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Caribu by Mattel

Mattel, Inc. · Entertainment · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$2.7K
Likely $901 to $8.1K
New ratings
Tracking
Daily counts start building from today
Rating
4.4 of 5
8.8K ratings in this store
Countries it ranks in
0
was 0 on Oct 18, 2026

Revenue

Estimated from the grossing charts of Oct 25, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$32.5K
89 new ratings a month on average since launch
EST. LIFETIME DOWNLOADS
309K to 882.8K
Estimated from ratings count
WHERE ITS USERS ARE · SHARE OF RATINGS
  • United States 8.8K ratings65%
  • United Kingdom 1.8K ratings13%
  • Canada 1.6K ratings12%
  • Australia 654 ratings5%
  • Mexico 157 ratings1%
  • India 141 ratings1%
  • UAE 102 ratings1%
  • Brazil 72 ratings1%
HOW SURE ARE WE
Not in any grossing chart, so this comes from ratings growth (89 new ratings a month on average since launch): revenue grows with new ratings, more slowly for apps that collect ratings fast. Tested on 418 apps with verified revenue: typically off by about 2 times, and big earners tend to come out low. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
8.8K
AVG RATING
4.43
PRICE
Free
AGE
12.8y
LAST UPDATE
500d ago
VERSION
4.1.6
SIZE
114 MB
AGE RATING
4+

Last 30 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
0 / 30
COUNTRIES NOW
0 (was 0)
EST. REVENUE FROM CHARTS, DAILY · BOTH STORES ONLY EST
Show daily values
Sep 26, 2026not in a grossing chart
Sep 27, 2026not in a grossing chart
Sep 28, 2026not in a grossing chart
Sep 29, 2026not in a grossing chart
Sep 30, 2026not in a grossing chart
Oct 1, 2026not in a grossing chart
Oct 2, 2026not in a grossing chart
Oct 3, 2026not in a grossing chart
Oct 4, 2026not in a grossing chart
Oct 5, 2026not in a grossing chart
Oct 6, 2026not in a grossing chart
Oct 7, 2026not in a grossing chart
Oct 8, 2026not in a grossing chart
Oct 9, 2026not in a grossing chart
Oct 10, 2026not in a grossing chart
Oct 11, 2026not in a grossing chart
Oct 12, 2026not in a grossing chart
Oct 13, 2026not in a grossing chart
Oct 14, 2026not in a grossing chart
Oct 15, 2026not in a grossing chart
Oct 16, 2026not in a grossing chart
Oct 17, 2026not in a grossing chart
Oct 18, 2026not in a grossing chart
Oct 19, 2026not in a grossing chart
Oct 20, 2026not in a grossing chart
Oct 21, 2026not in a grossing chart
Oct 22, 2026not in a grossing chart
Oct 23, 2026not in a grossing chart
Oct 24, 2026not in a grossing chart
Oct 25, 2026not in a grossing chart
Best rank Sep 26, 2026: not ranked. Now: not ranked. Days at zero are days outside every grossing chart.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
5 purchases listed
  • Caribu Unlimited (Monthly)$9.99
  • Caribu Unlimited (Yearly)$79.99
  • Caribu All Access (Legacy)$6.99
  • Caribu All Access Yr (Legacy)$67.99
  • Caribu Unlimited Day Pas$2.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
Too few reviews
Fewer than 3 recent written reviews in this country.
RELEASE CADENCE
0 updates in 90 days
  • Typical gap between releases35 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
8.8K ratings
5★74%
4★11%
3★5%
2★3%
1★7%

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

Apple's ad repository couldn't be reached right now. Try again later.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

caribu11video10kids9together8books8video calls8family7read6mattel5families5games5coloring5calls5stories5coloring books5learning games5caribu unlimited5draw4learning4caribu mattel3award winning3families together3virtual playdates3video calling3

What's new in 4.1.6

Thank you for using Caribu! We strive to update Caribu regularly with bug fixes and performance improvements so you can always have the best Caribu experience.

Released Jan 4, 2014. Current version shipped Jun 12, 2025.

Store description

Caribu (by Mattel) is the award-winning app that brings families together for interactive, educational, and entertaining virtual playdates! Caribu has created video calling for families with a library of thousands of books, activities, games, and coloring books that will keep children engaged for hours. On Caribu video calls, families can draw, read bedtime stories, solve puzzles, play memory and learning games, make recipes, use digital sticker packs to create new stories, and even view famous artwork together in a real-time video call, no matter how far apart you are. Families across 200+ countries and territories connect on Caribu for immersive and activity-rich kids & family video calls, encouraging fun and educational screen-time. Each Caribu Unlimited plan is a Family Plan - when you subscribe to Caribu Unlimited, access to all of our features (video calls, stickers, coloring books, learning games, storybooks, etc…) will be shared with your contacts. KEY FEATURES • Video calling for kids & family • Read books and draw in coloring books with your kids or grandkids in an engaging video call • Thousands of great and award-winning children’s books and many more added weekly • Paint, color, and draw together without the mess • Use digital stickers to create new stories or dress up Barbie • Play learning games such as tic-tac-toe, word search, and learning puzzles • Cook together and enjoy child-friendly recipes • A wide variety of coloring sheets including everything from wild animals to learn the alphabet • Books available in multiple languages (in order of quantity): English, Spanish, French, Portuguese, Creole, Chinese, Hebrew, and Hindi. • Search by Categories like Age Group, Grade Level, Fairy Tales, Animals, Art, Cooking, and many more THOUSANDS OF STORIES TO READ TOGETHER Hear giggles and share smiles when your little one sees their favorite characters, like: • Thomas & Friends • Daniel Tiger • Barbie • Wheels on the Bus • Goldilocks and the Three Bears • Highlights • Slumberkins • Twinkle, Twinkle, Little Star • Peter Rabbit • Snow White & the Seven Dwarfs • The Wizard of Oz • AND MANY MORE TURN VIDEO CALLS INTO FAMILY ACTIVITY TIME Enjoy Caribu’s constantly updated interactive activities section where you and the kids can color unicorns, dinosaurs, puppies, and draw on blank canvases to calm the kids and make memorable art together over video calls. Paint family masterpieces without the mess and cleanup. PLAY GAMES TOGETHER WITH THE KIDS Check out the activities section for coloring sheets or to solve interactive word puzzles and compete in word searches and tic-tac-toe to strengthen memory and attention for kids, grandparents, and the whole family. Check out our digital sticker packs and use them to dress up Barbie or create new worlds and stories! CELEBRITY READ ALOUD VIDEOS ON-DEMAND When family and friends aren’t around for a virtual playdate, kids can watch celebrities read their favorite books in our Video section. The Read-Aloud videos are on-demand so kids can watch whenever they want. We have Kevin Jonas, LeVar Burton, former NFL Players, Television Actors, Puppets, and more. Web: mattel.com/caribu Caribu - Bringing Families Together In Virtual Playdates If you have any feedback, we’d love to hear from you: ask.caribu@mattel.com ———————————————————— Privacy Policy: https://shop.mattel.com/pages/privacy-statement Terms of Service: https://shop.mattel.com/pages/terms-conditions Caribu Unlimited: Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. Users will be charged for renewal within 24-hours prior to the end of the current period.

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

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