← Back to charts
I am - Daily Affirmations icon
APP STORE

I am - Daily Affirmations

Monkey Taps · Health & Fitness · United States store
#30 GROSSING · HEALTH & FITNESS
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$415.5K
Likely $138.5K to $1.2M
▼ 9.1% in 11 days
New ratings
+163
in 1 days, 1M in total
Rating
4.8 of 5
736.2K ratings in this store
Countries it ranks in
23
was 25 on Oct 16, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$5M
Both stores combined. Small app estimate, so no split per store
EST. LIFETIME DOWNLOADS
25.8M to 73.6M
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • United States #35 Health & Fitness (iOS), #84 Health & Fitness (Play)$212.7K · 51%
  • Germany #25 Health & Fitness (iOS)$50.2K · 12%
  • Australia #27 Health & Fitness (iOS)$27.5K · 7%
  • Canada #33 Health & Fitness (iOS)$23.4K · 6%
  • France #27 Health & Fitness (iOS)$19.5K · 5%
  • United Kingdom #89 Health & Fitness (iOS)$17.7K · 4%
  • Italy #15 Health & Fitness (iOS)$15.1K · 4%
  • Brazil #14 Health & Fitness (iOS)$12.2K · 3%
14 more countries
  • Switzerland #27 Health & Fitness (iOS)$9.8K · 2%
  • Mexico #21 Health & Fitness (iOS)$6.7K · 2%
  • Spain #37 Health & Fitness (iOS)$5.1K · 1%
  • Austria #25 Health & Fitness (iOS)$4.3K · 1%
  • Colombia #14 Health & Fitness (iOS)$2.2K · 1%
  • Chile #25 Health & Fitness (iOS)$2.1K · 1%
  • Peru #8 Health & Fitness (iOS)$1.9K · 0%
  • Belgium #71 Health & Fitness (iOS)$1.7K · 0%
  • Argentina #19 Health & Fitness (iOS)$1.4K · 0%
  • Portugal #42 Health & Fitness (iOS)$694 · 0%
  • South Africa #73 Health & Fitness (iOS)$690 · 0%
  • Saudi Arabia #87 Health & Fitness (iOS)$522 · 0%
  • Greece #91 Health & Fitness (iOS)$121 · 0%
  • Nigeria #85 Health & Fitness (iOS)$60 · 0%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (6947 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
736.2K
AVG RATING
4.83
PRICE
Free
AGE
12.5y
LAST UPDATE
1d ago
VERSION
7.6.0
SIZE
220 MB
AGE RATING
12+

Last 30 days

From our daily snapshots of every grossing chart and daily ratings counts.

DAYS IN A GROSSING CHART
30 / 30
COUNTRIES NOW
26 (was 9)
NEW RATINGS, LAST 1 DAYS
+163
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026$399K a month
Sep 25, 2026$399K a month
Sep 26, 2026$390K a month
Sep 27, 2026$389.9K a month
Sep 28, 2026$382.7K a month
Sep 29, 2026$382.7K a month
Sep 30, 2026$382.6K a month
Oct 1, 2026$388.3K a month
Oct 2, 2026$387.4K a month
Oct 3, 2026$396K a month
Oct 4, 2026$395.3K a month
Oct 5, 2026$395.2K a month
Oct 6, 2026$395.2K a month
Oct 7, 2026$402.7K a month
Oct 8, 2026$403.9K a month
Oct 9, 2026$403.6K a month
Oct 10, 2026$1.8M a month
Oct 11, 2026$407.9K a month
Oct 12, 2026$407.8K a month
Oct 13, 2026$1.6M a month
Oct 14, 2026$1.8M a month
Oct 15, 2026$1.7M a month
Oct 16, 2026$1.6M a month
Oct 17, 2026$1.6M a month
Oct 18, 2026$1.5M a month
Oct 19, 2026$1.4M a month
Oct 20, 2026$1.4M a month
Oct 21, 2026$1.6M a month
Oct 22, 2026not in a grossing chart
Oct 23, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #20 Health & Fitness · BR. Now: #8 Health & Fitness · CO.
RATINGS IN THE CORE COUNTRIES, DAILY
Show daily values
Oct 22, 20261M ratings
Oct 23, 20261M ratings
1M on Oct 22, 2026, 1M on Oct 23, 2026. New ratings track new downloads, even outside the charts.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
9 purchases listed
  • I am Premium (1 year)$59.99
  • I am Premium (1 month)$14.99
  • I Am Premium$47.99
  • I am Premium$11.99
  • I am Premium$47.99
  • I am Premium$59.99
  • Premium I am$69.99
  • I am Premium$9.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
0.5 reviews / week
  • Trendrising
  • Recent reviews average4.1 stars
  • Recent 1 and 2 star share19%
From the latest 190 written reviews, covering 2428 days.
RELEASE CADENCE
15 updates in 90 days
  • Typical gap between releases6 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
736.3K ratings
5★91%
4★5%
3★2%
2★1%
1★1%

