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The Tower - Idle Tower Defense icon
GOOGLE PLAY

The Tower - Idle Tower Defense

Tech Tree Games · Simulation · United States store
#3 GROSSING · SIMULATION
View on Google Play ↗ App Store version →
Revenue a month, worldwide EST
$4.3M
Likely $1.5M to $12.7M
▲ 108.6% in 27 days
New ratings
Tracking
Daily counts start building from today
Rating
4.0 of 5
150.9K ratings in this store
Countries it ranks in
38
was 34 on Oct 14, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / MONTH · WORLDWIDE · BOTH STORES
$4.3M
Range $1.5M to $12.7M
EST. REVENUE / YEAR · WORLDWIDE
$52.1M
Google Play $3.9M + App Store $484.7K a month
LIFETIME INSTALLS (GOOGLE)
7.4M
About 118.3K per month on average since launch
WHERE IT EARNS · EST. / MONTH
  • United States #2 Games: Simulation (Play), #42 Games: Simulation (iOS)$2M · 45%
  • Japan #31 Games: Simulation (Play)$595.3K · 14%
  • South Korea #21 Games: Simulation (Play)$290.7K · 7%
  • Canada #99 All games (Play), #38 Games: Simulation (iOS)$138.6K · 3%
  • Colombia #8 Games: Simulation (Play)$128.5K · 3%
  • Saudi Arabia #7 Games: Simulation (Play)$118K · 3%
  • United Kingdom #9 Games: Simulation (Play), #72 Games: Simulation (iOS)$112.1K · 3%
  • Pakistan #7 Games: Simulation (Play)$107.7K · 2%
31 more countries
  • UAE #7 Games: Simulation (Play)$93.6K · 2%
  • Germany #11 Games: Simulation (Play), #96 Games: Simulation (iOS)$84K · 2%
  • Peru #8 Games: Simulation (Play)$65.4K · 2%
  • Czechia #35 All games (Play), #9 Games: Simulation (iOS)$64.3K · 1%
  • France #10 Games: Simulation (Play)$60.4K · 1%
  • Singapore #9 Games: Simulation (Play)$57.4K · 1%
  • Australia #10 Games: Simulation (Play), #59 Games: Simulation (iOS)$50.1K · 1%
  • Sweden #99 All games (Play), #26 Games: Simulation (iOS)$41.2K · 1%
  • Nigeria #8 Games: Simulation (Play)$39.2K · 1%
  • Norway #85 All games (Play), #44 Games: Simulation (iOS)$33.2K · 1%
  • Brazil #27 Games: Simulation (Play)$32K · 1%
  • Denmark #69 All games (Play), #40 Games: Simulation (iOS)$30.8K · 1%
  • Taiwan #29 Games: Simulation (Play)$29.4K · 1%
  • Egypt #7 Games: Simulation (Play)$19.4K · 0%
  • Israel #8 Games: Simulation (Play), #89 Games: Simulation (iOS)$19.2K · 0%
  • Poland #18 Games: Simulation (Play), #77 Games: Simulation (iOS)$18K · 0%
  • Netherlands #8 Games: Simulation (Play)$17.2K · 0%
  • Switzerland #4 Games: Simulation (Play), #72 Games: Simulation (iOS)$17.1K · 0%
  • Finland #100 All games (Play), #87 Games: Simulation (iOS)$16.3K · 0%
  • Portugal #9 Games: Simulation (Play)$15.9K · 0%
  • Belgium #9 Games: Simulation (Play), #58 Games: Simulation (iOS)$14.7K · 0%
  • Kazakhstan #7 Games: Simulation (Play)$13K · 0%
  • Kuwait #8 Games: Simulation (Play)$12.1K · 0%
  • Ireland #9 Games: Simulation (Play)$12K · 0%
  • Italy #32 Games: Simulation (Play)$10.8K · 0%
  • Hong Kong #20 Games: Simulation (Play)$9K · 0%
  • Austria #17 Games: Simulation (Play), #100 Games: Simulation (iOS)$7.6K · 0%
  • Greece #9 Games: Simulation (Play)$6.3K · 0%
  • New Zealand #67 Games: Simulation (iOS)$2.7K · 0%
  • South Africa #93 Games: Strategy (iOS)$2K · 0%
  • Philippines #97 Games: Simulation (iOS)$2K · 0%
HOW SURE ARE WE
Calibrated range: for apps in the top 50, our estimates were within about 30% of published figures for 9 of 12 apps tested. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
150.9K
AVG RATING
4.00
PRICE
Free
IN APP PURCHASES
$1.99 - $99.99 per item
CONTAINS ADS
Yes
LAST UPDATE
2d ago
RELEASED
Aug 18, 2021
CONTENT RATING
Everyone

Last 28 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
28 / 28
COUNTRIES NOW
38 (was 15)
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026$2.1M a month
Sep 25, 2026$2M a month
Sep 26, 2026$1.8M a month
Sep 27, 2026$1.8M a month
Sep 28, 2026$1.7M a month
Sep 29, 2026$1.5M a month
Sep 30, 2026$1.8M a month
Oct 1, 2026$1.7M a month
Oct 2, 2026$1.7M a month
Oct 3, 2026$2.7M a month
Oct 4, 2026$3.3M a month
Oct 5, 2026$3.1M a month
Oct 6, 2026$1.8M a month
Oct 7, 2026$1.8M a month
Oct 8, 2026$1.9M a month
Oct 9, 2026$1.6M a month
Oct 10, 2026$1.9M a month
Oct 11, 2026$1.5M a month
Oct 12, 2026$1.5M a month
Oct 13, 2026$1.6M a month
Oct 14, 2026$2.2M a month
Oct 15, 2026$2.5M a month
Oct 16, 2026$2.7M a month
Oct 17, 2026$4.7M a month
Oct 18, 2026$5.1M a month
Oct 19, 2026$5.4M a month
Oct 20, 2026$4.4M a month
Oct 21, 2026$4.3M a month
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #7 Games: Simulation · CA. Now: #35 All games · CZ.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
$1.99 - $99.99 per item
Google Play only shows the price range per item.
REVIEW MOMENTUM
60 reviews / week
  • Trendfalling
  • Recent reviews average3.1 stars
  • Recent 1 and 2 star share41%
From the latest 500 written reviews, covering 58 days. The store only returns this many, so this is the most recent slice.
RATING BREAKDOWN
150.9K ratings
5★59%
4★16%
3★5%
2★5%
1★15%

What users say

Latest reviews, United States Google Play.

