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Endless Wordplay

Originator Inc. · Education · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$668
Likely $223 to $2K
New ratings
Tracking
Daily counts start building from today
Rating
4.5 of 5
798 ratings in this store
Countries it ranks in
0
was 0 on Oct 18, 2026

Revenue

Estimated from the grossing charts of Oct 25, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$8K
7.6 new ratings a month on average since launch
EST. LIFETIME DOWNLOADS
27.9K to 79.8K
Estimated from ratings count
WHERE ITS USERS ARE · SHARE OF RATINGS
  • United States 798 ratings79%
  • Canada 84 ratings8%
  • Philippines 28 ratings3%
  • Saudi Arabia 17 ratings2%
  • South Korea 12 ratings1%
  • Mexico 9 ratings1%
  • Japan 9 ratings1%
  • Spain 8 ratings1%
HOW SURE ARE WE
Not in any grossing chart, so this comes from ratings growth (7.6 new ratings a month on average since launch): revenue grows with new ratings, more slowly for apps that collect ratings fast. Tested on 418 apps with verified revenue: typically off by about 2 times, and big earners tend to come out low. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
798
AVG RATING
4.48
PRICE
Free
AGE
11.9y
LAST UPDATE
1532d ago
VERSION
3.3
SIZE
104 MB
AGE RATING
4+

Last 30 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
0 / 30
COUNTRIES NOW
0 (was 0)
EST. REVENUE FROM CHARTS, DAILY · BOTH STORES ONLY EST
Show daily values
Sep 26, 2026not in a grossing chart
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Oct 25, 2026not in a grossing chart
Best rank Sep 26, 2026: not ranked. Now: not ranked. Days at zero are days outside every grossing chart.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
4 purchases listed
  • Starter Pack$6.99
  • Pack of ALL Words$14.99
  • Pack of Remaining Words$11.99
  • Wordplay Level 1$6.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
0.2 reviews / week
  • Trendfalling
  • Recent reviews average3.7 stars
  • Recent 1 and 2 star share25%
From the latest 124 written reviews, covering 4336 days.
RELEASE CADENCE
0 updates in 90 days
  • Typical gap between releases144 days
From the last 15 versions listed on the App Store.
RATING BREAKDOWN
799 ratings
5★78%
4★8%
3★5%
2★4%
1★6%

What users want

From the latest 124 reviews on the United States App Store, Dec 11, 2014 to Dec 29, 2025: 25% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Crashes and freezes32%

10 of the 1 and 2 star reviews.

★★★★★ The app freezes on the first level.
★★★★★ Just paid $10 and the game doesn't open I want my money back!
★★★★★ My daughter hasn't been able to play in a week. App opens but closes as soon as it spits out its first word. Before This started happening I thought this was a cute game. Daughter enjoyed it and was learning.
Price and subscription23%

7 of the 1 and 2 star reviews.

★★★★★ Terrible and a complete waste of money.
★★★★★ Didn't even know it was gonna charge me to download it.
★★★★★ This game is a rip off, it only let you play three levels before it wants you to pay $7 or $15.
Lost data, sync, backup10%

3 of the 1 and 2 star reviews.

★★★★★ All progress has been lost, which is very frustrating!
★★★★★ When he plays it now, ALL his progress was LOST!
★★★★★ I have deleted the app and reloaded it and still have the same problem.
Limits, credits, locked features6%

2 of the 1 and 2 star reviews.

★★★★★ not really it only gives u 2 levels to play so that's unfair then the rest you have to pay to play the whole adventure.
★★★★★ The animation is nice as usual but the educational value is very limited.
Worse after an update6%

2 of the 1 and 2 star reviews.

★★★★★ How about rolling an update to enable saving progress?
★★★★★ Game keeps crashes needs a update
WHAT THEY ASK FOR
  • Please make more apps like this. 5★, Feb 1, 2024
  • Can you make an older kid version? 5★, Apr 5, 2023
  • I wish they add more to the map. 5★, Jul 26, 2021
  • Ok but needs more and I can't get past the first three so if this ever gets fixed somehow please tell me and I mean it I stopped playing for like six months so u better get this fixed so I can hav more fun but it's ok… 2★, Oct 11, 2020
  • A wonderful idea, but they need a better set of gameplay mechanics. 3★, Nov 22, 2017
  • Then when you add the g then it says "wig". 3★, Apr 26, 2016
  • Please add more words so he continue to enjoy this app. 4★, Apr 12, 2016
  • I wish there were more words to describe how much we love all the Originator apps. 5★, Aug 25, 2015
WORDS THAT KEEP COMING UP IN BAD REVIEWS
able to play3
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Fun, addictive22%

17 of the 4 and 5 star reviews.

