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Barbie Magical Fashion icon
GOOGLE PLAY

Barbie Magical Fashion

Budge Studios · Casual · United States store
NOT IN TOP 100 HERE
View on Google Play ↗ Instagram card App Store version →
Revenue a month, worldwide EST
$48.5K
Likely $16.2K to $145.6K
New ratings
Tracking
Daily counts start building from today
Rating
4.4 of 5
416.7K ratings in this store
Countries it ranks in
0
was 0 on Oct 15, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$582.6K
3339 new ratings a month on average since launch
LIFETIME INSTALLS (GOOGLE)
101.8M
About 720.9K per month on average since launch
WHERE ITS USERS ARE · SHARE OF RATINGS
  • United States 224.8K ratings47%
  • Brazil 40.2K ratings8%
  • United Kingdom 33.2K ratings7%
  • Australia 23.7K ratings5%
  • Canada 20.5K ratings4%
  • France 17.7K ratings4%
  • Germany 15.8K ratings3%
  • Turkey 15.8K ratings3%
HOW SURE ARE WE
Not in any grossing chart, so this comes from ratings growth (3339 new ratings a month on average since launch): revenue grows with new ratings, more slowly for apps that collect ratings fast. Tested on 418 apps with verified revenue: typically off by about 2 times, and big earners tend to come out low. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
416.7K
AVG RATING
4.44
PRICE
Free
IN APP PURCHASES
$0.99 - $9.99 per item
CONTAINS ADS
Yes
LAST UPDATE
313d ago
RELEASED
Jan 23, 2015
CONTENT RATING
Everyone

Last 29 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
0 / 29
COUNTRIES NOW
0 (was 0)
EST. REVENUE FROM CHARTS, DAILY · BOTH STORES ONLY EST
Show daily values
Sep 24, 2026not in a grossing chart
Sep 25, 2026not in a grossing chart
Sep 26, 2026not in a grossing chart
Sep 27, 2026not in a grossing chart
Sep 28, 2026not in a grossing chart
Sep 29, 2026not in a grossing chart
Sep 30, 2026not in a grossing chart
Oct 1, 2026not in a grossing chart
Oct 2, 2026not in a grossing chart
Oct 3, 2026not in a grossing chart
Oct 4, 2026not in a grossing chart
Oct 5, 2026not in a grossing chart
Oct 6, 2026not in a grossing chart
Oct 7, 2026not in a grossing chart
Oct 8, 2026not in a grossing chart
Oct 9, 2026not in a grossing chart
Oct 10, 2026not in a grossing chart
Oct 11, 2026not in a grossing chart
Oct 12, 2026not in a grossing chart
Oct 13, 2026not in a grossing chart
Oct 14, 2026not in a grossing chart
Oct 15, 2026not in a grossing chart
Oct 16, 2026not in a grossing chart
Oct 17, 2026not in a grossing chart
Oct 18, 2026not in a grossing chart
Oct 19, 2026not in a grossing chart
Oct 20, 2026not in a grossing chart
Oct 21, 2026not in a grossing chart
Oct 22, 2026not in a grossing chart
Best rank Sep 24, 2026: not ranked. Now: not ranked. Days at zero are days outside every grossing chart.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
$0.99 - $9.99 per item
Google Play only shows the price range per item.
REVIEW MOMENTUM
6.0 reviews / week
  • Trendsteady
  • Recent reviews average3.5 stars
  • Recent 1 and 2 star share32%
From the latest 500 written reviews, covering 583 days. The store only returns this many, so this is the most recent slice.
RATING BREAKDOWN
416.7K ratings
5★77%
4★8%
3★5%
2★3%
1★7%

What users want

From the latest 500 reviews on the United States Google Play, Mar 18, 2025 to Oct 19, 2026: 32% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription18%

29 of the 1 and 2 star reviews.

★★★★★ needs a monthly subscription to unlock anything.
★★★★★ I say this as a parent, it is disgusting to lock everything and force a subscription onto anyone that uses this app.
★★★★★ it's a nice game but I can't subscribe my mom won't let me and then I can only play party and I can only use two people
Limits, credits, locked features17%

27 of the 1 and 2 star reviews.

★★★★★ To get everything, I have to pay 1000+ INR!
★★★★★ Advertised as no in-app purchases with play pass, but about 90% of the game is locked behind in-app purchase even with play pass.
★★★★★ most of the items we need to pay so it's loses the fun💗
Worse after an update5%

8 of the 1 and 2 star reviews.

★★★★★ The update literally ruins the game.It used to be so much better but you might like it more just depends but in my opinion it's not that good
★★★★★ I loved the old version but now in this new version they are asking to pay 699 rupees just to get everything and there is only the party dolls.
★★★★★ It's not a good game it doesn't look like the pictures and the dress options are only 4 and there new update is terrible 😡😡
Bugs, things not working2%

3 of the 1 and 2 star reviews.

★★★★★ And my phone isn't exactly a phone that fails games, I play Genshin Impact on here just fine.🤷‍♀️
★★★★★ you have broken my heart and probably mnay others too.
Crashes and freezes1%

2 of the 1 and 2 star reviews.

★★★★★ it not opening other levels
★★★★★ The thing is, I can't even open it, I mean it does open, but then they ask for Privacy Policy and I can't click on it, it freezes and I can't do anything, tried reinstalling and it didn't work.
Too many ads1%

2 of the 1 and 2 star reviews.

