← Back to charts
Endless Wordplay icon
GOOGLE PLAY

Endless Wordplay

Originator Inc. · Education · United Kingdom store
NOT IN TOP 100 HERE
View on Google Play ↗ Instagram card App Store version →
Revenue a month, worldwide EST
$313
Likely $104 to $940
New ratings
Tracking
Daily counts start building from today
Rating
3.3 of 5
1.9K ratings in this store
Countries it ranks in
0
was 0 on Oct 17, 2026

Revenue

Estimated from the grossing charts of Oct 24, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$3.8K
0.7 new ratings a month on average since launch
LIFETIME INSTALLS (GOOGLE)
1M
About 7.4K per month on average since launch
WHERE ITS USERS ARE · SHARE OF RATINGS
  • United States 798 ratings88%
  • Australia 59 ratings6%
  • Mexico 9 ratings1%
  • Spain 8 ratings1%
  • UAE 8 ratings1%
  • Indonesia 7 ratings1%
  • Turkey 6 ratings1%
  • Germany 5 ratings1%
HOW SURE ARE WE
Not in any grossing chart, so this comes from ratings growth (0.7 new ratings a month on average since launch): revenue grows with new ratings, more slowly for apps that collect ratings fast. Tested on 418 apps with verified revenue: typically off by about 2 times, and big earners tend to come out low. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
1.9K
AVG RATING
3.33
PRICE
Free
IN APP PURCHASES
£5.49 - £11.49 if billed through Play
CONTAINS ADS
No
LAST UPDATE
1010d ago
RELEASED
Jun 30, 2015
CONTENT RATING
PEGI 3

Last 30 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
0 / 30
COUNTRIES NOW
0 (was 0)
EST. REVENUE FROM CHARTS, DAILY · BOTH STORES ONLY EST
Show daily values
Sep 25, 2026not in a grossing chart
Sep 26, 2026not in a grossing chart
Sep 27, 2026not in a grossing chart
Sep 28, 2026not in a grossing chart
Sep 29, 2026not in a grossing chart
Sep 30, 2026not in a grossing chart
Oct 1, 2026not in a grossing chart
Oct 2, 2026not in a grossing chart
Oct 3, 2026not in a grossing chart
Oct 4, 2026not in a grossing chart
Oct 5, 2026not in a grossing chart
Oct 6, 2026not in a grossing chart
Oct 7, 2026not in a grossing chart
Oct 8, 2026not in a grossing chart
Oct 9, 2026not in a grossing chart
Oct 10, 2026not in a grossing chart
Oct 11, 2026not in a grossing chart
Oct 12, 2026not in a grossing chart
Oct 13, 2026not in a grossing chart
Oct 14, 2026not in a grossing chart
Oct 15, 2026not in a grossing chart
Oct 16, 2026not in a grossing chart
Oct 17, 2026not in a grossing chart
Oct 18, 2026not in a grossing chart
Oct 19, 2026not in a grossing chart
Oct 20, 2026not in a grossing chart
Oct 21, 2026not in a grossing chart
Oct 22, 2026not in a grossing chart
Oct 23, 2026not in a grossing chart
Oct 24, 2026not in a grossing chart
Best rank Sep 25, 2026: not ranked. Now: not ranked. Days at zero are days outside every grossing chart.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
£5.49 - £11.49 if billed through Play
Google Play only shows the price range per item.
REVIEW MOMENTUM
0.5 reviews / week
  • Trendfalling
  • Recent reviews average3.8 stars
  • Recent 1 and 2 star share26%
From the latest 300 written reviews, covering 4130 days.
RATING BREAKDOWN
1.9K ratings
5★39%
4★17%
3★8%
2★8%
1★28%

What users want

From the latest 300 reviews on the United Kingdom Google Play, Jul 4, 2015 to Aug 5, 2026: 26% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription16%

13 of the 1 and 2 star reviews.

★★★★★ Developers of this app don't respect the google purchase flow, they take your money and the app stops showing your purchases and there's no way to reset it or get it back or the app just stops working.
★★★★★ Not free as show in Google play its a trial that wants you to pay
★★★★★ Prior to that my daughter loved it, but this app is too expensive to not work.
Bugs, things not working8%

6 of the 1 and 2 star reviews.

★★★★★ How long does it take to sort out this glitch in the software?
★★★★★ So it's pretty broken for me.
★★★★★ I check the WiFi but it's not working!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Limits, credits, locked features8%

6 of the 1 and 2 star reviews.

★★★★★ I just hate those games where they're just like (you have to pay to get the full version)
★★★★★ You have to pay for the rest.
★★★★★ All of the levels are locked!
Crashes and freezes6%

5 of the 1 and 2 star reviews.

★★★★★ Since the new update, the app keeps crashing before it even opens fully.
★★★★★ This app however wont start.
Lost data, sync, backup6%

5 of the 1 and 2 star reviews.

★★★★★ Deleted the app off my phone
★★★★★ I had to uninstall now my purchases are gone how do I get back my purchases?
★★★★★ I've checked my Wi-Fi connection and my mobile data connection, restarted my phone, and the payment has definitely gone through.
No customer support5%

4 of the 1 and 2 star reviews.

★★★★★ I emailed the support email provided in comments with someone else with the same problem and the email was not found.
★★★★★ Deleting and telling everyone about the rude and horrible customer service!
★★★★★ Very informative app..but felt cheated as paid to open the app ..no response ..it's still not working
Missing features3%

2 of the 1 and 2 star reviews.