★★★★★ I have loved this game since I was a little kid, this was my first ever spelling game, and it really made spelling fun!
★★★★★ I loved this game when I was little!
★★★★★ It's super fun and educational.
Worth the money7%

5 of the 4 and 5 star reviews.

★★★★★ Paid for this adorable app earlier in the pandemic and my three year old is still benefiting. She watches some of the shorts over and over. Adorable artwork and impressive educational foundation. Every short video is a…
★★★★★ Luke make these wonderful apps affordable so that we could hook our youngest learners into the world of reading without constantly asking for more $$$ for additional groups of words letters or numbers.
★★★★★ When we downloaded the free app, it worked fine.
Looks great5%

4 of the 4 and 5 star reviews.

★★★★★ I love the beautiful graphics!
★★★★★ beautiful and cute graphic, highly educational mini games.
★★★★★ cute graphic, beautiful photos and high intereactive, thats all about this app.
Useful, it helps4%

3 of the 4 and 5 star reviews.

★★★★★ This app was an aid in teaching how to read. Now 6 my son can now read extremely well. In fact he can read this right now. Thanks to endless abc's and see you around!
★★★★★ It helps develop word skills
★★★★★ They are cute and useful.
Easy to use3%

2 of the 4 and 5 star reviews.

★★★★★ My 3-year-old loves this game (along with Endless Reader) and, more importantly, it's easy for him to use.
★★★★★ Colorful and intuitive, Endless Wordplay makes learning new words fun for the little ones.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Dec 29, 2025
67

Play this game it’s good

★★★★★Oct 19, 2025
Too much noise!

I gave this a 3-star because it helps with spelling, But come on, the letter sounds are just so obnoxious. Hearing these letter sounds are just as cringey as hearing “6-7” over and over, plus, some of the sounds are incorrect. R should say rrrrrr, but this app says it like this: “ar-ar-ar-ar”. Please fix this, because it should be a fundamental tool for spelling

★★★★★Aug 15, 2025
LOVED THIS GAME SINCE!

I have loved this game since I was a little kid, this was my first ever spelling game, and it really made spelling fun! I will cherish this app forever.

★★★★★Jun 11, 2025
Liam

You Can Help The Robot Named Alpha Bot Alpha Bot Will Help You. To Find All The Words We Will Know! So Download It In App Store.

★★★★★Mar 19, 2025
OMG I FOUND IT

BRO THIS IS MY CHILDHOOD GAME!!!!!!!!!!!!! ;)

★★★★★Jul 6, 2024
Fun

I loved this game when I was little!

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

No App Store ads in the EU
None in the last 90 days.

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

endless8spelling7endless wordplay5beloved endless3spelling patterns3patterns phonograms3reinforces spelling3spelling phonetic3rhyming words3wordplay3patterns3fun3rhyming3words3lessons3team2originator2beloved2kids2delightful2word2rhymes2phonograms2reinforces2

What's new in 3.3

This update includes minor bug fixes and performance improvements.

Released Dec 10, 2014. Current version shipped Aug 15, 2022.

Store description

*From the team at ORIGINATOR - the creators of the beloved Endless Alphabet, Endless Reader, and Endless Numbers.... Originator is a team of passionate artists and engineers dedicated to the best education+entertainment apps for kids.* As the next delightful app in the Endless series, Endless Wordplay sets the stage for spelling, word building, and wonderful rhymes! This app introduces key spelling patterns and phonograms that are important for beginning spellers and early writers. Written English can be complex and confusing, and Endless Wordplay reinforces spelling rules and variations using rhymes and a fun, progressive learning path. Kids will have a blast learning spelling patterns and phonograms with the all-new Alphabot and the beloved Endless monsters. Each lesson reinforces a spelling and phonetic pattern using a sequence of rhyming word puzzles with letters that come alive. The rhyming words then lead to entertaining and illustrative animations that are as fun as they are educational. Features: - 3 spelling lessons (9 words) free to try with additional lessons available for purchase. - The delightful lessons presented by Alphabot reinforce spelling and phonetic patterns in a fun and interactive way. - Animations bring the rhyming words to life and reinforce definitions and usage. - Endless Wordplay was designed with your children in mind. There are no high scores, failures, limits or stress. Your children can interact with the app at their own pace.

See this store page in another country

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