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Balance: Meditation & Sleep

The Mind Company · Health & Fitness · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$222.7K
Likely $74.2K to $668.1K
▲ 43.2% in 13 days
New ratings
+29
in 2 days, 250K in total
Rating
4.9 of 5
120.7K ratings in this store
Countries it ranks in
29
was 18 on Oct 17, 2026

Revenue

Estimated from the grossing charts of Oct 23, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$2.7M
Both stores combined. Small app estimate, so no split per store
EST. LIFETIME DOWNLOADS
4.2M to 12.1M
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • United States #87 Health & Fitness (iOS), #72 Health & Fitness (Play)$88.9K · 40%
  • United Kingdom #59 Health & Fitness (iOS), #32 Health & Fitness (Play)$42.7K · 19%
  • Canada #48 Health & Fitness (iOS), #27 Health & Fitness (Play)$23.4K · 10%
  • Ukraine #48 Health & Fitness (iOS), #67 Health & Fitness (Play)$10.4K · 5%
  • Australia #59 Health & Fitness (iOS)$10K · 4%
  • Peru #10 Health & Fitness (iOS), #68 Health & Fitness (Play)$5.1K · 2%
  • Switzerland #96 Health & Fitness (iOS), #72 Health & Fitness (Play)$3.6K · 2%
  • Denmark #55 Health & Fitness (iOS), #71 Health & Fitness (Play)$3.1K · 1%
27 more countries
  • Austria #62 Health & Fitness (iOS), #72 Health & Fitness (Play)$2.9K · 1%
  • Sweden #36 Health & Fitness (iOS)$2.7K · 1%
  • Finland #46 Health & Fitness (iOS), #71 Health & Fitness (Play)$2.6K · 1%
  • Netherlands #85 Health & Fitness (iOS)$2.5K · 1%
  • Czechia #71 Health & Fitness (iOS), #70 Health & Fitness (Play)$2.2K · 1%
  • Norway #70 Health & Fitness (iOS), #71 Health & Fitness (Play)$2.2K · 1%
  • Chile #69 Health & Fitness (Play)$2.1K · 1%
  • New Zealand #76 Health & Fitness (iOS), #71 Health & Fitness (Play)$2K · 1%
  • Italy #94 Health & Fitness (iOS)$1.7K · 1%
  • Argentina #68 Health & Fitness (Play)$1.7K · 1%
  • Colombia #67 Health & Fitness (Play)$1.5K · 1%
  • Spain #98 Health & Fitness (iOS)$1.5K · 1%
  • Indonesia #68 Health & Fitness (Play)$1.5K · 1%
  • Philippines #67 Health & Fitness (Play)$1.1K · 1%
  • Thailand #68 Health & Fitness (Play)$1K · 0%
  • South Africa #52 Health & Fitness (iOS), #69 Health & Fitness (Play)$1K · 0%
  • Greece #32 Health & Fitness (iOS), #70 Health & Fitness (Play)$893 · 0%
  • Poland #52 Health & Fitness (iOS)$832 · 0%
  • Belgium #72 Health & Fitness (Play)$751 · 0%
  • Ireland #71 Health & Fitness (Play)$611 · 0%
  • India #52 Health & Fitness (iOS)$555 · 0%
  • Portugal #72 Health & Fitness (Play)$406 · 0%
  • Singapore #68 Health & Fitness (Play)$285 · 0%
  • Malaysia #68 Health & Fitness (Play)$268 · 0%
  • Vietnam #68 Health & Fitness (Play)$234 · 0%
  • Kazakhstan #50 Health & Fitness (iOS), #66 Health & Fitness (Play)$188 · 0%
  • Romania #70 Health & Fitness (Play)$164 · 0%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (2915 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
120.7K
AVG RATING
4.88
PRICE
Free
AGE
7.1y
LAST UPDATE
1d ago
VERSION
1.213.0
SIZE
190 MB
AGE RATING
4+

Last 30 days

From our daily snapshots of every grossing chart and daily ratings counts.

