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GOOGLE PLAY

Microsoft Family Safety

Microsoft Corporation · Parenting · United Kingdom store
NOT IN TOP 100 HERE
View on Google Play ↗ Instagram card App Store version →
Revenue a month, worldwide EST
$20.2K
Likely $6.7K to $60.6K
▼ 94.5% in 11 days
New ratings
Tracking
Daily counts start building from today
Rating
3.7 of 5
52.9K ratings in this store
Countries it ranks in
13
was 40 on Oct 15, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$242.4K
Not ranked on App Store in tracked countries
LIFETIME INSTALLS (GOOGLE)
8.2M
About 108.6K per month on average since launch
WHERE IT EARNS · EST. / MONTH
  • Indonesia #100 Parenting$8.1K · 40%
  • Poland #100 Parenting$4.9K · 24%
  • Vietnam #96 Parenting$3.2K · 16%
  • Pakistan #96 Parenting$1.5K · 7%
  • Ukraine #100 Parenting$1.3K · 6%
  • Peru #98 Parenting$1.2K · 6%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (278 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
52.9K
AVG RATING
3.67
PRICE
Free
IN APP PURCHASES
No
CONTAINS ADS
No
LAST UPDATE
27d ago
RELEASED
Jul 17, 2020
CONTENT RATING
PEGI 3

Last 29 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
29 / 29
COUNTRIES NOW
36 (was 9)
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026$24.9K a month
Sep 25, 2026$21.7K a month
Sep 26, 2026$24.3K a month
Sep 27, 2026$24.3K a month
Sep 28, 2026$22.8K a month
Sep 29, 2026$23.9K a month
Sep 30, 2026$24.5K a month
Oct 1, 2026$23.8K a month
Oct 2, 2026$21.3K a month
Oct 3, 2026$19.9K a month
Oct 4, 2026$6.1K a month
Oct 5, 2026not in a grossing chart
Oct 6, 2026not in a grossing chart
Oct 7, 2026$20.5K a month
Oct 8, 2026$21.9K a month
Oct 9, 2026$22.5K a month
Oct 10, 2026$220.1K a month
Oct 11, 2026$47.7K a month
Oct 12, 2026$55.6K a month
Oct 13, 2026$51.7K a month
Oct 14, 2026$42.2K a month
Oct 15, 2026$45.3K a month
Oct 16, 2026$41.6K a month
Oct 17, 2026$40.9K a month
Oct 18, 2026$43.1K a month
Oct 19, 2026$27.9K a month
Oct 20, 2026$25.3K a month
Oct 21, 2026$12.1K a month
Oct 22, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #85 Parenting · TR. Now: #86 Parenting · TR.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
No in-app purchases
Earns from its upfront price, ads or payments outside the store.
REVIEW MOMENTUM
13 reviews / week
  • Trendsteady
  • Recent reviews average2.3 stars
  • Recent 1 and 2 star share66%
From the latest 500 written reviews, covering 260 days. The store only returns this many, so this is the most recent slice.
RATING BREAKDOWN
52.8K ratings
5★51%
4★17%
3★3%
2★5%
1★24%

What users want

From the latest 500 reviews on the United Kingdom Google Play, Feb 4, 2026 to Oct 20, 2026: 66% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Bugs, things not working20%

66 of the 1 and 2 star reviews.

★★★★★ Put this into ChatGPT Codex and prompt it to fix the bugs.
★★★★★ When i got a new laptop,this came installed with our accounts logged in,i tried to turn it off but any method to log in to our accounts failed and just said "this method isn't working right now" respectfully this is a…
★★★★★ There are two serious bugs in this product.
Login and account problems16%

53 of the 1 and 2 star reviews.

★★★★★ cant add funds to a child account because the app refreshes after backgrounding and loses the bank app 3d secure session each time.
★★★★★ When i got a new laptop,this came installed with our accounts logged in,i tried to turn it off but any method to log in to our accounts failed and just said "this method isn't working right now" respectfully this is a…
★★★★★ regular problems with "Microsoft account is experiencing technical problems.
Slow, laggy, battery15%

51 of the 1 and 2 star reviews.

