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GOOGLE PLAY

Hearthstone

Blizzard Entertainment, Inc. · Card · Italy store
#51 GROSSING · GAMES
View on Google Play ↗ Instagram card App Store version →
Revenue a month, worldwide EST
$16.9M
Likely $5.9M to $47M
▲ 53.6% in 11 days
New ratings
Tracking
Daily counts start building from today
Rating
4.3 of 5
2M ratings in this store
Countries it ranks in
51
was 50 on Oct 15, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$202.3M
Google Play $10.3M + App Store $6.5M a month
LIFETIME INSTALLS (GOOGLE)
59.8M
About 419.7K per month on average since launch
WHERE IT EARNS · EST. / MONTH
  • South Korea #50 All games (Play), #17 Games: Card (iOS)$3.2M · 19%
  • United States #8 Games: Card (Play), #10 Games: Card (iOS)$2.8M · 16%
  • Japan #11 Games: Card (Play), #35 Games: Card (iOS)$1.6M · 10%
  • Saudi Arabia #4 Games: Card (Play), #41 Games: Card (iOS)$1.4M · 8%
  • Hong Kong #4 Games: Card (Play), #45 overall (iOS)$711.5K · 4%
  • Germany #6 Games: Card (Play), #8 Games: Card (iOS)$703.3K · 4%
  • Vietnam #1 Games: Card (Play)$592.9K · 4%
  • France #56 All games (Play), #8 Games: Card (iOS)$544.8K · 3%
44 more countries
  • United Kingdom #5 Games: Card (Play), #10 Games: Card (iOS)$504K · 3%
  • Italy #53 All games (Play), #5 Games: Card (iOS)$474K · 3%
  • Canada #97 All games (Play), #5 Games: Card (iOS)$409.2K · 2%
  • Taiwan #3 Games: Card (Play), #11 Games: Card (iOS)$387.2K · 2%
  • Spain #64 All games (Play), #5 Games: Card (iOS)$281.2K · 2%
  • UAE #4 Games: Card (Play), #8 Games: Card (iOS)$221K · 1%
  • Kuwait #4 Games: Card (Play), #12 Games: Card (iOS)$212.4K · 1%
  • Australia #5 Games: Card (Play), #28 Games: Card (iOS)$181.3K · 1%
  • Israel #4 Games: Card (Play), #12 Games: Strategy (iOS)$168.4K · 1%
  • Singapore #89 All games (Play), #96 overall (iOS)$149.1K · 1%
  • Qatar #4 Games: Card (Play), #26 Games: Card (iOS)$145.4K · 1%
  • Mexico #4 Games: Card (Play), #13 Games: Card (iOS)$144.8K · 1%
  • Ukraine #9 All games (Play), #5 Games: Card (iOS)$140.6K · 1%
  • Brazil #7 Games: Card (Play), #21 Games: Card (iOS)$140.2K · 1%
  • India #10 Games: Card (Play), #17 Games: Card (iOS)$127.9K · 1%
  • Netherlands #83 All games (Play), #10 Games: Card (iOS)$121.8K · 1%
  • Turkey #4 Games: Card (Play), #10 Games: Card (iOS)$117.4K · 1%
  • Sweden #59 All games (Play), #4 Games: Card (iOS)$116.2K · 1%
  • Poland #77 All games (Play), #4 Games: Card (iOS)$107.5K · 1%
  • Denmark #59 All games (Play), #96 overall (iOS)$101.8K · 1%
  • Switzerland #97 All games (Play), #9 Games: Card (iOS)$85K · 1%
  • Romania #46 All games (Play), #57 overall (iOS)$78.8K · 0%
  • Czechia #57 All games (Play), #76 overall (iOS)$69.1K · 0%
  • Finland #50 All games (Play), #4 Games: Card (iOS)$68.4K · 0%
  • Pakistan #4 Games: Card (Play), #15 Games: Card (iOS)$67K · 0%
  • Belgium #74 All games (Play), #8 Games: Card (iOS)$63.4K · 0%
  • Norway #4 Games: Card (Play), #7 Games: Card (iOS)$59.1K · 0%
  • Thailand #6 Games: Card (Play), #22 Games: Card (iOS)$58.8K · 0%
  • Argentina #4 Games: Card (Play), #3 Games: Card (iOS)$53.6K · 0%
  • Nigeria #4 Games: Card (Play), #63 Games: Card (iOS)$53K · 0%
  • Colombia #4 Games: Card (Play), #37 Games: Strategy (iOS)$51.8K · 0%
  • Portugal #4 Games: Card (Play), #7 Games: Card (iOS)$48.6K · 0%
  • Chile #67 All games (Play), #10 Games: Card (iOS)$43.8K · 0%
  • Austria #7 Games: Card (Play), #12 Games: Card (iOS)$43.3K · 0%
  • Greece #56 All games (Play), #6 Games: Card (iOS)$40.5K · 0%
  • Egypt #4 Games: Card (Play), #17 Games: Card (iOS)$32.3K · 0%
  • New Zealand #4 Games: Card (Play), #19 Games: Card (iOS)$32.3K · 0%
  • Peru #4 Games: Card (Play), #5 Games: Card (iOS)$27.5K · 0%
  • Kazakhstan #68 All games (Play), #10 Games: Card (iOS)$26.4K · 0%
  • Philippines #9 Games: Card (iOS)$23.9K · 0%
  • Ireland #4 Games: Card (Play), #23 Games: Card (iOS)$19.1K · 0%
  • Malaysia #16 Games: Card (iOS)$17.4K · 0%
  • South Africa #4 Games: Card (Play), #24 Games: Card (iOS)$8.5K · 0%
  • Indonesia #72 Games: Card (iOS)$5.5K · 0%
HOW SURE ARE WE
Calibrated range: for apps in the top 50, our estimates were within about 30% of published figures for 9 of 12 apps tested. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
2M
AVG RATING
4.29
PRICE
Free
IN APP PURCHASES
€0.59 - €199.99 if billed through Play
CONTAINS ADS
No
LAST UPDATE
15d ago
RELEASED
Dec 16, 2014
CONTENT RATING
PEGI 16

