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Word of the Day・Vocabulary icon
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Word of the Day・Vocabulary

Vocabulous US Inc. · Education · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$7.8K
Likely $2.6K to $23.5K
▼ 73.2% in 13 days
New ratings
+1
in 1 days, 53.7K in total
Rating
4.7 of 5
39K ratings in this store
Countries it ranks in
0
was 2 on Oct 17, 2026

Revenue

Estimated from the grossing charts of Oct 24, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$94.1K
389 new ratings a month on average since launch
EST. LIFETIME DOWNLOADS
1.4M to 3.9M
Estimated from ratings count
WHERE ITS USERS ARE · SHARE OF RATINGS
  • United States 39K ratings73%
  • United Kingdom 3.8K ratings7%
  • India 3K ratings6%
  • Canada 2.5K ratings5%
  • Australia 1.6K ratings3%
  • Philippines 918 ratings2%
  • Turkey 360 ratings1%
  • France 328 ratings1%
HOW SURE ARE WE
Not in any grossing chart, so this comes from ratings growth (389 new ratings a month on average since launch): revenue grows with new ratings, more slowly for apps that collect ratings fast. Tested on 418 apps with verified revenue: typically off by about 2 times, and big earners tend to come out low. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
39K
AVG RATING
4.67
PRICE
Free
AGE
11.5y
LAST UPDATE
2d ago
VERSION
9.13.15
SIZE
189 MB
AGE RATING
4+

Last 30 days

From our daily snapshots of every grossing chart and daily ratings counts.

DAYS IN A GROSSING CHART
20 / 30
COUNTRIES NOW
0 (was 0)
NEW RATINGS, LAST 1 DAYS
+1
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 25, 2026not in a grossing chart
Sep 26, 2026$932 a month
Sep 27, 2026$4.9K a month
Sep 28, 2026$5.6K a month
Sep 29, 2026$941 a month
Sep 30, 2026$5.9K a month
Oct 1, 2026$1.5K a month
Oct 2, 2026$1.1K a month
Oct 3, 2026not in a grossing chart
Oct 4, 2026not in a grossing chart
Oct 5, 2026$2.5K a month
Oct 6, 2026not in a grossing chart
Oct 7, 2026not in a grossing chart
Oct 8, 2026not in a grossing chart
Oct 9, 2026not in a grossing chart
Oct 10, 2026$8.6K a month
Oct 11, 2026$1.1K a month
Oct 12, 2026$10.9K a month
Oct 13, 2026$22.1K a month
Oct 14, 2026$18.6K a month
Oct 15, 2026$4.6K a month
Oct 16, 2026$4.7K a month
Oct 17, 2026$2K a month
Oct 18, 2026$5.8K a month
Oct 19, 2026not in a grossing chart
Oct 20, 2026$8.8K a month
Oct 21, 2026not in a grossing chart
Oct 22, 2026not in a grossing chart
Oct 23, 2026$2.3K a month
Oct 24, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 25, 2026: not ranked. Now: not ranked.
RATINGS IN THE CORE COUNTRIES, DAILY
Show daily values
Oct 23, 202653.7K ratings
Oct 24, 202653.7K ratings
53.7K on Oct 23, 2026, 53.7K on Oct 24, 2026. New ratings track new downloads, even outside the charts.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
9 purchases listed
  • Word of the Day Premium$49.99
  • Monthly Premium$9.99
  • Monthly English Dictionary$9.99
  • Annual Premium Word of the Day$99.99
  • Trial Premium Word of the day$49.99
  • Lifetime Premium$19.99
  • Weekly Subscription$7.99
  • Annual Premium$49.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
2.2 reviews / week
  • Trendsteady
  • Recent reviews average2.9 stars
  • Recent 1 and 2 star share50%
From the latest 100 written reviews, covering 315 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
3 updates in 90 days
  • Typical gap between releases14 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
39K ratings
5★83%
4★10%
3★3%
2★1%
1★3%

What users want

From the latest 100 reviews on the United States App Store, Dec 13, 2025 to Oct 19, 2026: 50% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription44%

22 of the 1 and 2 star reviews.

★★★★★ Be honest if you're a pay app be a pay app don't trick me into downloading like it's free then scam me into paying.
★★★★★ Even in the trial period, they force for you to watch ad.
★★★★★ You can't even get the WOTD now without watching an ad or paying the subscription.
Too many ads28%

14 of the 1 and 2 star reviews.

★★★★★ Too many ads and too much stuff locked if you aren't in premium
★★★★★ You can't even get the WOTD now without watching an ad or paying the subscription. Deleted. Used to love this app
★★★★★ Stop throwing ads in my face and fix this app.
Login and account problems10%

5 of the 1 and 2 star reviews.

