← Back to charts
Happy Color® – Colouring Games icon
APP STORE

Happy Color® – Colouring Games

X-Flow · Games · United Kingdom store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$972.8K
Likely $324.3K to $2.9M
▲ 6.2% in 11 days
New ratings
+631
in 1 days, 6.2M in total
Rating
4.8 of 5
422.9K ratings in this store
Countries it ranks in
25
was 23 on Oct 16, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$11.7M
Both stores combined. Small app estimate, so no split per store
EST. LIFETIME DOWNLOADS
14.8M to 42.3M
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • United States #45 Games: Board (Play)$249.2K · 26%
  • Saudi Arabia #53 Games: Board (Play)$130.2K · 13%
  • South Korea #70 Games: Board (iOS)$55.9K · 6%
  • United Kingdom #36 Games: Board (Play)$53.4K · 5%
  • India #49 Games: Board (iOS), #62 Games: Board (Play)$53K · 5%
  • Germany #45 Games: Board (Play)$52.8K · 5%
  • Canada #91 Games: Board (iOS), #33 Games: Board (Play)$52.7K · 5%
  • UAE #53 Games: Board (Play)$48.4K · 5%
38 more countries
  • Colombia #64 Games: Board (Play)$39.6K · 4%
  • Pakistan #65 Games: Board (Play)$25.9K · 3%
  • Taiwan #72 Games: Board (iOS)$22.2K · 2%
  • Italy #64 Games: Board (iOS)$18.9K · 2%
  • Kuwait #46 Games: Board (iOS), #64 Games: Board (Play)$18.4K · 2%
  • Qatar #80 Games: Board (iOS), #40 Games: Board (Play)$13.4K · 1%
  • Mexico #86 Games: Board (iOS), #62 Games: Board (Play)$13.2K · 1%
  • Poland #47 Games: Board (iOS), #62 Games: Board (Play)$10.2K · 1%
  • Bangladesh #63 Games: Board (Play)$9.6K · 1%
  • Netherlands #100 Games: Board (iOS)$9.3K · 1%
  • Switzerland #85 Games: Board (iOS), #64 Games: Board (Play)$7.4K · 1%
  • Sweden #79 Games: Board (iOS)$7.2K · 1%
  • Philippines #62 Games: Board (Play)$7K · 1%
  • Austria #85 Games: Board (iOS), #64 Games: Board (Play)$6.2K · 1%
  • Denmark #57 Games: Board (iOS), #64 Games: Board (Play)$5.9K · 1%
  • Indonesia #63 Games: Board (Play)$5.5K · 1%
  • Israel #80 Games: Board (iOS), #65 Games: Board (Play)$4.1K · 0%
  • Egypt #62 Games: Board (Play)$4.1K · 0%
  • Brazil #59 Games: Board (iOS)$3.7K · 0%
  • Ireland #50 Games: Board (iOS), #63 Games: Board (Play)$3.5K · 0%
  • Greece #39 Games: Board (iOS), #63 Games: Board (Play)$3.3K · 0%
  • Argentina #64 Games: Board (Play)$3.2K · 0%
  • Kazakhstan #30 Games: Board (iOS), #64 Games: Board (Play)$3.2K · 0%
  • Belgium #64 Games: Board (Play)$3.2K · 0%
  • Singapore #63 Games: Board (Play)$3K · 0%
  • Malaysia #64 Games: Board (Play)$2.9K · 0%
  • Norway #63 Games: Board (Play)$2.9K · 0%
  • New Zealand #65 Games: Board (Play)$2.9K · 0%
  • Romania #91 Games: Board (iOS), #63 Games: Board (Play)$2.4K · 0%
  • Chile #64 Games: Board (Play)$2.4K · 0%
  • South Africa #74 Games: Board (iOS), #64 Games: Board (Play)$2.3K · 0%
  • Nigeria #60 Games: Board (Play)$1.9K · 0%
  • Peru #64 Games: Board (Play)$1.9K · 0%
  • Portugal #63 Games: Board (Play)$1.7K · 0%
  • Czechia #63 Games: Board (Play)$1.7K · 0%
  • Hong Kong #62 Games: Board (Play)$1.6K · 0%
  • Finland #63 Games: Board (Play)$1.2K · 0%
  • Ukraine #67 Games: Board (iOS)$406 · 0%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (62829 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
422.9K
AVG RATING
4.78
PRICE
Free
AGE
8.2y
LAST UPDATE
1d ago
VERSION
1.21.0
SIZE
199 MB
AGE RATING
17+

Last 30 days

From our daily snapshots of every grossing chart and daily ratings counts.

