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ExpressVPN · Secure & Fast VPN

Express VPN · Utilities · United States store
#10 GROSSING · UTILITIES
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$10.5M
Likely $3.6M to $30.7M
▼ 18.0% in 11 days
New ratings
+37
in 1 days, 696.1K in total
Rating
4.7 of 5
419.7K ratings in this store
Countries it ranks in
52
was 52 on Oct 16, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$126M
App Store $5.3M + Google Play $5.2M a month
EST. LIFETIME DOWNLOADS
14.7M to 42M
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • United States #9 Utilities (iOS), #12 Tools (Play)$2.6M · 25%
  • South Korea #4 Utilities (iOS), #6 Tools (Play)$1.7M · 16%
  • United Kingdom #3 Utilities (iOS), #94 apps (Play)$1.4M · 13%
  • Australia #3 Utilities (iOS), #74 apps (Play)$587.2K · 6%
  • France #6 Utilities (iOS), #11 Tools (Play)$429.9K · 4%
  • UAE #49 overall (iOS), #47 apps (Play)$410.4K · 4%
  • Japan #23 Tools (Play)$349.1K · 3%
  • Canada #5 Utilities (iOS), #9 Tools (Play)$269.8K · 3%
44 more countries
  • Indonesia #8 Utilities (iOS), #15 Tools (Play)$205.7K · 2%
  • Netherlands #3 Utilities (iOS), #11 Tools (Play)$163.5K · 2%
  • Spain #4 Utilities (iOS), #11 Tools (Play)$158.2K · 2%
  • Germany #13 Utilities (iOS), #31 Tools (Play)$149.5K · 1%
  • Italy #8 Utilities (iOS), #10 Tools (Play)$143.6K · 1%
  • Saudi Arabia #6 Utilities (iOS), #16 Tools (Play)$139.6K · 1%
  • Vietnam #30 Utilities (iOS), #9 Tools (Play)$130K · 1%
  • India #5 Utilities (iOS), #21 Tools (Play)$123.5K · 1%
  • Hong Kong #8 Utilities (iOS), #9 Tools (Play)$104.2K · 1%
  • Pakistan #4 Utilities (iOS), #53 apps (Play)$75.5K · 1%
  • Turkey #11 Utilities (iOS), #7 Tools (Play)$72.2K · 1%
  • Mexico #10 Utilities (iOS), #26 Tools (Play)$71.4K · 1%
  • Switzerland #6 Utilities (iOS), #9 Tools (Play)$71.3K · 1%
  • Kazakhstan #9 Utilities (iOS), #9 Tools (Play)$71.1K · 1%
  • Norway #4 Utilities (iOS), #9 Tools (Play)$66.7K · 1%
  • South Africa #5 Utilities (iOS), #89 apps (Play)$66.1K · 1%
  • Thailand #12 Utilities (iOS), #8 Tools (Play)$64.4K · 1%
  • New Zealand #5 Utilities (iOS), #96 apps (Play)$59.9K · 1%
  • Brazil #15 Utilities (iOS), #52 Tools (Play)$56.1K · 1%
  • Qatar #4 Utilities (iOS), #9 Tools (Play)$55.9K · 1%
  • Singapore #85 apps (Play)$50.7K · 0%
  • Egypt #6 Utilities (iOS), #9 Tools (Play)$50.6K · 0%
  • Philippines #3 Utilities (iOS), #12 Tools (Play)$50.3K · 0%
  • Ireland #4 Utilities (iOS), #77 apps (Play)$49.7K · 0%
  • Belgium #4 Utilities (iOS), #9 Tools (Play)$49K · 0%
  • Nigeria #63 overall (iOS), #34 apps (Play)$47.6K · 0%
  • Czechia #16 Utilities (iOS), #9 Tools (Play)$46.3K · 0%
  • Finland #7 Utilities (iOS), #9 Tools (Play)$43.1K · 0%
  • Bangladesh #9 Tools (Play)$34.3K · 0%
  • Sweden #14 Utilities (iOS), #10 Tools (Play)$34K · 0%
  • Kuwait #7 Utilities (iOS), #9 Tools (Play)$33.8K · 0%
  • Israel #10 Utilities (iOS), #7 Tools (Play)$33.8K · 0%
  • Portugal #4 Utilities (iOS), #9 Tools (Play)$33.5K · 0%
  • Malaysia #9 Utilities (iOS), #28 Tools (Play)$28K · 0%
  • Austria #6 Utilities (iOS), #9 Tools (Play)$27.4K · 0%
  • Argentina #16 Utilities (iOS), #22 Tools (Play)$26.6K · 0%
  • Poland #20 Utilities (iOS), #12 Tools (Play)$25.1K · 0%
  • Denmark #14 Utilities (iOS), #9 Tools (Play)$24.7K · 0%
  • Greece #4 Utilities (iOS), #9 Tools (Play)$22.7K · 0%
  • Ukraine #11 Utilities (iOS), #13 Tools (Play)$19.2K · 0%
  • Romania #5 Utilities (iOS), #9 Tools (Play)$17.8K · 0%
  • Colombia #11 Utilities (iOS), #22 Tools (Play)$15.8K · 0%
  • Peru #8 Utilities (iOS)$8.7K · 0%
  • Chile #19 Utilities (iOS)$8.6K · 0%
HOW SURE ARE WE
Calibrated range: for apps in the top 50, our estimates were within about 30% of published figures for 9 of 12 apps tested. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
419.7K
AVG RATING
4.68
PRICE
Free
AGE
12.2y
LAST UPDATE
1d ago
VERSION
12.78.0
SIZE
157 MB
AGE RATING
4+

