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Wim Hof Method: Breathwork icon
GOOGLE PLAY

Wim Hof Method: Breathwork

WHM Services · Health & Fitness · Brazil store
NOT IN TOP 100 HERE
View on Google Play ↗ Instagram card App Store version →
Revenue a month, worldwide EST
$26.8K
Likely $8.9K to $80.4K
▲ 325.3% in 11 days
New ratings
Tracking
Daily counts start building from today
Rating
4.9 of 5
41.4K ratings in this store
Countries it ranks in
1
was 2 on Oct 15, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$321.5K
Both stores combined. Small app estimate, so no split per store
LIFETIME INSTALLS (GOOGLE)
2.6M
About 20.4K per month on average since launch
WHERE IT EARNS · EST. / MONTH
  • United Kingdom #84 Health & Fitness (Play)$11K · 41%
  • Netherlands #78 Health & Fitness (iOS)$4.5K · 17%
  • Switzerland #88 Health & Fitness (iOS)$4K · 15%
  • Denmark #52 Health & Fitness (iOS)$3.2K · 12%
  • New Zealand #71 Health & Fitness (iOS)$2.1K · 8%
  • Czechia #44 Health & Fitness (iOS)$1.2K · 4%
  • South Africa #78 Health & Fitness (iOS)$846 · 3%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (215 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
41.4K
AVG RATING
4.89
PRICE
Free
IN APP PURCHASES
R$10.99 - R$234.99 per item
CONTAINS ADS
No
LAST UPDATE
2d ago
RELEASED
Apr 30, 2016
CONTENT RATING
All ages

Last 29 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
28 / 29
COUNTRIES NOW
1 (was 1)
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026$143.6K a month
Sep 25, 2026$136.3K a month
Sep 26, 2026$36.7K a month
Sep 27, 2026$54.3K a month
Sep 28, 2026$32.3K a month
Sep 29, 2026$32.3K a month
Sep 30, 2026$21K a month
Oct 1, 2026$21K a month
Oct 2, 2026$20.5K a month
Oct 3, 2026$20.5K a month
Oct 4, 2026$20.2K a month
Oct 5, 2026$19.9K a month
Oct 6, 2026$19.9K a month
Oct 7, 2026$19.8K a month
Oct 8, 2026$18.5K a month
Oct 9, 2026$18.5K a month
Oct 10, 2026$18.5K a month
Oct 11, 2026$18.5K a month
Oct 12, 2026$19.6K a month
Oct 13, 2026$105.9K a month
Oct 14, 2026$101.4K a month
Oct 15, 2026$79.3K a month
Oct 16, 2026$77.4K a month
Oct 17, 2026$71.4K a month
Oct 18, 2026$74.5K a month
Oct 19, 2026$71.6K a month
Oct 20, 2026$31.5K a month
Oct 21, 2026$78.6K a month
Oct 22, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #79 Health & Fitness · GB. Now: #81 Health & Fitness · GB.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
R$10.99 - R$234.99 per item
Google Play only shows the price range per item.
REVIEW MOMENTUM
7.4 reviews / week
  • Trendfalling
  • Recent reviews average4.5 stars
  • Recent 1 and 2 star share8%
From the latest 500 written reviews, covering 474 days. The store only returns this many, so this is the most recent slice.
RATING BREAKDOWN
41.4K ratings
5★95%
4★2%
3★3%
2★0%
1★1%

What users want

From the latest 500 reviews on the Brazil Google Play, Jul 5, 2025 to Oct 20, 2026: 8% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription48%

20 of the 1 and 2 star reviews.

★★★★★ Wim Hof wanna change the world but wants us to pay for the guidance I deleted the ap cod clearly it's a money making scheme and nothing to do with helping ppl so disappointed and I loved reading the book but I ain't…
★★★★★ what the heck is this new subscription based model for basic features.
★★★★★ however my expensive subscription went weird refused to let me renew and even with support from the hof team is couldnt be fixed.
Bugs, things not working17%

7 of the 1 and 2 star reviews.

★★★★★ Used to be good, now my guided breathing keeps getting interupted because you just have to make this app worse and worse and full of bugs.
★★★★★ app is not working properly.
★★★★★ update April 2026...continued problems, today it lost my historic data again, last week the audio stopped working.
Login and account problems14%

6 of the 1 and 2 star reviews.

