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UNO!™ icon
GOOGLE PLAY

UNO!™

Mattel Game Studios HK Limited · Card · United States store
#12 GROSSING · CARD
View on Google Play ↗ Instagram card
Revenue a month, worldwide EST
$4.3M
Likely $1.5M to $11.9M
▼ 19.4% in 11 days
New ratings
Tracking
Daily counts start building from today
Rating
4.3 of 5
2.6M ratings in this store
Countries it ranks in
51
was 52 on Oct 15, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track.

EST. REVENUE / YEAR · WORLDWIDE
$51.4M
No App Store version found
LIFETIME INSTALLS (GOOGLE)
307.2M
About 3.2M per month on average since launch
WHERE IT EARNS · EST. / MONTH
  • United States #12 Games: Card$728.6K · 17%
  • Saudi Arabia #10 Games: Card$722.4K · 17%
  • Japan #12 Games: Card$492.1K · 11%
  • South Korea #20 Games: Card$291.1K · 7%
  • India #68 All games$263.4K · 6%
  • France #12 Games: Card$158.6K · 4%
  • Germany #14 Games: Card$146.5K · 3%
  • United Kingdom #8 Games: Card$142.3K · 3%
41 more countries
  • Italy #15 Games: Card$137.6K · 3%
  • Hong Kong #14 Games: Card$92.6K · 2%
  • Indonesia #4 Games: Card$89K · 2%
  • Brazil #11 Games: Card$80.5K · 2%
  • Qatar #9 Games: Card$78.8K · 2%
  • Kuwait #14 Games: Card$78.3K · 2%
  • Mexico #6 Games: Card$76K · 2%
  • Spain #12 Games: Card$70.6K · 2%
  • Israel #14 Games: Card$64.3K · 2%
  • Ukraine #14 Games: Card$56.3K · 1%
  • UAE #97 All games$55.6K · 1%
  • Kazakhstan #14 Games: Card$45K · 1%
  • Canada #12 Games: Card$43.4K · 1%
  • Poland #9 Games: Card$33.8K · 1%
  • Netherlands #12 Games: Card$31.4K · 1%
  • Australia #11 Games: Card$29.8K · 1%
  • Czechia #14 Games: Card$24.1K · 1%
  • Belgium #90 All games$23.9K · 1%
  • Nigeria #14 Games: Card$23.3K · 1%
  • Pakistan #14 Games: Card$19.3K · 0%
  • Turkey #11 Games: Card$16.1K · 0%
  • Colombia #14 Games: Card$14.3K · 0%
  • Romania #14 Games: Card$13.7K · 0%
  • Chile #14 Games: Card$13.4K · 0%
  • Thailand #23 Games: Card$12.3K · 0%
  • Argentina #14 Games: Card$11.1K · 0%
  • Norway #14 Games: Card$9.3K · 0%
  • Malaysia #18 Games: Card$9.1K · 0%
  • Portugal #14 Games: Card$8.9K · 0%
  • Denmark #14 Games: Card$8.2K · 0%
  • Egypt #14 Games: Card$8.1K · 0%
  • Sweden #15 Games: Card$8.1K · 0%
  • Greece #14 Games: Card$8.1K · 0%
  • Switzerland #14 Games: Card$8K · 0%
  • Austria #16 Games: Card$7.1K · 0%
  • Singapore #13 Games: Card$6.9K · 0%
  • Peru #14 Games: Card$4.7K · 0%
  • New Zealand #13 Games: Card$4.5K · 0%
  • Ireland #13 Games: Card$4.5K · 0%
  • Finland #14 Games: Card$3.8K · 0%
  • South Africa #14 Games: Card$1.6K · 0%
HOW SURE ARE WE
Calibrated range: for apps in the top 50, our estimates were within about 30% of published figures for 9 of 12 apps tested. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
2.6M
AVG RATING
4.33
PRICE
Free
IN APP PURCHASES
$0.29 - $299.99 per item
CONTAINS ADS
Yes
LAST UPDATE
8d ago
RELEASED
Nov 14, 2018
CONTENT RATING
Everyone