Last 30 days

From our daily snapshots of every grossing chart and daily ratings counts.

DAYS IN A GROSSING CHART
30 / 30
COUNTRIES NOW
52 (was 20)
NEW RATINGS, LAST 1 DAYS
+37
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026$8.4M a month
Sep 25, 2026$8.4M a month
Sep 26, 2026$8.2M a month
Sep 27, 2026$8.6M a month
Sep 28, 2026$9M a month
Sep 29, 2026$8.9M a month
Sep 30, 2026$8.5M a month
Oct 1, 2026$7.8M a month
Oct 2, 2026$7M a month
Oct 3, 2026$7.5M a month
Oct 4, 2026$788.5K a month
Oct 5, 2026$790.1K a month
Oct 6, 2026$788.3K a month
Oct 7, 2026$789.9K a month
Oct 8, 2026$7.5M a month
Oct 9, 2026$768K a month
Oct 10, 2026$12.8M a month
Oct 11, 2026$9.1M a month
Oct 12, 2026$9.8M a month
Oct 13, 2026$9.3M a month
Oct 14, 2026$9.2M a month
Oct 15, 2026$9.5M a month
Oct 16, 2026$9M a month
Oct 17, 2026$9.2M a month
Oct 18, 2026$10.3M a month
Oct 19, 2026$10.6M a month
Oct 20, 2026$10.5M a month
Oct 21, 2026$10.5M a month
Oct 22, 2026not in a grossing chart
Oct 23, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #55 overall · AE. Now: #49 overall · AE.
RATINGS IN THE CORE COUNTRIES, DAILY
Show daily values
Oct 22, 2026696K ratings
Oct 23, 2026696.1K ratings
696K on Oct 22, 2026, 696.1K on Oct 23, 2026. New ratings track new downloads, even outside the charts.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
6 purchases listed
  • 1-Month Subscription$12.99
  • 12-Month Subscription$99.99
  • 1-Month Subscription$11.99
  • 12-Month Plan (Basic)$79.99
  • 1-Month Plan (Basic)$11.99
  • 1-Week Subscription$9.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
73 reviews / week
  • Trendsteady
  • Recent reviews average4.6 stars
  • Recent 1 and 2 star share9%
From the latest 500 written reviews, covering 48 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
12 updates in 90 days
  • Typical gap between releases6 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
419.7K ratings
5★85%
4★8%
3★3%
2★1%
1★3%

What users want

From the latest 500 reviews on the United States App Store, Sep 5, 2026 to Oct 22, 2026: 9% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription27%

12 of the 1 and 2 star reviews.

