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Picture Insect: Bug Identifier icon
GOOGLE PLAY

Picture Insect: Bug Identifier

Next Vision Limited · Education · United States store
#54 GROSSING · EDUCATION
View on Google Play ↗ Instagram card App Store version →
Revenue a month, worldwide EST
$135.6K
Likely $45.2K to $406.7K
▼ 79.3% in 14 days
New ratings
+7
in 2 days, 40K in total
New installs
+904
in 2 days, exact count from Google
Countries it ranks in
35
was 35 on Oct 17, 2026

Revenue

Estimated from the grossing charts of Oct 24, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$1.6M
Both stores combined. Small app estimate, so no split per store
LIFETIME INSTALLS (GOOGLE)
7.4M
About 87.4K per month on average since launch
WHERE IT EARNS · EST. / MONTH
  • United States #54 Education (Play), #63 Education (iOS)$81.1K · 60%
  • Philippines #99 Education (Play)$14.7K · 11%
  • Germany #57 Education (Play)$7.3K · 5%
  • Canada #88 Education (iOS)$6.1K · 5%
  • France #78 Education (iOS)$4.3K · 3%
  • United Kingdom #74 Education (Play)$3.2K · 2%
  • Vietnam #97 Education (Play)$2.3K · 2%
  • Czechia #97 Education (Play)$1.8K · 1%
29 more countries
  • Belgium #99 Education (Play), #75 Education (iOS)$1.7K · 1%
  • Switzerland #70 Education (iOS)$1.5K · 1%
  • Netherlands #100 Education (Play)$1.5K · 1%
  • Egypt #96 Education (Play)$798 · 1%
  • Austria #65 Education (iOS)$672 · 0%
  • Ukraine #94 Education (Play)$669 · 0%
  • Chile #99 Education (Play), #99 Education (iOS)$646 · 0%
  • Thailand #97 Education (Play)$600 · 0%
  • Norway #98 Education (Play)$566 · 0%
  • Romania #99 Education (Play)$565 · 0%
  • Argentina #99 Education (Play)$541 · 0%
  • Saudi Arabia #97 Education (Play)$492 · 0%
  • Colombia #100 Education (Play)$477 · 0%
  • Israel #97 Education (Play)$446 · 0%
  • Pakistan #94 Education (Play)$326 · 0%
  • UAE #96 Education (Play)$300 · 0%
  • Nigeria #94 Education (Play)$296 · 0%
  • Finland #98 Education (Play)$284 · 0%
  • Kazakhstan #96 Education (Play)$283 · 0%
  • New Zealand #99 Education (Play)$271 · 0%
  • Denmark #98 Education (Play)$260 · 0%
  • Singapore #99 Education (Play)$257 · 0%
  • Portugal #99 Education (Play)$257 · 0%
  • Greece #98 Education (Play)$213 · 0%
  • Malaysia #98 Education (Play)$200 · 0%
  • Ireland #99 Education (Play)$181 · 0%
  • Peru #99 Education (Play)$179 · 0%
  • Bangladesh #93 Education (Play)$109 · 0%
  • South Africa #98 Education (Play)$88 · 0%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (798 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
40K
AVG RATING
4.27
PRICE
Free
IN APP PURCHASES
$2.99 - $39.99 per item
CONTAINS ADS
No
LAST UPDATE
187d ago
RELEASED
Oct 18, 2019
CONTENT RATING
Everyone

Last 30 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
30 / 30
COUNTRIES NOW
35 (was 9)
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 25, 2026$513K a month
Sep 26, 2026$511K a month
Sep 27, 2026$508K a month
Sep 28, 2026$491.8K a month
Sep 29, 2026$351.8K a month
Sep 30, 2026$356.7K a month
Oct 1, 2026$496.8K a month
Oct 2, 2026$337.8K a month
Oct 3, 2026$322.4K a month
Oct 4, 2026$336.3K a month
Oct 5, 2026$346.5K a month
Oct 6, 2026$372K a month
Oct 7, 2026$454.6K a month
Oct 8, 2026$365.4K a month
Oct 9, 2026$465.7K a month
Oct 10, 2026$656.5K a month
Oct 11, 2026$472.5K a month
Oct 12, 2026$463.3K a month
Oct 13, 2026$376K a month
Oct 14, 2026$366K a month
Oct 15, 2026$464K a month
Oct 16, 2026$448.4K a month
Oct 17, 2026$423.9K a month
Oct 18, 2026$433.5K a month
Oct 19, 2026$399.7K a month
Oct 20, 2026$414.9K a month
Oct 21, 2026$443.5K a month
Oct 22, 2026not in a grossing chart
Oct 23, 2026$399.3K a month
Oct 24, 2026$135.6K a month
The same estimate as the headline, saved every day. Best rank Sep 25, 2026: #35 Education · CA. Now: #54 Education · US.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
$2.99 - $39.99 per item
Google Play only shows the price range per item.
REVIEW MOMENTUM
6.7 reviews / week
  • Trendfalling
  • Recent reviews average3.3 stars
  • Recent 1 and 2 star share41%
From the latest 500 written reviews, covering 521 days. The store only returns this many, so this is the most recent slice.
RATING BREAKDOWN
40K ratings
5★73%
4★9%
3★3%
2★2%
1★13%

