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GOOGLE PLAY

Instapaper

Instant Paper, Inc. · Tools · Brazil store
NOT IN TOP 100 HERE
View on Google Play ↗ Instagram card App Store version →
Revenue a month, worldwide EST
$24K
Likely $8K to $72K
New ratings
Tracking
Daily counts start building from today
Rating
4.6 of 5
13K ratings in this store
Countries it ranks in
0
was 0 on Oct 16, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$288.1K
Both stores combined. Small app estimate, so no split per store
LIFETIME INSTALLS (GOOGLE)
975.7K
About 5.6K per month on average since launch
WHERE IT EARNS · EST. / MONTH
  • Saudi Arabia #93 News (iOS)$3.8K · 16%
  • Canada #90 News (iOS)$2.4K · 10%
  • Turkey #45 News (iOS)$2.1K · 9%
  • Sweden #51 News (iOS)$1.7K · 7%
  • New Zealand #55 News (iOS)$1.3K · 6%
  • Mexico #59 News (iOS)$1.3K · 5%
  • Hong Kong #67 News (iOS)$1.2K · 5%
  • India #71 News (iOS)$1.2K · 5%
15 more countries
  • Norway #60 News (iOS)$1.1K · 5%
  • Indonesia #36 News (iOS)$1K · 4%
  • Singapore #64 News (iOS)$912 · 4%
  • Brazil #70 News (iOS)$901 · 4%
  • Argentina #23 News (iOS)$676 · 3%
  • Nigeria #68 News (iOS)$657 · 3%
  • Kuwait #62 News (iOS)$641 · 3%
  • Israel #34 News (iOS)$594 · 2%
  • Belgium #80 News (iOS)$496 · 2%
  • Portugal #41 News (iOS)$467 · 2%
  • Pakistan #43 News (iOS)$462 · 2%
  • Colombia #37 News (iOS)$363 · 2%
  • Finland #81 News (iOS)$333 · 1%
  • Vietnam #70 News (iOS)$211 · 1%
  • Egypt #63 News (iOS)$113 · 0%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (73 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
13K
AVG RATING
4.62
PRICE
Free
IN APP PURCHASES
R$2.55 - R$100.00 per item
CONTAINS ADS
No
LAST UPDATE
25d ago
RELEASED
Jun 3, 2012
CONTENT RATING
All ages

Last 30 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
0 / 30
COUNTRIES NOW
0 (was 0)
EST. REVENUE FROM CHARTS, DAILY · BOTH STORES ONLY EST
Show daily values
Sep 24, 2026not in a grossing chart
Sep 25, 2026not in a grossing chart
Sep 26, 2026not in a grossing chart
Sep 27, 2026not in a grossing chart
Sep 28, 2026not in a grossing chart
Sep 29, 2026not in a grossing chart
Sep 30, 2026not in a grossing chart
Oct 1, 2026not in a grossing chart
Oct 2, 2026not in a grossing chart
Oct 3, 2026not in a grossing chart
Oct 4, 2026not in a grossing chart
Oct 5, 2026not in a grossing chart
Oct 6, 2026not in a grossing chart
Oct 7, 2026not in a grossing chart
Oct 8, 2026not in a grossing chart
Oct 9, 2026not in a grossing chart
Oct 10, 2026not in a grossing chart
Oct 11, 2026not in a grossing chart
Oct 12, 2026not in a grossing chart
Oct 13, 2026not in a grossing chart
Oct 14, 2026not in a grossing chart
Oct 15, 2026not in a grossing chart
Oct 16, 2026not in a grossing chart
Oct 17, 2026not in a grossing chart
Oct 18, 2026not in a grossing chart
Oct 19, 2026not in a grossing chart
Oct 20, 2026not in a grossing chart
Oct 21, 2026not in a grossing chart
Oct 22, 2026not in a grossing chart
Oct 23, 2026not in a grossing chart
Best rank Sep 24, 2026: not ranked. Now: not ranked. Days at zero are days outside every grossing chart. Small app: scaled like the revenue estimate above, so the line shows the trend on the same scale.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
R$2.55 - R$100.00 per item
Google Play only shows the price range per item.
REVIEW MOMENTUM
2.0 reviews / week
  • Trendrising
  • Recent reviews average3.8 stars
  • Recent 1 and 2 star share22%
From the latest 500 written reviews, covering 1779 days. The store only returns this many, so this is the most recent slice.
RATING BREAKDOWN
12.9K ratings
5★79%
4★13%
3★3%
2★1%
1★4%

