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APP STORE

sway ~ blur & vhs trending cam

Cardinal Blue · Photo & Video · United States store
NOT IN TOP 100 HERE
View on App Store ↗ Instagram card
Revenue a month, worldwide EST
$1.1K
Likely $376 to $3.4K
New ratings
Tracking
Daily counts start building from today
Rating
4.8 of 5
506 ratings in this store
Countries it ranks in
0
was 0 on Oct 18, 2026

Revenue

Estimated from the grossing charts of Oct 25, 2026 in the 53 countries we track, and ratings growth on the App Store.

EST. REVENUE / YEAR · WORLDWIDE
$13.5K
21 new ratings a month on average since launch
EST. LIFETIME DOWNLOADS
17.7K to 50.6K
Estimated from ratings count
WHERE ITS USERS ARE · SHARE OF RATINGS
  • United States 506 ratings97%
  • United Kingdom 6 ratings1%
  • UAE 2 ratings0%
  • Germany 1 ratings0%
  • France 1 ratings0%
  • Mexico 1 ratings0%
  • India 1 ratings0%
  • South Korea 1 ratings0%
HOW SURE ARE WE
Not in any grossing chart, so this comes from ratings growth (21 new ratings a month on average since launch): revenue grows with new ratings, more slowly for apps that collect ratings fast. Tested on 418 apps with verified revenue: typically off by about 2 times, and big earners tend to come out low. Countries we don't track (and Google Play in China, which doesn't exist) aren't included, and neither are ads or web payments. Gross revenue before store fees.
RATINGS
506
AVG RATING
4.80
PRICE
Free
AGE
2.0y
LAST UPDATE
408d ago
VERSION
1.8.2
SIZE
143 MB
AGE RATING
4+

Last 30 days

From our daily snapshots of every grossing chart.

DAYS IN A GROSSING CHART
0 / 30
COUNTRIES NOW
0 (was 0)
EST. REVENUE FROM CHARTS, DAILY · APP STORE ONLY EST
Show daily values
Sep 26, 2026not in a grossing chart
Sep 27, 2026not in a grossing chart
Sep 28, 2026not in a grossing chart
Sep 29, 2026not in a grossing chart
Sep 30, 2026not in a grossing chart
Oct 1, 2026not in a grossing chart
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Oct 4, 2026not in a grossing chart
Oct 5, 2026not in a grossing chart
Oct 6, 2026not in a grossing chart
Oct 7, 2026not in a grossing chart
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Oct 10, 2026not in a grossing chart
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Oct 12, 2026not in a grossing chart
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Oct 20, 2026not in a grossing chart
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Oct 22, 2026not in a grossing chart
Oct 23, 2026not in a grossing chart
Oct 24, 2026not in a grossing chart
Oct 25, 2026not in a grossing chart
Best rank Sep 26, 2026: not ranked. Now: not ranked. Days at zero are days outside every grossing chart.

Money and momentum

Measured from the store, not estimated.

WHAT IT CHARGES
1 purchase listed
  • sway watermark$1.00
Top in-app purchases as listed on the App Store, in local prices.
REVIEW MOMENTUM
0.1 reviews / week
  • Recent reviews average4.1 stars
  • Recent 1 and 2 star share9%
From the latest 11 written reviews, covering 715 days.
RELEASE CADENCE
0 updates in 90 days
  • Typical gap between releases24 days
From the last 13 versions listed on the App Store.
RATING BREAKDOWN
506 ratings
5★89%
4★5%
3★3%
2★1%
1★1%

What users want

From the latest 11 reviews on the United States App Store, Nov 9, 2024 to Sep 9, 2026: 9% are 1 or 2 stars. Open a theme to read what people wrote.

WHAT THEY COMPLAIN ABOUT · SHARE OF BAD REVIEWS

Only 1 of the latest 11 reviews are 1 or 2 stars, too few to find patterns. Users are mostly happy.

WHAT THEY ASK FOR
  • It isn't an option, but it would be cool if you could add the filters to videos too. 5★, May 31, 2025
  • i wish you guys nothing but success! 5★, Jan 18, 2025
WORDS THAT KEEP COMING UP IN BAD REVIEWS

Nothing stands out.

WHAT THEY LOVE · SHARE OF GOOD REVIEWS

Not enough good reviews in English to tell.

Found by matching words and phrases in the reviews, not read by a person. A review can count toward more than one theme.

What users say

Latest reviews, United States App Store.

★★★★★Sep 9, 2026
Charged more

The app is cute, and when it asked it I wanted to remove the watermark for $1 for life, I was like sure what the hell. I double clicked to pay with Apple Pay. When I looked down as the transaction was going through, I was being charged $5 and some change. It’s not a lot, but it is very misleading.

