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APP STORE

Secret Menu Coffee Recipes

Sepia Software LLC · Food & Drink · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card
Revenue a month, worldwide EST
$4.9K
Likely $1.6K to $14.7K
▼ 70.4% in 16 days
New ratings
+4
in 4 days, 14.9K in total
Rating
4.7 of 5
11.8K ratings in this store
Countries it ranks in
15
was 16 on Oct 19, 2026

Revenue

Estimated from the grossing charts of Oct 26, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$58.8K
No Google Play version found
EST. LIFETIME DOWNLOADS
414.6K to 1.2M
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • Canada #91 Food & Drink$4.9K · 100%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (98 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
11.8K
AVG RATING
4.67
PRICE
Free
AGE
12.6y
LAST UPDATE
46d ago
VERSION
2.0.8
SIZE
69 MB
AGE RATING
4+

Last 30 days

From our daily snapshots of every grossing chart and daily ratings counts.

DAYS IN A GROSSING CHART
30 / 30
COUNTRIES NOW
15 (was 5)
NEW RATINGS, LAST 4 DAYS
+4
EST. REVENUE A MONTH, DAILY · APP STORE EST
Show daily values
Sep 27, 2026not in a grossing chart
Sep 28, 2026not in a grossing chart
Sep 29, 2026not in a grossing chart
Sep 30, 2026not in a grossing chart
Oct 1, 2026not in a grossing chart
Oct 2, 2026not in a grossing chart
Oct 3, 2026not in a grossing chart
Oct 4, 2026not in a grossing chart
Oct 5, 2026not in a grossing chart
Oct 6, 2026not in a grossing chart
Oct 7, 2026not in a grossing chart
Oct 8, 2026not in a grossing chart
Oct 9, 2026not in a grossing chart
Oct 10, 2026$16.5K a month
Oct 11, 2026not in a grossing chart
Oct 12, 2026$16.5K a month
Oct 13, 2026not in a grossing chart
Oct 14, 2026not in a grossing chart
Oct 15, 2026not in a grossing chart
Oct 16, 2026not in a grossing chart
Oct 17, 2026not in a grossing chart
Oct 18, 2026not in a grossing chart
Oct 19, 2026not in a grossing chart
Oct 20, 2026not in a grossing chart
Oct 21, 2026not in a grossing chart
Oct 22, 2026not in a grossing chart
Oct 23, 2026not in a grossing chart
Oct 24, 2026not in a grossing chart
Oct 25, 2026not in a grossing chart
Oct 26, 2026$4.9K a month
The same estimate as the headline, saved every day. Best rank Sep 27, 2026: #32 Food & Drink · PK. Now: #19 Food & Drink · QA.
RATINGS IN THE CORE COUNTRIES, DAILY
Show daily values
Oct 22, 202614.9K ratings
Oct 23, 202614.9K ratings
Oct 24, 202614.9K ratings
Oct 25, 202614.9K ratings
Oct 26, 202614.9K ratings
14.9K on Oct 22, 2026, 14.9K on Oct 26, 2026. New ratings track new downloads, even outside the charts.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
5 purchases listed
  • Secret Menu Premium$4.99
  • Secret Menu Premium$1.99
  • Secret Menu Yearly$29.99
  • Weekly Pro$3.99
  • Monthly Pro$9.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
1.8 reviews / week
  • Trendfalling
  • Recent reviews average4.5 stars
  • Recent 1 and 2 star share8%
From the latest 500 written reviews, covering 1923 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
4 updates in 90 days
  • Typical gap between releases94 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
11.8K ratings
5★80%
4★13%
3★3%
2★1%
1★3%

What users want

From the latest 500 reviews on the United States App Store, Jul 21, 2021 to Oct 9, 2026: 8% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription25%

10 of the 1 and 2 star reviews.

★★★★★ Bum ahh app gave me an ad every two seconds and kept asking me to subscribe.
★★★★★ Not once but 3 times the app charged me but didn't place the order.
★★★★★ I tried to cancel the trial but it wouldn't let me
Too many ads13%

5 of the 1 and 2 star reviews.