Last 29 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
29 / 29
COUNTRIES NOW
51 (was 20)
EST. REVENUE A MONTH, DAILY · GOOGLE PLAY EST
Show daily values
Sep 24, 2026$2.7M a month
Sep 25, 2026$2.7M a month
Sep 26, 2026$2.7M a month
Sep 27, 2026$2.7M a month
Sep 28, 2026$3.2M a month
Sep 29, 2026$3.3M a month
Sep 30, 2026$3.4M a month
Oct 1, 2026$3.5M a month
Oct 2, 2026$3.8M a month
Oct 3, 2026$3.8M a month
Oct 4, 2026$3.8M a month
Oct 5, 2026$4M a month
Oct 6, 2026$4M a month
Oct 7, 2026$4M a month
Oct 8, 2026$4M a month
Oct 9, 2026$4.3M a month
Oct 10, 2026$5.3M a month
Oct 11, 2026$5M a month
Oct 12, 2026$5M a month
Oct 13, 2026$5M a month
Oct 14, 2026$5M a month
Oct 15, 2026$4.7M a month
Oct 16, 2026$4.5M a month
Oct 17, 2026$4.4M a month
Oct 18, 2026$4.4M a month
Oct 19, 2026$4.4M a month
Oct 20, 2026$4.3M a month
Oct 21, 2026$4.3M a month
Oct 22, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #62 All games · IN. Now: #68 All games · IN.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
$0.29 - $299.99 per item
Google Play only shows the price range per item.
REVIEW MOMENTUM
281 reviews / week
  • Recent reviews average3.3 stars
  • Recent 1 and 2 star share40%
From the latest 500 written reviews, covering 12 days. The store only returns this many, so this is the most recent slice.
RATING BREAKDOWN
2.6M ratings
5★77%
4★5%
3★3%
2★3%
1★12%

What users want

From the latest 500 reviews on the United States Google Play, Oct 10, 2026 to Oct 21, 2026: 40% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Too many ads42%

83 of the 1 and 2 star reviews.

★★★★★ I don't know whether I am watching ads in between games or else playing games in between ads worst
★★★★★ So boring because of the constant disruption of ads , don't recommend at all .
★★★★★ getting ads forced despite having paid to stop them Edit : you very well know why, the countdown for ad starts after every game and due to the unnecessary pop-ups you cannot stop them in time.
Price and subscription14%

27 of the 1 and 2 star reviews.

★★★★★ when I tried to install is remove my apps and not installing in my phone this is a scam.
★★★★★ its rigged for you to keep losing to spend money and full of ads.
★★★★★ Very bad, maximum match played by computer and result is already decided before, you can understand when play some matches, and sell coins by some money.
Lost data, sync, backup13%

25 of the 1 and 2 star reviews.

★★★★★ so basically if you lose you will keep loosing, but once you buy next 3 matches you are god.
★★★★★ now I lose interest in the game after 2 or 3 matches ..
★★★★★ When I played 20x and won they gave me 800+ coins and when I lost they took 3000+ coins and the matchmaking is not good and they let me eat with players of higher level than me.
Worse after an update5%

9 of the 1 and 2 star reviews.

★★★★★ this used to be my favorite game, but the latest update has absolutely ruined it- the game is slow, the new interface is awful and gameplay is confusing.
★★★★★ You guys-the ad after every game is now inescapable after the update.
★★★★★ very bad game day 1 download day2 update what is this and what maintenance
Bugs, things not working2%

4 of the 1 and 2 star reviews.

★★★★★ You click login with email, Facebook or anything and it just says login failed even though you didn't put any information in.
★★★★★ I had stopped working for a very long time and found this game.
★★★★★ They failed to address the unfair "service fee" on wins or the rigged matchmaking algorithm that forces losing streaks to drain player coins.
Login and account problems2%

4 of the 1 and 2 star reviews.

★★★★★ showing network issue and not able to even login even though connected to a high speed wifi
★★★★★ used to be a fun game, after the most recent update though, you can't login no matter what option you try.
★★★★★ if yr partner doesnt have enough money to pay for the loss , coins are deducted from your account, partners are randomly chosen, why should someone else pay ???
Slow, laggy, battery2%

4 of the 1 and 2 star reviews.

★★★★★ this used to be my favorite game, but the latest update has absolutely ruined it- the game is slow, the new interface is awful and gameplay is confusing.
★★★★★ Waste of my time and battery to watch ads.
★★★★★ They failed to address the unfair "service fee" on wins or the rigged matchmaking algorithm that forces losing streaks to drain player coins.
Wrong or poor results2%

3 of the 1 and 2 star reviews.

★★★★★ Ridiculous and frustrating and the customer service of this game is useless as hell, even after having good cards I lost my game and coins.
★★★★★ Latest update is nice but there are many more fake bot players now just there to steal your coins.
WHAT THEY ASK FOR
  • Why are you guys updating constantly stop doing this the game is already good enough we don't need any more updates 1★, Oct 21, 2026
  • I enjoyed uno, I would love to see Disney Uno on this uno game 4★, Oct 18, 2026
  • this game is best brooo, please add more update like uno flip and uno wild🙏🏻 5★, Oct 16, 2026
  • Please let me know if there are any updates or changes regarding the game. 1★, Oct 12, 2026
  • Need to add all game pack in uno store, like emoji pack, uno pro etc 5★, Oct 11, 2026
  • uno doesn't need ads. 1★, Oct 10, 2026
  • I do not expect to win every game, but both teams should have a fair chance. 1★, Oct 10, 2026
WORDS THAT KEEP COMING UP IN BAD REVIEWS
worst game13pop ups7spend money6card distribution4good cards4game ever7game is good5play store5watch ads3bad game3worst app showing3full of ads3
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Fun, addictive11%

31 of the 4 and 5 star reviews.

