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PURE: Open-Minded Dating App icon
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PURE: Open-Minded Dating App

Online Classifieds AG · Lifestyle · United States store
#9 GROSSING · LIFESTYLE
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$24.1M
Likely $9.5M to $62.2M
▼ 1.7% in 11 days
New ratings
Tracking
Daily counts start building from today
Rating
4.3 of 5
86.7K ratings in this store
Countries it ranks in
50
was 50 on Oct 15, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$288.7M
App Store $12.2M + Google Play $11.9M a month
EST. LIFETIME DOWNLOADS
3M to 8.7M
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • United States #9 Lifestyle (iOS), #94 apps (Play)$6.9M · 29%
  • France #32 overall (iOS), #26 apps (Play)$2.1M · 9%
  • United Kingdom #77 overall (iOS), #39 apps (Play)$1.9M · 8%
  • Germany #8 Lifestyle (iOS), #11 Dating (Play)$1.6M · 6%
  • Italy #40 overall (iOS), #32 apps (Play)$1.2M · 5%
  • India #21 overall (iOS), #31 apps (Play)$1.2M · 5%
  • Canada #8 Lifestyle (iOS), #56 apps (Play)$877.7K · 4%
  • Australia #7 Lifestyle (iOS), #67 apps (Play)$822.4K · 3%
42 more countries
  • Spain #70 overall (iOS), #42 apps (Play)$711.6K · 3%
  • Japan #53 Lifestyle (iOS), #65 Dating (Play)$613.6K · 3%
  • Mexico #8 Lifestyle (iOS), #55 apps (Play)$568.9K · 2%
  • Turkey #6 Lifestyle (iOS), #82 apps (Play)$341.1K · 1%
  • Poland #8 Lifestyle (iOS), #5 Dating (Play)$325.6K · 1%
  • Netherlands #10 Lifestyle (iOS), #58 apps (Play)$312.9K · 1%
  • South Korea #36 Lifestyle (iOS), #54 Dating (Play)$310K · 1%
  • Thailand #11 Lifestyle (iOS), #4 Dating (Play)$309.1K · 1%
  • Brazil #20 Lifestyle (iOS), #12 Dating (Play)$299.8K · 1%
  • Switzerland #91 overall (iOS), #43 apps (Play)$251.6K · 1%
  • Saudi Arabia #16 Lifestyle (iOS), #4 Dating (Play)$243.9K · 1%
  • UAE #91 overall (iOS), #88 apps (Play)$223.2K · 1%
  • Ukraine #23 overall (iOS), #10 apps (Play)$220.1K · 1%
  • Hong Kong #13 Lifestyle (iOS), #4 Dating (Play)$215.7K · 1%
  • Indonesia #7 Lifestyle (iOS), #4 Dating (Play)$203.3K · 1%
  • Singapore #8 Lifestyle (iOS), #46 apps (Play)$192.7K · 1%
  • Austria #6 Lifestyle (iOS), #81 apps (Play)$189.1K · 1%
  • Belgium #93 overall (iOS), #39 apps (Play)$154.5K · 1%
  • Sweden #10 Lifestyle (iOS), #75 apps (Play)$146.5K · 1%
  • Argentina #15 Lifestyle (iOS), #5 Dating (Play)$139.9K · 1%
  • Kazakhstan #35 overall (iOS), #26 apps (Play)$113.4K · 0%
  • Portugal #93 overall (iOS), #42 apps (Play)$101.1K · 0%
  • New Zealand #12 Lifestyle (iOS), #65 apps (Play)$99.8K · 0%
  • Ireland #86 overall (iOS), #42 apps (Play)$91.6K · 0%
  • Israel #8 Lifestyle (iOS), #84 apps (Play)$89.1K · 0%
  • Denmark #11 Lifestyle (iOS), #72 apps (Play)$86.1K · 0%
  • Czechia #6 Lifestyle (iOS), #63 apps (Play)$85.7K · 0%
  • Norway #12 Lifestyle (iOS), #91 apps (Play)$84.8K · 0%
  • Malaysia #8 Lifestyle (iOS), #4 Dating (Play)$78.4K · 0%
  • Pakistan #73 overall (iOS), #55 apps (Play)$75.6K · 0%
  • Vietnam #17 Lifestyle (iOS), #4 Dating (Play)$73.9K · 0%
  • Chile #10 Lifestyle (iOS), #96 apps (Play)$69.3K · 0%
  • Romania #7 Lifestyle (iOS), #57 apps (Play)$69.2K · 0%
  • Greece #82 overall (iOS), #41 apps (Play)$67K · 0%
  • Egypt #85 overall (iOS), #64 apps (Play)$65K · 0%
  • Colombia #11 Lifestyle (iOS), #83 apps (Play)$63.6K · 0%
  • Finland #11 Lifestyle (iOS), #93 apps (Play)$61.2K · 0%
  • Qatar #9 Lifestyle (iOS), #4 Dating (Play)$49.9K · 0%
  • Peru #14 Lifestyle (iOS), #5 Dating (Play)$46.7K · 0%
  • South Africa #13 Lifestyle (iOS), #5 Dating (Play)$44.6K · 0%
  • Kuwait #27 Lifestyle (iOS), #4 Dating (Play)$24.6K · 0%
  • Taiwan #71 Lifestyle (iOS)$7.5K · 0%
HOW SURE ARE WE
Calibrated range: for apps in the top 50, our estimates were within about 30% of published figures for 9 of 12 apps tested. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
86.7K
AVG RATING
4.25
PRICE
Free
AGE
13.0y
LAST UPDATE
1d ago
VERSION
3.35.0
SIZE
130 MB
AGE RATING
17+

