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Think Dirty – Shop Clean

Think Dirty Inc. · Health & Fitness · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card Google Play version →
Revenue a month, worldwide EST
$8.5K
Likely $2.8K to $25.5K
▼ 62.4% in 1 days
New ratings
+5
in 1 days, 68.2K in total
Rating
4.8 of 5
56.8K ratings in this store
Countries it ranks in
1
was 0 on Oct 16, 2026

Revenue

Estimated from the grossing charts of Oct 21, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$101.9K
Not ranked on Google Play in tracked countries
EST. LIFETIME DOWNLOADS
2M to 5.7M
Estimated from ratings count
WHERE IT EARNS · EST. / MONTH
  • Peru #93 Health & Fitness$8.5K · 100%
HOW SURE ARE WE
Small app: combines its grossing ranks with ratings growth (431 new ratings a month on average since launch). Tested on 418 apps with verified revenue: typically off by about 2.6 times, so the range is wide. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
56.8K
AVG RATING
4.81
PRICE
Free
AGE
13.2y
LAST UPDATE
29d ago
VERSION
4.33.0
SIZE
61 MB
AGE RATING
4+

Last 30 days

From our daily snapshots of every grossing chart and daily ratings counts.

DAYS IN A GROSSING CHART
2 / 30
COUNTRIES NOW
0 (was 0)
NEW RATINGS, LAST 1 DAYS
+5
EST. REVENUE A MONTH, DAILY · BOTH STORES EST
Show daily values
Sep 24, 2026not in a grossing chart
Sep 25, 2026not in a grossing chart
Sep 26, 2026not in a grossing chart
Sep 27, 2026not in a grossing chart
Sep 28, 2026not in a grossing chart
Sep 29, 2026not in a grossing chart
Sep 30, 2026not in a grossing chart
Oct 1, 2026not in a grossing chart
Oct 2, 2026not in a grossing chart
Oct 3, 2026not in a grossing chart
Oct 4, 2026not in a grossing chart
Oct 5, 2026not in a grossing chart
Oct 6, 2026not in a grossing chart
Oct 7, 2026not in a grossing chart
Oct 8, 2026not in a grossing chart
Oct 9, 2026not in a grossing chart
Oct 10, 2026not in a grossing chart
Oct 11, 2026not in a grossing chart
Oct 12, 2026not in a grossing chart
Oct 13, 2026not in a grossing chart
Oct 14, 2026not in a grossing chart
Oct 15, 2026not in a grossing chart
Oct 16, 2026not in a grossing chart
Oct 17, 2026not in a grossing chart
Oct 18, 2026not in a grossing chart
Oct 19, 2026not in a grossing chart
Oct 20, 2026$1.7K a month
Oct 21, 2026$634 a month
Oct 22, 2026not in a grossing chart
Oct 23, 2026not in a grossing chart
The same estimate as the headline, saved every day. Best rank Sep 24, 2026: not ranked. Now: not ranked.
RATINGS IN THE CORE COUNTRIES, DAILY
Show daily values
Oct 22, 202668.2K ratings
Oct 23, 202668.2K ratings
68.2K on Oct 22, 2026, 68.2K on Oct 23, 2026. New ratings track new downloads, even outside the charts.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
9 purchases listed
  • Think Dirty Premium$2.99
  • Think Dirty Premium$27.99
  • Think Dirty Premium$3.99
  • Think Dirty Premium$29.99
  • Think Dirty All Access$6.49
  • Think Dirty All Access$48.99
  • Think Dirty Premium$15.99
  • Think Dirty Premium$16.99
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
2.4 reviews / week
  • Trendfalling
  • Recent reviews average3.8 stars
  • Recent 1 and 2 star share27%
From the latest 250 written reviews, covering 717 days. The store only returns this many, so this is the most recent slice.
RELEASE CADENCE
2 updates in 90 days
  • Typical gap between releases20 days
From the last 25 versions listed on the App Store.
RATING BREAKDOWN
56.8K ratings
5★90%
4★6%
3★1%
2★1%
1★2%

What users want

From the latest 250 reviews on the United States App Store, Nov 5, 2024 to Oct 12, 2026: 27% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS
Price and subscription54%

37 of the 1 and 2 star reviews.

