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BitePal: AI Calorie Counter icon
GOOGLE PLAY

BitePal: AI Calorie Counter

RefaceLithuania · Health & Fitness · United States store
#34 GROSSING · HEALTH & FITNESS
View on Google Play ↗ Instagram card
Revenue a month, worldwide EST
$1.6M
Likely $566.7K to $4.5M
▼ 19.8% in 13 days
New ratings
+1.9K
in 2 days, 445.9K in total
New installs
+33K
in 2 days, exact count from Google
Countries it ranks in
45
was 44 on Oct 17, 2026

Revenue

Estimated from the grossing charts of Oct 23, 2026 in the 53 countries we track.

EST. REVENUE / YEAR · WORLDWIDE
$19.1M
No App Store version found
LIFETIME INSTALLS (GOOGLE)
5.4M
About 182.2K per month on average since launch
WHERE IT EARNS · EST. / MONTH
  • United States #34 Health & Fitness$289.4K · 18%
  • Brazil #10 Health & Fitness$127.6K · 8%
  • Mexico #5 Health & Fitness$125.5K · 8%
  • Ukraine #17 Health & Fitness$115.8K · 7%
  • Chile #34 apps$110.7K · 7%
  • Argentina #57 apps$100.7K · 6%
  • Colombia #60 apps$71.8K · 5%
  • United Kingdom #41 Health & Fitness$67.8K · 4%
27 more countries
  • Germany #56 Health & Fitness$60.3K · 4%
  • France #28 Health & Fitness$58.8K · 4%
  • Peru #17 Health & Fitness$57.9K · 4%
  • Canada #21 Health & Fitness$49.4K · 3%
  • Australia #21 Health & Fitness$36.9K · 2%
  • Czechia #17 Health & Fitness$31.5K · 2%
  • Spain #16 Health & Fitness$30.8K · 2%
  • Italy #30 Health & Fitness$30K · 2%
  • Indonesia #17 Health & Fitness$25K · 2%
  • Switzerland #18 Health & Fitness$23.9K · 2%
  • Austria #18 Health & Fitness$22.8K · 1%
  • Denmark #18 Health & Fitness$19.1K · 1%
  • Philippines #17 Health & Fitness$18.8K · 1%
  • Thailand #17 Health & Fitness$17.8K · 1%
  • Finland #18 Health & Fitness$14.4K · 1%
  • Norway #18 Health & Fitness$14.4K · 1%
  • Belgium #18 Health & Fitness$12.8K · 1%
  • New Zealand #18 Health & Fitness$11.4K · 1%
  • Ireland #18 Health & Fitness$10.3K · 1%
  • Greece #17 Health & Fitness$8.8K · 1%
  • Portugal #18 Health & Fitness$6.9K · 0%
  • South Africa #18 Health & Fitness$5.2K · 0%
  • Singapore #18 Health & Fitness$4.6K · 0%
  • Malaysia #18 Health & Fitness$4.3K · 0%
  • Vietnam #17 Health & Fitness$4K · 0%
  • Romania #17 Health & Fitness$2.9K · 0%
  • Kazakhstan #17 Health & Fitness$1.6K · 0%
HOW SURE ARE WE
Calibrated range: for apps in the top 50, our estimates were within about 30% of published figures for 9 of 12 apps tested. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
445.9K
AVG RATING
4.57
PRICE
Free
IN APP PURCHASES
$0.99 - $79.99 per item
CONTAINS ADS
No
LAST UPDATE
7d ago
RELEASED
May 3, 2024
CONTENT RATING
Everyone