★★★★★ Bum ahh app gave me an ad every two seconds and kept asking me to subscribe. Ts pmo and never using this again
★★★★★ This app is really good but once you click on the app ads just keep appearing once the ads are done it take me back to the app and another ridiculous ad so that's why I chose 1 star until this problem is fixed
★★★★★ There where ads every 30 seconds couldn't even look at half of the menu that was available with out paying not to mention the monthly charge they tried to get me to pay for all of the drink options.
Limits, credits, locked features10%

4 of the 1 and 2 star reviews.

★★★★★ You have to pay for a lot of things so I put a one star butthe older version is much better
★★★★★ Sign up with your credit card to lookup “secrets” one can easily find on DuckDuckGo dot com.
★★★★★ This app is great but I soon discovered you would have to pay.
Login and account problems10%

4 of the 1 and 2 star reviews.

★★★★★ It shouldn't be like blocked to where you have to sign up
★★★★★ Had to log out of Starbucks app and when I tried to log back in it keeps giving an error of incorrect username or password but it works at Starbucks.com online without issue.
★★★★★ Sign up with your credit card to lookup “secrets” one can easily find on DuckDuckGo dot com.
Bugs, things not working5%

2 of the 1 and 2 star reviews.

★★★★★ Not once but 3 times the app charged me but didn't place the order. I contacted Starbucks and they said it was a known issue. Starbucks refused to refund my money. Do not trust this company with your money.…
★★★★★ Had to log out of Starbucks app and when I tried to log back in it keeps giving an error of incorrect username or password but it works at Starbucks.com online without issue.
Wrong or poor results5%

2 of the 1 and 2 star reviews.

★★★★★ half the drinks are behind a paywall. another quarter of them can't be made anymore. starbucks discontinued raspberry syrup and cool lime and very berry refreshers, and US cafes don't carry bananas anymore. awfully…
★★★★★ The app suspects i to believe it forever but my friends believed it for like 20 mins then we started to believe it was fake Bc Starbucks does not have a secret menu and a peach would not be on the menu the app just…
Worse after an update5%

2 of the 1 and 2 star reviews.

★★★★★ awfully expensive for an app that doesn't update the recipes.
★★★★★ So pls update your drinks!!😕
WHAT THEY ASK FOR
  • I love this app but you should add a strawberry matcha recipe 5★, Apr 15, 2025
  • I wish it could add all of the new ones (like ideas) as well, otherwise great! 5★, Mar 6, 2025
  • The only reason I did not give this app a five star review is that you can't message or call people to add a drink. 4★, Sep 13, 2024
  • A lot as secret menu options sometimes I don't even know what I won't and on the way there I just pull up the app and then look it up what I want and then add it to my Starbucks card and tell them what it is and I love… 5★, Aug 27, 2024
  • This app is great but sometimes on the free version it says to add a raspberry syrup and they discontinued that about 2 years ago. 4★, Jul 30, 2024
  • 🙁 and I wish the instructions on ordering were a little more detailed. 3★, Jun 27, 2024
  • As much as I wish raspberry syrup would come back, its been gone for years now. 3★, May 16, 2024
  • Good concept,but definitely needs an update! 3★, May 16, 2024
WORDS THAT KEEP COMING UP IN BAD REVIEWS

Nothing stands out.

WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Easy to use12%

55 of the 4 and 5 star reviews.

★★★★★ It also organizes the app in such a easy way
★★★★★ Omggg, I used to be so indecisive when I would go to Starbucks, but using this App makes it real fun and easy to order a really good drink!
★★★★★ the only bad thing abt it is it doesn't have a lot of drink flavors,so it's not easy to pick!!
Useful, it helps12%

55 of the 4 and 5 star reviews.