★★★★★ The app does work but is very slow and clunky compared to competitors.
★★★★★ slow to load, slow to actually lock the children devices when it actually works.
★★★★★ The app is really really slow.
Limits, credits, locked features12%

39 of the 1 and 2 star reviews.

★★★★★ the time limits keep going off and then won't turn on!
★★★★★ It doesn't work the laptop doesn't register that I've allowed more time and my child remains a locked out.
★★★★★ You can't give extra time before the laptop gets locked.
Worse after an update10%

33 of the 1 and 2 star reviews.

★★★★★ since the update this app is pointless now he's just using copilot for his online maths homework and others, can't change schedule times also no longer able to control X box from app pure rubbish
★★★★★ Let's say you want to change time for your child on two days, that takes nearly 45 seconds by the time you've clicked though all the items, and there's no bulk update option to speed things up.
★★★★★ app feels like it hasn't seen an update in a decade
Wrong or poor results9%

31 of the 1 and 2 star reviews.

★★★★★ The outcome is my daughter's laptop has been rendered virtually useless as she can't get on to anything and I can't approve anything
★★★★★ it tells me my kid is on YouTube, but no details - page urls are kinda useless, what are the page titles?
★★★★★ What was once great is now almost useless.
Price and subscription5%

18 of the 1 and 2 star reviews.

★★★★★ could not add card or money from this app, nor site from my profile, nor son's MS site from his profile.
★★★★★ I cannot send feedback in the app - the submit and cancel buttons are in the status bar and are therefore unclickable.
★★★★★ I haven't been able to add money to my son's account in over a year.
Lost data, sync, backup4%

14 of the 1 and 2 star reviews.

★★★★★ While the reliability of granting additional time etc to your child's device does seem to have improved recently, the app is painfully slow to use and sync.
★★★★★ The schedule sometimes doesn't synchronize well and sometimes the approval to extend time takes several trials to work.
★★★★★ It just disappeared; my rewards got spent on Roblox cards..
WHAT THEY ASK FOR
  • I wish there were granular permissions for each device connected to each child account. 4★, Sep 16, 2026
  • At least it would be great to be able to set limits in 5 min increments making it a great improvement. 4★, Sep 4, 2026
  • love the control it's giving me over the hours my son can be on his devices however I wish I could manage them separately. 4★, Aug 31, 2026
  • wish it was easier to just add time rather than having to mess with schedules all the time. 4★, Aug 30, 2026
  • also ability to easily adjust apps allowed would be nice something just stopped allowing him to play a game and it was a pain to figure out why. 4★, Aug 30, 2026
  • Now you have to jump through hoops to add more screen time and there's no notifications. 1★, Aug 16, 2026
  • I wish we could have more functions like scheduled hour resetting. 5★, Jul 11, 2026
  • I found some instructions on how to fix it online- didn't work, and idk why users should have to jump through hoops to fix this anyways. 1★, Jul 10, 2026
WORDS THAT KEEP COMING UP IN BAD REVIEWS
xbox settings14removed xbox11google family10family link14slow to load7xbox family7white screen7microsoft account6child's account6add money6completely useless6worst app ever5
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Useful, it helps12%

17 of the 4 and 5 star reviews.

★★★★★ it's pretty good, some little bugs but certainly a useful tool
★★★★★ A life saver for people with kids.
★★★★★ pretty useful app for parents to regulate screen time.
Easy to use12%

16 of the 4 and 5 star reviews.

★★★★★ easy enough app to use, can be a little funky at times but I like having that extra layer of protection for my family
★★★★★ Easy to use, gives details to sites visited, and I like the adjustable time limit on it.
★★★★★ Easy interface that I can use from phone app and no more nagging!
Accurate, great results4%

6 of the 4 and 5 star reviews.