DAYS IN A GROSSING CHART
14 / 30
COUNTRIES NOW
27 (was 0)
NEW RATINGS, LAST 1 DAYS
+631
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026not in a grossing chart
Sep 25, 2026not in a grossing chart
Sep 26, 2026not in a grossing chart
Sep 27, 2026not in a grossing chart
Sep 28, 2026not in a grossing chart
Sep 29, 2026not in a grossing chart
Sep 30, 2026not in a grossing chart
Oct 1, 2026not in a grossing chart
Oct 2, 2026not in a grossing chart
Oct 3, 2026not in a grossing chart
Oct 4, 2026not in a grossing chart
Oct 5, 2026not in a grossing chart
Oct 6, 2026not in a grossing chart
Oct 7, 2026not in a grossing chart
Oct 8, 2026not in a grossing chart
Oct 9, 2026not in a grossing chart
Oct 10, 2026$977.2K a month
Oct 11, 2026$976.8K a month
Oct 12, 2026$976.5K a month
Oct 13, 2026$245.5K a month
Oct 14, 2026$263.6K a month
Oct 15, 2026$289.9K a month
Oct 16, 2026$63.2K a month
Oct 17, 2026$227.5K a month
Oct 18, 2026$1.7M a month
Oct 19, 2026$418.4K a month
Oct 20, 2026$1.2M a month
Oct 21, 2026$1M a month
Oct 22, 2026not in a grossing chart
Oct 23, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: not ranked. Now: #42 Games: Board · RO.
RATINGS IN THE CORE COUNTRIES, DAILY
Show daily values
Oct 22, 20266.2M ratings
Oct 23, 20266.2M ratings
6.2M on Oct 22, 2026, 6.2M on Oct 23, 2026. New ratings track new downloads, even outside the charts.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
5 purchases listed
  • Remove ads (hint ads stay)£7.99
  • Remove ads£7.99
  • Randy the Raccoon pack£1.99
  • Colour by Number Premium Month£8.99
  • Colour by Number Premium Year£49.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
93 reviews / week
  • Trendsteady
  • Recent reviews average3.5 stars
  • Recent 1 and 2 star share28%
From the latest 500 written reviews, covering 38 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
4 updates in 90 days
  • Typical gap between releases22 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
422.9K ratings
5★85%
4★10%
3★3%
2★1%
1★1%

What users want

From the latest 500 reviews on the United Kingdom App Store, Sep 16, 2026 to Oct 22, 2026: 28% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Too many ads47%

65 of the 1 and 2 star reviews.

★★★★★ I used to love this app to unwind, but now there are just so many ads it's ridiculous!
★★★★★ Happy Color needs less commercials and less little points it's so frustrating.
★★★★★ They have put ads before you color, after you color, and during you color.
Lost data, sync, backup13%

18 of the 1 and 2 star reviews.

★★★★★ If this is to force me to subscribe then you lost me as a faithful player since September 2021.
★★★★★ I loved this app the first few pictures I colored. But then the ads!!! Too many ads. I can get past the ad when first opening the app, but now the ads in the middle of coloring. I understand the whole point of the app…
★★★★★ And it's really calm and soothing I deleted the games
Crashes and freezes4%

6 of the 1 and 2 star reviews.

★★★★★ Can't navigate away from the ads - useless!
★★★★★ ,y screen freezes and it also impacts ,y internet searches.
★★★★★ New version constantly freezes Requiring constant removal and redownloading!
Bugs, things not working4%

5 of the 1 and 2 star reviews.

★★★★★ the game was fun at first but it started getting a glitch that wouldn't let me do anything on the screen and i would have to refresh the app like every 3 minutes.
★★★★★ This is my favorite app ever! HOWEVER! When I play it, it suddenly opens certain apps and the App Store without my permission, without asking or warning me that an ad is coming. If this is to force me to subscribe then…
★★★★★ Once you opening it doesn't let you play. Only adds pop up so frustrating I only could played it once. And it's really calm and soothing I deleted the games
Price and subscription4%

5 of the 1 and 2 star reviews.

★★★★★ If this is to force me to subscribe then you lost me as a faithful player since September 2021.
★★★★★ The app creator got my money once and now wants it again for the same thing using that as an excuse.
★★★★★ However, it consistently serves adverts for scam products that fraudulently use logos of well known companies to attempt to legitimise their products.
Worse after an update2%

3 of the 1 and 2 star reviews.

★★★★★ Why aren't you updating the game? Mine shows the 5th and today is the 11th. What's going on? Please help!
★★★★★ New version constantly freezes Requiring constant removal and redownloading!
★★★★★ This is so dumb because I can't even update this app
Wrong or poor results1%

2 of the 1 and 2 star reviews.