★★★★★Oct 20, 2026

pay to win

★★★★★Oct 20, 2026

fun idle game. like perfect tower. one gripe I have is I wish the in app purchases were cheaper. removing ads is 10 dollars and 2x coins is also 10. as I keep playing more maybe I'll buy one. but they feel to expense for my liking. I would instantly buy them if no ads was 2-3$ and 2x coins at 5. maybe they see this and lower it a little or put out a sale.

★★★★★Oct 20, 2026

When you click on "watch an ad", you often get 3 ads instead...literally a lie, gonna soon uninstall the app if it keeps going like this...and all the while, I'm not watching any of those ads.

★★★★★Oct 20, 2026

one of the best TDs out there

★★★★★Oct 20, 2026

decent tower defense game

★★★★★Oct 20, 2026

I think this could be my one game I actually enjoy and would spend my money on they would have to prove it though no ads great game go check it out fir your self -5Stars

Apps like this

Same category, earning about as much.

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

STATUS
Running now
FIRST SEEN
Jul 9, 2026
AD VARIATIONS
109
EU COUNTRIES
7
WHERE
Search results in BE, DE, DK, ES, FR, IT, NL. Formats: Icon + Asset Ad, Icon Ad. Last impression Oct 16, 2026.
AD TEXT
  • Base defense, kill the enemy
Ad creativeAd creativeAd creativeAd creativeAd creativeAd creative

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here. Shown for the App Store version (The Tower - Idle Tower Defense).

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title or short description.

tower39tower defense24defense21idle17game15idle tower14defense game10games8perfect tower8tower idle8incremental7defend7unlock7perfect5upgrades5idle games5idle defense5incremental games5defend territory5build4ultimate4upgrade4experience4build perfect3

What's new in 29.1.3

- Addressed an issue where event missions were sometimes displaying very high values

Store description

Build Your Perfect Tower of Defense!🏰 Idle Tower Defense – The ultimate upgrade game for strategy idle game lovers and incremental gamers. 🔫 The Tower, where the worlds of idle games and defense games seamlessly converge. This is not your typical incremental game; it's an idle defense experience like no other. Dive into the realm of idle defense and watch your perfect tower evolve from a tiny tower to the greatest tower in the galaxy , showcasing the true essence of incremental games. ⭐🚀 Experience the thrill of incremental games! Download The Tower - Idle Tower Defense and become a master of idle defense tactics! 💯✅ Experience the Ultimate Idle Tower Defense Adventure! 1. DEFEND YOUR TOWER 🛡️ The Tower is an exciting and addictive idle tower defense game that puts your strategic skills to the test. In this game, you are tasked with building the perfect tower to defend your territory from hordes of enemy invaders. Fight off waves of enemies and defend your tower, making tactical decisions to stand strong against the attackers. Destroy your enemies and be a hero! The Tower is an intense incremental tower defense game with ever-evolving strategies. 2. PERMANENT UPGRADES 🔼 Play one of the best upgrade games! As you progress through the game, you will be able to unlock a wide range of powerful upgrades and abilities that will help you to build an even stronger tower. With each wave of enemies, you will need to adjust your strategy and tactics to ensure that you are able to successfully defend your territory. Unlock powerful upgrades to your tower, allowing you to make permanent, game-changing improvements. Choose the best strategies for each battle – Plan and think ahead – See the big picture. 3. PLANT THE TOWER ⭐ The Tower – Idle Tower Defense offers more than a classic defense game. Unlock new areas, defeat powerful bosses, and explore a world of tactical possibilities. Idle games are not for everyone - if you want to be the defender of your own tower, you need to have a passion for stratic incremental games! master the art of self defense and win every time! 4. START TODAY! ▶️ The game has a very intuitive interface that makes it easy to pick up and play. Whether you are a seasoned tower defense veteran or a newcomer to the genre, The Tower - Idle Tower Defense offers a thrilling and engaging gameplay experience that is sure to keep you coming back for more. The Tower – Idle Tower Defense features: ✅ Addicting simplistic tower defense gameplay; ✅ An insane number of upgrades to choose from; ✅ Invest your valuable coins to permanently power up your tower in the workshop; ✅ Research new upgrades to unlock new parts of the game; ✅ Continue to unlock new research while idle or playing active; ✅ Unlock and manage your card collection to provide your tower with massive bonuses; ✅ Compete in live tournaments against other players to unlock ultimate weapons. Defend, upgrade, and dominate! Will your Perfect Tower stand the test of time in this new idle tower defense game? If you're looking for a challenging and addictive tower defense game that will put your skills to the test, look no further than The Tower - Idle Tower Defense. Build the ultimate tower, defend your territory, and become a true champion of the battlefield! 🏆 Take on the challenge of conquering the Tower in this unique incremental tower defense game. Build your own perfect tower, upgrade it, and defend it until its destruction. Prove your tactical skills in this intense game! Idle games are fun! 👌

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Prices, ranks and reviews are per country. Revenue above is already worldwide.

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