What users want

From the latest 500 reviews on the United States Google Play, May 21, 2025 to Oct 22, 2026: 41% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription54%

109 of the 1 and 2 star reviews.

★★★★★ used for 2 days on the 7day free trial and cancelled it but have now charged my phonebill with the 27.99 yearly subscription but I wouldn't use its so cancelled after 2 days of the 7day free trial and now gp saying…
★★★★★ *DON'T USE THIS APP THEY WILL STEAL YOUR MONEY!
★★★★★ charging after a trial is not free false advertisement 😕
Bugs, things not working13%

27 of the 1 and 2 star reviews.

★★★★★ this app lie to me it said a certain bug will hurt the plants and I went to Google and searched up and Google said the truth Google saidDiet Myth: They do not eat mosquitoes.
★★★★★ It doesnt accuratly identify bugs, it just guesses them.
★★★★★ the app is mid to mediocre at detecting bugs, but my main problem is that the app purposely gate keeps effects on humans.
Wrong or poor results7%

14 of the 1 and 2 star reviews.

★★★★★ it got every one of them wrong and even said one with significant venom was relatively harmless.
★★★★★ If you hit the wrong button, you'll end up with a $30 bill and no chance of a refund.
★★★★★ [T.L.D.R.]: App cannot identify most species.(gets them wrong).
Limits, credits, locked features6%

13 of the 1 and 2 star reviews.

★★★★★ The free trial cannot be activated without a credit card.
★★★★★ Anyways to view information that could save your life you have to pay a subscription!" and so...
★★★★★ I'm not even able to use this app without giving them my credit card information.
Login and account problems6%

12 of the 1 and 2 star reviews.

★★★★★ just now looking at my Google play account noticing this app still charged me $29.99.
★★★★★ This caused me to go negative in my bank account!
★★★★★ I got a new phone and despite multiple attempts to transfer, password, recovery codes, it did not transfer.
No customer support2%

5 of the 1 and 2 star reviews.

★★★★★ Best to just cancel I emailed support but got no response; I cancelled but they will not refund, so I am paying until July for an app that I can no longer access.
★★★★★ I have contacted them directly however have received no response to remedy this.
★★★★★ I emailed the email they provided in their response for personal support over 18 hours ago, but they have not responded to that.
Missing features2%

5 of the 1 and 2 star reviews.

★★★★★ This site is either in its early stages of development or as an absolute joke And there's no way to delete your account And I wrote email after email to try to get them To delete my account so I would not be charged…
★★★★★ in this app never tell us shows what does species is that you actually took a picture of I showed you three options of what you're possibly looking at but never the accurate one the camera is junk there's no way to…
★★★★★ No way to use without giving your card.
Too many ads2%

4 of the 1 and 2 star reviews.

★★★★★ charging after a trial is not free false advertisement 😕
★★★★★ if you can work around the ads, and it's not making you rewatch due to highly suspect 'error cannot access gallery' ...
★★★★★ not worth dealing with constant ads
WHAT THEY ASK FOR
  • I wish I could make folders to organize all my bugs. 4★, Jul 30, 2026
  • I do highly recommend if you're needing to find out about an insect it's very simple to use take a picture automatically search it up for the most part you get most of the information that you're needing to get if you… 5★, Jul 22, 2026
  • I wish it would show more stock photos once you figure out what the insect is. 5★, Jul 14, 2026
  • One suggestion: please add adult snakeflies to the database. 4★, Jun 17, 2026
  • There should be an easier way of contacting support so they can add more bugs to the list. 3★, Apr 23, 2026
  • the app free trial didn't get my cancelation and it changed me the full subscription I want a refund. 1★, Mar 20, 2026
  • wish it had sound identification 3★, Jan 30, 2026
  • I was finally able to figure out the name of the household casebearer 😅 a dark mode would be nice, but the app works great! 5★, Nov 3, 2025
WORDS THAT KEEP COMING UP IN BAD REVIEWS
free trial29day free16day trial8credit card5google play4subscription based4year subscription4free day4play store4payment info4immediately charged3automatically charged3
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Useful, it helps14%

37 of the 4 and 5 star reviews.