★★★★★ I paid for the premium subscription and everything is still locked and it keeps asking if I want to upgrade to premium.
★★★★★ I used to use it all the time and loved it, but then you started charging to use it!
★★★★★ I'd gladly take ads versus paying such a high amount as a subscription.
Limits, credits, locked features32%

22 of the 1 and 2 star reviews.

★★★★★ I paid for the premium subscription and everything is still locked and it keeps asking if I want to upgrade to premium.
★★★★★ Have to pay to view ingredients or ratings.
★★★★★ Why contribute when you have to pay?
Wrong or poor results10%

7 of the 1 and 2 star reviews.

★★★★★ As soon as you give the rating the app is useless!!
★★★★★ The barcode scanner doesn't work and then when I press in the numbers, nothing pops up for me so it's just useless.
★★★★★ The app is useless at this point - clicking through the different product types just shows incomplete (“0”) listings first, which aren't actually clean products.
Bugs, things not working7%

5 of the 1 and 2 star reviews.

★★★★★ I paid for the premium subscription and everything is still locked and it keeps asking if I want to upgrade to premium. I already paid for the premium, so why am I not able to access anything?!
★★★★★ I don't mind paying a fee, but not if it doesn't work.
★★★★★ Doesn't work unless u pay
Lost data, sync, backup4%

3 of the 1 and 2 star reviews.

★★★★★ Unsubscribed and deleted.
★★★★★ The app was free, I could scan any product and see whether it was harmful or not and now I can't unless I pay for “premium.” I've deleted my account and the app from my phone and just gonna have to learn about all the…
★★★★★ I remember when finding information on this app was free now I come back to it after some time and you have to pay to unlock ratings, pay to get details on certain products it's so stupid I deleted it immediately…
Too many ads3%

2 of the 1 and 2 star reviews.

★★★★★ I'd gladly take ads versus paying such a high amount as a subscription.
★★★★★ I'd have never downloaded had I known it was so much advertising. If they are advertising why charge for the app?
Worse after an update3%

2 of the 1 and 2 star reviews.

★★★★★ I've used this app for years and appreciated the search bar option (even though I couldn't see the ranking for every product). Now, in order to even SEARCH, you need to pay. The app is useless at this point - clicking…
No customer support3%

2 of the 1 and 2 star reviews.

★★★★★ I have reached out to them previously with inquiries but as of right now I cannot find where or how I contacted them… The growing anonymously disappearing customer service in our world ...
★★★★★ I'd love it if it were a one time purchase, but it just screams greed now & I refuse to financially support it.
WHAT THEY ASK FOR
  • I wish they were smarter with how to monetize it so the average person could still benefit from this info. 1★, Aug 19, 2026
  • App developers should have a process to rationalize this to make the search base higher quality and more trustworthy. 3★, Aug 2, 2026
  • The companies selling to us would not loose money because people still need and want to consume their products. 3★, Aug 21, 2025
  • Great app but wish they would allow a bit more info in the free version. 5★, Aug 18, 2025
  • I wish that wasn't the case! 3★, Aug 15, 2025
  • I wish it wasn't needed and the government and businesses would be more responsible, but it's helpful to have this to help avoid so much poison in my skin care products. 5★, Jul 2, 2025
  • I wish there was a larger range of products for women of color. 4★, Mar 1, 2025
  • I just wish they have even more products that have been tested! 5★, Feb 17, 2025
WORDS THAT KEEP COMING UP IN BAD REVIEWS
behind paywall6without paying4premium subscription3already paid3money grab3unless you pay3rip off3paid for premium3new products4years ago3
WHAT THEY LOVE · SHARE OF GOOD REVIEWS
Useful, it helps38%

61 of the 4 and 5 star reviews.