Last 29 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
29 / 29
COUNTRIES NOW
50 (was 19)
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026$20.7M a month
Sep 25, 2026$20.9M a month
Sep 26, 2026$20.2M a month
Sep 27, 2026$20.9M a month
Sep 28, 2026$20.6M a month
Sep 29, 2026$20.1M a month
Sep 30, 2026$20.1M a month
Oct 1, 2026$20.1M a month
Oct 2, 2026$19.2M a month
Oct 3, 2026$19.5M a month
Oct 4, 2026$20.7M a month
Oct 5, 2026$21.1M a month
Oct 6, 2026$20.5M a month
Oct 7, 2026$19.5M a month
Oct 8, 2026$19.9M a month
Oct 9, 2026$19.7M a month
Oct 10, 2026$24.5M a month
Oct 11, 2026$23.2M a month
Oct 12, 2026$24.2M a month
Oct 13, 2026$23.8M a month
Oct 14, 2026$24M a month
Oct 15, 2026$23.6M a month
Oct 16, 2026$23.9M a month
Oct 17, 2026$23.6M a month
Oct 18, 2026$25M a month
Oct 19, 2026$25M a month
Oct 20, 2026$24.5M a month
Oct 21, 2026$24.1M a month
Oct 22, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: #29 overall · IN. Now: #18 overall · IN.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
10 purchases listed
  • Compliment$2.99
  • Compliment bundle (5 items)$11.99
  • Pure Membership, Weekly$13.49
  • Pure Membership, Monthly$29.99
  • King of the Hill$3.49
  • Monthly Membership$29.99
  • Compliment bundle (15 items)$29.99
  • King of the Hill (5 items)$10.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
48 reviews / week
  • Trendsteady
  • Recent reviews average2.4 stars
  • Recent 1 and 2 star share62%
From the latest 500 written reviews, covering 73 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
7 updates in 90 days
  • Typical gap between releases11 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
86.7K ratings
5★74%
4★6%
3★3%
2★2%
1★14%

What users want

From the latest 500 reviews on the United States App Store, Aug 10, 2026 to Oct 21, 2026: 62% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription47%

146 of the 1 and 2 star reviews.

★★★★★ You need a subscription want to like someone which is like the main feature for these kinds of apps guess what YOU NEED A SUBSCRIPTION this app is just a waste of data unless you want to pay for something that will…
★★★★★ Most matches end up getting removed as Pure will say they are suspicious. Even when paying the extra fees. Seems the sort out the bot process once they match and arrive in a chat instead of actually verifying everyone…
★★★★★ Sucks so far , not worth the money .
Limits, credits, locked features13%

41 of the 1 and 2 star reviews.

★★★★★ Want to make a post to put yourself out there? You need a subscription want to like someone which is like the main feature for these kinds of apps guess what YOU NEED A SUBSCRIPTION this app is just a waste of data…
★★★★★ You have to pay for any functionality at all.
★★★★★ Have to pay to do anything, why would u use this over any other free app
Login and account problems12%

36 of the 1 and 2 star reviews.

★★★★★ I had this one account confirm they were under the age of 18.
★★★★★ I don't like how it automatically bans your account if you didn't do anything to do anything with it to cause it and it just does it automatically or it doesn't give you a chance to recover it.
★★★★★ I had deleted my account as it was tired to my everyday email and I wanted to change it to my junk email in an attempt to clean up my everyday email with subscriptions.
Wrong or poor results11%

34 of the 1 and 2 star reviews.