★★★★★ This is an edit but I have a 116 day streak and again I don't log in at the same time every morning and yet I'm still 'missing a word of the day!'
★★★★★ To go back to the homepage from your account info is a minute of ads.
★★★★★ The app and content are excellent and the activities are well laid out, but when I went to purchase an annual subscription from them, it wouldn't to connect to my account.
Lost data, sync, backup10%

5 of the 1 and 2 star reviews.

★★★★★ I deleted this app because I had to watch an add or pay to get the word of the day.
★★★★★ I go to catch my next word and my streaks gone.
Bugs, things not working8%

4 of the 1 and 2 star reviews.

★★★★★ Widget not showing the same word as app. Click into app, it's a different word. Now I can't learn the word in my widget.. why is it showing August 4th word of the day if it's August 12 today. I'd like to learn a new word
★★★★★ Beware…this app has serious bugs, and the developers have no interest in fixing them!
★★★★★ Now, it's glitchy and keeps asking for money.
Limits, credits, locked features8%

4 of the 1 and 2 star reviews.

★★★★★ Too many ads and too much stuff locked if you aren't in premium
★★★★★ Now it seems a free subscriber is locked out of the majority of the day's goals.
★★★★★ Everything is locked behind a paywall.
Wrong or poor results8%

4 of the 1 and 2 star reviews.

★★★★★ Now if there is a misspelling, in the game where one has to put in the word that goes with the first word, it automatically takes away a point if spelled wrong.
★★★★★ I still use it everyday, don't get me wrong.
★★★★★ This app is pretty useless if you want to have a widget and enjoy just a new word everyday.
Missing features8%

4 of the 1 and 2 star reviews.

★★★★★ This is an edit but I have a 116 day streak and again I don't log in at the same time every morning and yet I'm still 'missing a word of the day!'
★★★★★ The app often says I've missed a day and makes me watch a series of ads before I can get my word of the day despite me not missing a day
★★★★★ If I get something wrong, the screen switches too fast to see the correct answer, and there's no way to go back—so I'm not really learning anything, just seeing that I missed it.
WHAT THEY ASK FOR
  • The ads feature is nice for unlocking content; adding a feature where two things at a time, such as a word and story, would be great too. 5★, May 12, 2026
  • I paid for lifetime membership and loved it at first when they had real artists but the ai art is awful and I wish I can have my money back 1★, May 8, 2026
  • I would love to see more of their work. 2★, May 4, 2026
  • I wish here would have the access of searching any word about what i wanna know. 4★, Apr 17, 2026
  • I wish there was a way to restore that streak, but it's gone. 4★, Apr 6, 2026
  • I definitely recommend it to anyone who wishes to expand their vocabulary, or who just want to add some justification to why you spend as much time on your phone as you do. 5★, Jan 30, 2026
  • It would be great if it was just the word of the day part. 2★, Jan 28, 2026
WORDS THAT KEEP COMING UP IN BAD REVIEWS
missed day4new word5missed the word3
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Fun, addictive19%

8 of the 4 and 5 star reviews.

★★★★★ Easy access and fun games!
★★★★★ Great app very fun and enjoyable
★★★★★ Makes learning new words fun and easy
Easy to use14%

6 of the 4 and 5 star reviews.

★★★★★ Easy access and fun games!
★★★★★ If you are looking for a simple, quick, and effortless way to introduce yourself new and precise words and to make everyday communication transparent, this is the app for you !
★★★★★ Sometimes the app doesn't feel intuitive.
Worth the money9%

4 of the 4 and 5 star reviews.

★★★★★ It is really awesome that you can begin using this app for free to see what all is available before you have to subscribe to it.
★★★★★ The thing i liked most about this app is, it's free.
★★★★★ I like the three games I can play free.
Useful, it helps7%

3 of the 4 and 5 star reviews.

★★★★★ Helpful for family and just keeping my mind agile as I age!
★★★★★ I also think adding like a section where one can save correctsentences they made with the words they learned for memory training would be helpful.
★★★★★ To be honest sometimes I found my self struggling to learn advanced alternatives for special ceremonies,but not until I found this useful app omg!!!!!!!!!!!
Looks great5%

2 of the 4 and 5 star reviews.

★★★★★ i think this app is beautiful and that everyone should be open to expanding there knowledge and vocabulary with this amazing app!
★★★★★ I've adored it and I love the beautiful illustrations for every day.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 19, 2026
Trash

Will not let you use most of the app until you pay and will have many many many popups like most other trash apps. Be honest if you’re a pay app be a pay app don’t trick me into downloading like it’s free then scam me into paying. I will leave a bad review for every app that does this until it is normalized to just be honest

★★★★★Oct 17, 2026
Gate Kept Play

I signed up for the free subscription, but committed to the annual subscription through apple pay. I canceled on Day 3 because you have to watch ads. If I pay $40 a year, I don't want to see adds or buy coins. The daily widget is nice. I love learning or refreshing my vocabulary, but if i buy an app, I don't want to keep paying.