★★★★★ why do I need to sign in?
★★★★★ I don't want to sign up for an app, even if it's free, before using it.
★★★★★ Reply to Developer: App has worked for years without necessity to be signed into a Google account on Android or an Apple account on iPhone both free & paid Upset.
Limits, credits, locked features12%

5 of the 1 and 2 star reviews.

★★★★★ I even have some courses purchased previously and would need to pay to follow breathing now?
★★★★★ When you switched to a subscription model, you locked out legacy buyers.
★★★★★ every convenient feature along with basic functions are locked behind a pay wall now and the subscription doesn't look appealing at all 💔
Lost data, sync, backup10%

4 of the 1 and 2 star reviews.

★★★★★ Wim Hof wanna change the world but wants us to pay for the guidance I deleted the ap cod clearly it's a money making scheme and nothing to do with helping ppl so disappointed and I loved reading the book but I ain't…
★★★★★ don't trust this app to keep your records, been doing wim for 10 years, now the app starts loosing my records, 10 hours of breathing times lost, at around 6 minutes a day , this is a lot , very disappointing 😞
★★★★★ update April 2026...continued problems, today it lost my historic data again, last week the audio stopped working.
Worse after an update10%

4 of the 1 and 2 star reviews.

★★★★★ update April 2026...continued problems, today it lost my historic data again, last week the audio stopped working.
★★★★★ the new app update doesn't open the app!
★★★★★ Loved this app and used for months until latest update started draining battery.
Slow, laggy, battery7%

3 of the 1 and 2 star reviews.

★★★★★ Loved this app and used for months until latest update started draining battery.
★★★★★ Can't sign up, just keeps loading.
Crashes and freezes5%

2 of the 1 and 2 star reviews.

★★★★★ I've just installed the app and i'm getting only a black screen every time I open it.
★★★★★ the new app update doesn't open the app!
WHAT THEY ASK FOR
  • great app wish it would work on my Samsung watch 5★, Aug 11, 2026
  • love the breathing technique, just wish there were more free options 4★, Jun 6, 2026
  • the payment should have never happened and they don't allow refunds. 1★, May 27, 2026
  • I only wish there was a way to set reminder for a workout during the day. 5★, Mar 20, 2026
  • i wish I had continued because I felt better.I stayed well. 5★, Jan 27, 2026
  • You need a free product, this is only my option. 1★, Oct 25, 2025
  • it's amazing and I wish it was for free 5★, Oct 23, 2025
  • Everyone who needs more out of life physically, mentally, and even spiritually, needs this app. 5★, Oct 2, 2025
WORDS THAT KEEP COMING UP IN BAD REVIEWS
already paid3breathing exercises4guided breathing4
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Useful, it helps8%

36 of the 4 and 5 star reviews.

★★★★★ helps me stay clean and calm i love it 😀 😌 ☺️
★★★★★ Silly but it really helps me focus on the method rather than counting in my head.
★★★★★ Every session helps me reduce stress, sharpen my focus, and feel more alive.
Easy to use6%

26 of the 4 and 5 star reviews.

★★★★★ The Wim Hof Method app turns powerful breathing techniques into an easy daily habit.
★★★★★ So simple to follow, and so beneficial.
★★★★★ Simple, clear and easy to use.
Fun, addictive5%

21 of the 4 and 5 star reviews.

★★★★★ Itt's great, so relaxing😊
★★★★★ I have only been doing breathing exercises for a couple months but I've really enjoyed them.
★★★★★ Relaxing exhilarating meditating...just like WimHof teaches
Worth the money5%

20 of the 4 and 5 star reviews.

★★★★★ So much worth it, since we already pay thousands to medicines and doctors, you can at least give it a try.
★★★★★ love the breathing technique, just wish there were more free options
★★★★★ Update 80.1.18 has fixed the issue I had a couple of days ago where I couldn't access my free guided breathing exercises after an update.
Accurate, great results2%

8 of the 4 and 5 star reviews.

★★★★★ Upd: thank you team, everything works well now.
★★★★★ great free app, doesnt ask for more money just works well and is a great daily addition to morning wake up routine
★★★★★ for developers: the only thing that bothers me is that the 20 day cold shower chalange has some imperfections for example yesterday i got home late and took a cold shower but then got immediately to bed because i was…

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, Brazil Google Play.

★★★★★Oct 20, 2026

I'm only 2 sessions in, but I really love that I dont have to count the breaths. Just let the app do that and fucus on the breathing.

