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APP STORE

Pennies: Budget & Bill Tracker

The App Shop, Inc. · Finance · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card
Revenue a month, worldwide EST
$1.5K
Likely $500 to $4.5K
▼ 91.2% in 15 days
New ratings
+2
in 4 days, 5.1K in total
Rating
4.6 of 5
1.8K ratings in this store
Countries it ranks in
3
was 2 on Oct 19, 2026

Revenue

Estimated from the grossing charts of Oct 25, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$18K
No Google Play version found
EST. LIFETIME DOWNLOADS
63.7K to 181.9K
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • Germany #62 Finance$1.5K · 100%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (35 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
1.8K
AVG RATING
4.57
PRICE
Free
AGE
12.1y
LAST UPDATE
11d ago
VERSION
6.5.0
SIZE
95 MB
AGE RATING
4+

Last 30 days

From our daily snapshots of every grossing chart and daily ratings counts.

DAYS IN A GROSSING CHART
23 / 30
COUNTRIES NOW
3 (was 0)
NEW RATINGS, LAST 4 DAYS
+2
EST. REVENUE A MONTH, DAILY · APP STORE EST
Show daily values
Sep 27, 2026not in a grossing chart
Sep 28, 2026not in a grossing chart
Sep 29, 2026not in a grossing chart
Sep 30, 2026not in a grossing chart
Oct 1, 2026not in a grossing chart
Oct 2, 2026not in a grossing chart
Oct 3, 2026not in a grossing chart
Oct 4, 2026not in a grossing chart
Oct 5, 2026not in a grossing chart
Oct 6, 2026not in a grossing chart
Oct 7, 2026not in a grossing chart
Oct 8, 2026not in a grossing chart
Oct 9, 2026not in a grossing chart
Oct 10, 2026$17K a month
Oct 11, 2026not in a grossing chart
Oct 12, 2026not in a grossing chart
Oct 13, 2026not in a grossing chart
Oct 14, 2026$270 a month
Oct 15, 2026$323 a month
Oct 16, 2026not in a grossing chart
Oct 17, 2026not in a grossing chart
Oct 18, 2026not in a grossing chart
Oct 19, 2026not in a grossing chart
Oct 20, 2026not in a grossing chart
Oct 21, 2026not in a grossing chart
Oct 22, 2026not in a grossing chart
Oct 23, 2026not in a grossing chart
Oct 24, 2026not in a grossing chart
Oct 25, 2026$1.5K a month
Oct 26, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 27, 2026: not ranked. Now: #27 Finance · IT.
RATINGS IN THE CORE COUNTRIES, DAILY
Show daily values
Oct 22, 20265.1K ratings
Oct 23, 20265.1K ratings
Oct 24, 20265.1K ratings
Oct 25, 20265.1K ratings
Oct 26, 20265.1K ratings
5.1K on Oct 22, 2026, 5.1K on Oct 26, 2026. New ratings track new downloads, even outside the charts.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
9 purchases listed
  • Pennies Annual Subscription$39.99
  • Pennies Annual Subscription$29.99
  • TipJar - Generous Tip$1.99
  • TipJar - Awesome Tip$4.99
  • Pennies Monthly Subscription$3.99
  • Pennies Monthly Subscription$2.99
  • Pennies Annual Subscription$49.99
  • Pennies Annual Subscription$19.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
0.3 reviews / week
  • Trendsteady
  • Recent reviews average3.9 stars
  • Recent 1 and 2 star share21%
From the latest 100 written reviews, covering 2720 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
2 updates in 90 days
  • Typical gap between releases6 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
1.8K ratings
5★80%
4★9%
3★4%
2★2%
1★5%

What users want

From the latest 100 reviews on the United States App Store, May 15, 2019 to Oct 3, 2026: 21% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Worse after an update19%

4 of the 1 and 2 star reviews.

★★★★★ My phone doesn't show the app needing to be updated so I'm not sure what's going on or if the app just finally died since it's been the same for years
★★★★★ I will update this review once this issue is fixed (it's been a year since developer decided to not address this issue despite the update stating otherwise)
★★★★★ I'll change to 5 stars when my wife and I can update the same budget.
Crashes and freezes14%

3 of the 1 and 2 star reviews.

★★★★★ I have been using Pennies for years, and I love the simplicity and the design of it, but it now crashes constantly while I am using it.
★★★★★ App crashes when I'm setting the first day of a new budget.
★★★★★ The last few months it freezes which leads me to have to force quit the app.
Bugs, things not working14%

3 of the 1 and 2 star reviews.