Last 30 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
30 / 30
COUNTRIES NOW
45 (was 15)
EST. REVENUE A MONTH, DAILY · GOOGLE PLAY EST
Show daily values
Sep 25, 2026$1M a month
Sep 26, 2026$1M a month
Sep 27, 2026$1M a month
Sep 28, 2026$938.1K a month
Sep 29, 2026$920.6K a month
Sep 30, 2026$934.5K a month
Oct 1, 2026$909K a month
Oct 2, 2026$914.4K a month
Oct 3, 2026$929.1K a month
Oct 4, 2026$932.1K a month
Oct 5, 2026$945K a month
Oct 6, 2026$974.6K a month
Oct 7, 2026$972.2K a month
Oct 8, 2026$956.8K a month
Oct 9, 2026$989.2K a month
Oct 10, 2026$2M a month
Oct 11, 2026$1.6M a month
Oct 12, 2026$1.5M a month
Oct 13, 2026$1.6M a month
Oct 14, 2026$1.5M a month
Oct 15, 2026$1.5M a month
Oct 16, 2026$1.4M a month
Oct 17, 2026$1.5M a month
Oct 18, 2026$1.5M a month
Oct 19, 2026$1.5M a month
Oct 20, 2026$1.5M a month
Oct 21, 2026$1.6M a month
Oct 22, 2026not in a grossing chart
Oct 23, 2026$1.6M a month
Oct 24, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 25, 2026: #4 Health & Fitness · MX. Now: #29 apps · CL.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
$0.99 - $79.99 per item
Google Play only shows the price range per item.
REVIEW MOMENTUM
62 reviews / week
  • Trendsteady
  • Recent reviews average4.1 stars
  • Recent 1 and 2 star share18%
From the latest 500 written reviews, covering 56 days. The store only returns this many, so this is the most recent slice.
RATING BREAKDOWN
445.9K ratings
5★76%
4★13%
3★5%
2★1%
1★4%

What users want

From the latest 500 reviews on the United States Google Play, Aug 28, 2026 to Oct 23, 2026: 18% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription45%

41 of the 1 and 2 star reviews.

★★★★★ I was enjoying tracking my macros for an, expensive in my opinion, weekly charge of $10.
★★★★★ scam app just steals money
★★★★★ canceled after the free 7 days.
Wrong or poor results19%

17 of the 1 and 2 star reviews.

★★★★★ The food tracking feature, even though it uses AI, is not accurate.
★★★★★ it's tellin me to feed the starving racoon after I already had 2 meals, it has shuffled meals from one day to the next and the nutrition accuracy/advice is inconsistent and sonetimes wildly conflicting with itself.
★★★★★ This app is HIGHLY inaccurate when it comes to calorie amounts.
Login and account problems11%

10 of the 1 and 2 star reviews.

★★★★★ BitePal is STILL trying to charge my account on a weekly basis.
★★★★★ my daughter is underage and they allowed her to create an account t and charge a card.
★★★★★ requires google account to sign up in android, no email option.
Bugs, things not working10%

9 of the 1 and 2 star reviews.

★★★★★ the app glitches weekly where it won't load at all.
★★★★★ I was initially impressed by the simplicity of use but, after only a few days, it's clear it has too many glitches.
★★★★★ honestly this app is completely unreliable, half of the nutritional info input is incorrect, the AI doesn't work well at all, and the notifications are annoying.
No customer support9%

8 of the 1 and 2 star reviews.

★★★★★ I have emailed their customer service and I WILL NOT ACCEPT ANYTHING BUT A REFUND.
★★★★★ The customer service was great!
★★★★★ charged multiple times a month for past 2months and no response
Limits, credits, locked features7%

6 of the 1 and 2 star reviews.

★★★★★ They charged my credit card $100 for a subscription that was not renewed.
★★★★★ 70% of the app is behind a fee, and fills you with lots of limited discounts like it's Aliexpress.
★★★★★ DO NOT download this app unless you want to end up at the bank canceling your credit card.
Too many ads4%

4 of the 1 and 2 star reviews.

★★★★★ Also, I dare you to include a man, any man, in those gaslighting ads.
★★★★★ What's with all the AI generated ads??
★★★★★ Your AI ads are an embarrassment.
Worse after an update4%

4 of the 1 and 2 star reviews.