★★★★★ I suspect theres a lot of fake users.
★★★★★ ALSO A LOT OF FAKE PROFILES
★★★★★ Maybe the UI is just weird and I'm using it wrong.
No customer support7%

21 of the 1 and 2 star reviews.

★★★★★ I reached out to support for help, and got a generic response and absolutely ZERO help.
★★★★★ I reported the account and provided this to their support team and did not take the account down nor did they refund me after my request.
★★★★★ I disagreed asked for proof silence… thought maybe I'll try the chat feature to customer service.
Lost data, sync, backup4%

13 of the 1 and 2 star reviews.

★★★★★ So now that I'm banned, I have lost contact with the connections I've made.
★★★★★ Then postpartum the feature disappeared.
★★★★★ And when they do, their accounts suddenly get banned or deleted out of nowhere.
Bugs, things not working3%

8 of the 1 and 2 star reviews.

★★★★★ Expensive, glitchy, they, throttle users they know have money
★★★★★ This app has an insane amount of catfish and people that should go through background checks that are happily on here still, yet I make a genuine error and you guys are absolutely refusing to help.
★★★★★ This is 2011 technology bundled in a fancy graphic box that doesn't work.
Crashes and freezes2%

6 of the 1 and 2 star reviews.

★★★★★ App crashes and you lose all your matches.
★★★★★ The app freezes just in the setup process so I'd hate to see if you actually paid for it.
★★★★★ fluids with a stranger is suspicious and will get your account frozen, just use normal apps like duet then go from there (made account 9/15, account frozen 9/16) and honestly no the app is not safe, esp not for women…
WHAT THEY ASK FOR
  • You need a subscription want to like someone which is like the main feature for these kinds of apps guess what YOU NEED A SUBSCRIPTION this app is just a waste of data unless you want to pay for something that will… 1★, Oct 21, 2026
  • If you have multiple ways to login you should have multiple ways to access my account. 2★, Oct 13, 2026
  • 5/5 I'm sure the other dating apps are more popular and the truth is I have never used any before but I'm sure that this is the one I would be best in the long term for what I want also I really don't like the idea of… 5★, Oct 12, 2026
  • need more people texting me 5★, Oct 6, 2026
  • Wish you would reconsider. 1★, Sep 22, 2026
  • what's the point of even making a dating app to match with people if you need a subscription to even like them? 1★, Sep 17, 2026
  • Huge waste of money I wish I could get my money back 1★, Sep 16, 2026
  • Needs a subscription in order to like people and talk to them. 1★, Sep 5, 2026
WORDS THAT KEEP COMING UP IN BAD REVIEWS
pay for subscription9without paying7unless you pay6pay to play6waste of money6need to pay6waste your money6rip off6same people5customer service5worst dating5unless you want4
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Fun, addictive12%

19 of the 4 and 5 star reviews.

★★★★★ Have had fun connecting with people on this app would recommend
★★★★★ I mean it's a app some scams some fun times definitely interesting
★★★★★ It's both fun and easy to navigate.
Easy to use5%

9 of the 4 and 5 star reviews.

★★★★★ This app is pretty straightforward I have no complaints about this app thank you for making it
★★★★★ It's both fun and easy to navigate.
★★★★★ Excellent layout easy to navigate come across too many fake profiles
Worth the money3%

5 of the 4 and 5 star reviews.

★★★★★ You'll spend a bit but it's worth it.
★★★★★ Don't get me wrong; there are some features that do require a payment. However, I've been a member to been a member for several months, and the vast majority of my potential matches live within the distance I…
★★★★★ I'm allowed to be free here
Looks great2%

3 of the 4 and 5 star reviews.

★★★★★ Fantastic design, great privacy features
★★★★★ Filters leave something to be desired and the UI can be difficult to understand at first, but it's a nice app all the same.
Fast1%

2 of the 4 and 5 star reviews.

★★★★★ Quick and easy way to talk to people
★★★★★ If you're looking for quick easy fun this app is great

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 21, 2026
Very fun

Very fun, very hot. You’ll spend a bit but it’s worth it.

★★★★★Oct 21, 2026
Love the site

This works for me

★★★★★Oct 21, 2026
Changed my opinion

At first I thought this was a fantastic app. Then out of no where my acct got banned. I thoroughly reviewed the community guidelines and I did not violate a single one. I reached out to support for help, and got a generic response and absolutely ZERO help. What sucks even more is that when people send you their contact information The app says this may be dangerous. We offer everything you need to stay in touch so I’ve stayed on the app and have not exchanged contact details. So now that I’m banned, I have lost contact with the connections I’ve made. If I could give less than one star, I would.