DAYS IN A GROSSING CHART
30 / 30
COUNTRIES NOW
19 (was 5)
NEW RATINGS, LAST 2 DAYS
+29
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 25, 2026$236.1K a month
Sep 26, 2026$273.3K a month
Sep 27, 2026$251.8K a month
Sep 28, 2026$120.9K a month
Sep 29, 2026$121.2K a month
Sep 30, 2026$120.4K a month
Oct 1, 2026$130.4K a month
Oct 2, 2026$128.6K a month
Oct 3, 2026$132.1K a month
Oct 4, 2026$131.4K a month
Oct 5, 2026$149.4K a month
Oct 6, 2026$149.4K a month
Oct 7, 2026$151.8K a month
Oct 8, 2026$152.2K a month
Oct 9, 2026$154K a month
Oct 10, 2026$155.5K a month
Oct 11, 2026$157.1K a month
Oct 12, 2026$164.5K a month
Oct 13, 2026$1M a month
Oct 14, 2026$930.9K a month
Oct 15, 2026$936.4K a month
Oct 16, 2026$924.9K a month
Oct 17, 2026$815.1K a month
Oct 18, 2026$842.6K a month
Oct 19, 2026$652.3K a month
Oct 20, 2026$695K a month
Oct 21, 2026$701.5K a month
Oct 22, 2026not in a grossing chart
Oct 23, 2026$222.7K a month
Oct 24, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 25, 2026: #58 Health & Fitness · CA. Now: #8 Health & Fitness · EG.
RATINGS IN THE CORE COUNTRIES, DAILY
Show daily values
Oct 22, 2026250K ratings
Oct 23, 2026250K ratings
Oct 24, 2026250K ratings
250K on Oct 22, 2026, 250K on Oct 24, 2026. New ratings track new downloads, even outside the charts.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
7 purchases listed
  • Balance Premium$69.99
  • Balance Premium Membership$69.99
  • Balance Premium$11.99
  • Balance Yearly$49.99
  • Balance Subscription$69.99
  • Balance Yearly - 7d trial$49.99
  • Balance Lifetime - 75% off$99.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
5.5 reviews / week
  • Trendfalling
  • Recent reviews average4.5 stars
  • Recent 1 and 2 star share11%
From the latest 500 written reviews, covering 636 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
7 updates in 90 days
  • Typical gap between releases13 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
120.7K ratings
5★91%
4★7%
3★1%
2★0%
1★0%

What users want

From the latest 500 reviews on the United States App Store, Jan 26, 2025 to Oct 22, 2026: 11% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription59%

33 of the 1 and 2 star reviews.

★★★★★ When I realized it was the wrong app I canceled and requested a refund.
★★★★★ Yet it keeps trying to take money from my account and not letting me update my other apps until i pay for an app I am not even using.
★★★★★ I don't recall it ever saying it was a free trial which now trying to tell me it was got no notification from Apple or this company that it was going to renew.
No customer support20%

11 of the 1 and 2 star reviews.

★★★★★ I seen an ad for it on Snapchat and I just answered some questions and that was it and then it showed me like very little information about me, but that's all it said I needed to do so from there on forward I will…
★★★★★ This is not a criticism of the app itself but the customer service.
★★★★★ Their customer service claims it was a one year free trial.
Login and account problems18%

10 of the 1 and 2 star reviews.

★★★★★ Yet it keeps trying to take money from my account and not letting me update my other apps until i pay for an app I am not even using.
★★★★★ They didn't really want in the first place that you use some tactic to get them to sign up for a year ago, isn't exactly how you build Goodwill with customers or get people to recommend your app and on the contrary, I…
★★★★★ I didn't sign up for the year subscription.
Lost data, sync, backup14%

8 of the 1 and 2 star reviews.

★★★★★ Just fix it before I lose it
★★★★★ You just lost all your money on nothing.
★★★★★ Can you please help me restore my favorite app?
Limits, credits, locked features9%

5 of the 1 and 2 star reviews.

★★★★★ I assumed some things may be limited compared to monthly membership but I was left with the same meditations as the free version.
★★★★★ You need some form of payment (debit or credit card) to access the free trial.
★★★★★ $75 coming out of my credit card was really a blow.
Bugs, things not working5%

3 of the 1 and 2 star reviews.

★★★★★ But if the app doesn't work.
★★★★★ Hello Balance, a few days ago all the meditations I've tried on Balance have stopped working.
★★★★★ I can't listen to a meditation where the voice glitches half way through and it clearly sounds like a bot.
Too many ads5%

3 of the 1 and 2 star reviews.

★★★★★ It's a great app. Even after paying for the subscription, they'll still push marketing campaigns on you.
★★★★★ I kept being blocked by the “locked” symbol and ads for paid subscriptions.
★★★★★ I installed it and immediately subscribed for one year because of their ads.
Wrong or poor results4%

2 of the 1 and 2 star reviews.

