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The Gaffer: Football Manager icon
GOOGLE PLAY

The Gaffer: Football Manager

Fantasy Moguls, Inc. · Sports · United Kingdom store
NOT IN TOP 100 HERE
View on Google Play ↗ Instagram card App Store version →
Revenue a month, worldwide EST
$611
Likely $204 to $1.8K
New ratings
Tracking
Daily counts start building from today
Rating
3.7 of 5
335 ratings in this store
Countries it ranks in
0
was 0 on Oct 15, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$7.3K
6.2 new ratings a month on average since launch
LIFETIME INSTALLS (GOOGLE)
55.6K
About 3.4K per month on average since launch
WHERE ITS USERS ARE · SHARE OF RATINGS
  • United States 73 ratings74%
  • Canada 10 ratings10%
  • United Kingdom 4 ratings4%
  • Brazil 3 ratings3%
  • Australia 2 ratings2%
  • Germany 2 ratings2%
  • India 2 ratings2%
  • Spain 1 ratings1%
HOW SURE ARE WE
Not in any grossing chart, so this comes from ratings growth (6.2 new ratings a month on average since launch): revenue grows with new ratings, more slowly for apps that collect ratings fast. Tested on 418 apps with verified revenue: typically off by about 2 times, and big earners tend to come out low. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
335
AVG RATING
3.72
PRICE
Free
IN APP PURCHASES
£2.99 if billed through Play
CONTAINS ADS
Yes
LAST UPDATE
468d ago
RELEASED
Jun 16, 2025
CONTENT RATING
PEGI 3

Last 29 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
0 / 29
COUNTRIES NOW
0 (was 0)
EST. REVENUE FROM CHARTS, DAILY · BOTH STORES ONLY EST
Show daily values
Sep 24, 2026not in a grossing chart
Sep 25, 2026not in a grossing chart
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Sep 29, 2026not in a grossing chart
Sep 30, 2026not in a grossing chart
Oct 1, 2026not in a grossing chart
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Oct 3, 2026not in a grossing chart
Oct 4, 2026not in a grossing chart
Oct 5, 2026not in a grossing chart
Oct 6, 2026not in a grossing chart
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Oct 8, 2026not in a grossing chart
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Oct 14, 2026not in a grossing chart
Oct 15, 2026not in a grossing chart
Oct 16, 2026not in a grossing chart
Oct 17, 2026not in a grossing chart
Oct 18, 2026not in a grossing chart
Oct 19, 2026not in a grossing chart
Oct 20, 2026not in a grossing chart
Oct 21, 2026not in a grossing chart
Oct 22, 2026not in a grossing chart
Best rank Sep 24, 2026: not ranked. Now: not ranked. Days at zero are days outside every grossing chart.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
£2.99 if billed through Play
Google Play only shows the price range per item.
REVIEW MOMENTUM
2.0 reviews / week
  • Trendfalling
  • Recent reviews average3.3 stars
  • Recent 1 and 2 star share32%
From the latest 142 written reviews, covering 492 days.
RATING BREAKDOWN
325 ratings
5★42%
4★23%
3★13%
2★9%
1★13%

What users want

From the latest 142 reviews on the United Kingdom Google Play, Jun 17, 2025 to Oct 17, 2026: 32% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Lost data, sync, backup18%

8 of the 1 and 2 star reviews.

★★★★★ My rating is higher by 5 and it is a favorable formation but I lost 4-0 and got dominated?
★★★★★ You then lose 6-2 after winning 1-7 to a much better rated team.
★★★★★ your game is glitching and when I t deleted it the game has left a glitch in my phone
Login and account problems13%

6 of the 1 and 2 star reviews.

★★★★★ keeps logging me out of game when I play like I can login in and stuff but midway through the game I get logged out 😭😭😭😭😭😭⚽☠️💀🤫🧐🧐🧐🧐🤫please fix this and when are you releasing full version of the game
★★★★★ It wouldn't even let me login absolutely terrible IF I COULD PLAY I MIGHT'VE LIKED IT
★★★★★ I sign in with Google and it just takes my back to the home screen.
Bugs, things not working11%

5 of the 1 and 2 star reviews.

★★★★★ Tried to download this game awhile back only to be met with multiple bugs, I was aware it was new but it was to the point it was unplayable.
★★★★★ your game is glitching and when I t deleted it the game has left a glitch in my phone
★★★★★ Where it fails for me is the actual game Sim.
Crashes and freezes9%

4 of the 1 and 2 star reviews.

★★★★★ i cant even get onto the actual game as ive left the loading screen for over am hour and its still loading and even when i reinstall it, it doesnt load.
★★★★★ Inability to put players in the starting lineup, player faces not appearing, and the game constantly crashing.
★★★★★ I can't even review the actual game because it doesn't load on my Chromebook.
Price and subscription4%

2 of the 1 and 2 star reviews.

★★★★★ Never have enough money to sign anyone you scout.
★★★★★ THE PROBLEM: The money I get at the Start of the season is too small I want to ask the developers to please increase the money we get at the start of the season.
Slow, laggy, battery4%

2 of the 1 and 2 star reviews.

★★★★★ i cant even get onto the actual game as ive left the loading screen for over am hour and its still loading and even when i reinstall it, it doesnt load.
★★★★★ most of the time has only loading 🫤🫤
Wrong or poor results4%

2 of the 1 and 2 star reviews.

