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MakeupPlus - Virtual Makeup icon
GOOGLE PLAY

MakeupPlus - Virtual Makeup

EVELAB INSIGHT HONG KONG LIMITED · Photography · Japan store
NOT IN TOP 100 HERE
View on Google Play ↗ Instagram card App Store version →
Revenue a month, worldwide EST
$79.3K
Likely $26.4K to $237.8K
New ratings
Tracking
Daily counts start building from today
Rating
3.7 of 5
857K ratings in this store
Countries it ranks in
0
was 0 on Oct 15, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$951.1K
Both stores combined. Small app estimate, so no split per store
LIFETIME INSTALLS (GOOGLE)
88.9M
About 645.5K per month on average since launch
WHERE IT EARNS · EST. / MONTH
  • Japan #98 Photo & Video (iOS)$44.1K · 56%
  • South Korea #94 Photo & Video (iOS)$20.6K · 26%
  • Indonesia #59 Photo & Video (iOS)$3.6K · 4%
  • Singapore #94 Photo & Video (iOS)$2.9K · 4%
  • Thailand #63 Photo & Video (iOS)$2.6K · 3%
  • Malaysia #78 Photo & Video (iOS)$2.3K · 3%
  • Philippines #66 Photo & Video (iOS)$1.6K · 2%
  • Vietnam #68 Photo & Video (iOS)$1.2K · 2%
1 more countries
  • Ukraine #98 Photo & Video (iOS)$419 · 1%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (413 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
857K
AVG RATING
3.72
PRICE
Free
IN APP PURCHASES
¥290 - ¥4,320 per item
CONTAINS ADS
Yes
LAST UPDATE
71d ago
RELEASED
May 7, 2015
CONTENT RATING
Rated for 3+

Last 29 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
0 / 29
COUNTRIES NOW
0 (was 0)
EST. REVENUE FROM CHARTS, DAILY · BOTH STORES ONLY EST
Show daily values
Sep 24, 2026not in a grossing chart
Sep 25, 2026not in a grossing chart
Sep 26, 2026not in a grossing chart
Sep 27, 2026not in a grossing chart
Sep 28, 2026not in a grossing chart
Sep 29, 2026not in a grossing chart
Sep 30, 2026not in a grossing chart
Oct 1, 2026not in a grossing chart
Oct 2, 2026not in a grossing chart
Oct 3, 2026not in a grossing chart
Oct 4, 2026not in a grossing chart
Oct 5, 2026not in a grossing chart
Oct 6, 2026not in a grossing chart
Oct 7, 2026not in a grossing chart
Oct 8, 2026not in a grossing chart
Oct 9, 2026not in a grossing chart
Oct 10, 2026not in a grossing chart
Oct 11, 2026not in a grossing chart
Oct 12, 2026not in a grossing chart
Oct 13, 2026not in a grossing chart
Oct 14, 2026not in a grossing chart
Oct 15, 2026not in a grossing chart
Oct 16, 2026not in a grossing chart
Oct 17, 2026not in a grossing chart
Oct 18, 2026not in a grossing chart
Oct 19, 2026not in a grossing chart
Oct 20, 2026not in a grossing chart
Oct 21, 2026not in a grossing chart
Oct 22, 2026not in a grossing chart
Best rank Sep 24, 2026: not ranked. Now: not ranked. Days at zero are days outside every grossing chart. Small app: scaled like the revenue estimate above, so the line shows the trend on the same scale.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
¥290 - ¥4,320 per item
Google Play only shows the price range per item.
REVIEW MOMENTUM
2.9 reviews / week
  • Trendfalling
  • Recent reviews average3.7 stars
  • Recent 1 and 2 star share31%
From the latest 500 written reviews, covering 1218 days. The store only returns this many, so this is the most recent slice.
RATING BREAKDOWN
856.1K ratings
5★51%
4★12%
3★13%
2★6%
1★18%

What users want

From the latest 500 reviews on the Japan Google Play, Jun 22, 2023 to Oct 12, 2026: 31% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription18%

28 of the 1 and 2 star reviews.

★★★★★ why need to subscribe before its free to use
★★★★★ This makes me very worried as it might be used to scam someone or will be use for any kind of scamming.
★★★★★ This app may be good for some however, the app charged me $26.95 as soon as the clock struck midnight it did not give me a chance to cancel!
Worse after an update13%

21 of the 1 and 2 star reviews.

★★★★★ I have been using this app for years now, but since last update I can't find the hair color edition That was a tool that I really liked
★★★★★ Also, the app keeps telling me to update it, but I have the latest version, so I can't.
★★★★★ I've had this for years and no matter how many times I reinstall it, it will not download all the features and tells me I need to update.
Bugs, things not working8%

13 of the 1 and 2 star reviews.