What users want

From the latest 500 reviews on the Brazil Google Play, Dec 9, 2021 to Oct 19, 2026: 22% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Login and account problems13%

14 of the 1 and 2 star reviews.

★★★★★ Unable to read NYT articles on my Kobo (via Instapaper), even after linking it to my NYT account via the Instapaper app.
★★★★★ account deleted and uninstalling app.
★★★★★ App has no delete account.
Bugs, things not working12%

13 of the 1 and 2 star reviews.

★★★★★ The latest update did NOT fix the bug of deleted articles reloading.
★★★★★ This app has lots of bugs.
★★★★★ app for Android just not working at all.
Lost data, sync, backup9%

10 of the 1 and 2 star reviews.

★★★★★ account deleted and uninstalling app.
★★★★★ The playlist is also lost if you queued articles in a list for listening, so you have to create it from scratch again.
★★★★★ Account deleted from web browser
Price and subscription7%

8 of the 1 and 2 star reviews.

★★★★★ It's seemingly a great app, but all the useful tools are behind a paywall which is ludicrously expensive.
★★★★★ Can't believe the Search function is behind a pay wall - no wonder it's put at the end of the features in description!
★★★★★ Not working well and the search function requires an expensive subscription, which quite frankly is ridiculous.
Wrong or poor results7%

8 of the 1 and 2 star reviews.

★★★★★ It keeps telling me wrong password, so I used the forgot password, they send me an email link to change password, I changed it, and every time I use new password, sorry wrong password.
★★★★★ Some items saved from Quora stated something went wrong, try again later.
★★★★★ useless for transferring articles from Pocket but seems to work ok for transferring articles directly from the internet.
Missing features7%

8 of the 1 and 2 star reviews.

★★★★★ Sometimes links that I've saved are missing which come back the other time.
★★★★★ The lack of contrast, for instance using a pale gray instead of real white in dark mode, makes the app almost unusable on many eink devices.
★★★★★ Half the articles I send to read later are full of ugly graphics and missing the actual text I want to read.
Slow, laggy, battery5%

6 of the 1 and 2 star reviews.

★★★★★ app for Apple iPad updating data very slow
★★★★★ No 1.2 or more capable voice speeds between 1 [too slow] and 1.5 [too fast].
★★★★★ Furthermore, synchronisation is laggy and title images often don't get loaded properly.
Worse after an update5%

5 of the 1 and 2 star reviews.

★★★★★ Links are not updated - invisible.
★★★★★ The latest update did NOT fix the bug of deleted articles reloading.
★★★★★ doesn't update in real time so you don't know if changes have been made, let alone if your pages or links have been saved.
WHAT THEY ASK FOR
  • I wish I could press the I icon in the popup when sharing an article to open it directly to read. 4★, Oct 18, 2026
  • Please add support for Farsi/Arabic scripts. 4★, May 28, 2026
  • please make justified alignment feature available then it will be more convenient to read 2★, Mar 19, 2026
  • It would be great to have a two-column reader view, though. 4★, Mar 18, 2026
  • Needs an easy way to export data. 4★, Feb 18, 2026
  • I can't afford the subscription version yet, which would be great for me, since I DO download some court docs that are PDF files. 5★, Feb 4, 2026
  • Also, to the developers, I suggest that you guys should add bionic reading font. 2★, Jan 14, 2026
  • 2) add more speed options to speak. 3★, Dec 16, 2025
WORDS THAT KEEP COMING UP IN BAD REVIEWS
few minutes3search function3
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Easy to use12%

39 of the 4 and 5 star reviews.