★★★★★Oct 21, 2026
You have to pay for literally everything

Want to make a post to put yourself out there? You need a subscription want to like someone which is like the main feature for these kinds of apps guess what YOU NEED A SUBSCRIPTION this app is just a waste of data unless you want to pay for something that will most likely not work don’t waste your time or money

★★★★★Oct 20, 2026
Дорого слишком дорого!

Вы когда делаете,что то. То делаете это с умом. 99,99$ за годовую подписку. Вы там в край кукушкой улетели? По этому и народа у вас и мало.

★★★★★Oct 20, 2026
First week

So far so good, I’ve chatted with tons of like minded people and actual met a couple of the. Already!!

Apps like this

Same category, earning about as much.

Alipay - Simplify Your Life$22.5M a month ESTTipsy: Live Your Story$22M a month ESTFeeld: Open & Curious Dating$20.9M a month ESTBadoo: Dating app & Friends$19M a month ESTCHAI: Social AI Platform- Chat$18M a month ESTTP-Link Tapo$16.8M a month ESTRaya$14.6M a month ESTWHIF: Romance AI Chat$12.9M a month EST

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

STATUS
Running now
FIRST SEEN
Jun 28, 2026
AD VARIATIONS
288
EU COUNTRIES
25
WHERE
Search results in AT, BE, BG, CY, CZ, DE, DK, EE, ES, FI, FR, GR, HR, HU, IE, IT, LU, LV, NL, PL, PT, RO, SE, SI, SK. Formats: Icon + Asset Ad, Icon Ad. Last impression Oct 17, 2026.
AD TEXT
  • Chat, Date, Meet & Have Fun
  • Partnersuche-App für Singles
  • App de rencontre et de chat
  • Incontra gente nuova
  • Ontmoet en date nieuwe mensen
  • Conhecer novas pessoas
Ad creativeAd creativeAd creativeAd creativeAd creativeAd creative

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

Meta Ad Library ↗Active Facebook and Instagram adsTikTok Creative Center ↗Top performing TikTok adsTikTok creators ↗Organic videos mentioning the appInstagram ↗Reels and posts under its hashtagYouTube ↗Reviews, tutorials and ShortsDeveloper site ↗Landing page and pricing

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

pure14pure pure3people3community3experience3space2safe2personal2ads2find2someone2photos2case2chats2keep2via2know2prices2

What's new in 3.35.0

Bugs fixed, performance improved.

Released Oct 25, 2013. Current version shipped Oct 21, 2026.

Store description

PURE is a dating app for curious people to show up in their most playful version of themselves. It’s a space to be honest with your intentions and clear in your boundaries. Connect with like-minded community to create and explore new exciting experiences in a safe and supportive space. Let your imagination go wild and get ready for amazing dates! * HOW PURE WORKS? Everything starts with Personal Ads. To see other people in the feed, you need to post your Ad. Write what kind of experience you are looking for and find someone who would share the same experience with you. Be creative and original with your ads, that's always appealing. * IN PURE ALL BORDERS ARE OPEN Paris, New-York or London? You can check any city worldwide and meet people from PURE community from around the globe. * WHAT HAPPENS IN PURE STAYS IN PURE Photos self-destruct right after being seen, and in case someone takes a screenshot, you will get a notification about that. Also, all chat messages, including photos and audio, shared in chats cannot be saved to the phone's gallery. * OUR MISSION IS TO KEEP PURE A PURE EXPERIENCE Safety of our community is one of our key priorities. We are constantly improving our algorithms to find and get rid of scam and spam accounts, also our system sends automatic alerts on trigger words that might be used by scammers, so don't be surprised in case you will get a warning. Keep chatting via PURE and do not switch to other messengers. You know what they say: better safe than sorry. PURE uses auto-renewing subscriptions — you have to subscribe to get inside. Here’s what you should know about PURE subscriptions: - If you choose to purchase a weekly, monthly or annual subscription you will be able to go online and interact via chats with other users during the chosen subscription period. The prices may vary per country and are subject to change with a notice. Prices are clearly displayed in the app. - All subscriptions renew automatically unless you cancel at least 24 hours before the end of the current subscription period without any limitations. - Auto-renewal can be canceled at any time by going to your settings in the Apple Store after the purchase. - All personal data is handled under PURE’s privacy policy https://pure.app/content/en/privacy - Terms and conditions: https://pure.app/terms/

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

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