★★★★★ i think there's bug on app.
★★★★★ I can't use most of the looks or the ones that I really like because it says it's been seen a component says to update the app isn't updating it's already it's updated as it'll get also says that is needs to download…
★★★★★ I loved this app from very very loooonggggg but after you guys updated it its not working in my phone ..
Crashes and freezes6%

9 of the 1 and 2 star reviews.

★★★★★ the app keeps crashing I cant even use it after installing it
★★★★★ However, I've been disappointed since last week because the app no longer works—every time I open it, it either crashes or suddenly closes.
★★★★★ it doesnt open plus it trys to spy on my files 😕
Limits, credits, locked features5%

8 of the 1 and 2 star reviews.

★★★★★ locked a lot of their pretty eye make up.
★★★★★ It's been a long time i had been using this application but i decide to delete coz it's no longer free, you have to pay the premium ...
★★★★★ Used to be good but they locked like 80% of the originally free features behind a monthly paywall when there were already tons of other paid features to start.
Missing features4%

6 of the 1 and 2 star reviews.

★★★★★ The hair color is missing.
★★★★★ go2 play store there's no option to "update" i troubleshooted every step u can imagine and nothing.
★★★★★ I used this app for a few years now, even paid for the monthly subscription for over a year, but ever since they did updates a while back all I get is "certain look component is missing" for filters and I've cleared my…
Lost data, sync, backup2%

3 of the 1 and 2 star reviews.

★★★★★ The photo couldn't even be found in my deleted photos folder.
★★★★★ I have been using this app to beautify my Pics, unfortunately I lost my phone last month and I had to buy another one.
★★★★★ I've been using this app for almost 5 years..cant remember the last time i update it but recently i wanted to edit my pic and a lot of my favorite filter were gone..one of them was the only filter that suits my…
No customer support1%

2 of the 1 and 2 star reviews.

★★★★★ can't find anyone to contact.
★★★★★ Ive been trying to contact them about a purchase i did not authorize at all and no response at all.
WHAT THEY ASK FOR
  • It would be nice if the developer would RESPOND and FIX the problems, which I see many others also have!!! 2★, May 20, 2026
  • I absolutely love the app, I sometimes use it when I'm bored, the filters and all the options are great, it's sad that it's not available for newer phones, please make it available, it's my favourite app, and please… 5★, Apr 5, 2026
  • I wish I could turn it off. 3★, Oct 8, 2025
  • I can't use most of the looks or the ones that I really like because it says it's been seen a component says to update the app isn't updating it's already it's updated as it'll get also says that is needs to download… 1★, Feb 16, 2025
  • This app is so buggy it's constantly like can't download this came down load this or currently it's favorite thing to say is "not compatible with this version it needs an update" but then you go to update it and,… 3★, Nov 5, 2024
  • The ads don't bother me and you need a smooth running phone or else it'll crash. 5★, Nov 29, 2023
  • Please add the old filters 😓 3★, Oct 23, 2023
  • I need a refund for ALL charges for this app starting in March. 1★, Aug 10, 2023
WORDS THAT KEEP COMING UP IN BAD REVIEWS
hair color4took away3monthly subscription3ever since3almost everything3recent update3ruined everything3
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Looks great3%

8 of the 4 and 5 star reviews.

★★★★★ MakeupPlus is really beautiful.
★★★★★ Good lighting,beautiful colors, attractive tools to be used on using for make up.really satisfy in using it, hope it's always accessible .p
Fun, addictive2%

7 of the 4 and 5 star reviews.

★★★★★ I had a ton of fun with it though otherwise.
★★★★★ fun makeup app 5,ooo,oo9 ⭐
★★★★★ very enjoy experience singing
Easy to use1%

4 of the 4 and 5 star reviews.

★★★★★ it is super easy to upload photos and date to put in the app
★★★★★ I still love the previous app.its user-friendly
★★★★★ Easy to use and quick too!
Useful, it helps1%

4 of the 4 and 5 star reviews.

★★★★★ very useful app for retouching and makeup.
Worth the money1%

4 of the 4 and 5 star reviews.

★★★★★ Hope it will be free like b4.
★★★★★ awesome app.so many features are free to use but added features you can buy if you want to.
★★★★★ Hello please I have been using makeupplus since 2016 but now I'm 2023 6 months have passed they have put diamond pass to pay money I used to use this everyday but the filter and lipstick I used everyday is now for…

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, Japan Google Play.

