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Hot Wheels Showcase™ icon
GOOGLE PLAY

Hot Wheels Showcase™

Mattel · Lifestyle · United States store
NOT IN TOP 100 HERE
View on Google Play ↗ Instagram card App Store version →
Revenue a month, worldwide EST
$24.1K
Likely $8K to $72.3K
▲ 122.2% in 13 days
New ratings
+33
in 1 days, 10.1K in total
New installs
+4.5K
in 1 days, exact count from Google
Countries it ranks in
3
was 2 on Oct 16, 2026

Revenue

Estimated from the grossing charts of Oct 23, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$289.4K
Not ranked on App Store in tracked countries
LIFETIME INSTALLS (GOOGLE)
558.1K
About 40.9K per month on average since launch
WHERE IT EARNS · EST. / MONTH
  • Brazil #43 Lifestyle$8.6K · 36%
  • Mexico #38 Lifestyle$8.1K · 34%
  • United Kingdom #63 Lifestyle$7.4K · 31%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (360 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
10.1K
AVG RATING
4.73
PRICE
Free
IN APP PURCHASES
$1.99 - $14.99 per item
CONTAINS ADS
No
LAST UPDATE
23d ago
RELEASED
Sep 4, 2025
CONTENT RATING
Everyone

Last 30 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
11 / 30
COUNTRIES NOW
3 (was 0)
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026not in a grossing chart
Sep 25, 2026not in a grossing chart
Sep 26, 2026not in a grossing chart
Sep 27, 2026not in a grossing chart
Sep 28, 2026not in a grossing chart
Sep 29, 2026not in a grossing chart
Sep 30, 2026not in a grossing chart
Oct 1, 2026not in a grossing chart
Oct 2, 2026not in a grossing chart
Oct 3, 2026not in a grossing chart
Oct 4, 2026not in a grossing chart
Oct 5, 2026not in a grossing chart
Oct 6, 2026not in a grossing chart
Oct 7, 2026not in a grossing chart
Oct 8, 2026not in a grossing chart
Oct 9, 2026not in a grossing chart
Oct 10, 2026$10.9K a month
Oct 11, 2026$10.8K a month
Oct 12, 2026$10.8K a month
Oct 13, 2026$19.7K a month
Oct 14, 2026$23.9K a month
Oct 15, 2026$41.2K a month
Oct 16, 2026$40.9K a month
Oct 17, 2026$24.1K a month
Oct 18, 2026$24.1K a month
Oct 19, 2026$23.7K a month
Oct 20, 2026$23.7K a month
Oct 21, 2026$23.7K a month
Oct 22, 2026not in a grossing chart
Oct 23, 2026$24.1K a month
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: not ranked. Now: #38 Lifestyle · MX.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
$1.99 - $14.99 per item
Google Play only shows the price range per item.
REVIEW MOMENTUM
12 reviews / week
  • Trendfalling
  • Recent reviews average4.2 stars
  • Recent 1 and 2 star share13%
From the latest 500 written reviews, covering 288 days. The store only returns this many, so this is the most recent slice.
RATING BREAKDOWN
10.1K ratings
5★81%
4★14%
3★4%
2★0%
1★1%

What users want

From the latest 500 reviews on the United States Google Play, Jan 9, 2026 to Oct 22, 2026: 13% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Login and account problems33%

21 of the 1 and 2 star reviews.

★★★★★ I just don't understand why clicking add to list requires a mattel account.
★★★★★ Can't even log in, i've tried 3-4 accounts and every single time it fails to verify, there's nothing I can do about it, if you want me to use the app atleast let me log in
★★★★★ "something went wrong" and "try again later" and "you can't create an account with this email, try signing in" then back to log in page for more circle surfing
Price and subscription23%

15 of the 1 and 2 star reviews.

★★★★★ then a paywall beware of that.
★★★★★ charging money to keep a list of my hit wheels is outrageous.
★★★★★ After that you pay a subscription fee which is annoying.
Bugs, things not working9%

6 of the 1 and 2 star reviews.

★★★★★ Can't even log in, i've tried 3-4 accounts and every single time it fails to verify, there's nothing I can do about it, if you want me to use the app atleast let me log in
★★★★★ What your suggesting I do, I'm doing already; It doesn't work.
★★★★★ You cannot upload a photo you have previously taken with an actual camera and proper lighting, and most of the time it returns an error message when you hit "submit" anyway - but the app is too primitive to identify…
Limits, credits, locked features9%

6 of the 1 and 2 star reviews.

★★★★★ 3 free scans then I have to pay?
★★★★★ Collection limited to 250 cars.
★★★★★ You have to pay to upgrade your garage, pay to use the photo scan to identify cars, and there are several other paid features.
Wrong or poor results8%

5 of the 1 and 2 star reviews.

★★★★★ uninstalled app after it became useless one big thing that stands out is no way to scan products using the phone camera to log items.
★★★★★ "something went wrong" and "try again later" and "you can't create an account with this email, try signing in" then back to log in page for more circle surfing
★★★★★ but now my garage shows "something went wrong"
Worse after an update6%

4 of the 1 and 2 star reviews.

★★★★★ but as of the most recent update new users will not have unlimited car garages and instead must pay 15 dollars yearly.
★★★★★ this apps not event update some of their diecast
★★★★★ After the update,I can't login into my acc.All my effort are wasted to keep in the data into the garage as a collection.Please do something about this
Missing features6%

4 of the 1 and 2 star reviews.

