct 11, 2019
CONTENT RATING
Everyone

Last 28 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
28 / 28
COUNTRIES NOW
42 (was 15)
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026$2.9M a month
Sep 25, 2026$2.9M a month
Sep 26, 2026$3M a month
Sep 27, 2026$2.9M a month
Sep 28, 2026$2.9M a month
Sep 29, 2026$3M a month
Sep 30, 2026$2.9M a month
Oct 1, 2026$3.1M a month
Oct 2, 2026$3.3M a month
Oct 3, 2026$3.3M a month
Oct 4, 2026$3.2M a month
Oct 5, 2026$3.3M a month
Oct 6, 2026$3.2M a month
Oct 7, 2026$3.2M a month
Oct 8, 2026$3.2M a month
Oct 9, 2026$3.2M a month
Oct 10, 2026$3.8M a month
Oct 11, 2026$3.5M a month
Oct 12, 2026$3.6M a month
Oct 13, 2026$3.5M a month
Oct 14, 2026$3.6M a month
Oct 15, 2026$3.5M a month
Oct 16, 2026$3.5M a month
Oct 17, 2026$3.5M a month
Oct 18, 2026$4.2M a month
Oct 19, 2026$4.4M a month
Oct 20, 2026$4.3M a month
Oct 21, 2026$4.9M a month
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #7 Games: Card · US. Now: #7 Games: Card · US.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
$0.99 - $399.99 per item
Google Play only shows the price range per item.
REVIEW MOMENTUM
85 reviews / week
  • Trendsteady
  • Recent reviews average3.4 stars
  • Recent 1 and 2 star share39%
From the latest 500 written reviews, covering 41 days. The store only returns this many, so this is the most recent slice.
RATING BREAKDOWN
635.5K ratings
5★88%
4★6%
3★2%
2★1%
1★3%

What users say

Latest reviews, United States Google Play.

★★★★★Oct 21, 2026

love this game

★★★★★Oct 20, 2026

The concept is great, but it’s totally rigged—they even admit it right in the T&C! Play for fun if you want, but don’t waste your money on a game that openly admits to being unfair. Why pay them when they’ve already told you the truth? At least when you gamble you have a chance of winning, these people just straight up steal money. Go ahead Dev team tell me that's not true, and I'll show you t&c.

★★★★★Oct 20, 2026

amazing

★★★★★Oct 20, 2026

love this game

★★★★★Oct 20, 2026

Love the strategy game.

★★★★★Oct 20, 2026

I've always love playing this game when I was younger and finding it on my mobile phone just made my day a lot better

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Same category, earning about as much.

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Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

Apple's ad repository couldn't be reached right now. Try again later.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title or short description.

phase13card6card game5enjoy4game4challenges4cards4around world3rummy inspired3inspired card3complete phase3spook vendor3halloween3players3world3complete3round3discover3explore3around2rummy2inspired2moves2little2

What's new in 1.15.5875

A brand new update is out! - Explore the new Journey map! - As always, we fixed a bunch of bugs so the game will run smoother than ever.

Store description

Get into the Halloween spirit with Phase 10! Start playing for FREE TODAY and enjoy the classic mobile card game loved by millions of players around the world. Phase 10 is a rummy-inspired card game from the creators of UNO! For over 40 years, Phase 10 has brought friends and families together. Plan your moves, complete each Phase, and enjoy a little friendly competition. Take 10 minutes for yourself and enjoy a quick round of Phase 10 anytime! It's always a good time to play Phase 10! HOW TO PLAY PHASE 10? Race to complete each Phase and stay ahead. Each Phase challenges you to collect a specific combination of cards, such as sets, runs, or cards of the same color. Once you have the required cards, lay them down for everyone to see. The round ends when one player gets rid of all the cards in their hand. Everyone who completes the Phase moves on to the next challenge. Players who haven't completed their Phase try again in the next round. DAILY CHALLENGES Put your card game strategy to the test with new puzzles on every level. Watch carefully for patterns and outwit the game. Discover new rules, tackle new challenges, and become a Phase 10 master! PLAY OFFLINE Take your dream vacation and travel around the world in Journey mode! Play offline and relax with solitaire-style challenges. Use Power-Ups to get an edge and win rewards! Phase 10 is a blast! COMPETE WITH THE COMMUNITY Compete with other players in online card games to win coins and join an international community. Skip the airport and explore faraway places! Explore everything from a Pacific paradise to towering, ice-capped mountains! See if you can stand atop the world! MONTHLY EVENTS Keep things fresh with a new themed event every month! This Halloween, discover spooky surprises in Spook Vendor. Earn mystery merchandise boxes through card play, then open them to discover the goods inside. Place boxes in the sorting area and watch the goods sort automatically. Once a box is full of the same item, pack it up! Fulfill monster customers' orders and complete level goals to earn rewards and collectibles. There's always something new to explore! Ready for a little spooky fun? DOWNLOAD NOW to enjoy a rummy-inspired card adventure and join the Halloween fun in Spook Vendor!

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

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