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Instagram · Social · Canada store
#29 TOP GROSSING#2 GROSSING · SOCIAL#11 TOP FREE
View on Google Play ↗ App Store version →
Revenue a month, worldwide EST
$158.4M
Likely $85.8M to $262.1M
▲ 20.7% in 27 days
New ratings
Tracking
Daily counts start building from today
Rating
4.0 of 5
169.6M ratings in this store
Countries it ranks in
53
was 53 on Oct 14, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / MONTH · WORLDWIDE · BOTH STORES
$158.4M
Range $85.8M to $262.1M
EST. REVENUE / YEAR · WORLDWIDE
$1.9B
Google Play $39.8M + App Store $118.6M a month
LIFETIME INSTALLS (GOOGLE)
7.8B
About 44.8M per month on average since launch
WHERE IT EARNS · EST. / MONTH
  • United States #35 apps (Play), #7 overall (iOS)$48.2M · 30%
  • Japan #60 apps (Play), #24 overall (iOS)$17.2M · 11%
  • South Korea #32 apps (Play), #6 overall (iOS)$15.2M · 10%
  • United Kingdom #26 apps (Play), #6 overall (iOS)$7.8M · 5%
  • Germany #39 apps (Play), #9 overall (iOS)$5.9M · 4%
  • India #4 apps (Play), #2 overall (iOS)$4.8M · 3%
  • Italy #13 apps (Play), #3 overall (iOS)$4.5M · 3%
  • Australia #29 apps (Play), #5 overall (iOS)$4.5M · 3%
46 more countries
  • Canada #29 apps (Play), #6 overall (iOS)$4.1M · 3%
  • Brazil #9 apps (Play), #4 overall (iOS)$3.9M · 2%
  • Spain #16 apps (Play), #3 overall (iOS)$3.6M · 2%
  • France #45 apps (Play), #9 overall (iOS)$3.4M · 2%
  • Turkey #4 apps (Play), #4 overall (iOS)$3M · 2%
  • Mexico #14 apps (Play), #4 overall (iOS)$2.8M · 2%
  • Indonesia #10 apps (Play), #4 overall (iOS)$2.2M · 1%
  • UAE #7 apps (Play), #3 overall (iOS)$2M · 1%
  • Hong Kong #18 apps (Play), #6 overall (iOS)$2M · 1%
  • Taiwan #28 apps (Play), #16 overall (iOS)$1.9M · 1%
  • China #17 Photo & Video (iOS)$1.8M · 1%
  • Netherlands #30 apps (Play), #6 overall (iOS)$1.6M · 1%
  • Saudi Arabia #23 apps (Play), #14 overall (iOS)$1.4M · 1%
  • Switzerland #24 apps (Play), #7 overall (iOS)$1.2M · 1%
  • Argentina #4 apps (Play), #2 overall (iOS)$962.6K · 1%
  • Singapore #14 apps (Play), #8 overall (iOS)$947.6K · 1%
  • Thailand #23 apps (Play), #11 overall (iOS)$838.1K · 1%
  • Poland #30 apps (Play), #4 overall (iOS)$828.9K · 1%
  • Sweden #29 apps (Play), #12 overall (iOS)$699.4K · 0%
  • Malaysia #18 apps (Play), #6 overall (iOS)$675.5K · 0%
  • Chile #11 apps (Play), #3 overall (iOS)$656.4K · 0%
  • Philippines #22 apps (Play), #9 overall (iOS)$641.3K · 0%
  • Belgium #34 apps (Play), #6 overall (iOS)$631.5K · 0%
  • Portugal #10 apps (Play), #3 overall (iOS)$589.4K · 0%
  • Israel #18 apps (Play), #4 overall (iOS)$582.6K · 0%
  • Austria #35 apps (Play), #7 overall (iOS)$578K · 0%
  • New Zealand #32 apps (Play), #7 overall (iOS)$567.9K · 0%
  • Kuwait #5 apps (Play), #6 overall (iOS)$567.1K · 0%
  • Colombia #10 apps (Play), #3 overall (iOS)$529.1K · 0%
  • Qatar #7 apps (Play), #4 overall (iOS)$477K · 0%
  • Pakistan #7 apps (Play), #3 overall (iOS)$419.1K · 0%
  • South Africa #29 apps (Play), #4 overall (iOS)$418.8K · 0%
  • Greece #8 apps (Play), #3 overall (iOS)$397.3K · 0%
  • Czechia #21 apps (Play), #4 overall (iOS)$395.3K · 0%
  • Denmark #44 apps (Play), #14 overall (iOS)$375.4K · 0%
  • Finland #27 apps (Play), #8 overall (iOS)$368.8K · 0%
  • Egypt #8 apps (Play), #4 overall (iOS)$365.6K · 0%
  • Norway #39 apps (Play), #23 overall (iOS)$364.3K · 0%
  • Ireland #25 apps (Play), #9 overall (iOS)$332.2K · 0%
  • Kazakhstan #13 apps (Play), #3 overall (iOS)$323.2K · 0%
  • Romania #21 apps (Play), #7 overall (iOS)$264.6K · 0%
  • Peru #19 apps (Play), #5 overall (iOS)$239K · 0%
  • Nigeria #15 apps (Play), #3 overall (iOS)$192.2K · 0%
  • Ukraine #47 apps (Play), #8 overall (iOS)$172.4K · 0%
  • Vietnam #30 Social (Play), #98 overall (iOS)$69.4K · 0%
  • Bangladesh #10 apps (Play)$65.4K · 0%
HOW SURE ARE WE
Calibrated range: for apps in the top 50, our estimates were within about 30% of published figures for 9 of 12 apps tested. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
169.6M
AVG RATING
3.97
PRICE
Free
IN APP PURCHASES
$0.10 - $7,037.99 per item
CONTAINS ADS
Yes
LAST UPDATE
2d ago
RELEASED
Apr 3, 2012
CONTENT RATING
Teen