★★★★★ This helps me find new ways to order new drinks.
★★★★★ This is the best app ever it helps me order custom drinks that aren't even on the menu
★★★★★ This app is such an amazing platform it helps me find drinks I love I totally recommend you can find all sorts of drinks that taste super good!
Fun, addictive6%

26 of the 4 and 5 star reviews.

★★★★★ Excited to join and learn more information about what is offered to enjoy.
★★★★★ This app has made my experience at Starbucks more enjoyable and tastyer than normal
★★★★★ This was fun and exciting and I shared it to all of my friends and family
Worth the money6%

25 of the 4 and 5 star reviews.

★★★★★ It's pretty good for the most part, but what makes me mad is how the majority of the app was free but after updating it, it randomly gave me only paid options.
★★★★★ This app is great but sometimes on the free version it says to add a raspberry syrup and they discontinued that about 2 years ago.
★★★★★ I like it and the part that most of it is free is good but there are some drinks that already exist on here but only a few
Looks great1%

4 of the 4 and 5 star reviews.

★★★★★ The app is very impressive and the interface is extremely nice and well developed
★★★★★ Very good design and definitely an essential for Starbucks regulars!
★★★★★ Super clean ui and very easy to navigate for wonderful drinks.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 9, 2026
Used to be free

This used to be free and you could see the recipes but now I can’t even open the app without subscribing like come on it is not like you are actually making the coffee.

★★★★★Aug 15, 2026
Secret menu

You can’t even see the recipes without paying yearly, monthly, or weekly!🤬

★★★★★Jul 6, 2026
The best drinks

A good app to get the best drinks!🤍

★★★★★Apr 24, 2026
Great app!

This app is great! I downloaded another different secret menu app the other day and it STUNK. I didn’t have access to ANYTHING 😩😐👎. This is SO MUCH BETTER. Only thing I’m sad about is that you do have to pay a subscription to get EVERYTHING, but it still has amazing recipes! SO GLAD I downloaded this app. Def recommend ❤️🤌🏻

★★★★★Apr 21, 2026
Love new treats

I’m in the hospital right now so hard to get a Starbucks however I’m ordering blueberry blast as one of my first and I will continue with my secret menu!

★★★★★Apr 15, 2026
Five stars so it gets seen

It’s pretty good for the most part, but what makes me mad is how the majority of the app was free but after updating it, it randomly gave me only paid options. Like as soon as I opened it after a couple of months of not opening it, it made me do some sort of, “taste profile” and the only gave me the paid options. The app was great until that happened so I will be finding a new secret menu.

Apps like this

Same category, earning about as much.

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Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

No App Store ads in the EU
None in the last 90 days.

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

starbucks corporation3names logos3logos brands3starbucks3drink3names3secret2corporation2step2instructions2time2barista2featured2recipe2product2logos2brands2

What's new in 2.0.8

Bug Fixes + Improvements

Released Mar 20, 2014. Current version shipped Sep 10, 2026.

Store description

Secret Menu is an independent, unofficial guide. Not affiliated with, endorsed by, or sponsored by Starbucks Corporation. STARBUCKS is a registered trademark of Starbucks Corporation. Discover 200+ cafe-style drink recipes — with step-by-step ordering and at-home instructions so you get it right every time. Rated 4.7 stars by 11,000+ coffee lovers. WHY YOU'LL LOVE IT - Barista Mode — Hand your phone to the counter with easy-to-read instructions - AI Barista — Tell it what you're craving and get personalized recommendations - Daily Discovery — A new featured drink every day - Save Favorites — Build your personal collection - Seasonal Specials — Be first to try limited-time creations FROM BLENDED TREATS TO SKINNY LATTES Whether you want something Instagram-worthy, low-calorie, caffeine-free, or extra indulgent — there's a drink for you. Have a recipe we're missing? Send it in from Profile > Submit a Secret Recipe and get featured! ——— All product names, logos, and brands are property of their respective owners. All company, product and service names used in this app are for identification purposes only. Use of these names, logos, and brands does not imply endorsement. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://www.sepiaapps.com/privacy-policy/

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

United KingdomGermanyJapanBrazilIndia

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