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Essembl : Daily Outfit Planner icon
GOOGLE PLAY

Essembl : Daily Outfit Planner

Essembl SA · Lifestyle · Germany store
#35 GROSSING · LIFESTYLE
View on Google Play ↗ Instagram card App Store version →
Revenue a month, worldwide EST
$61.8K
Likely $20.6K to $185.3K
New ratings
Tracking
Daily counts start building from today
Rating
4.2 of 5
12.4K ratings in this store
Countries it ranks in
1
was 0 on Oct 15, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$741K
Both stores combined. Small app estimate, so no split per store
LIFETIME INSTALLS (GOOGLE)
1.2M
About 41.9K per month on average since launch
WHERE IT EARNS · EST. / MONTH
  • Germany #36 Lifestyle (Play), #23 Lifestyle (iOS)$36K · 58%
  • Austria #13 Lifestyle (iOS)$6.7K · 11%
  • Switzerland #19 Lifestyle (iOS)$5.6K · 9%
  • Spain #77 Lifestyle (iOS)$3.1K · 5%
  • Denmark #18 Lifestyle (iOS)$2.7K · 4%
  • UAE #32 Lifestyle (iOS)$2.1K · 3%
  • Israel #25 Lifestyle (iOS)$1.7K · 3%
  • Finland #40 Lifestyle (iOS)$969 · 2%
8 more countries
  • New Zealand #95 Lifestyle (iOS)$676 · 1%
  • Pakistan #25 Lifestyle (iOS)$470 · 1%
  • Portugal #63 Lifestyle (iOS)$424 · 1%
  • Ireland #97 Lifestyle (iOS)$389 · 1%
  • Egypt #31 Lifestyle (iOS)$352 · 1%
  • Greece #91 Lifestyle (iOS)$208 · 0%
  • Kazakhstan #74 Lifestyle (iOS)$159 · 0%
  • Romania #84 Lifestyle (iOS)$151 · 0%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (314 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
12.4K
AVG RATING
4.21
PRICE
Free
IN APP PURCHASES
€5.49 - €124.99 if billed through Play
CONTAINS ADS
No
LAST UPDATE
4d ago
RELEASED
May 27, 2024
CONTENT RATING
USK: All ages

Last 29 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
2 / 29
COUNTRIES NOW
1 (was 0)
EST. REVENUE FROM CHARTS, DAILY · BOTH STORES ONLY EST
Show daily values
Sep 24, 2026not in a grossing chart
Sep 25, 2026not in a grossing chart
Sep 26, 2026not in a grossing chart
Sep 27, 2026not in a grossing chart
Sep 28, 2026not in a grossing chart
Sep 29, 2026not in a grossing chart
Sep 30, 2026not in a grossing chart
Oct 1, 2026not in a grossing chart
Oct 2, 2026not in a grossing chart
Oct 3, 2026not in a grossing chart
Oct 4, 2026not in a grossing chart
Oct 5, 2026not in a grossing chart
Oct 6, 2026not in a grossing chart
Oct 7, 2026not in a grossing chart
Oct 8, 2026not in a grossing chart
Oct 9, 2026not in a grossing chart
Oct 10, 2026not in a grossing chart
Oct 11, 2026not in a grossing chart
Oct 12, 2026not in a grossing chart
Oct 13, 2026not in a grossing chart
Oct 14, 2026not in a grossing chart
Oct 15, 2026not in a grossing chart
Oct 16, 2026not in a grossing chart
Oct 17, 2026not in a grossing chart
Oct 18, 2026not in a grossing chart
Oct 19, 2026not in a grossing chart
Oct 20, 2026not in a grossing chart
Oct 21, 2026$3.4K · 1 country
Oct 22, 2026$3.5K · 1 country
Best rank Sep 24, 2026: not ranked. Now: #35 Lifestyle · DE. Days at zero are days outside every grossing chart. Small app: scaled like the revenue estimate above, so the line shows the trend on the same scale.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
€5.49 - €124.99 if billed through Play
Google Play only shows the price range per item.
REVIEW MOMENTUM
17 reviews / week
  • Trendfalling
  • Recent reviews average3.5 stars
  • Recent 1 and 2 star share32%
From the latest 500 written reviews, covering 207 days. The store only returns this many, so this is the most recent slice.
RATING BREAKDOWN
12.3K ratings
5★67%
4★16%
3★3%
2★2%
1★13%

What users want

From the latest 500 reviews on the Germany Google Play, Mar 29, 2026 to Oct 21, 2026: 32% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription44%

72 of the 1 and 2 star reviews.

★★★★★ But after some time it made it impossible to use this app without buying the premium yeah I know some of the features were restricted behind the pay wall but it was ok because I was able to use the main concepts of…
★★★★★ so no monthly subscription?
★★★★★ I had read a couple reviews that the owner responded to and said they would give a refund back no matter the timeline if someone wasn't happy.
Limits, credits, locked features13%

21 of the 1 and 2 star reviews.

★★★★★ I thought i didn't have to pay for anything
★★★★★ the fact that I have to pay to use it is an automatic one star.
★★★★★ I paid for a subscription which seemed amazing ay first and then suddenly you're asked to pay even more for Pro to keep the AI outfit generated outfits even though that wasn't clear in the beginning that it was for a…
Login and account problems11%

18 of the 1 and 2 star reviews.

★★★★★ so many ads about the app during the onboarding experience whilst you're trying to sign up to the app - ridiculous experience.
★★★★★ makes you pay for a subscription and then claims it hasnt worked even though the moneys left my account.
★★★★★ The app got stuck while I was filling out my details during initial signup, so had to enter and exit multiple times to even get past onboarding.
Bugs, things not working4%

7 of the 1 and 2 star reviews.