★★★★★ wasted money and very frustrated!
★★★★★ Rubbish, it doesn't work at all.
★★★★★ Luckily my annual renewal was coming up and I was able to cancel my account without much lost.
Bugs, things not working25%

11 of the 1 and 2 star reviews.

★★★★★ I'm in china Rn and I used it for YouTube but it still couldn't work but it used to work pretty good pls fix the bug.
★★★★★ I paid a full month for the service in hope that I could use it while traveling in China. It turned out the VPN didn't work since the day one I arrived Beijing. I contacted their tech support, they said they were aware…
★★★★★ Rubbish, it doesn't work at all.
No customer support18%

8 of the 1 and 2 star reviews.

★★★★★ Average product, sub par customer service.
★★★★★ I will say their customer support was prompt and attempted to help but still nothing.
★★★★★ I contacted their tech support, they said they were aware of the issue and “actively” working on the issue.
Login and account problems9%

4 of the 1 and 2 star reviews.

★★★★★ Express VPN was hacked and my login info was available online.
★★★★★ When I opened the app, it told me to get a verification code from my email.
★★★★★ I accidentally upgraded my account thinking I was switching plans, but I got charged for my old plan plus the new one and they did not want to give me a refund for just one of the plans
Slow, laggy, battery9%

4 of the 1 and 2 star reviews.

★★★★★ Absolutely inconsistent and slow AF in China.
★★★★★ Hangs , heat up after ios27 n not working properly connection drop down n speed very poor after premium
★★★★★ When it worked, it was extremely slow, can't do anything at all.
Worse after an update9%

4 of the 1 and 2 star reviews.

★★★★★ You can not update anything else u idiots
★★★★★ After the update, it now has a popup asking to share data?
★★★★★ After updating the app this morning to 12.72.0 (and the new iOS update) the VPN is blocking all WiFi access
Wrong or poor results5%

2 of the 1 and 2 star reviews.

★★★★★ None stop disconnecting then reconnecting every 15s … fastest smartest location doesn't work 20 more locations don't work either ..support team is useless… website help articles are useless too.
WHAT THEY ASK FOR
  • Definitely need to have it if you're doing stuff and don't want anyone to know what you're up to. 5★, Oct 10, 2026
  • I wish Express was still a good value for expats in China but it's Trash-tier. 1★, Oct 10, 2026
  • I need advanced kill switch and its available on iPhone and iPad but not Mac. 3★, Oct 6, 2026
  • The only time I should have to open the vpn app is to change locations. 3★, Oct 3, 2026
WORDS THAT KEEP COMING UP IN BAD REVIEWS
customer service3
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Easy to use12%

55 of the 4 and 5 star reviews.

★★★★★ Always easy to access, remains fast and appreciative of the security
★★★★★ It's just as advertised and seems to have minimal effect on the loading of other apps or Speedtest measures.
★★★★★ This is an easy to use app that runs smoothly in the background.
Fast11%

49 of the 4 and 5 star reviews.

★★★★★ Always easy to access, remains fast and appreciative of the security
★★★★★ It's just as advertised and seems to have minimal effect on the loading of other apps or Speedtest measures.
★★★★★ Very fast and reliable for my needs.
Accurate, great results6%

26 of the 4 and 5 star reviews.

★★★★★ Very fast and reliable for my needs. No issues.
★★★★★ Never lose quality while browsing anonymously.
★★★★★ Using abroad. Minimal connectivity issues. Recommend it
Worth the money5%

21 of the 4 and 5 star reviews.

★★★★★ The savings alone have made my subscription worth every penny!
★★★★★ well worth the $$$ spent and will be using my FREE esim while traveling in Italy, thanks for the coupon!
★★★★★ The licenses were expensive, but I thought, worth it.
Great support4%

19 of the 4 and 5 star reviews.

★★★★★ Their customer service and technical support are absolutely outstanding.
★★★★★ Support is great and product works like a charm.
★★★★★ I contacted tech support, sending in crash reports.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 22, 2026
Good

Good

★★★★★Oct 21, 2026
Works very very well.