★★★★★ When I realized it was the wrong app I canceled and requested a refund.
★★★★★ It gave free trial then,I log in once, it's not my thing and subscription starting on the 2/13/2025,they charged 75.76 for this useless apps on 2/12/2025, I emaled the immmediately to get refund they said to go to…
WHAT THEY ASK FOR
  • I love that it gears the meditations toward my needs and builds on previous practices. 5★, Oct 22, 2026
  • If I could add one thing, I wish they had some stories on there—the type that aren't nail biters, so you're okay just relaxing into them and finding yourself in dream land. 5★, Oct 22, 2026
  • If I'm feeling anxious, just waking up, had a bad day, if I am ill, depressed, griefing, enjoying a cup of coffee, in the shower, walking, commuting, Balance is right there with me providing a meditation that fits my… 5★, Oct 7, 2026
  • Please give this app a shot and see how it can change your life if you stick with it. 5★, Sep 14, 2026
  • I like how this app creates meditations for your needs and goals. 5★, Jul 10, 2026
  • I give balance high marks but I will say that I wish they would continually update meditation programs. 5★, Jun 25, 2026
  • Love this app but it desperately needs a streak widget for IOS!! 5★, Jun 11, 2026
  • Please give us a type of "Streak Freeze", so we don't get too anxious about our streak if we ever miss a day. 5★, May 8, 2026
WORDS THAT KEEP COMING UP IN BAD REVIEWS
customer service5ai voices5free trial8year later3free version3year trial3free year5
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Useful, it helps20%

87 of the 4 and 5 star reviews.

★★★★★ This has been very helpful for me especially as someone who has ADHD
★★★★★ It has helped me fall asleep, relax in moments where I feel overwhelmed, and it feels personalized enough to me where I feel like it helps me reach my goals when it comes to relaxation.
★★★★★ It can help you where you need it most
Worth the money15%

66 of the 4 and 5 star reviews.

★★★★★ This app is nothing short of wonderful, I love so dearly that I got the lifetime access after the year free trial.
★★★★★ If you are considering getting this app, I think it's so worth it.
★★★★★ So when my free trial of balance ended I went around to other meditation apps to find something I didn't have to pay for and none of them compared to balance.
Easy to use9%

41 of the 4 and 5 star reviews.

★★★★★ This app has gotten me through craziness of COVID, stresses of every day life, and nights where sleep did t come easy.
★★★★★ Balance nails progressive learning. Daily step-by-step guidance builds genuine meditation habits without feeling overwhelming. Guides are clear, calm, and practical. Measurable shift in focus and daily calm within…
★★★★★ Balance is much, much better, perfectly designed UI, super easy to find what you need.
Fun, addictive8%

36 of the 4 and 5 star reviews.

★★★★★ If I could add one thing, I wish they had some stories on there—the type that aren't nail biters, so you're okay just relaxing into them and finding yourself in dream land.
★★★★★ If I'm feeling anxious, just waking up, had a bad day, if I am ill, depressed, griefing, enjoying a cup of coffee, in the shower, walking, commuting, Balance is right there with me providing a meditation that fits my…
★★★★★ The male guide is fantastic, very relaxing and empathetic in their voice.
Looks great4%

16 of the 4 and 5 star reviews.

★★★★★ Balance is much, much better, perfectly designed UI, super easy to find what you need.
★★★★★ From the app's design, to the meditations, it has been my go to meditation app for years after trying many before it.
★★★★★ UI is also intuitive and simple

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 22, 2026
I use it everyday!

I found this app in 2022 when my word of the year was “Balance”. I took it as a sign that I should give it a try. After the trial I was hooked! I love that it gears the meditations toward my needs and builds on previous practices. If I could add one thing, I wish they had some stories on there—the type that aren’t nail biters, so you’re okay just relaxing into them and finding yourself in dream land. Overall I do love this app and highly recommend it to everyone!

★★★★★Oct 21, 2026
Great app for sleep!

I like this app very much. So much that I bought a lifetime subscription. I use it with earbuds to fall asleep at night!

★★★★★Oct 18, 2026
Meditation App

This app has enabled me to learn how to de stress and reduce my anxiety. It has also been beneficial in helping me sleep better.