Last 29 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
29 / 29
COUNTRIES NOW
53 (was 19)
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026$4.7M a month
Sep 25, 2026$4.7M a month
Sep 26, 2026$4.2M a month
Sep 27, 2026$4.2M a month
Sep 28, 2026$3.4M a month
Sep 29, 2026$3.5M a month
Sep 30, 2026$3.5M a month
Oct 1, 2026$3.6M a month
Oct 2, 2026$3.7M a month
Oct 3, 2026$3.9M a month
Oct 4, 2026$3.9M a month
Oct 5, 2026$4M a month
Oct 6, 2026$4M a month
Oct 7, 2026$3.9M a month
Oct 8, 2026$4M a month
Oct 9, 2026$4.2M a month
Oct 10, 2026$11M a month
Oct 11, 2026$8.6M a month
Oct 12, 2026$8.8M a month
Oct 13, 2026$9.4M a month
Oct 14, 2026$11.4M a month
Oct 15, 2026$14.5M a month
Oct 16, 2026$13.7M a month
Oct 17, 2026$13.1M a month
Oct 18, 2026$14.3M a month
Oct 19, 2026$14M a month
Oct 20, 2026$13.4M a month
Oct 21, 2026$16.9M a month
Oct 22, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #71 All games · IN. Now: #9 All games · UA.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
€0.59 - €199.99 if billed through Play
Google Play only shows the price range per item.
REVIEW MOMENTUM
61 reviews / week
  • Trendrising
  • Recent reviews average2.8 stars
  • Recent 1 and 2 star share52%
From the latest 500 written reviews, covering 57 days. The store only returns this many, so this is the most recent slice.
RATING BREAKDOWN
2M ratings
5★70%
4★13%
3★3%
2★3%
1★11%

What users want

From the latest 500 reviews on the Italy Google Play, Aug 26, 2026 to Oct 21, 2026: 52% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Bugs, things not working13%

33 of the 1 and 2 star reviews.

★★★★★ really needs some attention to fix the bugs and issues.
★★★★★ Even battle battlegrounds is garbage(how do you even fail that).
★★★★★ Completely unplayable, This app is so horribly optimized, so completely buggy, and generally awful to use.
Worse after an update11%

29 of the 1 and 2 star reviews.

★★★★★ I've seen the new update cards.
★★★★★ new update makes it unplayable
★★★★★ Ever since the Journal update, the game is very unstable with constant crashing.
Login and account problems11%

28 of the 1 and 2 star reviews.