What users want

From the latest 190 reviews on the United States App Store, Feb 29, 2020 to Oct 21, 2026: 19% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription43%

16 of the 1 and 2 star reviews.

★★★★★ Hasn't really done much for me other than make me want $60 back from accidentally signing up for a yearly subscription.
★★★★★ I only had this app 5 days, they charge annually vs monthly but don't advertise that.
★★★★★ It awesome but some stuff cost money and the app just shows you quotes and does nothing else
Limits, credits, locked features11%

4 of the 1 and 2 star reviews.

★★★★★ They had the answer about 40 questions and finally get to the part that you have to pay.
★★★★★ Please fix this - I shouldn't have to pay to see the app name in bold font every time an affirmation appears.
★★★★★ Worst experience. Its like 'pay' at every click literally!! Whats the damn point of having 'custom aesthetic' options if you charge for EVERY STEP AND THAT TOO THIS HIGH AMOUNT!!!!
Lost data, sync, backup11%

4 of the 1 and 2 star reviews.

★★★★★ Right now I can't seem restore notifications and tried all the ways to troubleshoot that is offered in the help section.
★★★★★ ive received support for this in the past but it seem to have gone nowhere.
★★★★★ My background sound of the themes have just gone silent.
Bugs, things not working8%

3 of the 1 and 2 star reviews.

★★★★★ I want to love this app but as soon as I paid for a subscription, the notifications stopped. I don't get any reminders despite repeatedly setting them up, turning them off and back on to try to reset and restarting the…
★★★★★ Cancelled my subscription today because they are too slow to fix things, and the app is full of countless bugs!
★★★★★ 2 stars because app doesn't work any different after subscribing.
Worse after an update8%

3 of the 1 and 2 star reviews.

★★★★★ Sometimes because of an app update that I don't get notified about.
★★★★★ I loved this app until a recent update when the words “I am” in giant font started obscuring the actual affirmation.
★★★★★ I have checked my iPad and also my apps setting,Everything is done and as alright, My app is also updated.
No customer support8%

3 of the 1 and 2 star reviews.

★★★★★ ive received support for this in the past but it seem to have gone nowhere.
★★★★★ Nothing works and there's no way to contact anyone.
★★★★★ There is no option to cancel for a refund, though I tried for almost an hour through their bs AI “customer service”… but there is an option to buy a second year for 11.99???
Missing features8%

3 of the 1 and 2 star reviews.

★★★★★ There is no notice or option to cancel before the app steals your money with no way to get it back.
★★★★★ Nothing works and there's no way to contact anyone.
★★★★★ There is no option to cancel for a refund, though I tried for almost an hour through their bs AI “customer service”… but there is an option to buy a second year for 11.99???
Login and account problems5%

2 of the 1 and 2 star reviews.