★★★★★ uninstalled app after it became useless one big thing that stands out is no way to scan products using the phone camera to log items.
★★★★★ I can't access the email on which my Hot Wheels account was made, and to my surprise there's no way to change it in the app.
★★★★★ The interface is crude, and the database is missing quite a few models.
Crashes and freezes3%

2 of the 1 and 2 star reviews.

★★★★★ I LOVE this app but it crashes every time I try to use it.
★★★★★ I have installed and Uninstaller three times, created 3 different accounts and everything I get redirected from the app to the site to use my login credentials it freezes?
WHAT THEY ASK FOR
  • Waited two months and still couldn't add a single car on either month. 1★, Oct 22, 2026
  • I wish you could just pay a once off fee, then it would be worth it. 2★, Oct 15, 2026
  • One request: With the new Silver Series segments including chase pieces, it would be awesome to have a dedicated highlight or badge for Silver Series Chase cars—similar to how Mainline Treasure Hunts/Chases are… 5★, Oct 13, 2026
  • perfect for my needs wish it had all hot wheels 5★, Oct 1, 2026
  • would be nice if it had a value tracker but I still live to add cars to my garage! 5★, Sep 29, 2026
  • The only drawback is the feature to add a photo. 5★, Sep 26, 2026
  • The app is great but needs a smoother UI. 4★, Sep 16, 2026
  • can you add the car tuned company?🥰 5★, Sep 11, 2026
WORDS THAT KEEP COMING UP IN BAD REVIEWS

Nothing stands out.

WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Useful, it helps8%

30 of the 4 and 5 star reviews.

★★★★★ this helps with not accidentally purchasing the same HW again.
★★★★★ I've been using this app for awhile now, it helps me keep track of what I have and don't have.
★★★★★ helps me keep track of all the cars that I have.
Easy to use7%

29 of the 4 and 5 star reviews.

★★★★★ It's super easy to look up cars, and you can take a picture of your hot wheels car to find it that way.
★★★★★ easy to browse through you collection etc.
★★★★★ Very easy to find and add cars to garage.
Fun, addictive4%

16 of the 4 and 5 star reviews.

★★★★★ The catalog is comprehensive and the organization tools make managing my collection, effortless, and fun.
★★★★★ it's great but if you ask me it would probably fun to chat with other people but other than that I love it
★★★★★ Fun way to keep track of our Hotwheels collection
Accurate, great results2%

6 of the 4 and 5 star reviews.

★★★★★ A couple of quality of life improvement suggestions: 1.
★★★★★ great app for collecting and works well, however it could do with small improvements like being able to add more lists in the garage because I like to sort them by manufacturer but im capped at 5.
★★★★★ easy to navigate, great quality in the images.
Looks great1%

3 of the 4 and 5 star reviews.

★★★★★ the interface is on the right track but there can be some small to medium improvements to have this achieve a better rating.
★★★★★ The app is great but needs a smoother UI.
★★★★★ ample uses and friendly interface, this made collecting for me a whole lot easier, and if you dont find a car you have in the app for you to register in your collection you can put it yourself, if you collect hot…

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States Google Play.

★★★★★Oct 22, 2026

App is busted. Everytime I would add cars, the app would say that I can't scan any cars until the next month. Waited two months and still couldn't add a single car on either month. Don't waste your time with this.

★★★★★Oct 22, 2026

It is a well put together app to share your hot wheels car collection. It's super easy to look up cars, and you can take a picture of your hot wheels car to find it that way. I would like to suggest a feature though. I'd really like to be able to see how much a car was worth at release if possible and how much it'd be worth today. Other than that, no complaints.

★★★★★Oct 21, 2026

love it great help

★★★★★Oct 20, 2026

Fantastic app. The catalog is comprehensive and the organization tools make managing my collection, effortless, and fun. A must have for any serious Hot Wheels collector.

★★★★★Oct 20, 2026

that is really fun

★★★★★Oct 20, 2026

very nice

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Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

No App Store ads in the EU
None in the last 90 days.

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here. Shown for the App Store version (Hot Wheels Showcase™).

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title or short description.

hot wheels10hot6wheels6wheels showcase5showcase4unlimited4showcase lens3cars3search2features2find2collection2car2lens2

What's new in 1.8.0

• Introducing profile QR code sharing and scanning, making it easier to share and discover collector profiles. • Try Hot Wheels Showcase Lens™: Identify Hot Wheels cars with just one photo. Snap a picture of a die-cast car or its package and find a match in seconds. • New subscription option: Subscribe to Hot Wheels Showcase Unlimited™ for unlimited access to Showcase Lens, plus unlimited garage capacity and unlimited personal lists.

Store description

The official Hot Wheels Showcase™ app delivers a comprehensive Hot Wheels search engine — designed for serious collectors and casual fans alike. Key Features: ∙ Powerful Search Tool: Find cars by name, year, series, or other features. ∙ Track Your Collection: Keep an up-to-date record of every car you own. ∙ Create a Wishlist: Save the cars you’re still hunting for. Whether you’re chasing rare finds or organizing your display, this app is your destination for Hot Wheels knowledge and collection management. What’s New • Introducing Hot Wheels Showcase Lens™: Identify Hot Wheels cars with just one photo. Snap a picture of a die-cast car or its package and find a match in seconds. • New subscription option: Subscribe to Hot Wheels Showcase Unlimited™ for unlimited access to Showcase Lens, plus unlimited garage capacity and unlimited personal lists. • App now translated for Spanish, Portuguese, French, German, Polish, and Turkish

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

United KingdomGermanyJapanBrazilIndia

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