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GOOGLE PLAY

Instagram

Instagram · Social · United States store
#35 TOP GROSSING#4 GROSSING · SOCIAL#11 TOP FREE
View on Google Play ↗ App Store version →

Revenue

Estimated from today's grossing charts in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / MONTH · WORLDWIDE · BOTH STORES
$158.4M
Range $85.8M to $262.1M
EST. REVENUE / YEAR · WORLDWIDE
$1.9B
Google Play $39.8M + App Store $118.6M a month
LIFETIME INSTALLS (GOOGLE)
7.8B
About 44.8M per month on average since launch
WHERE IT EARNS · EST. / MONTH
  • United States #35 apps (Play), #7 overall (iOS)$48.2M · 30%
  • Japan #60 apps (Play), #24 overall (iOS)$17.2M · 11%
  • South Korea #32 apps (Play), #6 overall (iOS)$15.2M · 10%
  • United Kingdom #26 apps (Play), #6 overall (iOS)$7.8M · 5%
  • Germany #39 apps (Play), #9 overall (iOS)$5.9M · 4%
  • India #4 apps (Play), #2 overall (iOS)$4.8M · 3%
  • Italy #13 apps (Play), #3 overall (iOS)$4.5M · 3%
  • Australia #29 apps (Play), #5 overall (iOS)$4.5M · 3%
46 more countries
  • Canada #29 apps (Play), #6 overall (iOS)$4.1M · 3%
  • Brazil #9 apps (Play), #4 overall (iOS)$3.9M · 2%
  • Spain #16 apps (Play), #3 overall (iOS)$3.6M · 2%
  • France #45 apps (Play), #9 overall (iOS)$3.4M · 2%
  • Turkey #4 apps (Play), #4 overall (iOS)$3M · 2%
  • Mexico #14 apps (Play), #4 overall (iOS)$2.8M · 2%
  • Indonesia #10 apps (Play), #4 overall (iOS)$2.2M · 1%
  • UAE #7 apps (Play), #3 overall (iOS)$2M · 1%
  • Hong Kong #18 apps (Play), #6 overall (iOS)$2M · 1%
  • Taiwan #28 apps (Play), #16 overall (iOS)$1.9M · 1%
  • China #17 Photo & Video (iOS)$1.8M · 1%
  • Netherlands #30 apps (Play), #6 overall (iOS)$1.6M · 1%
  • Saudi Arabia #23 apps (Play), #14 overall (iOS)$1.4M · 1%
  • Switzerland #24 apps (Play), #7 overall (iOS)$1.2M · 1%
  • Argentina #4 apps (Play), #2 overall (iOS)$962.6K · 1%
  • Singapore #14 apps (Play), #8 overall (iOS)$947.6K · 1%
  • Thailand #23 apps (Play), #11 overall (iOS)$838.1K · 1%
  • Poland #30 apps (Play), #4 overall (iOS)$828.9K · 1%
  • Sweden #29 apps (Play), #12 overall (iOS)$699.4K · 0%
  • Malaysia #18 apps (Play), #6 overall (iOS)$675.5K · 0%
  • Chile #11 apps (Play), #3 overall (iOS)$656.4K · 0%
  • Philippines #22 apps (Play), #9 overall (iOS)$641.3K · 0%
  • Belgium #34 apps (Play), #6 overall (iOS)$631.5K · 0%
  • Portugal #10 apps (Play), #3 overall (iOS)$589.4K · 0%
  • Israel #18 apps (Play), #4 overall (iOS)$582.6K · 0%
  • Austria #35 apps (Play), #7 overall (iOS)$578K · 0%
  • New Zealand #32 apps (Play), #7 overall (iOS)$567.9K · 0%
  • Kuwait #5 apps (Play), #6 overall (iOS)$567.1K · 0%
  • Colombia #10 apps (Play), #3 overall (iOS)$529.1K · 0%
  • Qatar #7 apps (Play), #4 overall (iOS)$477K · 0%
  • Pakistan #7 apps (Play), #3 overall (iOS)$419.1K · 0%
  • South Africa #29 apps (Play), #4 overall (iOS)$418.8K · 0%
  • Greece #8 apps (Play), #3 overall (iOS)$397.3K · 0%
  • Czechia #21 apps (Play), #4 overall (iOS)$395.3K · 0%
  • Denmark #44 apps (Play), #14 overall (iOS)$375.4K · 0%
  • Finland #27 apps (Play), #8 overall (iOS)$368.8K · 0%
  • Egypt #8 apps (Play), #4 overall (iOS)$365.6K · 0%
  • Norway #39 apps (Play), #23 overall (iOS)$364.3K · 0%
  • Ireland #25 apps (Play), #9 overall (iOS)$332.2K · 0%
  • Kazakhstan #13 apps (Play), #3 overall (iOS)$323.2K · 0%
  • Romania #21 apps (Play), #7 overall (iOS)$264.6K · 0%
  • Peru #19 apps (Play), #5 overall (iOS)$239K · 0%
  • Nigeria #15 apps (Play), #3 overall (iOS)$192.2K · 0%
  • Ukraine #47 apps (Play), #8 overall (iOS)$172.4K · 0%
  • Vietnam #30 Social (Play), #98 overall (iOS)$69.4K · 0%
  • Bangladesh #10 apps (Play)$65.4K · 0%
HOW SURE ARE WE
Calibrated range: for apps in the top 50, our estimates were within about 30% of published figures for 9 of 12 apps tested. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
169.6M
AVG RATING
3.99
PRICE
Free
IN APP PURCHASES
$0.19 - $10,000.00 per item
CONTAINS ADS
Yes
LAST UPDATE
2d ago
RELEASED
Apr 3, 2012
CONTENT RATING
Teen