★★★★★ fun n stress buster but sometimes it does increase stress when it gives stupid cards 🙃🫠, overall indeed fun
★★★★★ i luike it and i so much enjoy in this game 😊💙
★★★★★ It's awesome 😊but if it has the all wild thing it would be 6 ⭐ I like it all it manners the fun.
Looks great2%

5 of the 4 and 5 star reviews.

★★★★★ so beautiful, so elegant just looking like a wow
★★★★★ nice beautiful so l love u ❤️
★★★★★ lovely 😍 it's a beautiful game for frnds
Easy to use1%

3 of the 4 and 5 star reviews.

★★★★★ EXCELLENT game , easy to play

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States Google Play.

★★★★★Oct 21, 2026

rigged

★★★★★Oct 21, 2026

love the new look of classic uno ! the music is much better also.

★★★★★Oct 21, 2026

coin or suddenly coming 0 for every losing game

★★★★★Oct 21, 2026

this game

★★★★★Oct 21, 2026

extreme

★★★★★Oct 21, 2026

a good game to play with friends and for passing time.

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Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title or short description.

uno16family8game7rules7card game6classic6friends5house rules5friends family5card4world4tournaments4win4rewards4mode4classic card3world series3series tournaments3family friendly3events win3win rewards3rewards top3top leaderboards3classic uno3

What's new in 1.18.4423

New! Pet System 10.23: An adorable pup is joining your UNO! Mobile adventure! Build a bond, style them up, and let them tag along for UNO matches! New Season - Jolly Journey 11.2-12.27: All aboard for a whimsical ride through a wintry wonderland! 11.16-12.13: Joliday Journey Canvas New! UCS Reverse 11.12-11.19: A new UCS Contest available for all players featuring Wild rules! New! Shiny Cards Collect new ultra-rare Shiny Cards, available to catch on weekends once you collect 140+ Cards!

Store description

UNO!™ is now mobile! Take the classic card game from the kitchen table anywhere! Now with new rules, world series tournaments, modes of play, and much more. Whether you’re at home, on the go, an UNO!™ veteran or completely new, UNO!™ has something for everyone in the family. UNO!™ is a fun and memorable family-friendly card game wherever and whenever. Ready. Set. UNO!™ - Play the classic card game, UNO!™, or select from a variety of house rules to play in real-time matches - Compete in tournaments and events to win free rewards and top the leaderboards - Partner up with friends or family, play in 2v2 mode, and collaborate to win - Connect anytime, anywhere with family and friends from around the world. FEATURES The Classic Game at your Fingertips New to UNO!™ or wanting to play your favorite card game? Tap Quick Play and start up a new game with classic UNO!™ rules. Get ready for new monthly rewards and events! Play with Friends Play with friends or family! Set up your own house rules and play your way. UNO!™ is a family-friendly party that makes it free and easy for anyone to join! Buddy Up Find a friend or family and partner up to battle in 2 player teams. Help each other reduce your hand (or your partner’s) to zero as quickly as possible to beat the other team! Connect, Chat, Shout UNO!™ Connect with your buddies in UNO!™ with clubs and send each other gifts. Make a strategy and remember to shout UNO before anyone else. New Challenges at Every Level Compete in World Series tournaments and special events to win free rewards. Top the leaderboards and show off to your friends and family! Then spin the wheel and try your fortune to get free rewards every day! Go Wild – No, Really This no-holds-barred mode is as wacky as UNO!™ gets. Forget the classic mode - house rules on, two-deck play, and free winnings up to 600 times what you put in to make you the coin master! But beware, in this wild game mode, you win big or go home empty-handed! Are you up for the challenge? UNO Championship Series Claim your daily tournament invitation to the official UCS Digital Qualifiers! Players who master all three Digital Qualifier Tournaments will earn their spot as a UCS Finalist and a chance at the title of UNO World Champion! Compete with the best of the best in Classic UNO—with a new Special Rules twist! NO PURCHASE NECESSARY. Open to legal residents of the 50 US/DC, age 18+. Qualification Rounds end at 4:59 pm PT on 9/26/26. See Official Rules for details: https://championship.matteluno.com Visit our official site at www.letsplayuno.com Follow us on Facebook for more updates: www.facebook.com/UNOnow

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

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