★★★★★Oct 14, 2026
Great app!

So impressed with all the functions on this app! Helpful for family and just keeping my mind agile as I age! Great way to learn and build your language skills. Try it! Easy access and fun games! Challenge your family and friends!

★★★★★Oct 14, 2026
Ads

Too many ads and too much stuff locked if you aren’t in premium

★★★★★Oct 12, 2026
I will cancel

Even in the trial period, they force for you to watch ad.

★★★★★Oct 11, 2026
Widgets

Since the last update my widget and all widgets available for word of the day are black and do not show normally

Apps like this

Same category, earning about as much.

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

STATUS
Stopped
FIRST SEEN
Jun 19, 2026
AD VARIATIONS
5
EU COUNTRIES
1
WHERE
Search results in DE. Formats: Icon + Asset Ad, Icon Ad. Last impression Aug 30, 2026.
AD TEXT
  • English Vocab Builder App
Ad creativeAd creativeAd creativeAd creativeAd creativeAd creative

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

word16vocabulary10daily10word day10words8day7learning6daily word5quizzes4personalized learning3stop saying3daily quizzes3vocabulous docs3docs html3habit3games3language3real3progress3keep3help3vocabulous3humans2built2

What's new in 9.13.15

We've been polishing Word of the Day to make your daily vocabulary practice easier and more enjoyable. - A smoother overall experience, from your first steps to your daily routine. - Bug fixes and stability improvements so you can learn without interruptions. Update Word of the Day to keep growing your English vocabulary one word at a time. Thanks to your feedback, we keep improving the app for you. Send your thoughts to lexi@vocabulous.us.

Released Apr 25, 2015. Current version shipped Oct 22, 2026.

Store description

Make vocabulary growth a daily habit with Word of the Day, a vocabulary-building companion created by humans, for humans. With daily words, games, and quizzes all in one app, it’s learning that actually sticks. Built in collaboration with leading language experts, our vocabulary database intelligently ranks words based on real-world usage patterns. After you take our vocabulary assessment and answer a few questions about your goals, we’ll create a personalized learning plan tailored to your needs, ensuring the words you see are ones you’ll want to use. With our unique combination of expert curation and smart design, Word of the Day transforms the simple act of growing your vocabulary into a powerful tool for self-improvement. WORD INSIGHTS - Each daily word is hand-selected by our editors and presented in a rich format with everything you need to understand and remember it. - Clear examples that show how the word lives in real sentences - Audio pronunciation so you can use the word with confidence - Thoughtful illustration to deepen your understanding and boost recall STOP SAYING COLLECTIONS Explore our Stop Saying feature to find stronger alternatives to common words and express yourself with greater precision. DAILY QUIZZES & CHALLENGES Harness the power of spaced repetition with 1-minute daily quizzes that move new vocabulary into long-term memory. Review saved words and track your progress over time. WORD GAMES Expand your vocabulary further with games designed around language and pattern recognition. - Hangman: reveal the hidden word before you lose all your hearts - Gaps: guess the hidden 5-letter word in a limited number of tries - Word Relay: link related words to form a chain. CROSSWORDS Solve themed puzzles across 15+ topics, including Entertainment, Technology, Travel, Idioms, and more. PERSONALIZED LEARNING Word of the Day adapts to your learning style and schedule. - Home Screen and Lock Screen widgets keep your daily word visible all day - Custom notifications help you build a consistent learning habit - Vocabulary quizzes help tailor the experience to your level - Save favorite words to review anytime BUILT TO KEEP YOU MOTIVATED - Small daily habits lead to real progress. - Streaks and progress tracking help you stay consistent - Daily challenges keep learning fresh - Engaging visuals and interactive features make vocabulary fun AWARD-WINNING AND TRUSTED - Over 7 million downloads worldwide - Best Mobile App Awards (August 2025) - Language expertise featured in Inc. Whether you’re preparing for exams like the SAT, GRE, IELTS, or TOEFL, working to improve your writing and speaking skills, or simply someone who loves words, Word of the Day helps you build vocabulary in a way that fits into your daily life. Read more confidently. Write with precision. Speak with clarity. Educate yourself in a small yet profound way with Word of the Day. Start your daily word habit today. Visit our website to learn more about the team and the app: https://vocabulous.us/ Please note that Word of the Day is a subscription-based app. Some features are available to Premium subscribers only. Privacy Policy: https://vocabulous.us/docs/privacy.html Terms of Use: https://vocabulous.us/docs/terms.html

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

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