★★★★★ Very helpful when making product decisions
★★★★★ Love having something I can pull up in the store and scan a barcode to tell me more about the product!
★★★★★ This app is very helpful in determining which products are best to use for skincare.
Looks great18%

29 of the 4 and 5 star reviews.

★★★★★ This is a great way for those of us who are health-conscious to find clean products
★★★★★ Awesome app, easy to use and informative for your health. It helped me to take care of my largest organ, and my body health in general.
★★★★★ I am into the truth- it is very easy to make a purchase I think is a clean product , only to find out later when I check Think Dirty I need to return it.
Easy to use11%

18 of the 4 and 5 star reviews.

★★★★★ Love having something I can pull up in the store and scan a barcode to tell me more about the product!
★★★★★ Awesome app, easy to use and informative for your health.
★★★★★ It breaks down the ingredients with an easy to follow- color coded key.
Fast4%

7 of the 4 and 5 star reviews.

★★★★★ So handy to have a tool with a quick answer instead of researching every single ingredient in products.
★★★★★ So easy to quickly check the safety of products at home and on the go!
★★★★★ Love such a quick, easy, educational tool for researching products' ingredients and whether they are safe to use.
Worth the money2%

3 of the 4 and 5 star reviews.

★★★★★ That's why I purchased the membership because it's definitely worth it!♥️
★★★★★ Great app but wish they would allow a bit more info in the free version.
★★★★★ Want to know if you're really living chemical free- start scanning now!

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Oct 12, 2026
Awesome and informative

Sadly I am having to throw out a lot of products I thought were good but were really bad. Yikes

★★★★★Sep 29, 2026
Great app, but no monthly option.

Prices have changed so much since I first used this app years ago and while I admit the app is an amazingly great tool. It’s a bit disappointing that there isn’t a monthly option for the subscription especially considering some people only get paid once a month. I do how ever think it’s great you give a lifetime option for membership and though the price seems high it’s understandable that apps take work and app developers need that to keep providing updates to their app. Unrelated to my review, but just a suggestion. I’d consider offering QR cards that people can use to spread word about your app to help people who don’t or may never know about your app.

★★★★★Sep 21, 2026
Not working

I paid for the premium subscription and everything is still locked and it keeps asking if I want to upgrade to premium. I already paid for the premium, so why am I not able to access anything?!

★★★★★Sep 20, 2026
People of Color

If you are wondering why you don’t have more people paying for this app it’s because there are no people of color on this app and there is no mention of people of color or the realization that some skin types are different than white skin. There’s not even an ad with people of color so it’s like people of color don’t exist. We would never pay for this app.

★★★★★Aug 28, 2026
Amazing Information

This is a great way for those of us who are health-conscious to find clean products

★★★★★Aug 26, 2026
Disappointing

So disappointed in this app. I used to use it all the time and loved it, but then you started charging to use it! I used it for years for free! Why did you suddenly get so greedy? Not worth the money.

Apps like this

Same category, earning about as much.

Store screenshots

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App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

STATUS
Running now
FIRST SEEN
Jul 13, 2026
AD VARIATIONS
103
EU COUNTRIES
25
WHERE
Search results in AT, BE, BG, CY, CZ, DE, DK, EE, ES, FI, FR, GR, HR, HU, IE, IT, LU, LV, NL, PL, PT, RO, SE, SI, SK. Formats: Icon + Asset Ad, Icon Ad. Last impression Oct 18, 2026.
AD TEXT
  • Learn Beauty Ingredients ^_^
Ad creativeAd creativeAd creative

Apple only publishes ads shown in the EU (EU Digital Services Act), with a 7 day delay. An app that advertises only outside the EU shows nothing here.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

think dirty21think13dirty13products13product9beauty8ingredient6skincare5scan5cosmetic4choices4ingredients4care4beauty product3safer choices3hair care3compare products3skincare cosmetic3scan beauty3household products3ingredient preferences3harmful ingredients3find safest3darshan shah3

What's new in 4.33.0

What's New: Fall cleaning for your app! We've made performance improvements and under-the-hood updates for a smoother scanning experience.