★★★★★ Fairly accurate and helpful.
★★★★★ Seriously don't want to live without this app OMG it's SO useful
★★★★★ I have really enjoyed this app.it has been very helpful in identifying different insects around my house.its good to know which insects are dangerous and which insects are safe.i can always look back at my collection…
Accurate, great results14%

37 of the 4 and 5 star reviews.

★★★★★ Fairly accurate and helpful.
★★★★★ app is always 100% accurate on identifying insects for me
★★★★★ great app, easy to use and accurate
Easy to use7%

20 of the 4 and 5 star reviews.

★★★★★ great app, easy to use and accurate
★★★★★ I do highly recommend if you're needing to find out about an insect it's very simple to use take a picture automatically search it up for the most part you get most of the information that you're needing to get if you…
★★★★★ genuinely use this app very often and its simple and easy to use.
Worth the money7%

18 of the 4 and 5 star reviews.

★★★★★ Completely amazing app - identifies all bugs accurately and extremely fast, as someone into entomology this app is perfect for me :) also a few people are complaining about the price but you do not need the…
★★★★★ I use the free part of it.
★★★★★ very good free tier, and a reasonably priced pro tier too.
Fast5%

15 of the 4 and 5 star reviews.

★★★★★ I now have instant results by just photographing the insect.
★★★★★ Completely amazing app - identifies all bugs accurately and extremely fast, as someone into entomology this app is perfect for me :) also a few people are complaining about the price but you do not need the…
★★★★★ But I'm not so I didn't, but a freaking awesome app anyway: instant, correct identification!

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States Google Play.

★★★★★Oct 22, 2026

I love using this app to identify bugs. I used to be scared of them, but I find them fascinating now.

★★★★★Oct 20, 2026

used for 2 days on the 7day free trial and cancelled it but have now charged my phonebill with the 27.99 yearly subscription but I wouldn't use its so cancelled after 2 days of the 7day free trial and now gp saying they wont refund me joke of an app

★★★★★Oct 17, 2026

Fairly accurate and helpful. It would be helpful to know if the insect is Native to the area where found.

★★★★★Oct 17, 2026

can't sign in

★★★★★Oct 12, 2026

groovy

★★★★★Oct 10, 2026

posted a purple caterpillar and it identified a species with a black and red caterpillar. Ain't worth the price.

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Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

STATUS
Running now
FIRST SEEN
Jan 13, 2026
AD VARIATIONS
22
EU COUNTRIES
11
WHERE
Search results in AT, BE, DE, DK, ES, FI, FR, IE, IT, NL, SE. Formats: Icon + Asset Ad, Icon Ad. Last impression Oct 19, 2026.
AD TEXT
  • Identification & Pest Control
  • Insekten und Spinnen bestimmen
  • Insectes, araignées Identifier
  • Riconoscere insetti dalle foto
  • Insect, spinnen Identificatie
  • Identificar insectos y arañas
Ad creativeAd creativeAd creativeAd creativeAd creativeAd creative

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here. Shown for the App Store version (Picture Insect: Bug Identifier).

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title or short description.

insect15picture insect5insect bites3detection control3picture3pest3identify3species3technology2photo2phone2got2spiders2high2bites2tips2keep2detection2control2

What's new in 2.9.1

- Improved identification accuracy. Also added more interesting content for insects that are active in the season.

Store description

Picture insect is an easy-to-use insect identifier tool that utilizes AI technology. Simply take a photo of an insect or upload one from your phone gallery, and the app will tell you all about it in a second. Got bitten by an unknown insect but not sure about its toxicity? Wonder the name of the moth you got in your mothing activity? Found pests in your home garden and want to find solutions to get rid of them? Open the Picture Insect app and point your phone camera toward the insect/pest, and you will have your puzzles solved. Get the Picture Insect app today and join a community of over 3 million insect enthusiasts worldwide. Key Features: Fast and accurate insect ID - Instantly identify butterflies, moths, and spiders with AI photo recognition technology. Identify 4,000+ species of insect species with incredible accuracy. Rich insect learning resources - Full encyclopedia of insects which includes names, appearance, high-definition images, FAQs, characteristics, and more. High-quality articles on the insect field. Your real insect guidebook. Insect bites reference - Learn about hazardous insect bites like spiders, mosquitoes, and ants to get prevention tips. Keep your family safe. Pest detection & control tips - Scan the bug to identify whether it's a pest, and get helpful info and detection and control hacks. Record your observation - Keep track of identified species in your personal collection and easily share them with your friends.

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

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