★★★★★ Developers of this app don't respect the google purchase flow, they take your money and the app stops showing your purchases and there's no way to reset it or get it back or the app just stops working.
★★★★★ This app shows as available for family library but no way to add it.
WHAT THEY ASK FOR
  • so remember when i asked "can you add endless learning academy too the google play store" you said "yes we will in the future" it was like i dont know 2023 2024 somethin you have not brang endless learning academy to… 5★, May 3, 2026
  • Just need all of the lessons. 5★, Feb 1, 2026
  • Kinda happy now, please add more words. 5★, Nov 10, 2025
  • Okay speaking of which it's all my times least favorite game, and I cannot even stand with alphabot, sense as a little girl I used to love this game but in 2024 of last year I started to hate this game is because of… 1★, Feb 23, 2025
  • This is good but adding numbers to this will add MORE FUN!!! 3★, Sep 14, 2024
  • Good But The Name On Endless Academy Lesson PlanOs Just Lowercase Letters Can You Please Add Lowercase Letters To The Lesson Plan Name Thank You 5★, Sep 15, 2022
  • Wish its was a little cheaper thou. 5★, Feb 20, 2022
  • It needs a more enticing gameplay loop. 4★, May 20, 2021
WORDS THAT KEEP COMING UP IN BAD REVIEWS
full version8
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Fun, addictive10%

20 of the 4 and 5 star reviews.

★★★★★ I'm currently looking back at stuff that I used when I was like five and 10 out of 10 of the times I thought about games I played at five were this and honestly I can see why great game fun stylized graphics that…
★★★★★ Fun app, my daughter loves it.
★★★★★ Yet another engaging, visual and entertaining app to help our child learn spelling.
Worth the money3%

5 of the 4 and 5 star reviews.

★★★★★ I don't waste time being cheap.
★★★★★ I don't frequently pay over $5 for mobile apps, but this is our 3rd full Originator purchase (in this case $15), because the games are simply fantastic, worth every penny.
★★★★★ It does cost a little bit but it's well worth it!
Looks great2%

3 of the 4 and 5 star reviews.

★★★★★ As an early childhood teacher I love the interface and the fact that it encourages not only the letter names, but the sounds as well.
★★★★★ He's 4 and the app design and gameplay keeps his attention, and honestly his letter comprehension has improved significantly with the app.
Easy to use1%

2 of the 4 and 5 star reviews.

★★★★★ I'm currently looking back at stuff that I used when I was like five and 10 out of 10 of the times I thought about games I played at five were this and honestly I can see why great game fun stylized graphics that…
★★★★★ My daughter loves it and it is done in a simple format
Useful, it helps1%

2 of the 4 and 5 star reviews.

★★★★★ My 6 year old is learning from this app and it is helpful for her learning in school
★★★★★ (eg ..map) it would be more helpful if the phonics sounds were read out again so the child understands the phonics more, like when you start dragging the letters.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United Kingdom Google Play.

★★★★★Aug 5, 2026

uuuuuuh i dont even know what to say..

★★★★★Jul 15, 2026

good!!!!!

★★★★★Jun 8, 2026

It's so educational.

★★★★★May 17, 2026

good

★★★★★May 14, 2026

play

★★★★★May 3, 2026

explain can you explain?? so remember when i asked "can you add endless learning academy too the google play store" you said "yes we will in the future" it was like i dont know 2023 2024 somethin you have not brang endless learning academy to the app store its been 2 years

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

No App Store ads in the EU
None in the last 90 days.

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here. Shown for the App Store version (Endless Wordplay).

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title or short description.

endless8spelling7endless wordplay5words4beloved endless3spelling patterns3patterns phonograms3reinforces spelling3spelling phonetic3rhyming words3wordplay3patterns3fun3rhyming3lessons3team2originator2beloved2kids2delightful2word2rhymes2phonograms2reinforces2

What's new in 2.3.0

Bug fixes :)

Store description

*From the team at ORIGINATOR - the creators of the beloved Endless Alphabet, Endless Reader, and Endless Numbers.... Originator is a team of passionate artists and engineers dedicated to the best education+entertainment apps for kids.* As the next delightful app in the Endless series, Endless Wordplay sets the stage for spelling, word building, and wonderful rhymes! This app introduces key spelling patterns and phonograms that are important for beginning spellers and early writers. Written English can be complex and confusing, and Endless Wordplay reinforces spelling rules and variations using rhymes and a fun, progressive learning path. Kids will have a blast learning spelling patterns and phonograms with the all-new Alphabot and the beloved Endless monsters. Each lesson reinforces a spelling and phonetic pattern using a sequence of rhyming word puzzles with letters that come alive. The rhyming words then lead to entertaining and illustrative animations that are as fun as they are educational. Features: - 3 spelling lessons (9 words) free to try with additional lessons available for purchase. - The delightful lessons presented by Alphabot reinforce spelling and phonetic patterns in a fun and interactive way. - Animations bring the rhyming words to life and reinforce definitions and usage. - Endless Wordplay was designed with your children in mind. There are no high scores, failures, limits or stress. Your children can interact with the app at their own pace. ** NOTE: You must be online and have sufficient disk space while running the app to get all words in the app. **

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

United StatesGermanyJapanBrazilIndia

More from Originator Inc.

PAW Patrol: The Game
4.4 ★		Analyze →
MathTango for Smart Watch
3.8 ★		Analyze →
Endless Spanish
3.5 ★		Analyze →
Endless Numbers
3.9 ★		Analyze →
Endless Reader
4.3 ★		Analyze →
Endless Alphabet
4.0 ★		Analyze →