★★★★★ it works well for my family.
★★★★★ works well for both a Win 11 desktop and laptop kids computer.
★★★★★ There is a very long gap for applying rules and the content filters are not accurate.
Looks great1%

2 of the 4 and 5 star reviews.

★★★★★ Easy interface that I can use from phone app and no more nagging!
★★★★★ The user interface could use some work to make it easier to manage multiple devices.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United Kingdom Google Play.

★★★★★Oct 20, 2026

since the update this app is pointless now he's just using copilot for his online maths homework and others, can't change schedule times also no longer able to control X box from app pure rubbish

★★★★★Oct 20, 2026

does not open to use it

★★★★★Oct 19, 2026

cant add funds to a child account because the app refreshes after backgrounding and loses the bank app 3d secure session each time.

★★★★★Oct 19, 2026

why it's so slow?

★★★★★Oct 19, 2026

Not user friendly. Difficult to navigate, and set up the options that best suit my child.

★★★★★Oct 18, 2026

very difficult to manage. So my kid want to play Minecraft multiplayer but he can't because it says he's a member of family safety. Google says I can allow that option on this app but I can't find the option and I want to keep the hours limitations with this app and apparently it's not possible to have those 2 things at the same time.

Apps like this

Same category, earning about as much.

Helmit - Online Child Safety$20.4K a month ESTBlumy - Baby Sleep Tracker$17.4K a month ESTBaby Tracker - Newborn Log$17K a month ESTDormi - Baby Monitor$24.3K a month ESTContraction Timer & Counter$16.5K a month ESTChristian Hypnobirthing$26.1K a month ESTJust a Baby: Become a parent$13.8K a month ESTFindio: GPS phone tracker$32.7K a month EST

Store screenshots

ScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

Apple's ad repository couldn't be reached right now. Try again later.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title or short description.

screen time10microsoft8family8activity8time7xbox windows6screen6data6kids5microsoft family5family safety5safety4set4limits4xbox4windows4parental controls3inappropriate games3kid friendly3microsoft edge3balance screen3weekly email3limits xbox3microsoft third3

What's new in 2.1.0.1220

- General bug fixes.

Store description

The Microsoft Family Safety app helps empower you and your family to create healthy habits and protect the ones you love. Get peace of mind that your family is staying safer while giving your kids independence to learn and grow. This app is designed for both parents and kids. For parents, it helps to create a safe space for their children to explore online. Set parental controls to filter inappropriate apps and games and set browsing to kid-friendly websites on Microsoft Edge. Help your kids balance their screen time activity. Set limits for specific apps and games on Android, Xbox, or Windows. Or use device management to set screen time limits across devices on Xbox and Windows. Use activity reporting to better understand your family's digital activity. View your kids’ activity in a weekly email to help start a conversation about online activity. For kids, it ensures their safety in the digital world by adhering to parental controls and accessing age-appropriate content. Microsoft Family Safety features: Activity reports – Develop healthy digital habits • Activity log of screen time and online usage • Weekly email summary report of activity Screen time – Find a balance • Screen time app and game limits on Xbox, Windows, Android • Screen time device limits on Xbox and Windows • Get notified if your child requests more time Content filters – Explore safely • Web filters for kid-friendly browsing on Microsoft Edge • Block inappropriate apps and games Privacy & Permissions Your privacy is important to us. We work around the clock to protect your data and information to help you keep your family safe. For example, we do not sell or share your location data with insurance companies or data brokers. We provide you with meaningful choices about how and why data is collected and used and give you the information you need to make the choices that are right for you and your family. With your child’s consent, Microsoft Family Safety may collect interaction data using accessibility, app usage, and device admin service permissions. This allows us to: know when they are using an app, exit an app on their behalf, or block apps that are not allowed. Disclaimers This app is provided by either Microsoft or a third-party app publisher and is subject to a separate privacy statement and terms and conditions. Data provided through the use of this store and this app may be accessible to Microsoft or the third-party app publisher, as applicable, and transferred to, stored and processed in the United States or any other country where Microsoft or the app publisher and their affiliates or service providers maintain facilities.

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