★★★★★ Update: The company quickly responded and reversed the charges.
★★★★★ before the update it would recognise both images and text easily, now it is useless.
★★★★★ since this new Ai and data base update it sucks.
WHAT THEY ASK FOR
  • wish it was all free 4★, Oct 20, 2026
  • I gave 3 stars cause I wish it could measure the calories per table spoon or piece, not grams , not alot of people have a food scale and also measure the coreect amount of calories. 3★, Oct 19, 2026
  • Something about the raccoon activates my old neopet/tamagotchi brain 😅 I wish we could favourite some of the meal plan options and then have a list of favourites to pick from. 5★, Oct 19, 2026
  • I also love the barcode scanner, and it works perfectly outside the US ✨ The app is super cute, motivating and tracks activity too 🫶 BUT PLEASE add more raccoon customization 😭🦝 more colors, outfits and designs 5★, Oct 13, 2026
  • I went ahead and paid for the year subscription bc of a deal they offered but I wish I didnt. 3★, Oct 10, 2026
  • In the future, it would be nice to have a feature that helps you document how much you ate when you didn't complete an entire meal, and calculating net carbs for those of us on keto. 4★, Oct 7, 2026
  • wish it had a widget tho. 5★, Oct 5, 2026
  • side note: could creaters add more things we can use bites for? 4★, Oct 5, 2026
WORDS THAT KEEP COMING UP IN BAD REVIEWS
credit card3cancel subscription3customer service3free version3
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Easy to use14%

53 of the 4 and 5 star reviews.

★★★★★ app started working again about a month ago, easy to track!
★★★★★ so easy to use and stick to
★★★★★ I just started but it makes it so easy to snap a picture and not have to count and figure out calories.
Useful, it helps12%

45 of the 4 and 5 star reviews.

★★★★★ does app really helps me count calories and portioning my food and it's fun with the little raccoon
★★★★★ this app is a life saver.
★★★★★ excellent app it helps you track your calories well
Fun, addictive8%

32 of the 4 and 5 star reviews.

★★★★★ does app really helps me count calories and portioning my food and it's fun with the little raccoon
★★★★★ it is such an amazing app that not only keeps you on track but is super entertaining and I love the character the little racoon .Apart from that I feel I can trust the app with the estimations and that it does not…
★★★★★ I actually have been really enjoying using the app, idk it's a new approach to disciplining myself to stick to my work out routines and it's actually been fun.
Worth the money4%

16 of the 4 and 5 star reviews.

★★★★★ I did get the premium version, and although I dont think its necessary I do think its worth it.
★★★★★ pretty good app, unfortunately not free
★★★★★ Even on the free mode it's the best app i found for tracking calories by simply taking a photo of your dish or product parcode and you can type yourself too.
Looks great2%

8 of the 4 and 5 star reviews.

★★★★★ it used to be this cute circle and I had fun lining it up with my bowls and plates just for it to look more aesthetic haha, but after the update it's in the format of a QR code thing and I'm not a big fan haha.
★★★★★ very cute interface, keeps you on your toes.
★★★★★ So cool, it takes few steps to log your meals, and the racoon is super supportive and the interface clean and aesthteic

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States Google Play.

★★★★★Oct 23, 2026

non approved charges are unacceptable. I was enjoying tracking my macros for an, expensive in my opinion, weekly charge of $10. I sucked it up for the sake of my health, but today I was charged a random $62. um.....I THINK NOT. I have emailed their customer service and I WILL NOT ACCEPT ANYTHING BUT A REFUND.

★★★★★Oct 22, 2026

app started working again about a month ago, easy to track! fun to use!

★★★★★Oct 22, 2026

Great app for tracking my calories for the gym

★★★★★Oct 22, 2026

so easy to use and stick to

★★★★★Oct 22, 2026

adorei esse aplicativo, me sinto jofando um joguinho de pet, e ele calcula bem rapido as calorias pelas fotos, e esse calculo não é limitado por ser gratuito. achei muito bom que ainda da pra usar tranquilamente mesmo sem os recursos premium, e os recursos premium parecem ser muito bons, quando eu tiver condições, com certeza vou assinar.

★★★★★Oct 22, 2026

A fun app. still new to this. time will tell how the app functions.