★★★★★ I've had this app for years (6+) and I use it in a bit of a backwards way where I assign my “budget” as what I really want my savings goal to be so I can see how much money I need to make each day doing freelance, side…
★★★★★ I can see how this app would work for most, but the fact that the app doesn't let me enter future payments truly doesn't work for me and the planning ahead I need to do for my work.
★★★★★ I love this app...when it works. The last few months it freezes which leads me to have to force quit the app. It then freezes my entire phone for a bit. Now it's a miracle if it opens. Tried three times today and it…
Price and subscription14%

3 of the 1 and 2 star reviews.

★★★★★ This is a waste of time and money.
★★★★★ I've had this app for years (6+) and I use it in a bit of a backwards way where I assign my “budget” as what I really want my savings goal to be so I can see how much money I need to make each day doing freelance, side…
★★★★★ I can see how this app would work for most, but the fact that the app doesn't let me enter future payments truly doesn't work for me and the planning ahead I need to do for my work. I would love to get my 4$ back…
Slow, laggy, battery14%

3 of the 1 and 2 star reviews.

★★★★★ Why use an app that takes 5 minutes to load? I've given this “productivity app” that much time to load up and it is wasting more time than it is helping. I will update this review once this issue is fixed (it's been a…
★★★★★ I am surprised how highly it's rated for how slow it is to sync with iCloud.
★★★★★ But it's getting harder and harder to use, then freezes my phone (and drains the battery every time it does).
Missing features14%

3 of the 1 and 2 star reviews.

★★★★★ What I got was a simple and clean, designed app with literally no way to use it for simple bill tracking.
★★★★★ It ticks me off though that you can't edit all the details of a budget once it's been created.
Lost data, sync, backup10%

2 of the 1 and 2 star reviews.

★★★★★ I know I didn't accidentally deleted because I would have seen a pop up menu asking if I was sure I wanted to delete the app.
★★★★★ I am surprised how highly it's rated for how slow it is to sync with iCloud.
No customer support10%

2 of the 1 and 2 star reviews.

★★★★★ Went to the App Store and clicked on app support which just took me to their website talking about how great it is.
WHAT THEY ASK FOR
  • I wish you could choose which budget you want to view on your watch. 3★, Nov 19, 2025
  • Only thing is I wish i could have a budget within a budget (i.e. 5★, Aug 7, 2024
  • Please add widgets to the app! 5★, Aug 6, 2024
  • The only thing I wish is to be able to make different categories of spendings on different products. 5★, Sep 19, 2020
  • I LOVE this app and recommend it to all of my friends who need a budget tracker. 4★, Apr 8, 2020
  • I would love to see graphs (bar, line, etc) of my spending and transfer habits, as I love to look at the impact of my expenses and spending habits over time. 5★, Jan 27, 2020
  • One thing that would be great if it could sync between different phones. 5★, Jul 10, 2019
WORDS THAT KEEP COMING UP IN BAD REVIEWS

Nothing stands out.

WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Easy to use53%

34 of the 4 and 5 star reviews.

★★★★★ This budgeting app can be as simple or as complex as you want it to be.
★★★★★ Pennies is the complete opposite - the simple UX makes it so easy to stick to.
★★★★★ I find it such a simple way to track your variable costs (like groceries, fun spending, etc).
Useful, it helps20%

13 of the 4 and 5 star reviews.

★★★★★ I've used other apps like Mint, but I always found myself losing steam because it was so complex - all of the automation made the app less useful, not more (and I didn't like giving them access to so much data about me).
★★★★★ Very useful and easy to use app.
★★★★★ But always a helpful app when I need to get back on track with my excess spending.
Looks great20%

13 of the 4 and 5 star reviews.

★★★★★ For beginners, it offers a simple user interface that is easy to navigate and operate.
★★★★★ Great UI, attractive, and easy to use.
★★★★★ Finally a simple and clean budgeting app that I can actually use.
Fun, addictive5%

3 of the 4 and 5 star reviews.

★★★★★ I find it such a simple way to track your variable costs (like groceries, fun spending, etc).
★★★★★ It's super helpful for me to budget from paycheck to paycheck so I know how much we have left over for fun things instead of unknowingly allowing a random amount of money to a trillion categories.
★★★★★ I'm a visual person and as much as I enjoy the minimalistic look of this app, the list of transactions can only go so far for me.
Accurate, great results3%

2 of the 4 and 5 star reviews.

★★★★★ The problem is I don't want that much information I simply wanted to give myself a budget of “x” amount of dollars for each category and this works PERFECTLY for that.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 3, 2026
Love the simplicity, but crashes constantly

I have been using Pennies for years, and I love the simplicity and the design of it, but it now crashes constantly while I am using it. If I switch to a different app while Pennies is open and return to Pennies, it buffers and/or crashes. I am done and will be finding another budget tracker.