★★★★★ Like at least explain wt I did wrong/can do the improve.
★★★★★ Right now I guess there is something wrong with the game bcuz I played it for four or five season now and tho my team is obviously better and stronger I lose most of the tame and I can't even move to next league, its…
No customer support4%

2 of the 1 and 2 star reviews.

★★★★★ Fan and board support goes from 75% to 0% next season.
★★★★★ You want to sell a particular player you have to contact 4 different teams to make 50% of what a replacement costs.
WHAT THEY ASK FOR
  • it's amazing, I just wish it could get an update soon. 5★, Oct 13, 2026
  • I think this game is underdeveloped it has been out for 1 year and you guys have now updated scores is still under construction and also it should expand like you can sell your players to more than only the England you… 3★, Aug 11, 2026
  • Please makers realize the full complete version🙏 5★, Aug 6, 2026
  • add more competition like domestic cup or club world cup 5★, May 9, 2026
  • Please add achievement rewards. 5★, Jan 4, 2026
  • but needs work, need more ways of earning money, wish for transfer can pick more then just to check what player you need, I would also like away of training a player to play a different position, annoying I have a… 4★, Sep 23, 2025
  • the transfer options could be better ,being allowed to choose who you want to transfer would be great 4★, Sep 1, 2025
  • okay I've played it ...it's nice but it still needs more and plenty of work...some of the words aren't correct... 2★, Aug 19, 2025
WORDS THAT KEEP COMING UP IN BAD REVIEWS
actual game3manager game4football manager3
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Fun, addictive19%

14 of the 4 and 5 star reviews.

★★★★★ It's light-hearted and fun.
★★★★★ Good fun to play, could be easier to find players to purchase in positions needed but otherwise enjoyable and makes you think tactically.
★★★★★ Enjoyable game, not perfect, but i'd give 5 stars for the originality and uniqueness of the mechanics!
Easy to use7%

5 of the 4 and 5 star reviews.

★★★★★ The Gaffer gets one thing very right: it's neither too easy nor too difficult to get your team promoted.
★★★★★ Great game feels real but challenging yet simple 5 Stars
★★★★★ but needs work, need more ways of earning money, wish for transfer can pick more then just to check what player you need, I would also like away of training a player to play a different position, annoying I have a…
Great support4%

3 of the 4 and 5 star reviews.

★★★★★ I recommend it to someone who is looking for a not so in-depth, non real-time mobile football manager game Edit: Got an error in my 6th season where my game wouldn't continue past a random match day, reached out to…
★★★★★ It doesn't make much sense as you are trying to build a club up and support doesn't disappear every off season.
★★★★★ won't let me sign in but since an early access build so I won't severely criticise it (I am currently contacting support about this issue) I have put my star rating up since the support team are really kind and trying…
Accurate, great results3%

2 of the 4 and 5 star reviews.

★★★★★ That's pretty realistic for real life clubs (except Chelsea :)).

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United Kingdom Google Play.

★★★★★Oct 17, 2026

junk doesn't load

★★★★★Oct 13, 2026

it's amazing, I just wish it could get an update soon. also since you buy medkits for 5 dollars each, at the end of the season unused ones should be sold back for like 3 dollars each

★★★★★Sep 15, 2026

Most unrealistic football manager game I've ever seen

★★★★★Sep 8, 2026

this game is great but the logic is just non existent, like one year I was 3rd in the league and the next im last, even with a higher work rate and a 10 ovr higher 90% of the time i lose, like I know there can be upsets but not like that, also a 16 ovr squad won the league.

★★★★★Sep 7, 2026

Only 500 characters? The Gaffer gets one thing very right: it's neither too easy nor too difficult to get your team promoted. Its key mechanism is a limited transfer market which only lets you view one player per day; it may take several days to find a decent player who fits your formation. That's pretty realistic for real life clubs (except Chelsea :)). It's also low on detail which I like: no wages, no player morale. You do have to manage fitness and approval. It's light-hearted and fun.

★★★★★Sep 2, 2026

best of the best

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

No App Store ads in the EU
None in the last 90 days.

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here. Shown for the App Store version (The Gaffer: Football Manager).

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title or short description.

build3club3gaffer2through2fans2sign2tactics2board2sponsors2league2

What's new in 0.2.4

This is the initial release of the Gaffer. Enjoy!

Store description

Build your club. Earn promotion. Rule English football. You’re the gaffer now — and everything runs through you. Start at the bottom with nothing but grit, ambition, and a few loyal fans. Sign hidden gems, build up your squad, and fight your way through the lower leagues. Promotions aren’t given. You’ll need smart deals, bold tactics, and maybe a bit of luck on a rainy Saturday. Every choice matters. The board wants results. Sponsors want headlines. And the fans down at the pub? They never forget a bad match. Features: • Sign young talent and sell stars for profit • Develop academy players into club legends • Set tactics, manage training, and build chemistry • Navigate relationships with the board, sponsors, and supporters • Climb the league system and reach the Royal Premier League Run the whole club. Make history. Prove you're the Gaffer. This app includes: • In-app purchases with real money • Advertising (some interest-based, adjustable via device settings) • Optional video ads that reward in-game bonuses

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

United StatesGermanyJapanBrazilIndia

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