Apps like this

Same category, earning about as much.

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title or short description.

nutrition13bitepal12intermittent fasting11lose weight11nutrition tracker10fasting9food8weight8calorie counter8low carb8carb diet8tracker7calorie7intermittent7lose7meals6without6tracking6counter5helps5habits5follow5low5carb5

What's new in 2.36.0

Meet the upgraded SMART CAMERA — it now scans meals, nutrition labels, and finally... BARCODES. Yep, we know you’ve been waiting for this! And if your go-to food is missing from our database, just bookmark it or add it to MY FOODS to log it anytime. Your raccoon won’t make you explain the same snack twice.

Store description

🥗 BitePal — Nutrition Tracker and Calorie Counter for Everyday EatingBitePal is a smart nutrition tracker that helps you track calories, log meals, and understand what you eat — without weighing food, doing math, or stressing over every bite. It’s an intuitive calorie counter that makes healthy eating feel simpler and more human. With BitePal, you can monitor proteins, fats, and carbohydrates throughout the day, track water intake, and use intermittent fasting tools in one place. Whether your goal is to lose weight or build healthier habits, this nutrition tracker focuses on progress, not perfection — and never judges what’s on your plate. 📸 Simple Food Logging with a Smart Calorie CounterFood tracking shouldn’t feel like homework. BitePal lets you log meals quickly and track calories without weighing every ingredient or filling in endless forms. The built-in calorie counter shows how meals fit into your day in a clear, practical way. As a daily nutrition tracker, BitePal helps turn food logging into a routine you can actually stick with. If you’re trying to lose weight or follow a low carb diet, calorie awareness becomes part of your day — not a constant mental load. 🥑 Nutrition and Macro AwarenessBitePal helps you understand nutrition beyond calories by showing how proteins, fats, and carbohydrates appear in your meals — so you know what’s actually on your plate, not just a number. This macro awareness supports users who want to lose weight or follow flexible approaches like a low carb diet. BitePal doesn’t push strict rules or label foods as “good” or “bad”. It simply gives you nutrition insights to help you make informed choices. 💧 Water Intake and Intermittent Fasting ToolsHealthy habits go beyond food. BitePal includes water intake tracking to support hydration as part of your daily nutrition routine. BitePal also works as a simple intermittent fasting tracker. Use the fasting timer to follow your preferred intermittent fasting schedule and track fasting windows without overthinking the process. Whether you’re new to intermittent fasting or already experienced, the app keeps things clear and manageable. ⚖️ Support Weight Goals Without Strict DietingBitePal is built for sustainable progress. By combining a calorie counter, macro insights, and gentle guidance, the app supports people who want to lose weight without extreme plans or all-or-nothing thinking. If you follow a low carb diet, BitePal helps you see how meals fit into your nutrition goals. If you don’t, the same nutrition tracker still helps you lose weight by building awareness and consistency around everyday eating. 🦝💛 Gentle Motivation with a Playful Food CompanionBitePal’s friendly AI raccoon makes food tracking feel lighter. It reacts to your meals, celebrates small wins, and shares simple tips to help you eat better — without guilt or judgment. Forgot to log a meal? It happens. Ate something “not perfect”? The raccoon doesn’t mind. It’s there to help you stay consistent and feel supported while using the nutrition tracker. Whether you’re tracking calories, following a low carb diet, intermittent fasting, or working to lose weight, the raccoon turns everyday tracking into a more encouraging experience. 📊 Build Healthy Eating Habits Over TimeBitePal is more than a calorie counter — it’s a learning tool. Get simple nutrition tips and meal insights that help you understand your habits and make confident food choices. Whether your focus is to lose weight, follow a low carb diet, or stay consistent with intermittent fasting, BitePal supports long-term habits through clarity, motivation, and a friendly approach to nutrition. Start using BitePal today and make food tracking simpler, kinder, and easier to stick with. Terms and conditions: https://bitepal.app/terms Privacy policy: https://bitepal.app/privacy

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Prices, ranks and reviews are per country. Revenue above is already worldwide.

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