★★★★★ Can't navigate away from the ads - useless!
★★★★★ Slimming patches are the main product being advertised using AI presentations supposedly in Boots stores but obviously fake.
WHAT THEY ASK FOR
  • Please bring back more realistic scenes. 3★, Oct 21, 2026
  • One thing I would love to see, though: 5★, Oct 20, 2026
  • So add the tips as often as possible. 4★, Oct 20, 2026
  • Should add more series collections like what if because I think what if should've deserved more episodes and they had to be some like useless what if which weren't part of the main series but otherwise it's cool and… 4★, Oct 17, 2026
  • I can use this app and colour them when ever I want and where ever I want … 😍❤️✨it really lovely and with less ads . 5★, Oct 16, 2026
  • Now I can't complete a picture without the AD 💡button stalking you all over the board before you inadvertently hit it, even though you didn't need a hint, and have to sit through a 5 min Royal Kingdom or Quince ad… 3★, Oct 15, 2026
  • Please add a Harry Potter collection 4★, Oct 15, 2026
  • I love your game but it needs more harder levels and some forrest Frank levels but other than that 5 stars 3★, Oct 13, 2026
WORDS THAT KEEP COMING UP IN BAD REVIEWS
viel werbung4middle of coloring4go back4zu viel3ads i'm3won't close3ads won't3ad breaks4color by number3
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Fun, addictive33%

93 of the 4 and 5 star reviews.

★★★★★ Took time, nice and relaxing, something to do if you don't know what to do,I love this
★★★★★ This was very relaxing & beautiful pictures
★★★★★ I've been playing this game every day for about 7 years now. Every update makes it better even when I think it can't get any better. Well worth a download if you're into coloring and pictures
Worth the money4%

11 of the 4 and 5 star reviews.

★★★★★ there are a couple ads here and there (mostly if you're using the ad to get a reward) and it's wi-fi free!
★★★★★ Should add more series collections like what if because I think what if should've deserved more episodes and they had to be some like useless what if which weren't part of the main series but otherwise it's cool and…
★★★★★ It's cozy and comforting and stress free!
Looks great3%

9 of the 4 and 5 star reviews.

★★★★★ This was very relaxing & beautiful pictures
★★★★★ Very pleased with the pictures. The only thing I would add is make it so you can see the picture before you open them. I like darker colors.
★★★★★ The amazing variety is beyond description, and the color combinations are absolutely beautiful!
Useful, it helps3%

8 of the 4 and 5 star reviews.

★★★★★ It really HELPS I use your app everyday now.
★★★★★ Just love happy colour it's so relaxing and helps with stress been using it for awhile now I have highly recommend happy colour to family and friends and I received a lovely reply to my review from the developers of…
★★★★★ It helps me get calm after a long day and and it's so easy
Easy to use2%

5 of the 4 and 5 star reviews.

★★★★★ This is a place I can come for peace honestly do an easy or hard puzzle I work on for a couple of days over all would recommend this game to everyone!!!!
★★★★★ Great pictures, easy to use, very fun.
★★★★★ It helps me get calm after a long day and and it's so easy

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United Kingdom App Store.

★★★★★Oct 22, 2026
Amazing

I love how there is shading in every picture and you can search up anything thing

★★★★★Oct 22, 2026
Excellent

Took time, nice and relaxing, something to do if you don’t know what to do,I love this

★★★★★Oct 22, 2026
Happy colour

I really like this game, but I find there are too many adverts interrupting each game

★★★★★Oct 22, 2026
Amazing

I’ve been playing happy Color for years now and the team are incredible at updating images and always adding new amazing content and updates ! Having suffered with depression, ADHD and ptsd this app truly makes me feel calm !

★★★★★Oct 21, 2026
Why so many ads ?!

Loved this app, then came the ads and now the ads keep coming and I can’t even colour in peace anymore

★★★★★Oct 21, 2026
love this game

this is less of a review more of a request. basically i think it would be a really good idea to implement daily quests to earn hints, such as ‘complete 3 colorings’ or ‘complete 20 colors’ for 2-4 hints. anyways amazing game, love the marvel colorings thats lowkey why i downloaded the app (also the dinosaur ones are cool)

Apps like this

Same category, earning about as much.