★★★★★Jul 17, 2025
THE BEST

SO GOOD IM SPEECHLESS

★★★★★Jul 13, 2025
Not working

The camera is black I checked the permissions redownloaded the app and closed it and opened none worked

★★★★★Jul 9, 2025
For Skateboarding!

Thank you for the glitzy/glam street documentation potential I need in my skateboarder/filmed life!

★★★★★Jun 23, 2025
bad prices

love the app hate the price

★★★★★May 31, 2025
I really like this camera

This app is cute, it reminds me of how apps were designed in the v early 2010s, but with the addition of new, trendy filters. Not over complicated, everything is self-explanatory. It does a good job adjusting the photos to each filter already, and you can change the angles/strength/etc. of the filters if you need to. There is a $1 fee to remove the watermark permanently (which is a steal btw), but everything else is free. I haven’t seen any ads either 😉 It isn’t an option, but it would be cool if you could add the filters to videos too. I have so many videos I would love to edit with this!

Store screenshots

ScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshotScreenshot

App Store ads

Apple Search Ads this app ran in the last 90 days, from Apple's public ad repository.

Apple's ad repository couldn't be reached right now. Try again later.

Growth research

Where this app is buying and earning its users. Each link opens pre filtered.

ASO keywords

Most repeated terms in the listing. Highlighted ones also appear in the title.

adjust7sway6blur5amount5cam5sway picc5cam adjust5love4want4motion blur3adjust amount3cams3photobooth3add3picc3vhs2clubcam2motion2emoji2lovecam2dreamy2quality2craft2fun2

What's new in 1.8.2

sooooo we talked to a few of you and heard you wanted some vhs adjustments ~ we hear ya ~ the glitch has more chill now. pls say thank u to our amazing dev and please keep the vhs edits coming :***** love sway@picc.co

Released Oct 15, 2024. Current version shipped Sep 12, 2025.

Store description

sway's not here to waste your time ~ get in ~ take your photo ~ mess it up ~ save ~ get out ~ capture your moment ~ we have 7 gorgeous, curated and premium (yet somehow for FREE!?) cams - VHS, clubcam, photobooth, motion blur, fisheye, emoji lovecam and dreamy - & there’s sooo many more lined up join our movement :*** we care about: ~~~ quality over quantity ~~~ we craft our cams carefully and only add them when they're ready ~~~ fun over friction ~~~ minimal edit controls ~ just the right amount we seek out trending effects that are hard to craft and we make them…. effortless. ...srsly we might look simple but there’s a lot of tech under the hood, thank u devs we appreciate u ;) -~~ you ~~~ every update and new feature we add is decided by you - our users. write us!! suggestions or complaints ~ we love to hear it all sway@picc.co or @sway.cams on socials t h e d e t a i l s ~~~VHS~~~ need we say more? nope. shes the one and only. the classic. v h s. adjust the: - tint - quality - glitch (so FUN) we love herrrr ~~~clubcam~~~ say hi to ur darkside friends adjust the: - depth (contrast baby) - the strength of your sparkles - the amount of sparkles coz seriously why not ~~~photobooth~~~ the only app around to actually give you that cute photobooth experience (WITH A CURTAIN!) adjust the: - contrast (increase le drama) - distress (lets get vintage) - colooor (classic sepia, classy gray or you in all your lovely colors) ~~~dreamy cam~~~ adjust the: - vibrancy (want it muted or vivid?) - glow (want it dark and mysterious or that faerie glow?) - haze (want it sharp and clear or ~hazy and vibey~?) ~~~the OG: motion blur cam~~~~ adjust the: - amount of blur - direction of your blur - what gets blurred (everything, just you, or just behind you) can’t decide? shake your phone, we’ll decide for you (trust us - just shake it and see ;)) ~~~fish eye cam~~~ adjust the: — fit or fill — size of your bubble — the aMoUnT oF uR wArP ~~~emoji cam AKA lovecam~~~~ for responsible lovebombing only pliz ;) adjust the: - amount of luuurve hearts - blur on your hearts keeps your true love (whether bestie, lover, dog or cake) in focus ~~~...and our next cam… talk filters with us~~~ sway@picc.co we are deadly serious - we have big plans - but we want your input on what we add next email us your thoughts, ideas, complaints, dreams and more at sway@picc.co and a human will read it and appreciate you (so be nice) ~lots of love team sway~ Terms of Service: http://cardinalblue.com/tos Privacy Policy: https://cardinalblue.com/privacy

See this store page in another country

Prices, ranks and reviews are per country. Revenue above is already worldwide.

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