★★★★★ Very useful and easy to use.
★★★★★ Convenient and easy to use.
★★★★★ Easy to use and effectively functional.
Useful, it helps7%

25 of the 4 and 5 star reviews.

★★★★★ Very useful and easy to use.
★★★★★ Useful, but often times the app doesn't receive the articles.
★★★★★ However, It would be useful, if after sharing to Instapaper from other apps, there was a link to saved text from the popup you see after sharing.
Looks great7%

24 of the 4 and 5 star reviews.

★★★★★ so I can gather for later all the articles I happen to see whilst searching for something else, in a clean format (no ads), instead of interrupting my workflow.
★★★★★ soo good makes saving and reading websites easy and clean and fun!
★★★★★ The best productive app, it's clean and easy to use thank you
Worth the money5%

16 of the 4 and 5 star reviews.

★★★★★ One of the BEST app to study any ARTICLE ad-free
★★★★★ Great app for reading the news, free from distractions
★★★★★ Kobo teamed up with Instapaper, and you also made the premium price more affordable in India and added PDF support, which is a big deal for Android and awesome for iOS!
Great support3%

10 of the 4 and 5 star reviews.

★★★★★ Please add support for Farsi/Arabic scripts.
★★★★★ Kobo teamed up with Instapaper, and you also made the premium price more affordable in India and added PDF support, which is a big deal for Android and awesome for iOS!
★★★★★ Support for Android's "Share to …" is great.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, Brazil Google Play.

★★★★★Oct 19, 2026

Unable to read NYT articles on my Kobo (via Instapaper), even after linking it to my NYT account via the Instapaper app. I can only read previews.

★★★★★Oct 18, 2026

moved to this after the ridiculous decision to discontinue Pocket app. Instapaper is fine. I wish I could press the I icon in the popup when sharing an article to open it directly to read.

★★★★★Oct 15, 2026

Better organize for articles, thanks 👍✨

★★★★★Oct 5, 2026

Great App but Ignore the Newsletter. a classic and useful read later app. Works great. However, ignore the newsletter unless you want the most politically biased curated articles in the industry.

★★★★★Oct 4, 2026

Love this app but doesn't work sometimes. You think you have save it, but it doesn't take you back.

★★★★★Oct 2, 2026

Found no AI voice for Bengali articles

Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

Apple's ad repository couldn't be reached right now. Try again later.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title or short description.

reading4tablet4airplanes subways3devices away3away internet3internet connections3folders organization3instapaper3articles3offline3text3internet3away3way2optimized2content2read2airplanes2subways2devices2connections2web2phone2folders2

What's new in VARY

* Fixed issue with articles re-saving repeatedly on some devices. * Improved Logged-in Sites reliability on some websites. * Other minor fixes and improvements.

Store description

Instapaper is the simplest way to save and store articles for reading: offline, on-the-go, anytime, anywhere, perfectly formatted. Instapaper for Android provides a mobile and tablet-optimized Text view that makes reading Internet content a clean and uncluttered experience. Read offline, even on airplanes, subways, on elevators, or on Wi-Fi-only devices away from Internet connections. CORE FEATURES: - Saves most web pages as text only, stripping away the full-sized layout to optimize for tablet and phone screens - Distraction-free reading environment gets out of your way so you can focus on the content - Everything you download is then available **OFFLINE**, so you can read whenever you want, even on airplanes, subways, or Wi-Fi-only devices away from internet connections PLUS: - Optimized tablet interface - Adjustable fonts, text sizes, line spacing, and margins - Dark mode and brightness control for night reading - Sort your list of unread items by popularity, date, article length, and shuffle - Folders for organization - Share via web browser and any app that supports sharing - Rotation lock - Download up to 500 articles on your phone or tablet, and store unlimited articles on the Instapaper website - Folders for organization - Dictionary and Wikipedia lookups - Tilt scrolling, page-flipping - Preview links in the built-in browser without leaving the app - Search, via in-app purchase

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

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