Last 28 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
28 / 28
COUNTRIES NOW
53 (was 20)
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026$131.2M a month
Sep 25, 2026$131.4M a month
Sep 26, 2026$130M a month
Sep 27, 2026$123.4M a month
Sep 28, 2026$124.6M a month
Sep 29, 2026$132.4M a month
Sep 30, 2026$133.2M a month
Oct 1, 2026$127.6M a month
Oct 2, 2026$124.8M a month
Oct 3, 2026$127.5M a month
Oct 4, 2026$131.4M a month
Oct 5, 2026$124M a month
Oct 6, 2026$130M a month
Oct 7, 2026$139.3M a month
Oct 8, 2026$140.7M a month
Oct 9, 2026$135.8M a month
Oct 10, 2026$155.1M a month
Oct 11, 2026$150.6M a month
Oct 12, 2026$147.2M a month
Oct 13, 2026$156.4M a month
Oct 14, 2026$155.3M a month
Oct 15, 2026$159.2M a month
Oct 16, 2026$159.1M a month
Oct 17, 2026$159.8M a month
Oct 18, 2026$146.9M a month
Oct 19, 2026$142.4M a month
Oct 20, 2026$151.4M a month
Oct 21, 2026$158.4M a month
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #4 apps · IN. Now: #4 apps · IN.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
$0.10 - $7,037.99 per item
Google Play only shows the price range per item.
REVIEW MOMENTUM
429 reviews / week
  • Recent reviews average3.7 stars
  • Recent 1 and 2 star share30%
From the latest 500 written reviews, covering 8 days. The store only returns this many, so this is the most recent slice.
RATING BREAKDOWN
169.6M ratings
5★65%
4★9%
3★4%
2★4%
1★19%

What users say

Latest reviews, Canada Google Play.

★★★★★Oct 14, 2026

super

★★★★★Oct 14, 2026

king

★★★★★Oct 14, 2026

very fast post upload hoti hai

★★★★★Oct 14, 2026

very poor software working

★★★★★Oct 14, 2026

♥️♥️

★★★★★Oct 14, 2026

ikk bhi ladki msge nhi kartiii

Apps like this

Same category, earning about as much.

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

Apple's ad repository couldn't be reached right now. Try again later.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title or short description.

instagram7share4instagram safety3moments3friends3interests3discover3videos3meta2explore2life2keep2policies2help2health2safety2

What's new in VARY

No release notes.

Store description

Little moments lead to big friendships. Share yours on Instagram. —From Meta Connect with friends, find other fans, and see what people around you are up to and into. Explore your interests and post what's going on, from your daily moments to life's highlights. Share what you’re up to and into on Insta®. - Keep up with friends on the fly with Stories and Notes that disappear after 24 hours. - Start group chats and share unfiltered moments with your Close Friends. - Share memories from recent events or trips in Feed. - Turn your life into a movie and discover short, entertaining videos on Instagram with Reels. - Customize your posts with exclusive templates, music, stickers and filters. Dive into your interests. - Watch videos from your favorite Creators and discover new content that’s personalized to your interests. - Get inspired by photos and videos from new accounts in Explore. - Discover brands and small businesses, and shop products that are relevant to your personal style. Some Instagram features may not be available in your country or region. Terms and Policies - https://help.instagram.com/581066165581870 Consumer Health Privacy Policy: https://privacycenter.instagram.com/policies/health Learn how we're working to help keep our communities safe across Meta technologies at the Instagram Safety Center: https://about.instagram.com/safety

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

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