★★★★★ Made payment still account is not accessible
★★★★★ They were doing great, but suddenly they messed up the login system!
WHAT THEY ASK FOR
  • I just wish it respected my settings. 3★, Oct 13, 2026
  • This app is a build up, a work on, a love for, everyone and their needs at the time. 5★, Oct 10, 2026
  • I wish there was a way to sync up the different accounts I've had. 2★, Oct 9, 2026
  • I wish I had the words for how great this app is. 5★, Oct 2, 2026
  • Also it would be awesome if we could change the lady's voice. 4★, Sep 29, 2026
  • I wish I could also say if I dislike an affirmation that pops up so less like it show up! 4★, Sep 29, 2026
  • Because, it's something that I need and I'm grateful for this app 5★, Sep 19, 2026
  • If you need a daily mental pick-me-up, this app is a game-changer. 5★, May 9, 2025
WORDS THAT KEEP COMING UP IN BAD REVIEWS

Nothing stands out.

WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Useful, it helps13%

19 of the 4 and 5 star reviews.

★★★★★ The app always has the most timely reminders and helpful affirmations.
★★★★★ Affirmations are very personal and helpful due to start up quiz.
★★★★★ This app is really helpful in keeping me up with positive self talk.
Looks great6%

9 of the 4 and 5 star reviews.

★★★★★ Mostly ok, although it is irritating that I can't change the app icon without subscribing. However, you can change wallpaper, phone screen, lock screen widgets, and Home Screen widgets without subscription.…
★★★★★ This app is really helpful in keeping me up with positive self talk. My therapist told me I should be working on affirmations so I downloaded this app and I love how personalized you can make it and it has a lot of…
★★★★★ I love this app it's very nice I think it will help girls like me and the thing that's kinda bugging me is that you have to get premium for the good side…ANYWAYS YALL ARE BEAUTIFUL DO LOVE YOURSELF OKAY??🫶🫶
Worth the money4%

6 of the 4 and 5 star reviews.

★★★★★ I'm only doing the free trial right now, but I love this app.
★★★★★ It's free to try people!!!
★★★★★ I am on the free plan and that really helped me get out of some touch situations.
Easy to use4%

5 of the 4 and 5 star reviews.

★★★★★ The main thing I love is everything is so easy I struggle with bad anxiety and body dysmorphia and with this one little app it helps me feel comfortable with myself
★★★★★ And the occasional forgiveness of missing a day - in my case 5 different days that I did miss due to sickness&delerium - but the streak went unbroken and I always said a few extra affirmations as a universal thanks you…
★★★★★ Recommend it for anyone who wants more than a simple pick me up.
Fast2%

3 of the 4 and 5 star reviews.

★★★★★ Most of all because words are powerful and can change your mood mindset in an instant!❤️
★★★★★ I tried this out more out of curiosity than anything else. OMG! Within way less than an hour I was feeling better. Stronger. Abler. Optimistic. I think I spent maybe twenty minutes total on the app. When I…
★★★★★ It's so cute and smooth to use

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 21, 2026
Motivational moments with self

I love this app because when I need to see and hear it most it appears for me to remind me to keep going and preserve through it all

★★★★★Oct 21, 2026
Wouldn’t recommend

Not what I expected

★★★★★Oct 20, 2026
Notifications often don’t work

I have had the paid premium app since June 2026. The notifications often stop working. Sometimes because of an app update that I don’t get notified about. Sometimes if I do that it fixes it. Right now I can’t seem restore notifications and tried all the ways to troubleshoot that is offered in the help section. I have it set to do 30 notifications a day. Yesterday I only got one. It has not been working for over a week now.

★★★★★Oct 20, 2026
I am grateful for this app

Angelina Dulcinea

★★★★★Oct 19, 2026
Encouraging

The app always has the most timely reminders and helpful affirmations. I like being able to change the theme or have random selections. It’s been very useful and I often use it to share words of encouragement with friends and loved ones.

