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Witch&Craft icon
GOOGLE PLAY

Witch&Craft

Star Prince LLC. · Simulation · United States store
NOT IN TOP 100 HERE
View on Google Play ↗ Instagram card App Store version →
Revenue a month, worldwide EST
$514
Likely $171 to $1.5K
New ratings
Tracking
Daily counts start building from today
Rating
4.2 of 5
2.2K ratings in this store
Countries it ranks in
0
was 0 on Oct 16, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$6.2K
4.1 new ratings a month on average since launch
LIFETIME INSTALLS (GOOGLE)
143.2K
About 4.2K per month on average since launch
WHERE ITS USERS ARE · SHARE OF RATINGS
  • United States 99 ratings71%
  • Canada 22 ratings16%
  • Australia 10 ratings7%
  • United Kingdom 3 ratings2%
  • Netherlands 2 ratings1%
  • Brazil 2 ratings1%
  • Spain 1 ratings1%
  • Philippines 1 ratings1%
HOW SURE ARE WE
Not in any grossing chart, so this comes from ratings growth (4.1 new ratings a month on average since launch): revenue grows with new ratings, more slowly for apps that collect ratings fast. Tested on 418 apps with verified revenue: typically off by about 2 times, and big earners tend to come out low. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
2.2K
AVG RATING
4.21
PRICE
Free
IN APP PURCHASES
$0.99 - $19.99 per item
CONTAINS ADS
Yes
LAST UPDATE
359d ago
RELEASED
Dec 18, 2023
CONTENT RATING
Teen

Last 30 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
0 / 30
COUNTRIES NOW
0 (was 0)
EST. REVENUE FROM CHARTS, DAILY · BOTH STORES ONLY EST
Show daily values
Sep 24, 2026not in a grossing chart
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Oct 23, 2026not in a grossing chart
Best rank Sep 24, 2026: not ranked. Now: not ranked. Days at zero are days outside every grossing chart.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
$0.99 - $19.99 per item
Google Play only shows the price range per item.
REVIEW MOMENTUM
1.4 reviews / week
  • Trendfalling
  • Recent reviews average3.7 stars
  • Recent 1 and 2 star share22%
From the latest 213 written reviews, covering 1038 days.
RATING BREAKDOWN
2.2K ratings
5★63%
4★17%
3★8%
2★2%
1★10%

What users want

From the latest 213 reviews on the United States Google Play, Dec 20, 2023 to Oct 21, 2026: 22% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Crashes and freezes21%

10 of the 1 and 2 star reviews.

★★★★★ KEPT CRASHING COULDN'T PLAY.
★★★★★ wow just downloaded this game after getting rid off lots of my other games and this won't load plz fix and I'd gladly give a different review but for now I will uninstall this game
★★★★★ I cant even open the game it keeps crashing
Slow, laggy, battery13%

6 of the 1 and 2 star reviews.

★★★★★ Cute and has potential but slow and boring atm
★★★★★ It is super annoying and the game itself makes my phone lag.
★★★★★ I dont think theres an offline mode so I cant open this as I am out of data, its been sitting for like 8 minutes on the loading screen, and idk why this type of game would need an internet connection at all.
Price and subscription9%

4 of the 1 and 2 star reviews.

★★★★★ I'd spend money on this if there was more of a reward or progression.
★★★★★ Spent real money in the game and have 95B/100B in the "main" quest.
★★★★★ Keeping that aside, it's a great simple game where u can farm for materials, craft an items, and sell them to get some money.
Too many ads9%

4 of the 1 and 2 star reviews.

★★★★★ Refreshing the shop with ads or orbs doesn't reset the available stock for rare items thus forced to wait for the next day for the rare items to restock.
★★★★★ The ads also fail to load so you lose your ingredients.
★★★★★ Id watch all the ads for you, but stop giving me shopee ads.
Bugs, things not working6%

3 of the 1 and 2 star reviews.

★★★★★ Cute, but everything takes too long and fails too much.
★★★★★ It's a ok game but I keep getting error when I finish watching the ads.
WHAT THEY ASK FOR
  • The vibe of the game reminds me of older games, and I love it very much that I wish I could cry right now 😭💕💕 The only nitpicking that I can think about is the transition of the ui could be just a little smoother,… 5★, Oct 21, 2026
  • absolutely needs a sequel that makes the game more challenging/complex. 4★, Dec 24, 2025
  • I hope they add more content or quest. 5★, Jun 11, 2025
  • Also, please add the lineup rating of each product so we know which item to sell (because some 8 star products have higher score then some 10 star products) 5★, Jun 11, 2025
  • Please create more games like this or add more storyline 5★, Feb 3, 2025
  • I wish it was easier to check how many more of an item you need to sell in order to level it up, instead of running back and forth between the storage to check. 4★, Oct 10, 2024
  • Just needs a little more polish for this gem to shine! 4★, Sep 23, 2024
  • 2) Add more things like boost up perks that increase success rate, new maps having different difficulty levels and rewards, village or town buildup or housing features on which crowns can be spent. 4★, Sep 11, 2024
WORDS THAT KEEP COMING UP IN BAD REVIEWS

Nothing stands out.

WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Fun, addictive33%

45 of the 4 and 5 star reviews.

★★★★★ Cute and comfy, with likable characters and a fun story.
★★★★★ The shop management is fun too.
★★★★★ The characters are fun, and the gameplay is too, despite being overall simple.
Easy to use14%

19 of the 4 and 5 star reviews.

★★★★★ I often take breaks that span either weeks or months, but it is so easy to pick back up.
★★★★★ lovely game, playable without ads, game completion time of maybe 15 hours for the main storyline, cute artstyle and characters, easy to pick up game mechanics, wld recommend
★★★★★ Also, it's a little too easy you can beat the game in 3 days or less, but overall a very good game.
Looks great4%

6 of the 4 and 5 star reviews.

★★★★★ The vibe of the game reminds me of older games, and I love it very much that I wish I could cry right now 😭💕💕 The only nitpicking that I can think about is the transition of the ui could be just a little smoother,…
★★★★★ Amazing game with beautiful original assets and a cute story.
★★★★★ Absolutely beautiful game!
Fast4%

5 of the 4 and 5 star reviews.

★★★★★ It keeps the game at a nice pace and isn't too quick or overwhelming, nor too slow and boring.
★★★★★ Levelling is fair, after crafting a few hundred of the same item, leave it in shop and come in few hours later to a bunch of text story taking up most of your game time (very fast game progression).
★★★★★ Story is good and quick to pick up, my favorite part of the game.
Useful, it helps1%

2 of the 4 and 5 star reviews.

★★★★★ I haven't experienced forced ads, but I do choose to watch the choice ads ones it helps to progress.
★★★★★ i just hope there is more event so my coin will be more useful other than just buying the material.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States Google Play.

★★★★★Oct 21, 2026

The vibe of the game reminds me of older games, and I love it very much that I wish I could cry right now 😭💕💕 The only nitpicking that I can think about is the transition of the ui could be just a little smoother, but I guess it differs for different devices :P rn using an old (could be broken but still working) vivo device :D

★★★★★Oct 14, 2026

Cute and comfy, with likable characters and a fun story. The monetization is unintrusive as well, which I appreciate. My one big complaint is that the game can only be played online (even though it's a singleplayer game), so it takes a long time to do anything if you have slow internet.

★★★★★Sep 19, 2026

The art is so pretty, I love the characters and the stories are great. The shop management is fun too. I haven't experienced forced ads, but I do choose to watch the choice ads ones it helps to progress. I think this game is my favorite management mobile game. (this is small suggestion it is not related to how good the game is: I think it is good idea to add something to the name in Google play. because I think witch&craft is very broad name and it might get lost when people search for it.)

★★★★★Aug 25, 2026

gokil parah ini game aku menyukainya

★★★★★Aug 20, 2026

Works on my new phone , so happy I can Finally play it.

★★★★★Jul 10, 2026

I love this little game so much. I often take breaks that span either weeks or months, but it is so easy to pick back up. I love how the story progresses with your level. It keeps the game at a nice pace and isn't too quick or overwhelming, nor too slow and boring. The characters are fun, and the gameplay is too, despite being overall simple. They don't bombard you with ads, rather, you get the choice to watch them to get items or skip a wait time. This game's pace is perfect in my opinion 👌

Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

STATUS
Running now
FIRST SEEN
Oct 16, 2024
AD VARIATIONS
20
EU COUNTRIES
10
WHERE
Search results in AT, BE, CZ, DE, DK, FI, IT, NL, PL, SE. Formats: Icon Ad, Icon + Asset Ad. Last impression Oct 18, 2026.
AD TEXT
  • A heartwarming alchemy story
Ad creativeAd creativeAd creativeAd creative

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here. Shown for the App Store version (Witch&Craft).

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title or short description.

items5shop5items sell3collect materials3craft3find3alchemy3materials3magical2sell2game2witch2item2collect2explore2story2

What's new in 1.3.2

Bug fixes and performance improvements.

Store description

Craft magical items and sell them in your shop! In this addictive simulation game, you will become a witch and grow your mystical shop. Many friends from the town of Liberae will help you on your journey. Game Features ・Run your own magical item shop! Swords and staves, potions or accesories! Find which items sell the best and improve your sales! ・Craft different items with alchemy! You will have to craft items before selling them. Collect the materials and find new item recipes! ・Explore the world for new items! Explore the forests, caves, and dungeons to collect the materials needed for alchemy. Can you find all the materials? ・Decorate your shop! You can choose from over 100 pieces of furniture. Mix and match them to create an interior you like. ・Success story of a young witch! From an alchemy apprentice to a successful shop owner, experience the heartwarming story of Liliana's growth. Recommended device: ・Android 9.0 or more

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.