★★★★★ boy only if it wasn't pay for more things and no ads
★★★★★ I do not like this game because you have to pay only one stage you can play for the other once you have to pay and you have to pay the dolls to only two dolls are open for playing so I rated two stars 🌟😶🤨😒🙄☠👽👻💩…
WHAT THEY ASK FOR
  • Please make everything free. 1★, Oct 19, 2026
  • needs a monthly subscription to unlock anything. 1★, Oct 7, 2026
  • when I play this game I like this games too much but the problem is there is too much ads when I go and barbies house again and again ads will come and less time please add 5 star better than more and some ads will be… 5★, Sep 3, 2026
  • i wish it was free, it used to unlock everything but now its not free anymore :( 1★, May 27, 2026
  • I just loved it butttt I wisht it has to draw stuff 4★, Apr 12, 2026
  • I like this game but the things that I hate about some games are that you have to pay and unlock everything it would be nice if everything in the world is free 🙄😔😭😿☹️😞😖😥😟 And I'll still give you 5⭐⭐⭐⭐⭐ 5★, Dec 30, 2025
  • this game is amazing and so fun but I wish some stuff where free 4★, Nov 28, 2025
  • would be nice if not everything's was locked and only some were locked 5★, Sep 23, 2025
WORDS THAT KEEP COMING UP IN BAD REVIEWS
pay for everything6old version5bad game5worst game4everything is locked4pay money5unlock everything4everything free3play pass3need to pay3
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Fun, addictive10%

29 of the 4 and 5 star reviews.

★★★★★ its nice but😅 not more fun😁😂😂😂 ok good luck 😁😁😁😟 Bye!!!!!!😅😅
★★★★★ crazy but super fun I rated a 4 and a half 🌗
★★★★★ Fun to play whenever you have time.
Looks great3%

10 of the 4 and 5 star reviews.

★★★★★ it's a very good game and the dolls are so beautiful the make up is also amazing i would imagine this game whenever I will talk about barbies
★★★★★ Wow Beautiful Barbie Magical
★★★★★ fun and beautiful dresses & designs
Worth the money2%

7 of the 4 and 5 star reviews.

★★★★★ I think this game is the best game and the whole entire world.And I don't know people rate it.4 stars, 3 stars are 2 stars.I don't know what's the problem, but I know the problem is that everything's not free.I can…
★★★★★ created a unicorn in just 2 minutes super cute I recommend it with play pass because everything is free with play pass
★★★★★ its not that fun without free other options or its kinda weird 🤔?

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States Google Play.

★★★★★Oct 19, 2026

This is not fair! To get everything, I have to pay 1000+ INR! Please make everything free.

★★★★★Oct 19, 2026

verry very nice game bro

★★★★★Oct 18, 2026

I'm in

★★★★★Oct 13, 2026

i love this app dasha

★★★★★Oct 13, 2026

good quality

★★★★★Oct 11, 2026

I love this app like this is nostalgic and gives me childhood of 2018 or 2019 but the old one is better than the new one💓😭🫶🏻

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

No App Store ads in the EU
None in the last 90 days.

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here. Shown for the App Store version (Barbie Magical Fashion).

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title or short description.

budge studios18budge12studios11budgestudios8magical5barbie magical3magical fashion3visit budgestudios3budgestudios legal3please note3user license3license agreement3studios inc3barbie3fairy3add3create3advertising3children3please3purchases3fashion2princess2mermaid2

What's new in 2026.1.0

Barbie Magical Fashionistas! Style bright and trendy new outfits and make your character's personality pop!

Store description

Budge Studios presents Barbie Magical Fashion, where you can transform into a princess, mermaid, fairy, hero or a combination of all four! Design a beautiful outfit, style your hair, and add glittering accessories and colorful make up! Ready to start your magical journey? Anything is possible when you dream big with Barbie! FEATURES • Design a variety of hairstyles and add streaks of color to her hair • Apply beautiful fairy tale make-up to complete your magical look • Decorate your tiara with glittery gems and create a sparkly necklace • Customize your princess gown and shoes • Add a mermaid tail, fairy wings or hero accessories – you can even create unicorns! • Uncover magical gift boxes along the way for fun surprises • Save your enchanting looks PRIVACY & ADVERTISING Budge Studios takes children's privacy seriously and ensures that its apps are compliant with privacy laws. This application has received the “ESRB (Entertainment Software Rating Board) Privacy Certified Kids’ Privacy Seal”. For more information, please visit our privacy policy at: https://budgestudios.com/en/legal/privacy-policy/, or email our Data Protection Officer at: privacy@budgestudios.ca Before you download this app, please note that it is free to try, but some content may only be available via in-app purchases. In-app purchases cost real money and are charged to your account. To disable or adjust the ability to make in-app purchases, change your device settings. This app may contain contextual advertising (including the option to watch ads for rewards) from Budge Studios regarding other apps we publish, from our partners and from third parties. Budge Studios does not permit behavioral advertising or retargeting in this app. The app may also contain social media links that are only accessible behind a parental gate. Please note that this app gives users the ability to take and/or create photos in-app that can be saved locally to their devices. These photos are never shared with other users in-app, nor are they shared by Budge Studios with any unaffiliated third party companies. TERMS OF USE / END-USER LICENSE AGREEMENT This application is subject to an End-User License Agreement available through the following link: https://budgestudios.com/en/legal-embed/eula/ ABOUT BUDGE STUDIOS Budge Studios was founded in 2010 with the mission to entertain and educate children around the world, through innovation, creativity and fun. Its high-quality app portfolio consists of original and branded properties. Budge Studios maintains the highest standards of safety and age-appropriateness, and has become a global leader in children’s apps for smartphones and tablets. Visit us: www.budgestudios.com Like us: facebook.com/budgestudios Follow us: @budgestudios Watch our app trailers: youtube.com/budgestudios HAVE QUESTIONS? We always welcome your questions, suggestions and comments. Contact us 24/7 at support@budgestudios.ca BUDGE and BUDGE STUDIOS are trademarks of Budge Studios Inc. Barbie Magical Fashion © 2014 Budge Studios Inc. All Rights Reserved

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

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