★★★★★ It's also very glitchy and doesnt really work too great.
★★★★★ nd then when I tried to delete my account altogether the app started glitching and wouldn't let me logout at all.
★★★★★ AI doesn't work, I created an account and it doesn't recognize that I already completed the setup profile and now it wants me to do it all over again.
Too many ads4%

6 of the 1 and 2 star reviews.

★★★★★ so many ads about the app during the onboarding experience whilst you're trying to sign up to the app - ridiculous experience.
★★★★★ when you open and set up everything, before you can even use it , it immediately wants you to pay and one of the advertisements that i saw said that this app was free, so im rating this one star for false advertising…
★★★★★ make the app paid if you want cash, but if the goal is to make it free, users should be allowed to use an app they downloaded, even if ads are necessary.
Wrong or poor results2%

3 of the 1 and 2 star reviews.

★★★★★ pro version is mandatory then they push pro MAX because their base paid version is useless slop
★★★★★ useless app don't install
No customer support2%

3 of the 1 and 2 star reviews.

★★★★★ I reached out via app (July), via Instagram (July) and via email (August) with no reply whatsoever.
★★★★★ I've emailed repeatedly and had no response.
★★★★★ I emailed multiple contact emails as there is not a clear option when searching.
Slow, laggy, battery1%

2 of the 1 and 2 star reviews.

★★★★★ app tends to be quite slow.
★★★★★ when I opened it , i got stucked in the loading thingy.
WHAT THEY ASK FOR
  • if we could have more detailed categories of clothing, and be able to edit them so that the Ai doesnt accidently add a jacket as a normal top. 3★, Oct 14, 2026
  • the ability to scale and rotate images would be awesome 3★, Oct 14, 2026
  • I'm sur the app is amazing but they should have a free plan. 4★, Oct 4, 2026
  • i would love it if it was free, 2 stars because i do like the focus of this app and the fact that it have AI, but i wasnt able to actually use it because i had to pay 2★, Aug 9, 2026
  • i wish you could assemble your own outfit, not just use ai for your catalogue. 3★, Jun 26, 2026
  • wish it recognised dresses. 3★, Jun 26, 2026
  • I love the idea, its very creative and useful, but the app itself needs a lot of work. 1★, Jun 25, 2026
  • not worth the money unfortunately, would be amazing if it worked like it advertises, but until then give the free trial a go and then decide. 3★, Jun 20, 2026
WORDS THAT KEEP COMING UP IN BAD REVIEWS
free trial14credit card5go through4free version4paid version3im not paying3costs money3days free3
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Useful, it helps8%

25 of the 4 and 5 star reviews.

★★★★★ damn this app is a life saver
★★★★★ It's an extremely useful app, it's necessary to have this app in every mobile man, it was on my old phone too, and I'm downloading this app on my new phone also, for me it's mandatory to have this app…
★★★★★ I don't have to think about what to wear for 1 hour anymore, it's really helpful
Worth the money3%

9 of the 4 and 5 star reviews.

★★★★★ I'm sur the app is amazing but they should have a free plan.
★★★★★ this is good no payment just free
★★★★★ its one of those apps that is "free" so you download it, but as soon as you do so it requires you to pay in order to actual use it.
Easy to use1%

4 of the 4 and 5 star reviews.

★★★★★ very easy to set up and is a good confidence booster
★★★★★ It's easy enough to manually remove them tho, so not a showstopper.
★★★★★ it nice and easy to work with
Looks great1%

3 of the 4 and 5 star reviews.

★★★★★ very good interface I like it
★★★★★ nice and interactive interface...
★★★★★ seems good so far nice ui
Fast1%

3 of the 4 and 5 star reviews.

★★★★★ great customer service, fast and reliable
★★★★★ got it to work, rest of the onboarding was smooth as butter.
★★★★★ I had an unexpected charge after a free trial and Viktor helped me get it sorted fast.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, Germany Google Play.

★★★★★Oct 21, 2026

Trash. makes you go through all this setup just to require payment. nah. I'm not even gunna take a chance on it.

★★★★★Oct 20, 2026

get charge meaning

★★★★★Oct 18, 2026

very nice ☺️

★★★★★Oct 18, 2026

love you

★★★★★Oct 17, 2026

, 👍

★★★★★Oct 16, 2026

it's so good it made me realise that i have clothes

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Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

STATUS
Stopped
FIRST SEEN
Jul 14, 2026
AD VARIATIONS
40
EU COUNTRIES
5
WHERE
Search results in AT, DE, DK, IE, LU. Formats: Icon + Asset Ad, Icon Ad. Last impression Oct 1, 2026.
AD TEXT
  • Dein täglicher Style Maker
  • Daily Style Maker
Ad creativeAd creativeAd creativeAd creativeAd creativeAd creative

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here. Shown for the App Store version (Essembl: Outfit Planner).

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and Shorts

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title or short description.

essembl3

What's new in 1.0.0

Meet the new Essembl! A brand-new design, built around four tabs: • Today: daily outfits for the weather and your plans, at the time you choose • Studio: build outfits on a canvas, get ideas and a Rate me score • Rate my look: snap a selfie, get tips, add what you're wearing to your wardrobe • Shop: find what your wardrobe is missing, and style it with your own clothes Plus outfit folders, a new widget, sharing to WhatsApp, and lots of fixes.

Store description

Meet Essembl, the future of personal styling! With Essembl, fashion meets technology, simplifying how you choose, wear, and buy clothes. Whether you’re dressing for the weather, an occasion, or just your mood, Essembl is your go-to style assistant.

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

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