Last 28 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
28 / 28
COUNTRIES NOW
53 (was 20)
EST. REVENUE FROM CHARTS, DAILY · GOOGLE PLAY ONLY EST
Show daily values
Sep 24, 2026$33.5M · 20 countries
Sep 25, 2026$33.5M · 20 countries
Sep 26, 2026$33.3M · 20 countries
Sep 27, 2026$33.3M · 20 countries
Sep 28, 2026$33.7M · 20 countries
Sep 29, 2026$34.1M · 20 countries
Sep 30, 2026$34.4M · 20 countries
Oct 1, 2026$33.5M · 20 countries
Oct 2, 2026$33.8M · 20 countries
Oct 3, 2026$33.9M · 20 countries
Oct 4, 2026$33.8M · 20 countries
Oct 5, 2026$34.4M · 20 countries
Oct 6, 2026$33.7M · 20 countries
Oct 7, 2026$34M · 20 countries
Oct 8, 2026$34.4M · 20 countries
Oct 9, 2026$34.3M · 20 countries
Oct 10, 2026$39.8M · 53 countries
Oct 11, 2026$39.6M · 53 countries
Oct 12, 2026$39.5M · 53 countries
Oct 13, 2026$39.4M · 53 countries
Oct 14, 2026$39.9M · 53 countries
Oct 15, 2026$39.6M · 53 countries
Oct 16, 2026$39.6M · 53 countries
Oct 17, 2026$40M · 53 countries
Oct 18, 2026$38.8M · 53 countries
Oct 19, 2026$38.6M · 53 countries
Oct 20, 2026$39.8M · 53 countries
Oct 21, 2026$39.8M · 53 countries
Best rank Sep 24, 2026: #4 apps · IN. Now: #4 apps · IN. Days at zero are days outside every grossing chart.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
$0.19 - $10,000.00 per item
Google Play only shows the price range per item.
REVIEW MOMENTUM
435 reviews / week
  • Recent reviews average3.7 stars
  • Recent 1 and 2 star share30%
From the latest 500 written reviews, covering 8 days. The store only returns this many, so this is the most recent slice.
RATING BREAKDOWN
169.6M ratings
5★66%
4★8%
3★4%
2★3%
1★19%

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

Apple's ad repository couldn't be reached right now. Try again later.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title or short description.

instagram7share4instagram safety3moments3friends3interests3discover3videos3meta2explore2life2keep2policies2help2health2safety2

What's new in VARY

No release notes.

Store description

Little moments lead to big friendships. Share yours on Instagram. —From Meta Connect with friends, find other fans, and see what people around you are up to and into. Explore your interests and post what's going on, from your daily moments to life's highlights. Share what you’re up to and into on Insta®. - Keep up with friends on the fly with Stories and Notes that disappear after 24 hours. - Start group chats and share unfiltered moments with your Close Friends. - Share memories from recent events or trips in Feed. - Turn your life into a movie and discover short, entertaining videos on Instagram with Reels. - Customize your posts with exclusive templates, music, stickers and filters. Dive into your interests. - Watch videos from your favorite Creators and discover new content that’s personalized to your interests. - Get inspired by photos and videos from new accounts in Explore. - Discover brands and small businesses, and shop products that are relevant to your personal style. Some Instagram features may not be available in your country or region. Terms and Policies - https://help.instagram.com/581066165581870 Consumer Health Privacy Policy: https://privacycenter.instagram.com/policies/health Learn how we're working to help keep our communities safe across Meta technologies at the Instagram Safety Center: https://about.instagram.com/safety

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

United KingdomGermanyJapanBrazilIndia

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