Search It - Hidden Objects$973.9K a month ESTYatzy GO! Classic Dice Game$971.1K a month EST放开那三国2-海量福利重磅来袭$970.9K a month ESTBelot.md - Moldova Belot$975.7K a month ESTVegas Keno: Lottery Draws$964.6K a month ESTPaint by Number Coloring Games$949.7K a month ESTÇanak Okey - Mynet Oyun$1M a month ESTSkat Treff: Werde Skat Meister$1M a month EST

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

Apple's ad repository couldn't be reached right now. Try again later.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

pictures11colour10art10colouring9happy color6disney5happy4color4marvel4colour number3digital colouring3colouring book3marvel disney3star wars3studio personal3organise pictures3pictures albums3ways colour3visual puzzles3pixel art3optical illusions3brighten life3xflowgames html3world3

What's new in 1.21.0

• From My Feed to My Studio: My Feed is now My Studio – a personal space where you can organise your pictures into albums and track your colouring journey. • The Marvel Universe joins Happy Color with exciting pictures inspired by legendary heroes and stories. • The Godzilla collection captures the King of the Monsters at its most epic – colossal, unstoppable, and larger than life. • Breathtaking visions of space meet real scientific insight in the Infinite Cosmos collection by renowned artist Don Dixon. • Set off on a journey with Miles & Memories, a collection of intricate collages by Lewis T. Johnson.

Released Jul 29, 2018. Current version shipped Oct 22, 2026.

Store description

Happy Color® is the world’s most popular colour-by-number game, with over 50,000 FREE high-quality pictures to discover. This digital colouring book is made for all kinds of moments – from a relaxing zen colouring session to a fun creative break, or simply the joy of bringing beautiful art to life. Featuring diverse categories, unique art styles, and pictures ranging from quick and simple to highly detailed, Happy Color makes it easy to find something that matches your interests. Create your own colouring space with My Studio, where you can organise your favourite pictures into custom albums and choose colour themes to suit your mood. With so much to discover, there’s always something new to enjoy. KEY FEATURES AT A GLANCE: • Official IP content: Authentic art featuring Marvel, Disney, and Star Wars™ characters. • 50,000+ free pictures: All standard pictures are completely free. Zero hidden fees or subscriptions. • My Studio: A personal space to organise pictures into albums and track progress with statistics. • Different ways to colour: Classic colouring, visual puzzles, pixel art, optical illusions, and more. UNIQUE MARVEL, DISNEY & POP CULTURE CONTENT We partner directly with world-renowned studios to bring cultural icons to your screen. Explore dedicated collections featuring Disney classics (The Lion King, Toy Story, Beauty and the Beast), iconic Marvel Super Heroes (Spider-Man, Avengers), Star Wars™, and Godzilla. Our art team carefully preserves the authentic look, dramatic scale, and energy of the original art. We translate that epic feeling into a digital format, ensuring fans receive a premium, respectful adaptation of their favourite universes and can enjoy them in a brand-new way. ART CRAFTED BY PROFESSIONAL ARTISTS We rely on genuine human creativity. Over 100 talented artists from around the world create hand-drawn pictures exclusively for Happy Color®. With their different styles and creative approaches, they make our art diverse, original, and always exciting to colour. FREE & ACCESSIBLE FOR EVERYONE All 50,000+ pictures are FREE to colour. We want everyone to have access to an easy and enjoyable way to relax, get creative, and brighten up their life with colour. MY STUDIO: YOUR PERSONAL ART SPACE Keep your pictures, achievements, and stats all in one place, with plenty of ways to personalise your digital colouring book: • Organise your pictures into albums to keep your favourites at your fingertips. • Save progress across devices: Seamlessly back up your progress and personal settings so you can colour anywhere. • Track your colouring journey: Find out how long you’ve been colouring, how many pictures you’ve completed, and what achievements you’ve earned. NEW WAYS TO COLOUR We constantly expand the experience with fresh takes on the classic colour-by-number gameplay. Try visual puzzles, discover pixel art, and enjoy optical illusions that reveal unexpected surprises as you colour. There’s always more to explore – we keep experimenting with new ideas and adding fresh experiences to make colouring for adults even more varied and engaging. Give yourself a moment to relax and brighten up your life with Happy Color®. Join a safe, welcoming global community of colouring enthusiasts where joy and creativity can be shared. We’re constantly working to improve. Share your feedback at: support@happycolorapp.com Join our community and share your creations: Facebook: https://mobile.facebook.com/happycolorbynumber/ Instagram: https://instagram.com/happycolor_official Terms of Use: https://xflowgames.com/terms-of-use.html Privacy Policy: https://xflowgames.com/privacy-policy.html © Disney © Disney/Pixar © & ™ Lucasfilm Ltd © 2026 MARVEL TM & © TOHO CO., LTD

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

United StatesGermanyJapanBrazilIndia

More from X-Flow

1Line - Connect the dots
Games		1.6K ratingsAnalyze →