★★★★★Oct 12, 2026

Excellent 👍🏻😍

★★★★★Oct 7, 2026

大陆那个名声很差的头发黑硬直又面部全身黄皮肤的不正经又不守贞操不良弱智又脑残又有太多性病和爱滋口腔又屁股生癣的变节老娼妓琪瞒着她丈夫偷情又偷腥丢尽女人脸.大陆那个名声很差的头发黑硬直又面部全身黄皮肤的不正经又不守贞操不良弱智又脑残又有太多性病和爱滋口腔又屁股生癣的变节老娼妓琪瞒着她丈夫偷情又偷腥丢尽女人脸.大陆那个名声很差的头发黑硬直又面部全身黄皮肤的不正经又不守贞操不良弱智又脑残又有太多性病和爱滋口腔又屁股生癣的变节老娼妓琪瞒着她丈夫偷情又偷腥丢尽女人脸.大陆那个名声很差的头发黑硬直又面部全身黄皮肤的不正经又不守贞操不良弱智又脑残又有太多性病和爱滋口腔又屁股生癣的变节老娼妓琪瞒着她丈夫偷情又偷腥丢尽女人脸.国务院央视网站上公布,肤色统一的造爱技巧及姿势检阅批准地下鲜明旗党组织特级共党组长邾琳信仰行情 国务院央视网站上公布,肤色统一的造爱技巧及姿势检阅批准地下鲜明旗党组织特级共党组长邾琳信仰行情

★★★★★Oct 6, 2026

good 👍

★★★★★Sep 3, 2026

how we could make longer videos? longer than 10 s

★★★★★Aug 23, 2026

why need to subscribe before its free to use

★★★★★Aug 21, 2026

great

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

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Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title or short description.

makeup13look12looks9try7makeupplus6easy5camera5features5face5mix match5fun accessories5makeup looks5full face5industry4beauty4fun4products4best4photos4personal makeup3makeup artists3looks create3signature look3look makeupplus3

What's new in 6.4.6

No release notes.

Store description

Say hello to your own personal makeup artist! Our MakeupPlus app gets you looking gorgeous with a few easy touches. We've worked with industry professionals such as top makeup artists and photographers to create a personal makeup and beauty advisor for you. There's no easier way to try out new looks or create your own signature look! Our MakeupPlus camera lets you try on complete looks then mix and match with fun accessories. Touch up your features, glam-up with our makeup looks, and purchase the products you love to recreate your favorite looks in real life – you can easily do it all with MakeupPlus. EXCLUSIVE looks created by beauty industry's best + Try out exclusive makeup looks created by the beauty industry’s top professionals + Get an instant makeover by the industry's best makeup artists such as Bretman Rock, Nikkie Tutorials, Lisa Eldridge, Christen Dominique, Angel Merino aka Mac Daddyy and others! MIX and MATCH full-face makeup looks with fun accessories Transform how you look right before your eyes with our augmented reality (AR) camera. + Instantly preview glamorous full-face makeovers with fun accessories including retro style sunglasses, angel halos and more! + Choose from a list of beautifully-crafted looks including a sweet look with "Bella", a whimsical look with "Brazen", or even a dark and sultry look with "Porcelain" + Mix and match full-face makeovers with different looks to create your own style LOVE your look Consider yourself a makeup guru? Show off your creativity by putting together your own signature look in TOUCH-UP. + If you're feeling bold, try out fun colors to see how you'd look all glammed up + Add easy makeup touches to your selfies to look on-point in every photo you post #dressyourface + Go wild and change your hair color to the hottest trends. Try "Cotton Candy", "Sunset", or even "Icy Blue" for a mystic look + Enhance the color of your eyes by adding colorful contact lenses with our easy applicator TRY out real beauty products Take the guesswork out of buying makeup online! With our COUNTER function, you can see how makeup products look in real-time with our AR camera. + Instantly try on products from your favorite brands such as Charlotte Tilbury, GLAMGLOW, Stila, Clarins, NARS, Dior and more! + Like what you see? With the touch of a button, it's yours! You can buy the items you love right on our app and start taking photos to show your friends BEAUTIFY your photo to enhance your natural features + Retouch your skin to bring out your naturally radiant glow + Easily show off your best features by making minor adjustments to your face, eyes, chin or nose ADDITIONAL features + Discover easy-to-follow makeup tips to make the most of our camera and makeup application tools in TRENDING + Take the best group photos with our selfie timer and multiple face recognition function + MakeupPlus works with both your front and back camera so take your pick! SHARE your photos Once you're satisfied with your look, MakeupPlus makes it easy for you to download or share your photo on popular social media sites such as Facebook, Instagram, and Twitter! Share your photos and feedback with us! Facebook: http://www.facebook.com/makeupplusofficial Twitter: @makeupplusapp Instagram: @makeupplusapp Device compatibility Most MakeupPlus features are compatible with most devices. However, our AR feature requires at least 1GB of storage space and a minimum resolution of 480 x 854. If your device does not meet these specific requirements, the AR feature will not be available.  

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