★★★★★Oct 18, 2026
It’s helping

I’m on a six day streak. I’m starting the 10 day sleep plan. And am optimistic

★★★★★Oct 15, 2026
Love this app but

This is the only meditation app that I have come back to on a consistent basis. The guidance is perfect and so many options. I really love the thunderstorm and music immersive meditations. BUT! The app collects so much data from your phone that I feel is completely unnecessary and honestly frightening. I had to delete app. Make sure you read privacy and security

★★★★★Oct 14, 2026
The Best for Sleeping

I’ve always been jealous of how quick other people can fall asleep. I came to this app to help me and my toddler fall asleep quick, not knowing I also found an app I can go to when I’m stressed or want a lunch nap. This app is nothing short of wonderful, I love so dearly that I got the lifetime access after the year free trial. I know I had to when my child kept asking to play the lady’s bedtime story every night without skipping. 🤍

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Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

No App Store ads in the EU
None in the last 90 days.

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

meditation16balance11meditations9sleep6guided6focus5guided meditation5guided meditations5help relax5day4experience4goals4relax4help4personalized guided3personal meditation3meditation coach3meditation experience3day plans3meditation skills3increase focus3clear mind3bite sized3first kind3

What's new in 1.213.0

We’ve fixed various bugs throughout the app. For more product updates, mental wellness tips, and more, follow us on Instagram @balance, Facebook and X @balanceapp, and TikTok @balancemeditation.

Released Sep 3, 2019. Current version shipped Oct 22, 2026.

Store description

Improve your stress, sleep, and more with Balance’s personalized guided meditation program. YOUR PERSONAL MEDITATION COACH Balance is your personal meditation coach. Each day, you’ll answer questions about your meditation experience, goals, and preferences. Using an audio library of thousands of files, Balance assembles a daily guided meditation that’s perfect for you. The more you share over time, the more personalized and effective your meditations become. LEARN MEDITATION FUNDAMENTALS Balance’s daily meditations are organized in 10-day Plans that teach fundamental meditation skills geared toward your goals and needs. You’ll discover how to bring awareness to your day, increase your focus among distractions, and find deep relaxation in moments of stress. CLEAR YOUR MIND ANYTIME, ANYWHERE Singles are bite-sized guided meditations you can use anytime—even on the go. Wake up gently with a morning meditation, stretch, and then make your commute less chaotic with a meditation customized to your journey. Clear your mind with animated breathing exercises, and lower your stress, find energy, and increase your focus with quick Relax, Energize, and Concentrate meditations—and many more. SLEEP WELL WITH BED-TIME RELAXATION EXERCISES You'll rest easy with our Sleep meditations, Sleep Sounds, and Wind Down activity—a first-of-its-kind interactive that uses bilateral stimulation and controlled breathing to help you relax before bed and find more restful sleep. You'll also experience cutting-edge Immersive Meditations, which blend vibrations, sound effects, and coach guidance to create a brand-new type of meditation experience. TAKE YOUR MEDITATION PRACTICE TO THE NEXT LEVEL Get started with our Foundations Plan, where you’ll train your focus and reduce anxiety. Or, if you already meditate often, start with our Advanced Plan, which helps you take your meditation practice to the next level. WHAT’S INCLUDED - Personalized guided meditations tailored to your mood and goals - 10-day Plans to help you develop your meditation skills - Bite-sized Single guided meditations you can use to get more out of any moment - First-of-their-kind Immersive Meditations to help you relax through a blend of vibration, sound effects, and guidance - Research-backed activities to help you relax and prepare for restful sleep - Mindful Minutes integration with Apple’s Health app - 10 concrete meditation techniques to build your practice: Breath Focus, Body Scan, and more In meditation, “one-size-fits-all” fits no one. We all have our own ways of finding relaxation, focus, and rest. With thousands of paths and options, Balance helps you reach your goals—your way—through guided meditation that adapts to you. SUBSCRIPTION DETAILS Start your free trial to experience the benefits of Balance. After the trial, Balance offers two auto-renewing subscriptions at $11.99/month and $69.99/year. These prices are for United States customers, pricing in other countries may vary. Your subscription will automatically renew at the end of each subscription term unless auto-renewal is turned off at least 24 hours before the end of the term. Subscription renewals cost the same as the original subscription, and your credit card will be charged through your iTunes account at confirmation of purchase. Balance also offers a Lifetime subscription which is paid for by a one-off upfront payment of $399.99 with unlimited access to the Balance library forever. For additional information, please read our Terms of Service (http://www.balanceapp.com/balance-terms.html) and Privacy Policy (http://www.balanceapp.com/balance-privacy.html).

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