★★★★★Oct 20, 2026

amazing

★★★★★Oct 20, 2026

Improve the sleep session bug, even Wim says full in and halt app continues breathing pattern and you are locked can't complete exercise

★★★★★Oct 15, 2026

Wonderful!

★★★★★Oct 13, 2026

Not free, but what great product is?

★★★★★Oct 12, 2026

disappointed that I must pay!! Wim Hof wanna change the world but wants us to pay for the guidance I deleted the ap cod clearly it's a money making scheme and nothing to do with helping ppl so disappointed and I loved reading the book but I ain't paying for this sorry

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Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

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Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title or short description.

wim hof22cold16wim14hof14hof method10cold exposure10method7guided7mental6breathing6exposure6breathing exercises5cold therapy5health4power4mind4therapy4stress4help4mental health3power mind3exercises cold3guided meditations3stress anxiety3

What's new in VARY

No release notes.

Store description

Prioritize your mental health, and unlock the power of the mind with the Wim Hof Method. With breathing exercises, cold exposure tools & guided meditations, the Wim Hof Method has everything you need to transform your life. The Wim Hof Method is based on three pillars: breathing, cold therapy & commitment. These pillars are the foundation of the method, and when combined in practice, allow you to unlock multiple health benefits - including stress or anxiety relief, better sleep, heightened focus and increased energy. Built on decades of dancing with the cold & personal breakthroughs by the Iceman (including 26 world records), the Wim Hof Method delivers a powerful natural approach that is backed by extensive science. 🧊Breathing Exercises & Cold Exposure Therapy for Total Wellness Experience guided breathing exercises that energize your body, calm your mind, and prepare you for life’s challenges. Use Wim Hof’s Cold Exposure techniques like ice baths and cold showers to naturally reduce inflammation, build performance & push your limits. Whether you’re waking up, winding down, or recovering from a workout, Wim Hof’s self-help guided breathwork and cold therapy is designed to help you reset, recover and reduce your stress & anxiety so you can be the best version of yourself. 🧠Power of the Mind, Mindfulness & Motivation Explore our guided meditations, designed for improved focus, emotional control and mental resilience. Use these techniques for daily stress relief and to break through personal barriers. Perfect for those on a self-help, spiritual or fitness journey. ❄️ Cold Exposure Challenges & Tools - 20-Day Cold Shower Challenge to build your tolerance to the cold - Track your progress with daily guided cold showers, Ice Baths, Feet, or Hands-in-Ice practices - Use Cold Exposure to support recovery, improve your mental health and help you sleep better 🧘Meditation & Audio Tools - NEW: Contemplations - Explore the power of conscious breathing and discover the transformative effects of cold exposure with 5 key essentials for a life of empowerment. - Relax with Wim Hof’s voice-led Guided Meditation sessions for clarity and calm. 📊 Track & Celebrate Your Progress - Calendar & reminders to track the progress of your cold plunges - Earn badges to celebrate your achievements and encourage positive daily habits 👥 Connect with the Community - Share your journey to stress relief, mental resilience and physical recovery to inspire others in the community. - Stay motivated with global Wim Hof practitioners that will keep you inspired along the way. - On Wear OS: add the Wim Hof tile to your watch’s tile carousel for one-tap access to a guided breathing session, or add the Wim Hof complication to your watch face to jump straight in. During a session, your watch tracks heart rate and calories in real time. With proven benefits for your immune system, nervous system, and mental well-being, the Wim Hof Method App helps you take control of your health, whether you're aiming for more energy, waking up refreshed, building fitness, or simply seeking a more focused, peaceful mind. “A cold shower a day keeps the doctor away” - Wim Hof Elevate your sense of calm, enhance mindfulness, and achieve mental clarity and focus like the Iceman with the Wim Hof Method app. Join the Wim Hof movement. Feel the power of Breathwork, Cold Therapy, and Mindful Meditation today. Subscription Terms & Conditions We offer Supporter Monthly and Supporter Yearly subscription plans, both give you access to the same premium features. Both subscription plans renew automatically and are charged either on a monthly or a yearly basis, respectively. A 7-day free trial is available for the Supporter Yearly plan. Prices may vary by location and actual charges may be converted to your local currency depending on the country of residence.

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Prices, ranks and reviews are per country. Revenue above is already worldwide.

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