Released Aug 16, 2013. Current version shipped Sep 24, 2026.

Store description

Think Dirty is your go-to skincare scanner, beauty product checker, and cosmetic ingredient analyzer — designed to help you decode labels and make safer choices. Loved by over 8 million users, our app makes it easy to learn about potentially toxic ingredients in your skin care, hair care, and cosmetic products. Use our barcode scanner, and Think Dirty instantly delivers easy-to-understand, trustworthy product ratings and ingredient analysis. Whether comparing products, checking for skin allergy triggers, or scanning items in-store, Think Dirty empowers you to shop smarter and live cleaner. Think Dirty is free to download with premium features for deeper product reviews and clean beauty human curated recommendations and verified scientific data, powered by AI. WHY THINK DIRTY? - Ingredient-Focused Ratings: Think Dirty® uniquely evaluates products based solely on their chemical content, not brand reputation or marketing claims. - No Greenwashing: We don't consider environmental or social factors that can artificially lower a product's toxicity rating – our focus is strictly on health-related impact. - Truly Independent: Think Dirty® remains unaffiliated with third parties, ensuring unbiased, consumer-first product assessments. TOP FEATURES: - Scan or Search Products Instantly: Compare over products – skincare, cosmetic, hair care, personal care, household, baby, and pet items – and get detailed health impact breakdowns. - Real-Time Beauty Scanner (Premium & All Access): Instantly scan beauty, skincare, cosmetic, and household products for immediate safety ratings, toxicity scores, and cleaner alternatives – no waiting required! - Personalized Ingredient Preferences (Premium & All Access): Pre-select your allergens, acne triggers, and ingredient preferences for a personalized shopping experience. You'll also receive alerts if carcinogens or harmful ingredients are detected in the products you view. - Ingredient Checker & Alerts (Premium & All Access): Flag allergens or harmful ingredients ahead of time and get alerts for products you scan or view. - Curated Safe Product Lists (Premium): Browse categories such as Mineral Sunscreens, Vegan Makeup, Cruelty-Free Beauty, SLES-free Skincare, Sustainable Beauty, and more. - Product Comparison: Compare products side-by-side to find the safest, most effective option for your skincare routine. - UPC + OCR Submissions: Can't find a product? Use OCR to scan the barcode and the ingredients label, then submit. Contributors will receive a discount code and notification once the product is added! LOVED BY EXPERTS: Recommended by: Dr. Amen, Dr. Darshan Shah, Dr. Anthony Youn, and Dr. Mindy Pelz AWARDED: - App Store "App of the Day" – 2020, 2023, 2025, 2026 - App Store Voice of the Change – Changemaker 2023 - Featured in App Store Canada's #VoicesOfChangeCanada - Fast Company World Changing Ideas Awards – Overall Winner, 2020 - Trusted by 8M+ Users TRUSTED BY EXPERTS + PRESS: "There's an app I liked called, Think Dirty." – Dr. Daniel Amen, Amen Clinic "Scan all your beauty products and if it scores a 3 or higher, toss them out." – Dr. Mindy Pelz "The cosmetics that you use and the stuff you put on your body, there's a great app called Think Dirty." – Dr. Darshan Shah "What changed my routine and really my life is the Think Dirty app." – Ruby Rose "An App That Helps You Find the Safest Make-up." – The Atlantic "Tse's mission is personal – her mother is a breast cancer survivor." – Fast Co. "It helps me make informed choices on products I bring home." – TED Blog "Think Dirty miiiight be the best app ever." – Grist Whether you're managing acne-prone skin, searching for pregnancy-safe cosmetics, seeking vegan hair products, or simply want to understand what's in your baby and household products, Think Dirty gives you the transparency to make safer choices for your health. Download the Think Dirty app and join millions making cleaner beauty choices every day.

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