★★★★★ I enjoy this game A LOT but when it comes to it being on the mobile app there is always an issue, the main issues I run into are the app crashes in game frequently, I've lost a lot of ranked matches because of it and…
★★★★★ I can't even rate this game because I can't even login it doesn't even let me do so.
★★★★★ would be great if you could log in.
Crashes and freezes10%

27 of the 1 and 2 star reviews.

★★★★★ Ever since the Journal update, the game is very unstable with constant crashing.
★★★★★ Excessive battery drain, overheating, and frequent crashes on mobile.
★★★★★ Even a normal turn is freezing my phone.
Price and subscription10%

26 of the 1 and 2 star reviews.

★★★★★ Game has abandoned the PvE modes in favor of pushing out nonstop money hungry updates asking you to buy more and more packs only for standard game modes.
★★★★★ there's absolutely for a 100% fact better things and people to spend real money on.
★★★★★ Way too much money required to play on a competitive level.
Slow, laggy, battery10%

25 of the 1 and 2 star reviews.

★★★★★ My entire collection is unavailable, once selected it will always just stay in a loading state.
★★★★★ Excessive battery drain, overheating, and frequent crashes on mobile.
★★★★★ I have lost multiple matches I would've won because the game disconnects & then takes forever to reconnect & THEN takes forever to resume!
Lost data, sync, backup5%

14 of the 1 and 2 star reviews.

★★★★★ I enjoy this game A LOT but when it comes to it being on the mobile app there is always an issue, the main issues I run into are the app crashes in game frequently, I've lost a lot of ranked matches because of it and…
★★★★★ -1 STAR New expansion deleted cards from my inventory.
★★★★★ I have lost multiple matches I would've won because the game disconnects & then takes forever to reconnect & THEN takes forever to resume!
Wrong or poor results2%

6 of the 1 and 2 star reviews.

★★★★★ ALL MY NEW CARDS ARE USELESS, AND MY CURRENT DECKS CAN'T BE EDITED.
★★★★★ Then repeat the useless cycle.
★★★★★ I literally can't play, can't connect, can't download, lag, all it wrong
WHAT THEY ASK FOR
  • the major problems are cost (money), the game feels repetitive, and too simple, it needs a fundamental change on gameplay or it will be the same game forever. 4★, Oct 18, 2026
  • I would compare this game to what yugioh should have been and compare it to games like magic the gathering. 5★, Oct 16, 2026
  • fun game but needs more work. 3★, Oct 14, 2026
  • very fun almost perfect some more free stuff would be nice but they have been giving out alot more then before 4★, Oct 14, 2026
  • We should have more missions to do in the day or at least earn more money in game. 5★, Oct 13, 2026
  • would be great if you could log in. 1★, Oct 12, 2026
  • this game would be great for a fold if it supported it better 4★, Oct 11, 2026
  • You need to add an option to not get all the popups on the start. 1★, Sep 26, 2026
WORDS THAT KEEP COMING UP IN BAD REVIEWS
unplayable on mobile6pay to win10spend money6years ago4main menu4completely unplayable4new phone4few years4game ruined3mobile blizzard3game keeps3launch the game3
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Fun, addictive25%

50 of the 4 and 5 star reviews.

★★★★★ it's an okay card game that lacks complexity but if you dont take it serious, find a deck thats fun, and just play to pass the time it can be a good game.
★★★★★ I love the battlegrounds in this game is so great it's fun to create a room where it's only you and your friends
★★★★★ Insanely good fun if you have a competitive deck, but you have to spend a good amount each expansion for that to happen.
Worth the money5%

10 of the 4 and 5 star reviews.

★★★★★ It's free and zero pay to win.
★★★★★ and many cards either give you a buff just for having them in your deck, or are cheap and provide permanent upgrades when played.
★★★★★ very fun almost perfect some more free stuff would be nice but they have been giving out alot more then before
Easy to use3%

5 of the 4 and 5 star reviews.

★★★★★ the major problems are cost (money), the game feels repetitive, and too simple, it needs a fundamental change on gameplay or it will be the same game forever.
★★★★★ a good game that's easy to learn
★★★★★ Some characters, cards, and even some entire builds, are absurdly overpowered and easy to pilot.
Looks great1%

2 of the 4 and 5 star reviews.