★★★★★Oct 19, 2026
Removed everything from free

It was a fantastic app, i even subscribed for 1 + years but now I see they have totally removed everything from the free version. not even a single background or style. SO sad , even after supporting the app for so long, now it is nothing without paying. :(

Apps like this

Same category, earning about as much.

NightWell:Smart Sleep Tracker$416K a month ESTDay One: Daily Journal & Diary$420.4K a month ESTSweat: Fitness App For Women$409.2K a month ESTLumenate: Explore & Relax$422.1K a month ESTStudio Era$408.2K a month ESTMacrosFirst - Macro Tracker$423.5K a month ESTGymwork: Workout Tracker Log$406.8K a month ESTHappiest Baby, makers of SNOO$425.6K a month EST

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

No App Store ads in the EU
None in the last 90 days.

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

affirmations7daily4day4positive affirmations3affirmations help3thought patterns3strengthen connection3monkeytaps net3many3negative3thoughts3positive3help3mindset3strengthen3mind2self2thought2patterns2choose2reminders2connection2between2focus2

What's new in 7.6.0

- New themes and tons of new affirmations! - Other fixes and improvements Find tons of inspiring content on our blog: https://blog.theiam.app/ Love the app? Tell us in the reviews section! We read all of them. Have a happy day!

Released May 13, 2014. Current version shipped Oct 21, 2026.

Store description

How many negative thoughts have been repeating in your mind? Your brain notices more than you think, so put positive affirmations where you'll see them. Daily affirmations help rewire your thoughts, build self-esteem, and change negative thought patterns. Empower yourself by verbally affirming your dreams and ambitions. Choose from many daily intentions and set reminders to be delivered throughout the day. Positive affirmations help make major shifts in your mindset, and they also serve as prompts and daily reminders about what you’re truly capable of, ensuring every day is an amazing day An affirmation is a simple but powerful statement that helps to strengthen the connection between your conscious and unconscious mind. The more you strengthen this connection, the more resilient you’ll be when you experience difficult or challenging circumstances. As Buddha wisely said: you become what you believe. And the best way to strengthen your resilience is to practice affirmations every single day. There are many benefits to using affirmations as part of your daily morning routine: - They help increase your awareness of your thoughts and words, making it easier to recognize the negative and self-doubting thought patterns holding you back. - Affirmations define your focus. When you focus your energy on the things you want, like achieving your goals, the positive, uplifting, and good, you’re creating an abundance mindset and strengthening your resolve to make it happen. - They open you up to possibility. Too often we get stuck in the ‘impossible’ mindset, but affirmations flip this on its head. When you begin to positively affirm what is actually possible, a whole world of opportunity opens up to you. To get access to the I am Premium content and functionality, you can choose between a lifetime, monthly, and yearly auto-renewable subscription. This is a recurring transaction that will be charged to your iTunes Account at confirmation of purchase and will automatically renew unless you cancel it at least 24 hours before the end of your subscription. Renewals will be charged at the same cost within 24 hours prior to the end of the current period. You can manage your subscriptions and auto-renewal can be turned off by going to your iTunes Account Settings after purchase. Find tons of inspiring content on our blog: https://blog.theiam.app/ Privacy Policy: https://monkeytaps.net/privacy Terms of use: https://monkeytaps.net/terms

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

United KingdomGermanyJapanBrazilIndia

More from Monkey Taps

Motivation - Daily quotes
Health & Fitness		1.1M ratingsAnalyze →
Vocabulary - Learn words daily
Education		220.6K ratingsAnalyze →
Bible Widgets: Verses & Prayer
Reference		121.6K ratingsAnalyze →
Facts - Daily Random Trivia
Reference		68.7K ratingsAnalyze →
Mood AI - Daily journal
Health & Fitness		23.7K ratingsAnalyze →
Loving Kindness
Health & Fitness		5.4K ratingsAnalyze →