★★★★★Sep 19, 2026
Suddenly

Suddenly, the app closes right as I try to enter something or do a calculation! Frequently. VERY IRRITATING!! I made the maximum donation here and paid for the Mac version. iPhone 16 Pro is my machine. It's working perfectly. I updated to iOS 27, but it did this with prior versions. Can you please help?

★★★★★Jul 6, 2026
Fabulous

I use it every day. It has saved my finances

★★★★★Jun 29, 2026
Review

Stop asking me for a review every time I open the app or I’ll take away stars! (Deducting a star because I keep getting asked for reviews. Originally 5 stars) (Deducting another star because I keep getting asked for reviews. Originally 5 stars)

★★★★★May 19, 2026
Technical Issues

I’ve had this app for two years. It has a small memory for businesses that you enter. So you have to re-enter the business almost every time. Every time I use the app it suddenly just disappears from the screen and you have to start all over.

★★★★★Jan 24, 2026
Absolute best in category

Just enough functionality for what I need. This app is absolutely essential for me.

Apps like this

Same category, earning about as much.

Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

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Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

pennies18budgets14money8budgeting8spend7spending6today6want6keep5money spend5save4add4keep track3save money3helps save3much spend3hard work3via icloud3many budgets3between budgets3budgets single3add pennies3pennies today3watch3

What's new in 6.5.0

What's new in this version: • A fresh welcome walkthrough the first time you open Pennies • Behind the scenes improvements and smaller fixes throughout

Released Oct 9, 2014. Current version shipped Oct 15, 2026.

Store description

Keep track of your spending and save money with Pennies, the award-winning budgeting app for iPhone, iPad and Watch. Winner of Apple's ‘Editors Choice’ award and thousands of 5 Star reviews worldwide, Pennies is THE budgeting app for everyday people. ••• Read the reviews and see what people are saying ••• "The easiest and simplest budgeting app ever" "Been using it everyday for a year now - and my bank account shows it!" "The perfect, simple budgeting app that actually helps me save" "Life Changing" "You need this app!" ••• MAIN FEATURES ••• > HELPS YOU KNOW HOW MUCH TO SPEND Pennies does all the hard work for you by telling you how much you have to spend today. If you spend less, no worries, Pennies will give you more money to spend tomorrow. > HELPS YOU SAVE MONEY Should you spend or should you save? Pennies shows your spending and finance health with bold colors, helping you slow down or speed up your spending to keep you on track. > MORE PERSONAL THAN ANY OTHER BUDGETING APP Pennies offers you weekly, monthly, bi-weekly, twice-monthly, custom and one-off budgets, that start on any day you want. No other budgeting app gives you this much flexibility to create budgets that work perfectly with your lifestyle. > INSTANTLY SYNC VIA ICLOUD Keep your budgets backed up and shared across all your iOS devices via iCloud. Pennies installs on your iPhone, Watch and iPad and seamlessly syncs your budgets for you. > AS MANY BUDGETS AS YOU NEED Have more than one budget that you want to keep on top of? No problem, there's no limit to how many budgets you can set up. > FLEXIBLE EXPENSES Sometimes we forget when we spend – that’s OK. Add and edit expenses to previous dates and budget periods, and Pennies will recalculate your budgets today so you are always up to date with your spending money. > MULTIPLE CURRENCIES Use any currency in the world for individual budgets. > TRANSFER BETWEEN BUDGETS Easily transfer money between budgets with a single click. > SUPER SIMPLE, SUPER QUICK Made a purchase? Sweet, just add it in. Pennies only cares about the numbers, no tags, charts or complex breakdowns here. Just the amount of money you have to spend is all you need to know. > 3D TOUCH SUPPORT Add budgets, transfers and expenses straight from your home screen using 3D Touch Quick Actions. Requires iPhone 6s / 6s+ > TODAY WIDGET SUPPORT Head to the Today view in Notification Center and add Pennies Today, you'll get a handy view of your daily budgets, and with a single tap you can view them in Pennies. > BUDGETS ON ALL YOUR DEVICES Pennies comes ready to install on your iPhone, iPad and your Apple Watch, so you can keep your budget with you wherever you go! Budgeting shouldn’t be hard work or boring. That’s why in Pennies you won’t find any charts, graphs or complicated diagrams. It's personal finance made easy, it’s your money made simple. Pennies is friendly, bold and unbelievably easy to use, giving you the freedom to manage your budgets and spending in any way that suits you. It's all about keeping things easy and flexible so you can get on with having fun, spending what you want, and saving money at the end of the month. So, start budgeting how you want, when you want, without any worry. Start using Pennies today! If you enjoy using Pennies please rate the app! If you have any feature requests I'd love to hear them. If you want to send me chocolates and roses, that's cool too. Check out Pennies in action: http://www.getpennies.com Follow Pennies on Twitter – https://twitter.com/PenniesApp Contact me – hello@getpennies.com Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://theappshop.io/privacy

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