★★★★★ been playing this game for 11yrs now, really love the UI that they kept throughout and didnt change unnecessarily.
★★★★★ That being said, they do offer many interesting, cool, and beautiful options for purchase.
Great support1%

2 of the 4 and 5 star reviews.

★★★★★ please consider adding better fold support!
★★★★★ The recent updates and constant support along with multiplayer has kept this game feeling really fresh for my friends and I.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, Italy Google Play.

★★★★★Oct 21, 2026

dabest

★★★★★Oct 21, 2026

I have played this game for a decade. the ui has never improved, its a jank mess. The balance updates are subpar at best. The dev team has moved towards a gambling fomo microtransaction model to maximize profits. The gameplay is fun, for a free card game its decent.

★★★★★Oct 21, 2026

best digital card game there is

★★★★★Oct 20, 2026

it's getting too copy paste

★★★★★Oct 20, 2026

This game is horrible and the company has no ethics. Pushing Gary Gygax out of his own company is low. Customer support is horrible, no matter how many times I open a ticket to ask how fast an epic mount cost I get no answer and the ticket is closed. I'm going back to Hello Kitty Island Adventure.

★★★★★Oct 20, 2026

12 años jugando y no dejo de flipar

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Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

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Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title or short description.

hearthstone7game5cards5discover5battle4build4players4battle legendary3legendary warcraft3warcraft heroes3blizzard entertainment3cards discover3hearthstone offers3around world3solo adventures3players around3complete quests3legendary3strategy3card3powerful3opponents3whether3player3

What's new in 37.0.254477

NEW EXPANSION - Reign of the Black Empire launches with Old God cards and the new Assemble keyword! NEW ARENA SEASON - Jump into the new season with a fresh draft pool featuring new and returning sets! START YOUR JOURNEY - Explore story, events, rewards and more all in the updated Journal. For full patch notes, visit hearthstone.blizzard.com

Store description

Battle as legendary Warcraft heroes in Hearthstone®, Blizzard Entertainment's award-winning free-to-play* strategy card game. Build powerful decks, collect iconic cards, discover game-changing combos, and outsmart opponents in epic card battles! ONE GAME. COUNTLESS WAYS TO PLAY. Whether you're new to collectible card games (CCG) or a seasoned strategist, Hearthstone offers an experience for every kind of player. Challenge friends, test your skills against opponents from around the world, or enjoy solo adventures at your own pace. Every match is packed with opportunities to learn, experiment, and sharpen your skills. Develop strategies that fit your playstyle, craft Legendary cards, and discover new possibilities as your collection grows. Easy to learn and rewarding to master, Hearthstone offers fresh challenges with every game. Play online across mobile and PC with your Hearthstone collection and progress synced between devices. Whether you have a few minutes for a quick match or you're ready to climb the competitive ladder, your next match is always within reach. Collect. Build. Play. CLIMB TO LEGEND • Battle players from around the world in strategic online PvP duels. • Build winning decks, evolve your strategy, and climb all the way to Legend. • Earn seasonal rewards and prove your mastery every month. HONE YOUR CRAFT • Take on solo adventures, complete quests, and discover new mechanics at your own pace. • Draft a unique deck in Arena from a changing selection of cards, then test your strategy against other players. • Returning player? Wild mode lets you play with all your cards! OUTSMART RIVALS • Recruit powerful minions, build your warband, and compete against seven other players in Hearthstone's signature Battlegrounds auto-battler mode. • Adapt every turn, discover powerful synergies, and be the last player standing. • No two matches play the same. EMBRACE THE CHAOS • Jump into Tavern Brawl, where unique rules, unexpected twists, and special rewards keep every Brawl fresh. CHOOSE YOUR HERO • Battle as legendary Warcraft heroes across 11 distinct classes. • Each class features its own Hero Power, signature mechanics, and unique strategies. • Whether you prefer aggressive attacks, careful planning, or clever combos, there's a class for you. Complete quests, earn rewards, and discover new cards with every expansion. Regular balance updates, seasonal events, major expansions, and limited-time experiences keep Hearthstone fresh for newcomers and veterans alike. Experience the magic, mischief, and mayhem in this epic fantasy CCG. Battle friends, challenge online opponents, and join millions of players around the hearth. Play Hearthstone today! *In-game purchases are optional. ©/TM/® 2026 Blizzard Entertainment, Inc

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Prices, ranks and reviews are per country. Revenue above is already worldwide.

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