I had this on Android for a few years. When I switched to Apple I figured Safari's protections would be enough but funky things would occasionally happen so I signed on to Express again and eliminated the problems. This does slow my iPad a little though despite the larger antenna. Worth it

★★★★★Oct 21, 2026
Mid

I’m in china Rn and I used it for YouTube but it still couldn’t work but it used to work pretty good pls fix the bug.

★★★★★Oct 21, 2026
Express

It’s been a good and helpful app all along

★★★★★Oct 21, 2026
It is still hard to connect when using Telecom's WiFi

Frequently droped in China's net environment

★★★★★Oct 21, 2026
Continuously improving and innovating..”

I’ve been with ExpressVPN since they first arrived on the scene and remained a proponent for their exceptional services relating to internet security ever since..”

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Same category, earning about as much.

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Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

STATUS
Running now
FIRST SEEN
Aug 15, 2026
AD VARIATIONS
695
EU COUNTRIES
23
WHERE
Search results, APPSTORE_PRODUCT_PAGE in AT, BE, BG, CY, CZ, DE, DK, EE, ES, FI, FR, GR, HR, HU, IE, IT, LU, NL, PL, PT, RO, SE, SI. Formats: Icon + Asset Ad, Icon Ad. Last impression Oct 18, 2026.
AD TEXT
  • Your Fast & Private VPN Shield
  • Unlimited Proxy & WiFi Privacy
  • Privacidad total con tu VPN
Ad creativeAd creativeAd creativeAd creativeAd creativeAd creative

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

expressvpn7vpn4fast4expressvpn vpn3blazing fast3shared networks3logs independently3independently audited3online activity3udp tcp3security3servers3online3activity3data3blazing2streaming2service2connections2private2public2shared2networks2across2

What's new in 12.78.0

- General performance and stability improvements - Updated the app to support the new iPhone Duo

Released Aug 11, 2014. Current version shipped Oct 22, 2026.

Store description

ExpressVPN: Premium VPN for Security, Privacy, and Blazing-Fast Streaming Surf the web safely with just a few taps. ExpressVPN is a premium VPN service built for ultra-fast connections and private browsing on public Wi-Fi and other shared networks - across all your devices. BLAZING-FAST SERVERS Stream, game, and browse with lightning-fast speeds and unlimited bandwidth. Perfect for streaming your favorite TV shows and movies, sporting events, and more. LARGE SERVER NETWORK Access a global network with servers in 113 countries, including all 50 U.S. states, so you're covered wherever you go. NO-LOGS POLICY (INDEPENDENTLY AUDITED) Browse with enhanced privacy. Our strict no-logs policy has been independently audited to help ensure your IP address, location, and online activity stay private. POWERFUL ONLINE SECURITY Protect your data and online activity with advanced encryption that keeps your connection safe - even on public Wi-Fi hotspots and shared networks. EXCLUSIVE VPN PROTOCOL ExpressVPN's Lightway protocol was crafted from the ground up for enhanced speed, security, and reliability. PRIVACY-FIRST TECHNOLOGY ExpressVPN runs on RAM-only servers that never write data to a hard drive. All data is wiped on every reboot. WIDE LANGUAGE SELECTION Choose from 17 languages to make your app experience smooth and accessible, wherever you are in the world. 24/7 CUSTOMER SUPPORT Get instant help whenever you need it. Reach out via live chat or email, and our experts will gladly answer any questions. iOS APP FEATURES • Auto-reconnects if your VPN connection drops • Supports Lightway (UDP/TCP), OpenVPN (UDP/TCP), WireGuard, and IKEv2 encryption protocols • Threat Manager: helps prevent apps from sharing your activity with trackers or malicious third parties SUBSCRIPTION PLANS Your ExpressVPN subscription includes access to apps across all major platforms, letting you secure all your devices. With support for up to 14 simultaneous connections, you can stay protected anytime, anywhere. Subscriptions renew automatically at the end of each billing period unless canceled at least 24 hours beforehand. You can manage or cancel your subscription anytime in your App Store account settings. Any unused portion of a free trial is forfeited when you purchase a Subscription. Terms of Service https://www.expressvpn.com/tos Privacy Policy https://www.expressvpn.com/privacy-policy

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

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